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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Jun 8, 2017
Home , Appliances

A Long-Term Proposition

The general thinking around healthy-living has evolved. Instead of “going on a diet,” which is a short-term behavior, more people seem to be thinking of their diet in the broader sense and are foc...

Feb 9, 2017
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Will a Holiday Hero be a 2017 Trailblazer?

When many key general merchandise categories struggled to meet holiday sales of the previous year, let alone beat them, home products categories proved to be a key component of retail sales succes...

Feb 7, 2017
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Holiday Performance Extended Year of Growth in Small Appliance Market

2016 was a great year in the Kitchen Electrics market, ending the year up +6% in dollars, with dollar growth in all but four of the Kitchen Electrics categories NPD measures. A large factor in the...

Nov 22, 2016
Home , Appliances

Market to the Moment, Not Just to Millennials

I often get asked, should I focus on Millennials or should I focus on Baby Boomers? My response is, “Why not both?” They are more alike than most people think. Yes, there are differences but the ...

Jul 28, 2015
Home , Appliances

Grabbing Your Fair Share of the Back-to-College Pie

With the back-to-college spend estimated to reach $6.6 billion this year, competition among retailers is already heating up like nothing I recall in recent memory. In order to capture their fair share...

May 28, 2015
Home , Appliances

Being Green vs. Thinking Green

Mar 24, 2015
Home , Appliances

The Changing Tides of Coffee

It is an interesting time in the coffee maker market. The total coffee machine market declined in Canada by -15% in dollars YoY in 2014, largely driven by single serve coffee machines, which declined ...