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Web Content Viewer (JSR 286)

Automotive Aftermarket Market Research & Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

We are the premium provider of automotive aftermarket research information for the U.S. automotive aftermarket industry and petroleum marketing companies. For more than 25 years we have tracked buying trends to provide important consumer information. Industry leaders depend on our automotive aftermarket research and industry analysis to support their strategic decision-making and increase their understanding of consumer behavior.

Tracking Services

Retail Tracking

Our Retail Tracking delivers unmatched point-of-sale information so you can understand market dynamics, partner with retailers, and identify growth opportunities. Like no other source, we provide a complete and accurate view of the automotive products market. Information is collected from our retail panel covering 80 percent of the total US market, including 18 retailers from the mass and automotive specialty channels.

For more information contact us.

Weekly Retail Tracking

Now you can monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and weather events. You can use this weekly information to analyze actual market price changes with increased precision, so you can better align pricing with drivers and enables an apples-to-apples comparison to year-ago time periods.

For more information contact us.

Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

For more information contact us.

Car Care Track

Look to Car Care Track for in-depth consumer behavior data for mapping long-term, sustainable growth in the automotive industry. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer markets throughout the U.S.

For more information contact us.

Motor Fuels Index

Explore the most comprehensive source of information for understanding the gasoline consumer and tracking trends in the US gasoline marketplace. Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes.

Categories

  • Unleaded Gasoline (regular, mid-grade, premium)
  • Diesel
  • Alternative Fuels

For more information contact us.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

For more information contact us.

 

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

For more information contact us.

Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

For more information contact us.

Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

For more information contact us.

Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Latest Video

Convenience store shoppers are no longer just “Bubba.”

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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)

Industry Expert

David Portalatin
Executive Director of Industry Analysis The NPD Group, Inc.

David Portalatin is the industry analyst for The NPD Group’s automotive aftermarket division. His diverse background and experience give him an in-depth understanding of consumer purchase patterns and trends in the automotive aftermarket, motor fuels, and convenience retailing industries.