B2B Technology
Providing the B2B technology industry data, analytics, and expertise for:
Manufacturers
Distributors
Resellers
As work habits rapidly transform, the B2B technology industry must be ready for the challenges and opportunities ahead. To help you thrive in this environment, our monthly and weekly reports, available for key CE, IT, BTO PC, and software categories, provide timely technology market research information and insights — including unmatched detail down to the item level. We are the only U.S. source for tracking sales-out data in the distribution technology channel, with data from more than 2,000 manufacturers, B2B resellers, and distributors, to show what IT products are selling, where, to whom, and at what price.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Insights @npdtech
May 11, 2021
Jana Sellers-Munford, Jenna Callery, and Nicole McDonald Featured on CRN’s 2021 Women of the Channel List
April 16, 2021
Healthcare Spending on Technology in the Reseller Channel Shows Focus on Pandemic Needs As Well As Future-Proofing, Reports NPD
February 24, 2021
U.S. B2B Technology Sales Finished 2020 Strong with Four Consecutive Months of Growth
November 9, 2020
U.S. B2B Technology Sales Returned to Growth in September for the First Time Since the Pandemic Began, Reports NPD
August 27, 2020
COVID-19 Creates Challenges for the U.S. B2B Technology Channel in First half 2020, Reports NPD
May 22, 2020
Remote Work Mandates Drive Productivity Hardware Sales in U.S. B2B Tech Indirect Market
May 18, 2020
As COVID-19 Spread Hit the U.S., Healthcare Spending in the Reseller Channel Reached $908MM, according to NP
Data
Vertical Reseller Tracking
Adding even more power to the B2B Reseller Tracking Service, our new Reseller Verticals information expands your view of technology products and software sold through resellers. It provides detailed views into healthcare, education, finance, and other industries.
Learn More Contact usVAR Service Invoice
Understand what products and brands are selling in the VAR channel with monthly POS data for thousands of IT hardware items across 1,400 different brands.
Contact usDistributor Track®
See sales-out data from the world’s leading IT distributors – down to the item level. This service includes data from the Global Technology Distribution Council, with which we have an exclusive North American partnership.
Contact usSMB Technology Monitor
Make informed business decisions and understand small-to-medium business (SMB) buying behavior with new B2B insights on purchase intentions and brand perceptions in the commercial market.
Contact usReseller Tracking
Monitor sales of technology products sold through the largest national solution providers, office product dealers, and contract stationers with item-level detail in all key CE, IT, and software categories.
Contact usB2B Software and Cloud Tracking Service
Track point-of-sale sell-through data for software products through distribution and reseller partners. This new service is your essential resource for sales-out data that provides insights into the overall software landscape, including competitive products, pricing analytics, and licensing trends.
Contact usPrescriptive Analytics
Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usPricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usPro A/V Report
Get a deeper, more holistic view of the U.S. professional audio-video quarterly market, with aggregated sell-through data on 10 categories in the segment, including large-format commercial displays, monitors, and projectors.
Learn more Contact usData Center Ecosystem Report
To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.
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