Web Content Viewer (JSR 286)

Automotive Aftermarket Market Research & Business Solutions

Web Content Viewer (JSR 286)

The automobile is central to the American story. We are a people of movement and change. The businesses of the automotive aftermarket and petroleum-marketing industries – integral to that vision of America – know all about change. The NPD Group is where those businesses turn when seeking to understand how American consumers’ buying patterns are shifting.

For more than a quarter century we’ve tracked buying trends; collected consumer data; polled drivers, mechanics, and DIYers; and crunched the numbers – all to support industry leaders in their strategic decision-making.

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Products


Retail Tracking

Our Retail Tracking Service delivers unmatched point-of-sale information so you can understand market dynamics, partner with retailers, and identify growth opportunities. Like no other source, we provide a complete and accurate view of the automotive products market. Information is collected from our retail panel covering 80 percent of the total U.S. market, including 18 retailers from the mass and automotive specialty channels.

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Weekly Retail Tracking

Now you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and weather events. You can use this weekly information to analyze actual market price changes with increased precision, so you can better align pricing with drivers. It enables an apples-to-apples comparison to year-ago time periods.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements our national Retail Tracking Service – it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Car Care Track

Look to Car Care Track for in-depth consumer behavior data for mapping long-term, sustainable growth in the automotive industry. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets throughout the U.S.

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Motor Fuels Index

Explore the most comprehensive source of information for understanding the gasoline consumer and tracking trends in the U.S. gasoline marketplace. Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.

Categories

  • Unleaded Gasoline (regular, mid-grade, premium)
  • Diesel
  • Alternative Fuels

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Solutions


Analytics & Modeling

Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.

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Custom Market Research 

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?

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Reports


January 15, 2016

Aftermarket Perspectives

November 2015 Despite the decline in gas prices compared to the previous November, the continuation of fall’s warmer-than-average temperatures in

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November 16, 2015

Aftermarket Perspectives

September 2015 It was the perfect storm for the automotive aftermarket in September – mild weather prevailed, and average gas prices were a dolla

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November 16, 2015

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas R

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October 13, 2015

Aftermarket Perspectives

In August, the overriding fundamentals remained – people were driving more, and the weather was favorable for maintenance and appearance. Growth in th

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September 16, 2015

Aftermarket Perspectives

July saw car care heat up –categories related to hot weather and appearance had their moment in the sun. Batteries and battery accessories, along wi

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August 27, 2015

Who are your most valuable auto parts customers?

Is it the heavy DIY’ers – the “Grease Monkey Mikes” – or the medium DIY’ers – the "Tune-Up Toms"?

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Web Content Viewer (JSR 286)