Home Blog Golf Culture Is't Popular Among Millennials and Gen Z’s

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Jun 19, 2017
Footwear

Déjà Shoe

In the mid-‘90s, as a junior in college, I asked my boyfriend, Ross, (now husband) to buy me shoes for our one-year anniversary, rather than roses. This may have seemed a bit offbeat and forward t...

May 8, 2017
Sports , Footwear

Sneakernomics: Here Comes Gen Z, Part 2

In a recent blog I highlighted some of the major differences between Millennials and Generation Z. I get a lot of questions on how to understand the profile and values of Gen Z, and for brands and...

May 3, 2017
Sports , Footwear

Sneakernomics: Why Q1 Did Not Bode Well for U.S. Athletic Footwear Sales

Contrary to the positive overall results we saw in the first quarter of 2015 and 2016, Q1 was a mixed bag that left the total U.S. athletic footwear market down 3 percent for the first three month...

Eight Expectations for Fashion in 2017

This year will be one full of change for fashion at retail – some is overdue, some is driven, but all of it is necessary. The days of the consumer following trends have faded. Consumers are now cr...

Sneakernomics: Predictions for the Sports Business in 2017

It’s the end of another fascinating year for the U.S. sports business, so that means predictions time! But before we get into that, let’s set the stage by recapping how we did on our 2016 predicti...

Dec 19, 2016
Footwear

Holiday Isn’t Just for Slippers and Snow Boots

Why should ugly sweaters and pajamas get all the attention? Holiday is a great opportunity to promote footwear as well. Almost one-quarter of annual, total footwear dollar sales are generated in N...

Dec 13, 2016
Sports , Footwear

Sneakernomics: NYC Adidas Store Raises the Bar for Sneaker Retail

Adidas has opened its largest store in the world on Fifth Avenue in New York City and it is amazing. On the morning of the grand opening, my phone started to light up with messages saying there we...

Dec 5, 2016
Sports , Footwear

Sneakernomics: It’s All About Retro

The hottest trend in the U.S. athletic shoe market right now is classic, or retro, footwear. The overall classics category is growing at a +29 percent pace for 2016 so far through October, accordi...

Nov 29, 2016
Sports , Footwear

Sneakernomics: Holiday Predictions for the Sports Industry 2016

Last holiday season was a particularly strong one for many major aspects of the sports business. There are several factors making this year’s challenging for the industry, but while this year won’...

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.