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B2B Technology

Providing the B2B technology industry data, analytics, and expertise for:
Manufacturers Distributors Resellers

As work habits rapidly transform, the B2B technology industry must be ready for the challenges and opportunities ahead. To help you thrive in this environment, our monthly and weekly reports, available for key CE, IT, BTO PC, and software categories, provide timely technology market research information and insights — including unmatched detail down to the item level. We are the only U.S. source for tracking sales-out data in the distribution technology channel, with data from more than 2,000 manufacturers, B2B resellers, and distributors, to show what IT products are selling, where, to whom, and at what price.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Insights @npdtech

September 14, 2020

Data Center Evolution

June 28, 2019

Store Closures

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Vertical Reseller Tracking

Adding even more power to the B2B Reseller Tracking Service, our new Reseller Verticals information expands your view of technology products and software sold through resellers. It provides detailed views into healthcare, education, finance, and other industries.

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VAR Service Invoice

Understand what products and brands are selling in the VAR channel with monthly POS data for thousands of IT hardware items across 1,400 different brands.

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Distributor Track®

See sales-out data from the world’s leading IT distributors – down to the item level. This service includes data from the Global Technology Distribution Council, with which we have an exclusive North American partnership.

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SMB Technology Monitor

Make informed business decisions and understand small-to-medium business (SMB) buying behavior with new B2B insights on purchase intentions and brand perceptions in the commercial market. 

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Reseller Tracking

Monitor sales of technology products sold through the largest national solution providers, office product dealers, and contract stationers with item-level detail in all key CE, IT, and software categories.

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B2B Software and Cloud Tracking Service

Track point-of-sale sell-through data for software products through distribution and reseller partners. This new service is your essential resource for sales-out data that provides insights into the overall software landscape, including competitive products, pricing analytics, and licensing trends.

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Prescriptive Analytics


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Pro A/V Report

Get a deeper, more holistic view of the U.S. professional audio-video quarterly market, with aggregated sell-through data on 10 categories in the segment, including large-format commercial displays, monitors, and projectors.

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Data Center Ecosystem Report

To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.

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Learn more about our data, analytics, and expertise in B2B Technology

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