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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Seattle Innovation Meets Hollywood Tradition

This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move furth...

Tale of the Phone Cutter

You’ve likely heard of cord cutting, the trend toward cancelling cable TV in lieu of streaming video or no paid TV service at all. This trend, which is becoming more mainstream, is no longer just a...

A Tale of Many iPhones

The initial fanfare of last week’s Apple announcements has subsided and the debate has moved from what will be announced to which device consumers will purchase. What we have seen so far from data...

The X Factor

Tomorrow, Apple is expected to launch its next generation iPhone. Assuming the anticipated announcement becomes a reality, this will mark 10 years since Apple entered the smartphone market and fundame...

Totally Wireless Earbuds Bring the Loud to Stereo Headphone Sales

So far, 2017 has been a great year for headphones. Through July, U.S. dollar sales and average prices increased 22 percent, and 18 percent, respectively, over the same period a year ago.  A number...

Baker’s Dozen: A View into the Future of Consumer Tech Holiday 2017 and Beyond

Each year around the holidays, NPD provides what we have come to call the Baker’s Dozen - a list of 13 predictions for the holiday season, as it relates to technology products and retail tren...

Prime Day Showing Its Age

With Amazon’s now annual summer buying event upon us, we’re looking back at the past two years to evaluate the impact of Prime Day to tech vendors, to Amazon’s tech business, to Amazon’s Kindle/Ec...

Michael Diamond
Jun 23, 2017
Technology

K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Rid...

HomePod is an Interesting Test for Apple

This time last year, when interest in the Amazon Echo and Google Home were at a fever pitch, many observers wondered why Apple hadn’t yet made a voice-activated speaker. After all, Apple has the p...

Noise in the Smarter Machine

The lady sitting in front of me on the tram was clearly into her music. She was using headphones, but we could all clearly hear Eric Clapton’s dulcet tones explaining that he would, “wait in this ...

All That Glitters…

LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardwar...

More Artificial Than Intelligent

Spring is making a late arrival in New York this year, and the delay is beginning to take its toll. Last week, as I prepared to drive back from the warm, balmy air of Virginia towards New York, I ...

Four Thousand Pixels Streaming to a TV Near You

Have you streamed video? Of course you have, as the majority of U.S. homes subscribe to a streaming service such as Netflix, Amazon Video or Hulu. Have you watched programming on a 4K TV? Maybe, ...

Mar 28, 2017
Technology

Canadians’ Spend on Printing hits 4 year high

Here we are at the start of 2017, years removed from the time when many analysts would not hesitate to tell anyone that would listen that the days of consumers printing are coming to an end.  Yet ...

Peering Over the Edge: Looking Forward to See How CE Can Get Back to Growth

2016 ended with a mixed bag of holiday sales and proved to be a very uneven year overall for the CE space. As we near the end of the first month of the new year, we’re  stopping to reflect on some...

Jan 19, 2017
Technology

Canadians Put Premium Notebooks on Their Holiday Wish List

Another Holiday season has come to an end and based on The NPD Group’s sales results, the past 6 weeks for the IT Hardware market did very well.  Across the consumer IT industry the majority of ca...

Sitting Pretty in the Post-Mobile Era

If there was any doubt that we are entering the post-mobile era, this year’s CES ratified the fact. The absence of mobile integration as a core discussion, and “must show-off” checkbox, demonstrates t...

Chaos & Technology

As we embark on the holiday season, two distinct dynamics tend to converge: chaos; and new technology. Is your work done? Are you ready to take the week off between Christmas and New Year’s Day? Have ...

It’s Time to Change Again

Last year in our Black Friday blog we noted that it appeared most retailers had the holiday figured out. When to open on Thanksgiving, how focused to be on online shopping vs in-store, when to promote...

New Consumer Electronics Products Help Bring Out the Black Friday Crowds

This year my family spent Thanksgiving in Manhattan, making for a memorable post-dinner technology shopping tour in the city. Among the handful of stores I visited Thursday night, a trip to Best Buy o...

Nov 1, 2016
Technology

Baker’s Dozen + 1: Stephen Baker’s Top Holiday 2016 Expectations

NPD Highlights: Consumer Tech for the Holidays 1. PC holiday revenues revived – Sales will be the best in at least four years, as average sales prices  rise 2. iPad Pros deliver big – Expec...

Easier Said Than Done- Voice Control Invades the CE Market

In August, Sonos announced that its line of multiroom speakers and soundbars would be compatible with Amazon’s digital voice assistant, Alexa, allowing users to cue up music on their speakers and ...

iPhone 7 Buyers Are Ready For Bluetooth

Yesterday Apple introduced the iPhone 7, which now lacks a 3.5mm headphone jack, ending several months of speculation that Apple would remove the port from the phone. There are likely several reas...

In Praise of Vizio

Last week’s reports that LeEco, a China-based TV, smartphone and media conglomerate, will be acquiring Vizio provides a convenient milestone to offer some reflections on Vizio’s impact to the U.S....

Michael Diamond
Jul 12, 2016
Technology

Virtual Reality: You Are Here…

Although it is often best to take a skeptical view of the likely success of nascent technologies, virtual reality and augmented reality (VR/AR) are the exception to the rule. Government, military ...

Jun 3, 2016
Technology

The Changing Computing Landscape

Last week I read an excellent post from our own Industry Analyst, Steve Baker, talking about the Computing market south of the border.  He spoke of a changing Computing landscape, the decline of t...

May 24, 2016
Technology

Looking at the Computing Market with a New Set of Eyes

The news today is full of doom and gloom about the future of the PC. Undoubtedly, there are plenty of challenges ahead for the category, but there is also plenty of room for optimism. While we celebra...

Apr 26, 2016
Technology

Hearables Take Headphones Well Beyond Music

In the past, consumers had pretty simple requirements for buying headphones – the sound needed to be good, but not great. We dealt with wires, clunky designs and foam covered ear cups as we listened t...

Mar 14, 2016
Technology

When Watching TV No Longer Requires A TV

Two summers ago, my daughter Eleanor and I had a spirited back and forth about her favorite show, Peppa Pig. Basically, she wanted to watch the show through the Nick Jr mobile app, but our family iPad...

Smart Speakers: About More Than Just Music

2015 has been another banner year for the audio market.  While sales of stereo headphones and soundbars have grown 18 percent and 13 percent, respectively, according to The NPD Group’s Retail Tracking...

Dec 16, 2015
Technology

Banking on Boxing Week

After struggling through a very soft Back to School period where revenue results for the Technology market were down -7 per cent from the previous year, many were looking towards the next key buying p...

Dec 11, 2015
Technology

Never Mind Black Friday – Windows PC Pricing Takes an Early Holiday Plunge

Of all our Baker’s Dozen Holiday predictions the one I am most confident in is that notebook sales will soar during the holiday, but those gains will come at a considerable cost in ASP.  While we thou...

Dec 11, 2015
Technology

Black Friday, Glass Half…Empty!

It’s that time of year again, the time when I wait anxiously for the results of the first holiday season promotional event in the Consumer Electronics industry, which for the purposes of this discussi...

Michael Diamond
Oct 14, 2015
Technology

Dell and EMC – “Mama Always Said…”

In the words of Forrest Gump, “My mama always said, life was like a box of chocolates; you never know what you’re going to get.”  Well, after months of speculation, mama was right and EMC finally foun...

Michael Diamond
Oct 2, 2015
Technology

Server Market: “Death & taxes are only certain”

End-of-Support for Windows 2003 Yields Unexpected Market Results I think Benjamin Franklin said it best, “the only two certainties in life are death and taxes.” This is also a precept or tenet for an...

Aug 24, 2015
Technology

Summer’s End No Match for Stereo Headphone Sales

The signs are all around us.  Back to School displays at retailers are firmly in place, coffee lovers have begun talking about the return of Pumpkin Spice Lattes to Starbucks and we’re down to a preci...

Michael Diamond
Aug 24, 2015
Technology

"Beam me up, Scotty" – The new K-12 Classroom

Have you walked into a K-12 classroom lately and wondered where the chalkboard of yesteryear has gone? Classrooms are starting to look more like the bridge of the Starship Enterprise with gadgets ...

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