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Debunking the Myths
of Generation Z

Generation Z is the most diverse generation to date and holds $44 billion in buying power. Poised to spend even more as they age, Gen Z is the future. Read on for a deep dive on how this generation shops.

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INDUSTRY TRENDS

Entertainment Industry
Top 10 Sellers

What video games, books, toys, and DVD/Blu-ray Discs are Americans devouring right now? See the top 10 selling products across these three categories, updated monthly.
Get the Top 10

Get the Top 10

Will Consumers Buy the iPhone X, 8, 7, or Earlier Models?

Roughly 20 percent of the U.S. population plans to purchase a new iPhone following Apple’s recent announcement of the iPhone X. But which models do consumers intend to purchase?
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Read Blog

How Has Convenience Shifted in U.S. Kitchens?

As fresh foods replace packaged solutions in U.S. kitchens, see what gadgets and technologies Americans of all ages turn to for convenience today, as found in the 32nd edition of our Eating Patterns in America report.
View Infographic

View Infographic

More Than Half of Smartphone Users Stream Video Content on Their Device

According to global information provider, The NPD Group, 57 percent of all smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively.

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What’s Inside America’s Kitchens Today? The Appliances and Tools to Prepare Fresh Meals Conveniently.

U.S. consumers have a renewed interest in cooking freshly prepared meals but not in spending more time doing it, according to a recent kitchen audit conducted by The NPD Group, a leading global information company.

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Home Highlights: Two Tabletop Surprises

Tabletop categories are staples expected to be a part of any household, but the ways in which consumers are shopping for and purchasing these categories are a bit more unexpected.

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September was the Tipping Point for Traditional Supplies Sales this Back-to-School Season

Sales of traditional supplies for the 2017 back-to-school season amounted to $4.2 billion in the U.S., a 1 percent increase over 2016*, according to global information company The NPD Group.

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America is the Land of Milk And Honey… And Coffee Shops

Java, cuppa Joe, go juice, hojo, or whatever one wants to call coffee, a ready-made cup of it is not far from reach for the majority of U.S. consumers.

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PRESS RELEASES
SOLUTIONS SPOTLIGHT

How a Home Textiles Manufacturer Averted Delisting with a Key Retailer

With more consumers shopping online, many brick-and-mortar retailers are cutting back on inventory. See how a manufacturer proved that a key retailer needed its linen brand, preventing delisting from the bedding department.
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Seattle Innovation Meets Hollywood Tradition

This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move further into movie production and distribution.

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Where is the Luxe?

Within skincare, there has historically been a point of difference not only between mass and prestige, but also between prestige and luxury.

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Data and Solutions for Better Business Decisions

The NPD Group can help you see what others cannot – the current realities and future possibilities for your industry, your customers, and your business. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people, giving you a winning advantage.

The world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities.

How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.

We cover more than 20 industries, with unique information assets, based on:

  • Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
  • More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
  • Millions of receipts through all channels (including e-commerce)
  • More than 12 million consumer surveys annually

Unparalleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed. Our Analytic Solutions division helps our clients improve performance by identifying and targeting buyers, showing dollar value of their brands, and evaluating and guiding pricing and promotion decisions. And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business landscape.

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