The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

May 15, 2017
Toys

Fidgets, games, LEGO tape: Social media puts emerging trends on fast forward

In early April, I searched for fidget toys online. They were in the news thanks to Autism Day, and I was curious to see what was available on my local site in France. There were very few, and they...

Apr 26, 2017
Toys

Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.   87% of Canadian kid...

Mar 13, 2017
Toys

Toy Industry Predictions for Holiday 2017

Spring is in the air, but it’s also an opportune time for toy industry players to begin planning for the next holiday season. If 2016 is any indication, a fresh strategy will be even more essentia...

Jan 17, 2017
Toys

Did you see what happened to the European toy market during Christmas week?

Did toy sales in the UK really increase 33% over Christmas week last year? Did France really jump 29%? And Germany, is it possible that toy sales spiked 47%? Granted, I may have contributed to thi...

Dec 13, 2016
Toys

Can Black Friday reshape the European toy market?

Black Friday is not a tradition in Europe. In fact, it makes no cultural sense. We do not celebrate Thanksgiving. It is a working day. We do not rise at dawn to shop the Friday after Thanksgiving....

Dec 8, 2016
Toys

Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday ...

Jul 5, 2016
Toys

The 2016 Electronic Entertainment Expo

This year’s Electronic Entertainment Expo in Los Angeles, the gaming industry’s largest conference, had a new flavor with the massive presence of VR (Virtual Reality) hardware.   There were many p...

Jun 13, 2016
Toys

The Story Behind The Numbers

Last month The NPD Group issued a press release focusing on the overall growth of the Canadian toy market in the first quarter of 2016. The release stated that the Canadian toy industry was relatively...

Apr 5, 2016
Toys

Where is Europe’s next Furby?

After the record-setting success of Furby, the robotic pet that communicated and ate with the help of an app, sales of connected toys in Europe have slumped, down 18% year-on-year in 2015. Obviously, ...

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