Home Blog Vincent Moy

Vincent Moy

Director, Industry Analyst - Entertainment


Vincent Moy is the Industry Analyst for NPD’s Entertainment practice. He has a deep understanding of the home video landscape, having witnessed the early adoption of DVD players, consumers’ transition to digital cable and satellite service, the dawn of Blu-ray technology, and the emergence of digital video content to its prominence today. His 14 years in the industry have been dedicated to understanding consumers’ viewing behavior across platforms, motivations and situational use cases, and the impact of the retail environment and macro-trends affecting the entertainment industry as a whole.

Prior to joining NPD, Vincent served as Vice President – Research at Paramount Home Entertainment and Director, Market Research at Warner Home Video. Through his leadership, both studios employed a wide variety of custom research methodologies that provided critical decision-making data and insights in a rapidly evolving marketplace. In addition to his intimate knowledge of the category, Vincent is an avid fan of the action-adventure, sci-fi and fanboy genres.

Vincent holds an MBA from California State University, Northridge and a BS in Marketing from the University of Florida.



Recent Posts

Oct 31, 2016
Entertainment

I’m a little bit Country – Who knew?

I often catch myself humming a song that’s stuck in my head. Maybe it’s something I heard mixed into the Pandora Top Hits station, or it could be from a video that auto-played on Vevo. Eventually,...

Aug 26, 2016
Entertainment

Olympic Gold Turns to Marketing Green

Everyone loves a winner.  Athletes who competed in the Rio Games have more to look forward to than victory parades and talk show guest spots. Advertisers of every stripe clamor for Olympian endors...

Aug 10, 2016
Entertainment

The Impact of Celebrities: From Box Office to Ballot Box

Celebrity star-spotting is either a national pastime or collective guilty pleasure, depending on how you look at it. Have you ever glanced up when someone nearby exclaimed, “Look! It’s Tiger Woods/Gwe...

Jun 29, 2016
Entertainment

In Search of…What’s on TV?

“Is anything good on TV tonight?” --  it was the daily question in my house growing up as we finished dinner and migrated towards the TV set in the living room. Of course, each of us already knew ...

Apr 25, 2016
Entertainment

Amazon Unbundles Streaming

I love free stuff — free samples, free trials, and who doesn’t like a free lunch? By reaching out to folks like me, Amazon Prime has engaged droves of online shoppers via free two-day shipping, with a...

Movies Escape from (Virtual) Reality

Going to the movies was my favorite way to escape a mundane suburban childhood. Raiders of the Lost Ark was the first film where I truly felt the peril of the movie’s hero with heart-racing adrenaline...

Personalized Sports Through a Streaming Future

This year’s Super Bowl made headlines, not just for the Broncos’ stunning upset over the Panthers, or the superstar-powered halftime show, but for the 3.96 MM people who streamed the Big Game live. Li...

Feb 2, 2016
Entertainment

Streaming For Sundance: The Future Model?

Netflix and Amazon turned up at Sundance with their wallets stuffed, looking to spend. And while they may not have left with everything they wanted, they certainly stormed the party and took some of t...

Star Wars: Another Powerful Shift In The Force At Hand?

A long time ago, in a suburban movie theatre far away, I saw a little-known “science fiction” movie that changed my world forever. The movie that summer – Star Wars Episode IV: A New Hope – captivated...

Stream Me Up, Scotty!

On the spectrum of Star Trekfanship, I fall somewhere between devout moviegoer & re-run viewer, and fully costumed Trekkie conventioneer. Some of my most vivid childhood memories are rushing home aft...