Home Blog Golf Culture Is't Popular Among Millennials and Gen Z’s

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Jul 26, 2017
Apparel

Personalizing Prime?

We recently welcomed Alexa into my family through Amazon’s latest virtual assistant option, the Echo Show.  She claimed prime real-estate on the kitchen counter thanks to her new seven inch touchs...

Jun 29, 2017
Apparel

Entering the World of “Spashion”

Eight glasses of water…check. Ten thousand steps…check. Whole grains…check. From clean eating to athleisure makeup, the idea of living a healthy lifestyle is here to stay and making its presence k...

Apr 10, 2017
Apparel

Survival of the Fittest

Ivy Park, Victoria’s Secret, Old Navy, and Calvin Klein are not your “traditional” athletic apparel brands, but they are making their presence known within the activewear category. The definition ...

Mar 13, 2017
Apparel

Navigating the Retail Course Correction

Though store closings are not considered new news, there was a plethora of retailers officially announcing their closures earlier this year, including a number of industry leaders. And while busin...

Jan 17, 2017
Apparel

Will Consumers Wear American Pride On Their Sleeves…and Deepen Their Pockets?

Change is in the air. News about companies outside of apparel bringing their manufacturing back to the U.S. is increasing. One of the largest clothing manufacturers in the U.S., American Apparel, ...

Eight Expectations for Fashion in 2017

This year will be one full of change for fashion at retail – some is overdue, some is driven, but all of it is necessary. The days of the consumer following trends have faded. Consumers are now cr...

Dec 21, 2016
Apparel

Holiday Wardrobe Malfunction?

The first half of this holiday shopping season proved to be a challenging start for the apparel industry. Despite early consumer intentions pointing to apparel as an area of increased spending thi...

Sneakernomics: Predictions for the Sports Business in 2017

It’s the end of another fascinating year for the U.S. sports business, so that means predictions time! But before we get into that, let’s set the stage by recapping how we did on our 2016 predicti...

Dec 19, 2016
Apparel

It’s Beginning to Look A Lot Like #sweaterweather

Pumpkin spice lattes and #sweaterweather would normally mark the beginning of fall. October 31st would roll around and temperatures would drop. Frost would begin to form on the car doors and our s...

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.