Automotive Aftermarket Market Research & Business Solutions

Our Retail Tracking delivers unmatched point-of-sale information so you can understand market dynamics, partner with retailers, and identify growth opportunities. Like no other source, we provide a complete and accurate view of the automotive products market. Information is collected from our retail panel covering 80 percent of the total US market, including 18 retailers from the mass and automotive specialty channels.

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Now you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and weather events. You can use this weekly information to analyze actual market price changes with increased precision, so you can better align pricing with drivers and enables an apples-to-apples comparison to year-ago time periods.

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Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth.
The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Look to Car Care Track for in-depth consumer behavior data for mapping long-term, sustainable growth in the automotive industry. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets throughout the U.S.

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Explore the most comprehensive source of information for understanding the gasoline consumer and tracking trends in the US gasoline marketplace. Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.

Categories

• Unleaded Gasoline (regular, mid-grade, premium)
• Diesel
• Alternative Fuels

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Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

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