The NPD Group, Inc. provides market information, tracking, analytic, and advisory services to help clients in making better business decisions in the Americas, Europe, and the Asia-Pacific. It offers retail tracking, consumer tracking and shopper insights, distributor tracking, category management, opportunity identification, marketing evaluation and testing, price evaluation, consumer and shopper behavior, and custom research services; and in-home product purchase scanning, bar-coded surveys, Website intercept sampling, computer-based meters, and receipt harvesting services.

  • Do These Pants Make Me Look Vegan?

    Retailing in the Age of Fresh, Fit, and Well

  • Winning Gen Y, Gen X, and Boomers With the Five Ws

  • The Evolution of Eating: Generations Report

    What Gen Z, Millennials, and Boomers Eat and Drink — And How It Will Change

  • Planners Are About the Future, Not the Past

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