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Fashion footwear and accessories players are looking for opportunity in 2018, following a soft 2017.
I’m just a sample of one, but I witnessed what I thought to be healthy crowds at a suburban New York mall on Black Friday. I also heard from a few others (who braved outlet centers!) that cars were being turned away due to lack of available parking.
The U.S. sports industry is in a downward spiral, and price is the primary driver. Retail must return to the days of inspirational and aspirational products that surprise and delight consumers.
Those of you who have seen my presentations know that I use the occasional emoji in trying to make some of my points, channeling the primary communication style of my five-year-old daughter and pre-teen nieces.
Sneakers! Mules! Over the Knee Boots! Ankle Booties! Over the past few years it seems that every fashion conversation starts and ends with footwear.
In the mid-‘90s, as a junior in college, I asked my boyfriend, Ross, (now husband) to buy me shoes for our one-year anniversary, rather than roses. The pair in question: Steve Madden chunky black loafers.
In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and retailers it’s certainly necessary to understand this important next generation.
Contrary to the positive overall results we saw in the first quarter of 2015 and 2016, Q1 was a mixed bag that left the total U.S. athletic footwear market down 3 percent for the first three months of 2017.
This year will be one full of change for fashion at retail – some is overdue, some is driven, but all of it is necessary.
It’s the end of another fascinating year for the U.S. sports business, so that means predictions time!
Why should ugly sweaters and pajamas get all the attention? Holiday is a great opportunity to promote footwear as well. Almost one-quarter of annual, total footwear dollar sales are generated in November and December*, and for certain categories that percentage is steadily increasing. In addition, last month almost half of consumers reported that they planned to purchase footwear as a gift this holiday season**.
Adidas has opened its largest store in the world on Fifth Avenue in New Your City and it is amazing.
The hottest trend in the U.S. athletic shoe market right now is classic, or retro, footwear. The overall classics category is growing at a +29 percent pace for 2016 so far through October, according to retail sales data from The NPD Group – five percentage points greater than this time in 2015 and currently the strongest player in the athletic footwear market. While retro basketball shoes have been hot for more than a decade, retro running and retro tennis are now growing quickly as well.
Last holiday season was a particularly strong one for many major aspects of the sports business. There are several factors making this year’s challenging for the industry, but while this year won’t top last, I still expect a fair holiday performance for the world of sports retail.
U.S. athletic footwear results in Q3 were softer than they were in the first two quarters of the year, with dollar sales growing by only 2 percent for the quarter, compared to the mid-single digits for the first two quarters.
Everything seems faster today. Change is happening more quickly than ever, and nowhere is this need for speed more evident than in the sports industry.
Donald Trump shocked the world on Tuesday night with his presidential win. His victory could have deep implications for the sports industry, and the footwear market in particular.
- Black Panther: The Newest Hit in the Toy Aisle
- Categories Shifting Online
- Watch Out World, Here Come the Zs!
- The NPD Group Debuts B2B Software and Cloud Tracking Service
- 8 Retail Trends Through a Millennial Lens
- David Meer Joins NPD as Senior Vice President, Analytic Solutions Research and Development
- Post-Toy Fair Blues