Automotive Aftermarket
Providing the automotive aftermarket data, analytics, and expertise about:
Accessories and Appearance
Chemicals, Additives and Fluids
Maintenance and Repair
Replacement Tires
Digitization is transforming the automotive aftermarket industry. Cars already incorporate vast stores of data to improve safety and maintenance. At the same time, digital channels are quickly transforming the way people shop for cars and automotive aftermarket products, creating new opportunities to engage with consumers in both online and brick-and-mortar channels. To help you win in this competitive and rapidly changing market, we provide the broadest and deepest global view of the U.S. automotive aftermarket industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Insights @npdretail
April 19, 2021
Pandemic Changes in Driving Drove Fuel Buyers to More One-Stop-Shop Options, Reports NPD
November 3, 2020
The NPD Group Announces Winners of 2nd Annual Automotive Aftermarket Performance Awards
August 18, 2020
At-Home DIY Projects and Discretionary Purchases Fuel 4% Sales Increase for the Automotive Aftermarket During First Half of 2020
June 12, 2020
DIY Projects and Recreational Purchases Spark Sales Growth for Select Automotive Products, Reports The NPD Group
DataCategories Tracked
Motor Fuels Index
Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes. Categories include: unleaded gasoline, diesel, and alternative fuels.
Learn more Contact usStore-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usRetail Tracking
Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Learn More Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn More Contact usPrescriptive Analytics
The Future of Automotive
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 160+ product categories with emphasis on automotive aftermarket industry trends
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usPricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usThe Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase
This study will explore the oil change consumer’s journey and the various purchase decisions made along the way. It will identify how both do-it-yourself and do-it-for-me consumers proceed down the path to purchase, the most prevalent paths, and differences between key demographic segments.
Learn More Contact usOnline and In-Store Behavior and Trends
With more aftermarket shopping taking place online, it’s never been more important to understand how digital channels will transform consumer preferences and impact your bottom line. This report provides a comprehensive overview of the habits and preferences of online automotive parts shoppers so you can size the market opportunity, create messaging that resonates with online shoppers, and get a clear sense of whom to target as you strive for data-driven growth.
Learn More Contact usExploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay
This report explores the impact of loyalty programs and mobile apps on consumers’ fuel choices and brand loyalty. Its deep data and expert insights support the development of effective manufacturer loyalty programs, mobile pay options, and other apps, helping you identify and reach new customers while bringing existing ones back to the pump.
Learn More Contact usIndustry Expertise
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
Nathan Shipley
Executive Director, Industry Analyst
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