Show Blog Posts for:
Beauty
The Face of Beauty in this New Decade
What trends will shape beauty in the 2020s? Larissa Jensen expects that makeup will make a comeback; interest in natural skincare will continue, but growth will slow; and sustainability will take center stage.
Beauty
Will this Holiday be a Beauty?
If history repeats itself, U.S. prestige beauty’s sales performance during the holiday season will be the opposite of how the market performed in the first nine months of the year. This means we should see a solid Holiday 2019 performance for the industry.
VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications
The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.
Beauty
The Price of Perception
As we enter the holiday season, beauty products will likely be a gift of choice for many people. While hot deals have become a holiday shopping staple, prestige brands and retailers must strike a balance between offering value and staying true to their heritage.
Beauty
The New Clean-ical
As consumers voice concerns over ingredient safety, clinical brands that are making public statements on clean ingredients are growing by a combined +100 percent. Such brands are creating products that forgo harmful synthetics, while maintaining their clinical ethos.
Beauty
The Beauty of Sustainability
Beauty brands are incorporating sustainability through ingredient sourcing and reusable packaging, and through their business practices. Brands that use their voice to bring consumer attention to industry issues like sustainability are experiencing double digit growth in a softening market.
Beauty
Festival Hair: Is Boho-Chic Here to Stay?
At major music events like Coachella, festival-goers want to be camera-ready at all times. Savvy retailers are marketing to this audience, and sales of specialty hair products such as glittery and holographic hair gel rose this year in the week leading up to the festival.
Beauty
Holiday Trends Are Driving the Success of Germany’s Beauty Industry
As we’re halfway into the calendar year, I wanted to take a few minutes to look at the most important beauty holidays during this period and how they are influencing the total prestige beauty market evolution in Germany.
Beauty
Where is the Pride in Fragrance?
Walking through a department store in June, shoppers may see plenty of Pride-related marketing surrounding in apparel. Is there an opportunity for the beauty industry - and specifically, fragrance - to step up their efforts?
Beauty
Dramageddon: When Beauty Influencers Turn Ugly
NPD Group Beauty Industry Analyst Larissa Jensen examines just how much impact the antics of beauty influencers - using their platforms to stir up drama - can have on how well their promoted products do in the short- and long-term.
Beauty
The Growing Importance of Beauty Consultants in a Digital World
Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK
Beauty
Gender Fluidity in Makeup
Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.
Beauty
Make-up applicators: the shining stars of the French beauty market
The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.
Beauty
Beauty Outlook for 2019
In beauty, we have seen stress-reducing ingredients like adaptogens, healing crystals and CBD emerge as some of the breakout stars of 2018. The coming year will see areas of growth within each U.S. prestige beauty category, but recession fears may slow the performance of the total market as consumers make the move to more careful consumption.
Beauty
Merry and Bright for Beauty
With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?
Beauty
Perfumers Become Superstars
While fragrances had become objects of consumerism, perfume makers are stepping into the spotlight and garnering attention, as consumers today are showing heightened interest for understanding, learning, and honoring the creative process of perfume making.
Beauty
Hair Gets Social
Hair care is the smallest piece of the U.S. prestige beauty market, but growing at more than twice the rate. While makeup and skincare have been changed to the greatest extent because of social media, hair is joining in with brands including Olaplex and Playa.
Beauty
Are Men the New Scent Aficionados?
Men in the U.S. are increasingly investing in fragrance. As Father’s Day approaches, the opportunity is ripe for brands and retailers to entice the purchase of men’s fragrances.
Beauty
From K to J Beauty
Innovative formats, funky ingredients and playful products are hallmarks of K-Beauty, but another country that boasts time-tested rituals and ingredients has been on the industry’s mind recently: Japan.
Sneakernomics: What the Sports Industry Can Learn from Beauty
In today’s retail landscape, industries cannot live strictly in their silos, but must learn from each other. Beauty is among the fastest-growing. Here are the top trends driving its success today, and what others like the sports industry can learn from it.
Beauty
Trust Beyond the Chair
Before the internet and social media, there were no channels for hair professionals to build trust with clients aside from in the salon.
Beauty
Beauty Outlook 2018
I once read that 90% of the decisions we make are emotional, and thinking about what will drive the beauty industry’s growth and change in the year to come, emotion is at the forefront.
Beauty
A Beauty-full Holiday Season
Walking through the beauty departments of a wide variety of retailers this past week, I was overwhelmed by the choices available to me for gifting beauty.
Beauty
The Gift of Great Skin
Traditionally, skincare has not been the most giftable beauty category. Aside from me, not many dream of opening a holiday present to reveal a cleanser and moisturizer in a pretty package.
Beauty
Where is the Luxe?
Within skincare, there has historically been a point of difference not only between mass and prestige, but also between prestige and luxury.
Beauty
Pulling at Our Heartstrings
I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.
Beauty
Are Beard Oils the New Aftershave?
As a kid, I used to watch my dad shave his face. I especially loved it when he would clap his face with aftershave, look into the mirror and say, “Damn, I’m handsome,” signaling the completion of his manly ablutions.
Beauty
The New Age
Recently, my mother broke both of her wrists and had casts from her hands to her elbows for two months.
Beauty
The Secret Behind Suncare
One of the things that I love most about my job is that there is so much data available at my fingertips.
Beauty
Macy’s Shows Consumers How to Match Their Mood with Fragrance
If you weren’t able to visit the annual Macy’s Flower Show in Herald Square earlier this month, you missed a real treat.
Beauty
Customization is the Expectation
I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box; and I appreciate that my social media platforms keep me informed of events happening around me.
Beauty
A Cleaner Approach to Natural Skincare
Growing up in New York City I had access to many things the common teenager did not. Around the corner from my apartment was the city’s first Whole Foods Market.
Beauty
Commitment Issues
My grandaunt always said, “A lady needs to have a signature perfume.” So, for years I have been on the hunt for a fragrance that I could call my own.
Beauty
A Natural Holiday
My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum.
Beauty
New & Now: Find it, Buy it, Try it
A friend recently went on a trip to Asia and before he left he asked if there was anything I wanted him to bring back for me. Silly question, of course there was.
Beauty
Mass Customization
I might be aging myself here, but I can clearly remember my first trip to a certain Bloomingdale’s counter where a prestige brand custom mixed makeup products.
Beauty
Do Consumers Crave Collaborations?
I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t mention the ad that just showed up when I checked the weather on Google.
Beauty
Ready for Prime Time
Primers have become very popular items in the makeup category.
Beauty
Draping: A Trend I Can Get Behind
A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with the skillful application of bronzer and highlighter, hit the mainstream.
Beauty
Skincare, Edited
Social media has changed not only how we live, but how we shop.
Beauty
Small Batch Beauty
A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs.
Beauty
Home Sweet (Smelling) Home
I have recently developed a new love. I have fallen in love with candles and reed diffusers.
Beauty
Let’s Play
When I was a little girl, I remember watching my mother’s cleansing ritual with such awe.
Beauty
Sister Categories
Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party.
Beauty
Kitchen Chemist
I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself.