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Now Tracking the Entire E-commerce Retail Landscape

Checkout E-commerce Tracking

Get full visibility into e-commerce and emerging channels, including direct-to-consumer and marketplaces — based on millions of receipts across more than 6,000 online retailers.

Checkout Analytics

Win new customers, increase visits, and increase spend per visit with analyses based on buyer behavior over time.
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Learn how Checkout can help your business.

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Our Solutions

We Help You Measure, Predict, and Improve Your Business — Advising Along the Way.

Strategic Planning and Forecasting

Find opportunities to grow your footprint in brick-and-mortar and e-commerce. See where you’re losing loyalty so you can target competitive threats.

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Sales and Category Management

Calibrate your performance, distribution, and shelf assortment, tailored to specific geographies, store groupings, and channels. With purchase and trip sequencing, understand how the buyer journey evolves over time.

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Product Development and Innovation

Determine if your new product or brand launch is positioned to succeed, and how to maximize success.

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Customer Segmentation and Brand Management

Understand how your brand performs among your target segments, your most valuable customer, and where there is potential for growth.

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Pricing

Determine how base price changes impact sales volume, and manage promotional pricing to drive profitable growth. Post pricing change, measure and monitor in-market performance.

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Marketing Effectiveness

Maximize your marketing ROI to ensure you’ve got it right before a broader rollout. Post marketing rollout, understand how consumers are reacting to in-market changes.

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Our Industry Trends

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Our Customers

2,000+ companies spanning 20+ industries rely on us to grow their business.

"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."

Justin Davis

Senior Manager, Foodservice Insights & Strategy, Tyson Foods

"NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers."

Jeff Lynn

Vice President, Category Management & Business Analysis, Fruit of the Loom, Inc.

"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box."

Patricia Chou

Consumer Insights Director, Jack In The Box

"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."

Justin Davis

Senior Manager, Foodservice Insights & Strategy, Tyson Foods

"NPD’s Checkout data has been beneficial in helping both our retail partners and internal stakeholders understand and quantify the opportunities around retailer and brand share of wallet and leakage. Working with the Checkout team, we have identified opportunities and devised solutions that can help our retail partners convert customers to purchase additional categories within their stores to increase loyalty and spend with those customers."

Jeff Lynn

Vice President, Category Management & Business Analysis, Fruit of the Loom, Inc.

"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box."

Patricia Chou

Consumer Insights Director, Jack In The Box

Why NPD? Data-driven Growth

The NPD Group offers data, industry expertise, and prescriptive analytics to help you grow your business in a changing world. With offices in 27 cities across the Americas, Europe, and Asia-Pacific, we help you measure, predict, and improve performance across all channels.

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