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Michael Diamond
May 16, 2019
B2B Technology
Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

May 16, 2019
Apparel
The Next Generation of Trends

Inclusivity and transparency are two common Gen Z-based themes woven through the macro retail trends that are transforming the apparel industry today.

May 13, 2019
Video Games
It's a Battle Royal for Battle Royale Games

Each quarter, I like to provide key takeaways on the gaming industry based on what I’m seeing in PlayerPulse, a tool within NPD’s GamePulse that provides a better understanding of core gaming audiences, what types of games they are playing, motivations, behaviors and preferences.

Michael Diamond
May 9, 2019
B2B Technology
See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

Your Signal May Vary

Eddie Hold, Connected Intelligence President, evaluates the national coverage of U.S. mobile carriers as he travels across some of the more rural parts of America using prepaid devices. This blog is part of a series Eddie is creating while researching his upcoming Technology in Rural America Report.

Can Food Be Thy Medicine? Many Consumers Say Yes

About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.

The Broadband Challenge

Eddie Hold, Connected Intelligence President, looks at how broadband can provide access to jobs and educational tools that are not currently available in areas of the hearland.

Apr 26, 2019
Sports
Sneakernomics: Athletic Footwear and Activewear’s Q1 Performance

A series of headwinds dampened U.S. athletic footwear and activewear sales in the first quarter of 2019. In January, the 53rd week in last year’s retail calendar which was accounted for in January 2018 significantly impacted the comparisons; in February, the later and lower IRS refunds dampened results; and the later Easter affected March performance.

Apr 24, 2019
Sports
Sneakernomics: Q1 2019 Golf and Team Sports Equipment Recap

Will golf sales get a lift from Tiger Woods’ recent win? Matt Powell recaps how the team sports markets including golf, baseball, basketball and others fared during the first quarter of 2019.

Apr 22, 2019
Toys
The Paw Patrol Powerhouse

NPD’s Sartori Bernbeck provides analysis on the importance and impact of successful cross-entertainment product strategies

Apr 22, 2019
Beauty
The Growing Importance of Beauty Consultants in a Digital World

Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK

Roaming America With Prepaid

Connected Intelligence President, Eddie Hold, recaps his experience purchasing prepaid smartphones from four carrier stores as he gets ready to hit the road to conduct research for his latest report.

Apr 17, 2019
Office Supplies
Kindness Rocks

Similar to benefits of adult coloring and DIY slime, The Kindness Rocks Project is an outlet for consumers to collectively participate in an activity that connects them and supports compassion through the process. With spring underway, summer fast approaching, and back-to-school season down the road, this is a trend to watch.

Michael Diamond
Apr 9, 2019
B2B Technology
SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Apr 5, 2019
Entertainment
Convergence: A Love Story

NPD’s entertainment industry analyst provides insight into the business end of IP in entertainment

Mar 29, 2019
Beauty
Gender Fluidity in Makeup

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.

Mar 27, 2019
Food Consumption
Will Legal Marijuana Create New Food Opportunities?

A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.

The Dream of A La Carte TV

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Mar 14, 2019
Sports
Sneakernomics: E-commerce in Sports Retail

While e-commerce giants pose big competition, brands and retailers are successfully building their own niche, online platforms and there remains plenty of room to grow in this space. Matt Powell highlights the strategies and ways in which brands and retailers can win online.

Mar 8, 2019
Foodservice
Breakfast Is Sunny Side Up

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Edgy Phones Bring Hope At MWC19

NPD’s Connected Intelligence President, Eddie Hold, shares highlights from MWC2019 including 5G, foldables, and other interesting mobile phone form factors that are working to break the mold.

Feb 27, 2019
Food Consumption
Australians Prefer Home-Cooked Meals over Convenience

Latest research from NPD Australia reveals home-cooked meal is still the most desired option for Australians

Feb 26, 2019
Office Supplies
Spark Joy to Grow Sales

The launch of Marie Kondo’s new Netflix series “Tidying Up with Marie Kondo” brought the idea of “Choosing Joy” to American households and the response has been mass participation. Sales of organization products including file storage supplies and specialty labels are growing, reaping the benefits of consumers’ latest obsession with tidying.

Feb 26, 2019
Footwear
Where Will the Payless Sales Go?

After the going out of business sales are over, the most likely beneficiaries of Payless’s demise will be Walmart and, to a lesser extent, Target, followed by Kohl’s. According to NPD’s Checkout, almost half of Payless footwear in-store buyers also bought footwear at Walmart in 2018. Twenty percent also bought from Target, and coming in third was Kohl’s, though Kohl’s average price per pair is approximately double that of Payless

Feb 26, 2019
Foodservice
France: A Restaurant’s Interior Design Is Just as Important as What’s on the Menu

The NPD Group’s foodservice industry expert for Europe and Russia offers insight on the importance of interior design in today’s restaurants

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Feb 20, 2019
Beauty
Make-up applicators: the shining stars of the French beauty market

The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.

Feb 15, 2019
Sports
Sneakernomics: Predictions for Sports Retail in 2019

Matt Powell expects a rocky year for the sports industry in 2019, as macro issues will likely weigh heavily on the industry. In these challenging times, what can retailers and brands do to stand out? Powell outlines his expectations and what opportunities should be seized to thrive.

Michael Diamond
Feb 14, 2019
B2B Technology
Thank you, Maslow! CES Takeaways

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Feb 14, 2019
Video Games
Spider-Man’s Resurging Brand Power across Entertainment Industries

The Spider-Man license in the U.S. has an incredible impact across multiple industries, including media entertainment, video games, books, and toys.

Feb 11, 2019
Home
Putting a Fresh Perspective on “More of the Same”

The core consumer needs haven’t changed, but we need to find new ways to keep consumers engaged with housewares, appliances, and home textiles products.

Feb 7, 2019
Entertainment
Who’s That Nipping at the Heels of the “Big Three” SVOD Services

The “Big Three” U.S. SVOD players – Netflix, Hulu, and Amazon Prime Video – receive a lot of media attention for their original runaway hits, award-winning series or meme-spurring content.

Feb 5, 2019
Sports
Sneakernomics: What Really Happened with Athletic Footwear and Activewear Sales in 2018

Matt Powell provides the highlights and his analysis on how the brands and categories across the U.S. athletic footwear and activewear markets fared in 2018.

Feb 4, 2019
Foodservice
UK: Driven by technology and convenience, British foodservice industry visits fall as consumers increasingly prefer ‘off-premise’ dining options

Dominic Allport, UK’s Insight Director for market research company, The NPD Group, provides insight into expectations for the British foodservice industry through the end of 2020.

Jan 31, 2019
Office Supplies
The E-Commerce Effect

2018 was a year of continued online growth for the U.S. office supplies industry; while brick-and-mortar retail sales were relatively flat, the e-commerce channel grew double digits compared to 2017. E-commerce has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. As a result, we expect the online channel will bring even more opportunities and changes to the office supplies space in 2019.

Jan 29, 2019
Video Games
Mat’s 2019 US Video Game Market Predictions

The U.S. Video Game industry experienced strong growth in 2018, as sales increased 18% to over $43 billion. According to NPD’s Mat Piscatella, it will be difficult, but not impossible, to show significant growth this year against what may have been the strongest software slate in a decade a year ago.

Michael Diamond
Jan 28, 2019
B2B Technology
Like A Box Of Chocolates - 2019 U.S. B2B IT Channel Predictions

The U.S. B2B IT channel experienced eight percent growth in 2018 propelled by a stronger PC market, growth of all-flash arrays, cloud, collaboration screens, and many more. With 2018 in the rearview mirror, see what NPD’s B2B Industry Analyst, Michael Diamond, expects in 2019.

Jan 24, 2019
Sports
Sneakernomics: Golf and Team Sports Equipment 2018 Recap

Matt Powell recaps how sales fared for baseball, golf, soccer, and other sports equipment products in 2018. Baseball/softball equipment sales grew largely as a result of new youth bat safety regulations that required most youth players to replace their bats. Golf was another bright spot for the market. After years of soft sales, the category bounced back. One of the top growth categories in golf were complete golf sets, particularly at opening price-points, suggesting new entrants.

Jan 23, 2019
Video Games
Mat’s 2018 US Video Game Market Prediction Results

Market research company The NPD Group’s video game industry analyst Mat Piscatella provides an overview on his 2018 prediction results for the U.S. video game industry.

Google Finally Doubling Down on Wear OS

Could Google’s purchase of Fossil IP lay the groundwork for a Google branded Pixel smartwatch? See what Connected Intelligence analyst, Weston Henderek, thinks in his latest blog.

Jan 18, 2019
Foodservice
In 2018, Russian Consumers Sought Value When Dining Out

In Russia, throughout most of 2018 there was a noticeable shift in consumer behavior around eating out, with the average individual check in foodservice was virtually flat compared to the same time period in 2017, while the average price per item on the menu increased.

Fashion Footwear & Accessories: Keeping Up the Momentum in 2019

2018 was an impressive year for the U.S. fashion footwear market—its strongest performance in recent years—and most accessories categories saw improved sales results. Though at a slower pace, footwear’s momentum will likely continue, and the accessories market will continue to level out. The most significant trends to watch will be an amplification of the familiar, including athleisure, comfortability, online’s growth and social/environment concerns.

Jan 17, 2019
Automotive
Automotive Aftermarket Forecast for 2019

Nathan Shipley outlines the opportunities as well as challenges for the automotive aftermarket industry this year. NPD forecasts that the industry will see little to no growth in 2019. The biggest factors driving this forecast include a combination of our outlook on miles driven (flat to slightly positive), our forecast for product pricing on the shelf (continuing to increase in the 5 percent range), and Moody’s 2019 forecast for the consumer price index for new and used cars (falling).

Jan 11, 2019
Beauty
Beauty Outlook for 2019

In beauty, we have seen stress-reducing ingredients like adaptogens, healing crystals and CBD emerge as some of the breakout stars of 2018. The coming year will see areas of growth within each U.S. prestige beauty category, but recession fears may slow the performance of the total market as consumers make the move to more careful consumption.

Born To Be Wired

NPD Connected Intelligence President, Eddie Hold, reflects on how the wearables market is starting to move beyond the old anchor products of fitness trackers and smartwatches, and into new categories.

Jan 7, 2019
Sports
Sneakernomics: Nobody Wins a Race to the Bottom

According to Matt Powell, Holiday 2017 was the most promotional on record for the U.S. sports industry – that is, until Holiday 2018. Powell says we need to return the industry to one of aspiration and inspiration, or we face the risk of running a race to the bottom; and that’s a race nobody wins. A new year brings new opportunity to change course.

When Walls Start To Crack

NPD Connected Intelligence President, Eddie Hold, provides analysis of the latest news from Apple.

What Sells? What’s New?

Women’s watches are outperforming their male counterparts for the first time in history, and the market opportunity lies in the hands of new introductions.

Jan 3, 2019
Foodservice
Eating Trends in 2019

Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.

Jan 2, 2019
Apparel
2019 - A Year of Preparation

2019 will be the bridge to awaited transformations of a new decade, and there are six key strategies that retail and the fashion industry will need to focus on.

Dec 20, 2018
Foodservice
Are 3rd Party Restaurant Apps Too Restrictive?

Most common uses for apps like Grubhub/Seamless, UberEATS, and DoorDash are looking up items, paying for meals, and checking prices. While branded restaurant apps see special offers and loyalty rewards as their top uses. Are loyalist restaurant users short-changed using third-party apps?

Dec 18, 2018
Apparel
It’s the Most Influenced Time of the Year…

Consumer use of social media to keep up with fashions, bolstered by the growth in online holiday shopping, is playing a big role in the apparel industry.

Dec 18, 2018
Toys
The Pressure is Building

NPD Group’s global toys industry analyst, Frederique Tutt, gives her take on the perils of waiting until the last minute to complete holiday toy shopping.

Dec 18, 2018
Books
Foodies and Homebodies Rejoice – This Holiday Season is All About Lifestyle Books

Market research company, The NPD Group’s Allison Risbridger provides her expectations for books sales in the U.S. over the holidays

Hooking Them Young(er)

NPD Connected Intelligence President, Eddie Hold, looks at the opportunity for carriers to acquire new subscribers through kid-friendly plans.

Breaking Down Black Friday

In 2017 the 2 weeks of Black Friday/Cyber Monday posted a decline of -3 per cent across the fashion industry in Canada as buying visits (both online and in-store) experienced declines. In an attempt to reverse this trend, this year we saw promotions starting as early as the first week of November.

Data Corruption

What will it take to make smart cities a reality? Collaboration. See more in this blog by NPD Connected Intelligence President, Eddie Hold.

Nov 29, 2018
Office Supplies
A Creativity-Inspired Holiday Season

The holiday season presents consumers with a perfect opportunity to get in touch with their creative side – a behavior that bodes well for the office supplies market. Several arts, crafts, and traditional supplies categories tied to ornament decorating, homemade décor, and other trends will be top industry performers this holiday.

Nov 27, 2018
Sports
Sneakernomics: Hot Topics at the Outdoor Retailer Show

At Outdoor Retailer’s first ever November show, Matt Powell put a different spin on his industry trend breakfast. Here are some the questions and common themes he identified as being top of mind for folks in the industry.

Nov 26, 2018
Watches Jewelry
Watches Gear Up for Happy Holidays

The watch category registered its highest first-half sales in three years, with sales up eight percent versus last year. The back half of the year is generally larger than the first, so we are bullish on this peak holiday season once again bringing a strong finish to 2018.

Nov 26, 2018
Foodservice
The Grocery Center of Store Is Growing Again

After years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store, the grocery center of the store is growing again. The consumer spoke and frozen and packaged foods manufacturers, whose products are located in the center of store, started listening.

Black Friday Through the Eyes of NPD’s Industry Advisors

NPD’s industry advisors hit the stores over Black Friday weekend. See their observations on store traffic, what was hot, consumer sentiment, and more.

Nov 21, 2018
Food Consumption
Health Goes Tribal

In today’s world of social media and blogging, consumers are seeking their echo chambers of health the same way they use them for lifestyles and politics. They’re finding niche or individualized plans that meet their own specific goals, as opposed to plans that work for the average person.

Nov 19, 2018
Home , Appliances
How Home Will Heat Up Holiday Again in 2018

Last year's momentum continues, and like Instant Pot, the hottest home products this holiday will center around convenience, entertaining, and innovation.

Nov 15, 2018
Video Games
Gotta Catch Them All – Pokémon Expands its Console Market by Engaging Mobile

Video games analyst, Mat Piscatella, from market research company The NPD Group offers his thoughts on the impact that the Pokemon franchise has had on the industry, across mobile, console and portable platforms, and where he thinks it’s heading.

Tis the Season to Accessorize

Innovative products addressing versatility and personalization will be among those behind the biggest fashion accessory sellers this holiday season.

Nov 15, 2018
Apparel
Cozy Christmas Predictions

Casual and furry, sweaters, pajamas and more - all hot products in the fashion industry that evoke the feeling of cozy warmth that will be hot this holiday.

Nov 14, 2018
Footwear
A Fashionable and Functional Holiday for Footwear

Fashion sneakers and boots are positioned to sell well this holiday season, as are the brands and retailers that speak to the consumer priorities of comfort, coziness, convenience and versatility. Beth Goldstein outlines the trends and her expectations for the footwear industry this holiday.

Nov 14, 2018
Retail
Timing is Everything This Holiday

Early promotions and Super Saturday's return mean the ‘when’ will play as much of a role in driving this holiday's retail trends as the 'what'.

Nov 13, 2018
Beauty
Merry and Bright for Beauty

With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?

Nov 13, 2018
Sports
Sneakernomics: U.S. Team Sports Equipment Q3 Recap

After what was a solid first half of 2018 for the U.S. team sports equipment market, sales slowed in the third quarter. Matt Powell recaps how sales fared for baseball, golf, soccer, and other sports equipment products in Q3.

Foldables Are Coming

Will foldable smartphones give consumers a reason to lust after a new device or will ever-increasing costs become a barrier? See thoughts from Connected Intelligence President, Eddie Hold regarding the latest innovation.

Nov 9, 2018
Video Games
Another Look at Video Game Industry Predictions for Holiday 2018

NPD video game industry analyst, Mat Piscatella, provides insights into his expectations for holiday 2018 in the U.S.

Nov 7, 2018
Sports
Sneakernomics: Holiday 2018 Predictions for Sports Retail

Matt Powell outlines his holiday season expectations for the U.S. athletic footwear and activewear markets, including where there will be challenges as well as bright spots.

Oct 29, 2018
Sports
Sneakernomics: Athletic Footwear and Activewear Q3 Results

Matt Powell recaps how key categories and brands in the athletic footwear and activewear markets performed during the third quarter of 2018, and what this may foreshadow for the holiday season.

Are Subscription Meal Kits Doomed?

It’s no secret the subscription-based fresh meal delivery kits are facing struggles. The solution may be for these services to take a multi-channel approach and be where consumers shop for meals.

The best phone you cannot (easily) buy

NPD Connected Intelligence president, Eddie Hold, provides his take on Huawei’s latest smartphones, the Mate 20 and Mate 20 Pro

Michael Diamond
Oct 15, 2018
B2B Technology
The Open Office Trend – Peter Gibbons Was a Genius

As companies across the globe look for ways to increase productivity, collaboration display sales are reaping the benefits. According to NPD’s U.S. B2B Distributor and Reseller Tracking Service, the collaboration display market grew 61 percent in dollars for the 12 months ending August 2018 versus the year prior.

Flashback Friday

Are cameras the main point of differentiation between smartphones these days? Connected Intelligence President, Eddie Hold takes a look back at past generations of mobile phones and shares his thoughts on the future.

Oct 2, 2018
Foodservice
Let’s Disrupt the Overuse of Disrupt

The buzzword these days is disruption. What was initially used as a term to define technology-enabled services or products that target an established market and eventually move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation.

Oct 1, 2018
Toys
Crazy About Football: The League Triggers Sales of Cards in Spain

When Cristiano Ronaldo announced this summer that he was leaving Real Madrid, it’s safe to assume that more than one child thought of his next season's sticker album.

Oct 1, 2018
Toys
The Holiday Landscape without Toys‟R”Us

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.

Sep 25, 2018
Watches Jewelry
Smart Watches Rejuvenating the Department Store Watch Category

When I visited Macy’s Herald Square this week, I was struck again by how watch offerings have evolved – even in the past year alone.

Amazon Wants To Be Your TV Provider

Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.

Amazon Extends Its Platform Mentality Even Further Into Devices

NPD’s Technology Industry Advisor, Stephen Baker, analyzes what he believes is the most interesting aspect of Amazon’s recent announcements: the clear path Amazon continues to take in both owning and partnering within its ecosystems.

Sep 20, 2018
Watches Jewelry
Luxury Watches and the “Supreme Effect”

While luxury watch brands release new product only once per year, the nature of their very tight distribution has become almost like Supreme’s product drops.

Michael Diamond
Sep 20, 2018
B2B Technology
The Current State of the Desktop Workstation Market

Workstations are one of the unsung segments of the desktop PC market. In this blog by B2B Industry Analyst, Mike Diamond, find out what is currently driving this category’s growth in the U.S. B2B Indirect market.

The Age of Ecosystem Dominance

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This blog by Eddie Hold, President of NPD’s Connected Intelligence, looks at how voice control and growth of home automation will ultimately drive the latest ecosystem change.

Sep 18, 2018
Beauty
Perfumers Become Superstars

While fragrances had become objects of consumerism, perfume makers are stepping into the spotlight and garnering attention, as consumers today are showing heightened interest for understanding, learning, and honoring the creative process of perfume making.

Voice as a Unifier

The growth in voice-enabled speakers has allowed consumers to begin to see the value of a more integrated smart home ecosystem. By providing a line of sight to a more robust smart home experience, speakers have become a leading indicator of smart home adoption.

Sep 17, 2018
Sports
Sneakernomics: Purpose-Driven Brands

Consumers want to know what a brand stands for and what motivates its decisions. Consumers want brands to align with their values. Matt Powell explains how the sports industry is winning here, through companies including Carhartt, Patagonia, Merrell, and VF Corporation.

Apple Watch Series 4: A Change Of Heart

With the launch of the Apple Watch Series 4, Apple has further separated itself from the smartwatch pack with larger edgeless screens, better resolution, and a sleeker design. However, the biggest shift heralded in by the Series 4 is a clear pivot by Apple towards the wellness and healthcare market and away from focusing primarily on fitness.

Sep 13, 2018
Retail
Tracking the Retail Rebound

Quarterly earnings are on the rise at Target, Walmart, Macy’s, Kohls, Nordstrom and other major retailers. Here's why that is -- and how they can make the rebound continue.

Big Screens, Big Data: The Future For Smartphones

When it comes to this year’s iPhone news, form factor sizing has risen the ranks to the most heavily speculated aspect. But what do these bigger screens mean for OEMs and carriers?

Elevator Music For The Soul

NPD Connected Intelligence President, Eddie Hold, explores the evolution of portable music players and why he believes the smartphone is not the best solution.

The Missing Link

NPD Connected Intelligence President, Eddie Hold, takes a look at what will be needed to make some of today’s high-tech trends more useful in the future.

Aug 30, 2018
Office Supplies
An Eco-Friendly Back-to-School

In office supplies, the market for products made from recycled materials is growing. And, as consumers look towards sustainable alternatives to traditional school supplies, reusable notebooks such as the Rocketbook, as well as dry erase boards have become popular options.

Aug 29, 2018
Sports
Sneakernomics: Sports and Sustainability

Millennial and Gen Z consumers want to know where their brands and retailers stand on important social and environmental issues, and are willing to take their business elsewhere if those positions don’t align with their own. Matt Powell explains how the outdoor and athletic markets are winning here, and where there’s opportunity.

Aug 23, 2018
Sports
Sneakernomics: Back to School 2018 at the Halfway Point

NPD’s sports industry expert Matt Powell recaps the athletic footwear trends he is seeing take shape this back-to-school season.

Aug 21, 2018
Beauty
Hair Gets Social

Hair care is the smallest piece of the U.S. prestige beauty market, but growing at more than twice the rate. While makeup and skincare have been changed to the greatest extent because of social media, hair is joining in with brands including Olaplex and Playa.

Michael Diamond
Aug 17, 2018
B2B Technology
Summer, Summer, Summer Time! – Security Appliances

NPD’s B2B Tech Industry Analyst, Mike Diamond, takes a look at the top performers and growth drivers in the security appliance market for Q2 2018.

The Changing Face of the Smartwatch

The smartwatch has undergone an evolution over the last several years, and with increased support and features, it’s becoming more desirable to a broader range of consumers. NPD Connected Intelligence analyst, Weston Henderek, takes a look at who’s buying, use cases, and what’s next.

Aug 3, 2018
Sports
Sneakernomics: Q2 Team Sports Equipment Recap

Golf equipment sales performed well, and soccer improved due to World Cup interest. Matt Powell recaps what helped and what offset U.S. team sports equipment sales in Q2.

Aug 2, 2018
Apparel
Getting To Know You…As An Apparel Shopper

Apparel shopping habits are transforming with both retailers and brands evolving to meet shoppers’ elevated expectations. For apparel manufacturers and retailers it takes understanding that not all apparel consumers shop alike to get the shopping experience right.

Luggage Takes Flight

Record travel among consumers and an increased online focus on from brands and retailers has made luggage the fastest growing online accessories category.

Jul 18, 2018
Office Supplies
The Changing Face of Back-to-School Shopping

Convenience-based online purchasing methods, and Millennial parents stepping in as the next generation of back-to-school shoppers are shifts that are changing the face of back-to-school shopping for traditional supplies.

Jul 17, 2018
Food Consumption
Whole Foods Primed Up My Prime Day Purchase

Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.

Demystifying Prime Day

In anticipation of Prime Day 2018, NPD's Marshal Cohen and Stephen Baker review industry analysis on the event’s past performance discuss its potential.

Jul 10, 2018
Food Consumption
The American Kitchen is Alive and Thriving

Contrary to recent news reports that U.S. consumers are eating at restaurants more, consumers are, in fact, increasingly eating and preparing their meals at home.

Jul 9, 2018
Video Games
Video Game Industry Predictions for Holiday 2018

NPD video games industry analyst, Mat Piscatella, offers his holiday predictions for 2018. So far this year, total industry spending in the U.S. reflects growth of 15 percent when compared to a year ago. All categories of spending have shown gains, including Software, Hardware, and Accessories & Game Cards

Welcome Back, Triple Tap

As consumers look to disconnect from today’s always-on, always-connected world of smart phones, could ‘phone romance’ result in switching to more simple devices? See NPD Connected Intelligence President, Eddie Hold’s thoughts regarding his recent switch.

Jul 5, 2018
Sports
Sneakernomics: Celebrity Endorsements and Sports Retail

LeBron James is taking his talents to LA, and Roger Federer signed a significant deal with retailer Uniqlo. What impact do endorsements have on sports apparel and footwear sales? Matt Powell offers his perspective.

The Way of Android

While wandering the streets of Tokyo this past weekend, I came up with a theory that a city - and the people within it - is made up of alternating layers of the strange and the expected.

Mobile Payments, Not Rocket Science

NPD Connected Intelligence President, Eddie Hold, explains what makes mobile payments much simpler in other countries and speculates why the U.S. has been slower to adopt mobile payment solutions.

Jun 18, 2018
Foodservice
If Consumers Call It Meat, It’s Meat

There is a debate surrounding the formal definitions of “meat” and “milk” in light of more plant-based meat and milk alternatives in the marketplace.

Jun 15, 2018
Video Games
Reflections on E3 2018

NPD video games analyst Mat Piscatella offers his take on how E3 has evolved over the 13 years he has worked in the games industry

Jun 13, 2018
Sports
Sneakernomics: Team Sports Equipment Recap

It has so far been a solid year for the U.S. team sports equipment market, helped by the new youth baseball bat regulations and golf equipment sales.

Jun 11, 2018
Beauty
Are Men the New Scent Aficionados?

Men in the U.S. are increasingly investing in fragrance. As Father’s Day approaches, the opportunity is ripe for brands and retailers to entice the purchase of men’s fragrances.

Jun 4, 2018
Apparel
Weaving Sustainable Messaging Into Fashion

As temperatures finally warmed up, something I thought was never going to happen – I set my sights on switching out clothing to match the season.

May 31, 2018
Sports
Sneakernomics: The State of the U.S. Activewear Market

Activewear sales from February through April 2018 were essentially flat, as the proliferation of fashion brands emulating performance wear continues to take its toll, says NPD’s Matt Powell.


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