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Digitization is transforming the automotive aftermarket industry. Cars already incorporate vast stores of data to improve safety control mechanisms and maintenance suggestions. At the same time, digital channels are quickly transforming the way people shop for cars and automotive aftermarket products, creating new opportunities to engage with consumers in both online and brick-and-mortar channels. With all of these shifts taking place, leading businesses turn to us to understand U.S. consumers’ buying patterns. For more than a quarter century we’ve tracked buying trends at the point of sale; collected receipt data to understand consumer shifts over time; surveyed drivers and DIYers; and crunched the numbers – all to support automotive industry leaders in strategic decision-making.

Industry Expertise

“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”

Nathan Shipley Executive Director, Industry Analyst

Solutions

Account Level Reports

Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Car Care Track

Car Care Track

Look to Car Care Track® for in-depth consumer behavior data for mapping long-term, sustainable growth in the automotive industry. With consumer profiles, category trends, and consumer purchase behavior detail, it offers a complete profile of the “do-it-yourself” and “do-it-for-me” customer segments throughout the U.S.

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Checkout

Checkout

Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice. We offer the most robust e-commerce data plus tailored analytics to help you keep current customers and win new ones.

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Motor Fuels Index

Motor Fuels Index

Based on information provided by more than 200,000 households annually, Motor Fuels Index helps petroleum marketing companies analyze and react to shifts in consumer behavior and keep up with marketplace changes. Categories include: unleaded gasoline, diesel, and alternative fuels.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with point-of-sale data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

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