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New Buyers Will Power Tech’s Growth

NPD Industry Analyst, Ben Arnold, explores a growth opportunity for technology brands by targeting new groups of shoppers online.

What Does the Future Hold for Amazon Prime Day?

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

Luggage Takes Flight

Record travel among consumers and an increased online focus on from brands and retailers has made luggage the fastest growing online accessories category.

Demystifying Prime Day

In anticipation of Prime Day 2018, NPD's Marshal Cohen and Stephen Baker review industry analysis on the event’s past performance discuss its potential.

2018 Could Be a Rocky Road for Retail

Everyone wrote retail off during Holiday 2017, but the consumer was resilient and the economy keeps chugging along.


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