9 Ways Back-to-School Shopping Is Changing
With one month left to go before school’s return, back-to-school shopping is already well under way. See how the retail holiday has evolved, and what brands and retailers need to know to weather the storm.
Why Experience Is Crucial in Food
Consumers want to do stuff—not buy stuff. As they shift their dollars from acquiring things to having an experience, see how the food industry can tap into this trend.
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Case Study: How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment
Our retailer client had seen revenue drop for several consecutive back-to-school seasons, but was unclear what was causing the downturn. See how our Checkout TrackingSM team uncovered shocking insights that helped our client turns thing around.
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Data and Solutions for Better Business Decisions
The NPD Group can help you see what others cannot – the current realities and future possibilities for your industry, your customers, and your business. Through our unique data assets, industry expertise, and analytic solutions, we help you get the right products in the right places for the right people, giving you a winning advantage.
The world’s most successful brands trust us to measure performance, predict future performance, improve marketing and product development, and advise on business and consumer trends and market opportunities.
How do we do it? Only NPD combines consumer and retail data with industry expertise and business solutions to give you a winning advantage.
We cover more than 20 industries, with unique information assets, based on:
- Actual point-of-sale (POS) data from retailers, distributors, and foodservice operators
- More than 1,250 retailers, representing 300,000 stores worldwide, provide point-of-sale data to us.
- Millions of receipts through all channels (including e-commerce)
- More than 12 million consumer surveys annually
Unparalleled information, combined with best-in-class data modeling, and industry expertise enable us to go beyond reporting past performance, to also forecast where markets are headed. Our Analytic Solutions division helps our clients improve performance by identifying and targeting buyers, showing dollar value of their brands, and evaluating and guiding pricing and promotion decisions. And our team of industry advisors is available to provide direction to help you navigate the rapidly changing business landscape.
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