Looking Differently at Back-to-School Shopping
There is danger in viewing back-to-school as a single season. See how events like tax-free shopping and Prime Day impact spending on kids of all ages.
Online Spend and the Omni-Channel Shopper
E-commerce is fueling office supplies, accounting for 76 percent of the industry’s growth over the past year. But online growth is slowing. Find out how the coloring movement and other factors are at play.
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Advice for Automotive Industry Retailers
What should you focus on as a retailer in the evolving automotive aftermarket? From your online presence, to product reviews, to pricing and promotions, automotive industry expert Nathan Shipley advises where to invest.
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How a Food Manufacturer Sold More Deli Meats With Segmentation
Want to match your own segmenting schemes with sales trend data to more effectively reach your target customers? Find out how.
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Data and Solutions for Better Business Decisions
The world's most successful brands turn to The NPD Group for unmatched information and insight that gives them a winning business advantage. With expertise in more than 20 industries, we combine consumer and retail point-of-sale data with analytic solutions to interpret today's market trends, while anticipating tomorrow's-so you can get the right products in the right places for the right people.
We track more than a trillion dollars in consumer spending a year in the Americas, and more overseas. How?
- Our 1,200 retail partners, representing 165,000 stores worldwide, provide us with point-of-sale (POS) scanner information for thousands of SKUs.
- We collect information from more than 50,000 consumers through NPD’s receipt-harvesting mobile phone app, and we scan more than 2 million active in-boxes for e-receipts through our technology partner, Slice Intelligence.
- We conduct 12 million consumer interviews each year.
The result is an extraordinary collection of information that we combine with a half-century of industry expertise. That’s why The NPD Group information is seen as the data of record in more than 20 industry sectors; and it’s why clients, media, the financial community, and others see us as the authority on market size and trends in our industries.
With that must-have data at the core, our analytic solutions and advisory services help you better understand your markets and customers; develop, price, and market an appropriate product mix; uncover opportunities, manage categories, detect competitive threats, and grow your business.
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