Digitization is transforming the automotive aftermarket industry. Cars already incorporate vast stores of data to improve safety control mechanisms and maintenance suggestions. At the same time, digital channels are quickly transforming the way people shop for cars and automotive aftermarket products, creating new opportunities to engage with consumers in both online and brick-and-mortar channels. With all of these shifts taking place, leading businesses turn to us to understand U.S. consumers’ buying patterns. For more than a quarter century we’ve tracked buying trends at the point of sale; collected receipt data to understand consumer shifts over time; surveyed drivers and DIYers; and crunched the numbers – all to support automotive industry leaders in strategic decision-making.
Insights
Industry Expertise
Nathan Shipley
Executive Director, Industry Analyst
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn More Contact us
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
Learn More Contact us
Motor Fuels Index
Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes. Categories include: unleaded gasoline, diesel, and alternative fuels.
Learn more Contact us
Retail Tracking
Make the most informed business decisions with point-of-sale data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Learn More Contact us
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usReports
- Online and In-Store Behavior and Trends
Online and In-Store Behavior and Trends
With more aftermarket shopping taking place online, it’s never been more important to understand how digital channels will transform consumer preferences and impact your bottom line. This report provides a comprehensive overview of the habits and preferences of online automotive parts shoppers so you can size the market opportunity, create messaging that resonates with online shoppers, and get a clear sense of whom to target as you strive for data-driven growth.
Learn More Contact us
- The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase
The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase
This study will explore the oil change consumer’s journey and the various purchase decisions made along the way. It will identify how both do-it-yourself and do-it-for-me consumers proceed down the path to purchase, the most prevalent paths, and differences between key demographic segments.
Learn More Contact us - Exploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay
Exploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay
This report explores the impact of loyalty programs and mobile apps on consumers’ fuel choices and brand loyalty. Its deep data and expert insights support the development of effective manufacturer loyalty programs, mobile pay options, and other apps, helping you identify and reach new customers while bringing existing ones back to the pump.
Learn More Contact us
- ${title}${badge}