Our Solutions

We Help You Measure, Predict, and Improve Your Business — Advising Along the Way.

Our Customers

2,000+ companies spanning 20+ industries rely on us to grow their business.

"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."

Justin Davis

Senior Manager, Foodservice Insights & Strategy, Tyson Foods

"NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers."

Jeff Lynn

Vice President, Category Management & Business Analysis, Fruit of the Loom, Inc.

"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box."

Patricia Chou

Consumer Insights Director, Jack In The Box

Why NPD? Data-driven Growth

The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 28 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.

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