3 Ways to Win Over the Thrifty Gen Z Consumer
Read on to see what smart marketers are doing to win over Gen Z in 2019 and beyond.
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...NPD was the greatest investment we've made for the business
"Agreeing to take a chance on an investment with NPD was the greatest investment we've made for the business. The team is well trained and accessible and the data is powerful. We're constantly learning new ways to use it to our advantage."
Working with Checkout, we have identified opportunities and devised solutions...
"Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers."
As a result of the Checkout analysis, we identified an important area of opportunity for our teams to focus on to grow visits…
"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box."