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The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.
Brands like Everlane are changing the perception of sustainable apparel, and younger consumers are paying close attention with passion, and their wallets.
Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.
NPD’s industry advisors hit the stores over Black Friday weekend. See their observations on store traffic, what was hot, consumer sentiment, and more.
Apparel shopping habits are transforming with both retailers and brands evolving to meet shoppers’ elevated expectations. For apparel manufacturers and retailers it takes understanding that not all apparel consumers shop alike to get the shopping experience right.
A good portion of my family members celebrate their birthdays in the fall.
Change is in the air. News about companies outside of apparel bringing their manufacturing back to the U.S. is increasing.
It’s the end of another fascinating year for the U.S. sports business, so that means predictions time!
As I notice the beautiful fall foliage outside my window I’m quickly reminded that boot season is upon us – that means it is time to break out my fun socks. Besides providing me with warmth, socks are a fun accessory to complete my outfit. From no show liners to over-the-knee boot socks, from neon colors to wacky prints, from traditional to stripes…there are an infinite number of options.
U.S. athletic footwear results in Q3 were softer than they were in the first two quarters of the year, with dollar sales growing by only 2 percent for the quarter, compared to the mid-single digits for the first two quarters.
Donald Trump shocked the world on Tuesday night with his presidential win. His victory could have deep implications for the sports industry, and the footwear market in particular.
Sneakernomics: Is Activewear Being Stretched Too Thin?
With less than two months to go until the 2016 presidential election it is as if the circus has come to town. Regardless of your political affiliation, there is no denying that this presidential election year is unlike any in recent history. Presidential elections typically distract consumers and less of their attention is paid to spending, but this year the distraction is likely going to be bigger than ever.
There is a growing gap between the retail world and the apparel consumer. The seasonal selling cycle is off, the emphasis on fashion vs. function is out of balance, and there is an overlooked opportunity when it comes to dressing U.S. consumers for work. In order to get back on track, especially in the wake of recent lackluster retail earnings, the apparel industry needs to realign itself with the consumer.