Beauty Industry Trends Analysis & Market News

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Ready for Prime Time

Primers have become very popular items in the makeup category. Consumer usage of primers has increased by 10 percentage points to 39 percent*, and retail sales within prestige grew 20 percent last...

Aug 5, 2016
Beauty

Draping: A Trend I Can Get Behind

A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with t...

Jun 28, 2016
Beauty

Skincare, Edited

Social media has changed not only how we live, but how we shop. It’s difficult to find anyone who doesn’t have an Instagram account. This photo sharing social network has taken the world by storm,...

May 31, 2016
Beauty

Small Batch Beauty

A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs. Did I mention her daughter is 11-years old? ...

Apr 29, 2016
Beauty

Home Sweet (Smelling) Home

I have recently developed a new love. I have fallen in love with candles and reed diffusers. I used to have this irrational fear of candles being dangerous and thought that reed diffusers were too fus...

Mar 30, 2016
Beauty

Let’s Play

When I was a little girl, I remember watching my mother’s cleansing ritual with such awe. All the jars, potions, and lotions that she slathered seemed so glamorous compared to my splash of water. When...

Feb 29, 2016
Beauty

Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party. I knew I never brought it up ...

Jan 20, 2016
Beauty

Kitchen Chemist

I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself. So, every f...