The NPD Group, Inc. provides market information, tracking, analytic, and advisory services to help clients in making better business decisions in the Americas, Europe, and the Asia-Pacific. It offers retail tracking, consumer tracking and shopper insights, distributor tracking, category management, opportunity identification, marketing evaluation and testing, price evaluation, consumer and shopper behavior, and custom research services; and in-home product purchase scanning, bar-coded surveys, Website intercept sampling, computer-based meters, and receipt harvesting services.
“SupplyTrack gives us the ability to look forward.”
— Mike DeGrace, Vice President of Sales, Kellogg’sWatch Video
Healthy Trends Whitepaper
Retailing in the Age of Fresh, Fit, and WellRead More
“SupplyTrack is truly a game changer.
— David West, Senior Director, Category Management, SyscoWatch Video
Even the Affluent Adore Dollar Stores
According to Checkout TrackingRead More
August 24, 2016NPD and GFK Announce Joint Global Brand Reporting
August 23, 2016The NPD Group Integrates Luxury and Softlines Businesses
August 19, 2016The NPD Group Finds Art of Matching the Right Athletes With the Right Brands a Challenge for Marketers
August 10, 2016Safety and Security Are Lead Drivers in Smart Home Technology Interest, According to NPD Connected Intelligence