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Mar 15, 2018
Sports , Beauty

Sneakernomics: What the Sports Industry Can Learn from Beauty

In today’s retail landscape, industries cannot live strictly in their silos, but must learn from each other. Beauty is among the fastest-growing. Here are the top trends driving its success today, and what others like the sports industry can learn from it.

Feb 20, 2018
Beauty

Trust Beyond the Chair

Before the internet and social media, there were no channels for hair professionals to build trust with clients aside from in the salon.

Jan 5, 2018
Beauty

Beauty Outlook 2018

I once read that 90% of the decisions we make are emotional, and thinking about what will drive the beauty industry’s growth and change in the year to come, emotion is at the forefront.

Dec 14, 2017
Beauty

A Beauty-full Holiday Season

Walking through the beauty departments of a wide variety of retailers this past week, I was overwhelmed by the choices available to me for gifting beauty.

Nov 28, 2017
Beauty

The Gift of Great Skin

Traditionally, skincare has not been the most giftable beauty category. Aside from me, not many dream of opening a holiday present to reveal a cleanser and moisturizer in a pretty package.

Sep 29, 2017
Beauty

Where is the Luxe?

Within skincare, there has historically been a point of difference not only between mass and prestige, but also between prestige and luxury.

Aug 14, 2017
Beauty

Pulling at Our Heartstrings

I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.

Jul 27, 2017
Beauty

Are Beard Oils the New Aftershave?

As a kid, I used to watch my dad shave his face. I especially loved it when he would clap his face with aftershave, look into the mirror and say, “Damn, I’m handsome,” signaling the completion of his manly ablutions.

Jun 28, 2017
Beauty

The New Age

Recently, my mother broke both of her wrists and had casts from her hands to her elbows for two months.

Jun 2, 2017
Beauty

The Secret Behind Suncare

One of the things that I love most about my job is that there is so much data available at my fingertips.

Apr 24, 2017
Beauty

Macy’s Shows Consumers How to Match Their Mood with Fragrance

If you weren’t able to visit the annual Macy’s Flower Show in Herald Square earlier this month, you missed a real treat.

Apr 6, 2017
Beauty

Customization is the Expectation

I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box; and I appreciate that my social media platforms keep me informed of events happening around me.

Feb 13, 2017
Beauty

A Cleaner Approach to Natural Skincare

Growing up in New York City I had access to many things the common teenager did not. Around the corner from my apartment was the city’s first Whole Foods Market.

Jan 17, 2017
Beauty

Commitment Issues

My grandaunt always said, “A lady needs to have a signature perfume.” So, for years I have been on the hunt for a fragrance that I could call my own.

Dec 28, 2016
Beauty

2017 Beauty Outlook, Part 4: Atop the Hill, Look Who’s Smiling Now!

Impossible! Unprecedented! For all the naysayers and doubters, what a wakeup call this is. The discounted “one-hit wonder” is now at the top of the hill.

Dec 27, 2016
Beauty

2017 Beauty Outlook, Part 3: A Split Decision for Scent

What do you say? Do you believe all the reports? Do you believe that we have become so detached from what else matters that we don’t care about anything but appearance? I don’t believe that

Dec 22, 2016
Beauty

2017 Beauty Outlook, Part 2: Is Skincare Over the Hill?

What happened? The experts and pundits declared it. They thought, “This is a no-brainer.” Every woman cares about these issues!

Dec 21, 2016
Beauty

2017 Beauty Outlook, Part 1: Makeup Trumps All!

Blowing away the competition and upending our world as we once knew it. If you ever doubted the power of the internet, social media, and the appeal of the personality, now you know.

Dec 19, 2016
Beauty

A Natural Holiday

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum.

Dec 6, 2016
Beauty

New & Now: Find it, Buy it, Try it

A friend recently went on a trip to Asia and before he left he asked if there was anything I wanted him to bring back for me. Silly question, of course there was.

Nov 28, 2016
Beauty

Mass Customization

I might be aging myself here, but I can clearly remember my first trip to a certain Bloomingdale’s counter where a prestige brand custom mixed makeup products.

Nov 1, 2016
Beauty

Do Consumers Crave Collaborations?

I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t mention the ad that just showed up when I checked the weather on Google.

Sep 20, 2016
Beauty

Ready for Prime Time

Primers have become very popular items in the makeup category.

Aug 5, 2016
Beauty

Draping: A Trend I Can Get Behind

A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with the skillful application of bronzer and highlighter, hit the mainstream.

Jun 28, 2016
Beauty

Skincare, Edited

Social media has changed not only how we live, but how we shop.

May 31, 2016
Beauty

Small Batch Beauty

A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs.

Apr 29, 2016
Beauty

Home Sweet (Smelling) Home

I have recently developed a new love. I have fallen in love with candles and reed diffusers.

Mar 30, 2016
Beauty

Let’s Play

When I was a little girl, I remember watching my mother’s cleansing ritual with such awe.

Feb 29, 2016
Beauty

Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party.

Jan 20, 2016
Beauty

Kitchen Chemist

I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself.

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