Nov 22, 2016
Home , Appliances

Market to the Moment, Not Just to Millennials

I often get asked, should I focus on Millennials or should I focus on Baby Boomers?  My response is, “Why not both?” They are more alike than most people think. Yes, there are differences but the ...

Jul 28, 2015
Home , Appliances

Grabbing Your Fair Share of the Back-to-College Pie

With the back-to-college spend estimated to reach $6.6 billion this year, competition among retailers is already heating up like nothing I recall in recent memory. In order to capture their fair share...

May 28, 2015
Home , Appliances

Being Green vs. Thinking Green

With the back-to-college spend estimated to reach $6.6 billion this year, competition among retailers is already heating up like nothing I recall in recent memory. In order to capture their fair share...

Mar 24, 2015
Home , Appliances

The Changing Tides of Coffee

It is an interesting time in the coffee maker market. The total coffee machine market declined in Canada by -15% in dollars YoY in 2014, largely driven by single serve coffee machines, which declined ...