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Oct 1, 2018
Toys
Crazy About Football: The League Triggers Sales of Cards in Spain

When Cristiano Ronaldo announced this summer that he was leaving Real Madrid, it’s safe to assume that more than one child thought of his next season's sticker album.

Oct 1, 2018
Toys
The Holiday Landscape without Toys‟R”Us

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.

Mar 21, 2018
Toys
Global Toy Industry Opportunities Amid Toys“R”Us Closure

The global toy industry is bracing itself and trying to work out what this ‘reset’ will mean. Who will benefit from Toys “R”Us’ demise; and if it happens globally, which retailers will see this disruption as an opportunity, country by country?

Mar 19, 2018
Toys
What Toys‟R”Us Closing Means for the Toy Industry

Crunching the numbers, The NPD Group’s Juli Lennett sets the record straight on what will likely happen to the toy industry when Toys‟R”Us closes all its doors in the U.S.

Mar 1, 2018
Toys
Post-Toy Fair Blues

Globally, fewer toys were sold during Holiday 2017 than 2016. Why? How can this be overturned? Frédérique Tutt explores how parents shopped, and what opportunities lie between the challenges facing the toy industry today.

Nov 21, 2017
Toys
Let’s Reconsider Discounting Toys for Christmas

Rather than discount toys during Christmas, the industry needs to consider occasions outside of this peak season to generate growth. From Women’s Day to Chinese New Year, there are examples around the globe.

Jul 18, 2017
Toys
You’ve Heard of KGOY, But What About AGYO?

I’m sure many of you have felt this same feeling as I have… I might look older on the outside, but I feel like I’m still 25 on the inside. I’m a grown woman with teenagers, but sometimes I want to act more like them than the Baby Boomer I am!

Jul 11, 2017
Toys
Back-to-School: Friend or Foe to the Toy Industry?

It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.

May 15, 2017
Toys
Fidgets, games, LEGO tape: Social media puts emerging trends on fast forward

In early April, I searched for fidget toys online. They were in the news thanks to Autism Day, and I was curious to see what was available on my local site in France.

Apr 26, 2017
Toys
Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.

Apr 26, 2017
Toys
Customization and User-Generated Content Impacts Canadian Toy Industry

Kids today are being raised in a technologically advanced digital world that provides the ability to personalize and customize their gaming and non-gaming online experiences.

Mar 13, 2017
Toys
Toy Industry Predictions for Holiday 2017

Toy Industry Predictions for Holiday 2017

Mar 10, 2017
Toys
Toy Fair 2017

Toy Fair 2017

Dec 13, 2016
Toys
Can Black Friday reshape the European toy market?

Black Friday is not a tradition in Europe. In fact, it makes no cultural sense. We do not celebrate Thanksgiving. It is a working day. We do not rise at dawn to shop the Friday after Thanksgiving. It is a working day. “What is Black Friday?” my mother asked me this year. “Explain it to me.”

Dec 8, 2016
Toys
Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday season, I don’t think any of us expected that 85 percent of the industry’s growth during this week would come from price-points over $20. Digging deeper into this price phenomenon, the story – believe it or not – only gets more interesting.

Mar 18, 2016
Toys
March Break Boosts Canadian Toy Industry

March Break Boosts Canadian Toy Industry

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