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Beauty
Gender Fluidity in Makeup
Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.
Beauty
Make-up applicators: the shining stars of the French beauty market
The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.
Beauty
Beauty Outlook for 2019
In beauty, we have seen stress-reducing ingredients like adaptogens, healing crystals and CBD emerge as some of the breakout stars of 2018. The coming year will see areas of growth within each U.S. prestige beauty category, but recession fears may slow the performance of the total market as consumers make the move to more careful consumption.
Beauty
Merry and Bright for Beauty
With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?
Beauty
Perfumers Become Superstars
While fragrances had become objects of consumerism, perfume makers are stepping into the spotlight and garnering attention, as consumers today are showing heightened interest for understanding, learning, and honoring the creative process of perfume making.
Beauty
Hair Gets Social
Hair care is the smallest piece of the U.S. prestige beauty market, but growing at more than twice the rate. While makeup and skincare have been changed to the greatest extent because of social media, hair is joining in with brands including Olaplex and Playa.
Beauty
Are Men the New Scent Aficionados?
Men in the U.S. are increasingly investing in fragrance. As Father’s Day approaches, the opportunity is ripe for brands and retailers to entice the purchase of men’s fragrances.
Beauty
From K to J Beauty
Innovative formats, funky ingredients and playful products are hallmarks of K-Beauty, but another country that boasts time-tested rituals and ingredients has been on the industry’s mind recently: Japan.
Sneakernomics: What the Sports Industry Can Learn from Beauty
In today’s retail landscape, industries cannot live strictly in their silos, but must learn from each other. Beauty is among the fastest-growing. Here are the top trends driving its success today, and what others like the sports industry can learn from it.
Beauty
Trust Beyond the Chair
Before the internet and social media, there were no channels for hair professionals to build trust with clients aside from in the salon.
Beauty
Beauty Outlook 2018
I once read that 90% of the decisions we make are emotional, and thinking about what will drive the beauty industry’s growth and change in the year to come, emotion is at the forefront.
Beauty
A Beauty-full Holiday Season
Walking through the beauty departments of a wide variety of retailers this past week, I was overwhelmed by the choices available to me for gifting beauty.
Beauty
The Gift of Great Skin
Traditionally, skincare has not been the most giftable beauty category. Aside from me, not many dream of opening a holiday present to reveal a cleanser and moisturizer in a pretty package.
Beauty
Where is the Luxe?
Within skincare, there has historically been a point of difference not only between mass and prestige, but also between prestige and luxury.
Beauty
Pulling at Our Heartstrings
I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.
Beauty
Are Beard Oils the New Aftershave?
As a kid, I used to watch my dad shave his face. I especially loved it when he would clap his face with aftershave, look into the mirror and say, “Damn, I’m handsome,” signaling the completion of his manly ablutions.
Beauty
The New Age
Recently, my mother broke both of her wrists and had casts from her hands to her elbows for two months.
Beauty
The Secret Behind Suncare
One of the things that I love most about my job is that there is so much data available at my fingertips.
Beauty
Macy’s Shows Consumers How to Match Their Mood with Fragrance
If you weren’t able to visit the annual Macy’s Flower Show in Herald Square earlier this month, you missed a real treat.
Beauty
Customization is the Expectation
I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box; and I appreciate that my social media platforms keep me informed of events happening around me.
Beauty
A Cleaner Approach to Natural Skincare
Growing up in New York City I had access to many things the common teenager did not. Around the corner from my apartment was the city’s first Whole Foods Market.
Beauty
Commitment Issues
My grandaunt always said, “A lady needs to have a signature perfume.” So, for years I have been on the hunt for a fragrance that I could call my own.
Beauty
2017 Beauty Outlook, Part 4: Atop the Hill, Look Who’s Smiling Now!
Impossible! Unprecedented! For all the naysayers and doubters, what a wakeup call this is. The discounted “one-hit wonder” is now at the top of the hill.
Beauty
2017 Beauty Outlook, Part 3: A Split Decision for Scent
What do you say? Do you believe all the reports? Do you believe that we have become so detached from what else matters that we don’t care about anything but appearance? I don’t believe that
Beauty
2017 Beauty Outlook, Part 2: Is Skincare Over the Hill?
What happened? The experts and pundits declared it. They thought, “This is a no-brainer.” Every woman cares about these issues!
Beauty
2017 Beauty Outlook, Part 1: Makeup Trumps All!
Blowing away the competition and upending our world as we once knew it. If you ever doubted the power of the internet, social media, and the appeal of the personality, now you know.
Beauty
A Natural Holiday
My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum.
Beauty
New & Now: Find it, Buy it, Try it
A friend recently went on a trip to Asia and before he left he asked if there was anything I wanted him to bring back for me. Silly question, of course there was.
Beauty
Mass Customization
I might be aging myself here, but I can clearly remember my first trip to a certain Bloomingdale’s counter where a prestige brand custom mixed makeup products.
Beauty
Do Consumers Crave Collaborations?
I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t mention the ad that just showed up when I checked the weather on Google.
Beauty
Ready for Prime Time
Primers have become very popular items in the makeup category.
Beauty
Draping: A Trend I Can Get Behind
A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with the skillful application of bronzer and highlighter, hit the mainstream.
Beauty
Skincare, Edited
Social media has changed not only how we live, but how we shop.
Beauty
Small Batch Beauty
A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs.
Beauty
Home Sweet (Smelling) Home
I have recently developed a new love. I have fallen in love with candles and reed diffusers.
Beauty
Let’s Play
When I was a little girl, I remember watching my mother’s cleansing ritual with such awe.
Beauty
Sister Categories
Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party.
Beauty
Kitchen Chemist
I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself.