The automobile is central to the American story. We are a people of movement and change. The businesses of the automotive aftermarket and petroleum-marketing industries – integral to that vision of America – know all about change. The NPD Group is where those businesses turn when seeking to understand how American consumers’ buying patterns are shifting.
For more than a quarter century we’ve tracked buying trends; collected consumer data; polled drivers, mechanics, and DIYers; and crunched the numbers – all to support industry leaders in their strategic decision-making.
Our Retail Tracking Service delivers unmatched point-of-sale information so you can understand market dynamics, partner with retailers, and identify growth opportunities. Like no other source, we provide a complete and accurate view of the automotive products market. Information is collected from our retail panel covering 80 percent of the total U.S. market, including 18 retailers from the mass and automotive specialty channels.
Weekly Retail Tracking
Now you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and weather events. You can use this weekly information to analyze actual market price changes with increased precision, so you can better align pricing with drivers. It enables an apples-to-apples comparison to year-ago time periods.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service – it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Car Care Track
Look to Car Care Track for in-depth consumer behavior data for mapping long-term, sustainable growth in the automotive industry. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets throughout the U.S.
Motor Fuels Index
Explore the most comprehensive source of information for understanding the gasoline consumer and tracking trends in the U.S. gasoline marketplace. Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.
- Unleaded Gasoline (regular, mid-grade, premium)
- Alternative Fuels
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
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