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Aug 26, 2016
Entertainment

Olympic Gold Turns to Marketing Green

Everyone loves a winner.  Athletes who competed in the Rio Games have more to look forward to than victory parades and talk show guest spots. Advertisers of every stripe clamor for Olympian endors...

Aug 10, 2016
Entertainment

The Impact of Celebrities: From Box Office to Ballot Box

Celebrity star-spotting is either a national pastime or collective guilty pleasure, depending on how you look at it. Have you ever glanced up when someone nearby exclaimed, “Look! It’s Tiger Woods/Gwe...

Jun 29, 2016
Entertainment

In Search of…What’s on TV?

“Is anything good on TV tonight?” --  it was the daily question in my house growing up as we finished dinner and migrated towards the TV set in the living room. Of course, each of us already knew ...

Apr 25, 2016
Entertainment

Amazon Unbundles Streaming

I love free stuff — free samples, free trials, and who doesn’t like a free lunch? By reaching out to folks like me, Amazon Prime has engaged droves of online shoppers via free two-day shipping, with a...

Personalized Sports Through a Streaming Future

This year’s Super Bowl made headlines, not just for the Broncos’ stunning upset over the Panthers, or the superstar-powered halftime show, but for the 3.96 MM people who streamed the Big Game live. Li...

Feb 2, 2016
Entertainment

Streaming For Sundance: The Future Model?

Netflix and Amazon turned up at Sundance with their wallets stuffed, looking to spend. And while they may not have left with everything they wanted, they certainly stormed the party and took some of t...

Jan 27, 2016
Entertainment

Taking Drones Mainstream

Leading in to the 2015 holiday season, there were few technology categories that provided as much intrigue as drones. On top of drones being a new gadget with all the requisite buzz and interest from ...

Jul 31, 2014
Entertainment

New Console Sales Strong Opportunities Abound

Like many gamers, when the new Xbox One and Playstation 4 became available at the end of 2013, I was excited to add another system to my household.  It is now eight months later and I can report that ...