Home Industry Expertise 2021 Prestige Beauty Industry Trends


Providing the beauty industry data, analytics, and expertise about:
Fragrance Makeup Skincare

The prestige beauty market is increasingly being shaped by channel shifts and a whole host of indie brands. In a world with rapidly changing products and distribution models, it's critical to know what is selling, where, why, and for how much. We monitor beauty industry trends across the globe, from the big picture down to the category, geographic region, and store levels, based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Insights @npdbeauty

May 18, 2021

The Future of Style

December 18, 2020

The Beauty of Gifting

November 19, 2020

Beauty at your fingertips

September 29, 2020

Creating Normalcy

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DataCategories Tracked

Beauty Cross Channel Monitor

Gain a comprehensive view of the industry and evaluate sales and performance for all beauty categories across the prestige and mass channels, with our solution in partnership with Nielsen.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Take full advantage of emerging opportunities across key channels (including prestige department stores and mid-tier national chains) by evaluating trends at a SKU level.

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Drive growth by gaining a view into attitudes and lifestyle as well as shopping behavior and usage data for U.S. consumers. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is further enhanced by our fragrance experts’ industry knowledge and insight.

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E-commerce Tracking Service (China)

The NPD Group’s E-commerce Tracking Service in China provides online prestige beauty sales information on a monthly basis. Data is available for the skincare, makeup, fragrance, and hair care categories. NPD’s E-commerce Tracking Service provides sales performance data down to the sub-segment and sub-brand levels. It also provides a view into channels, the competitive landscape, top selling items, and product attributes. With this information, you get timely access to emerging trends enabling you to stay ahead of the competition.

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Prescriptive Analytics


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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The Changing Face of Makeup

Get a jump on what’s next with the latest makeup data and insights. The Changing Face of Makeup Report will help you understand who is driving makeup/cosmetic usage trends in the U.S. and find out who is using more makeup. The report focuses on the facts and myths about makeup trends and how wearing behavior differs by demographics. It also profiles consumers by makeup usage.

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Beauty Multi-Country Topline

Transform marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans. This report tracks prestige makeup, fragrance, and skincare sales across the U.S., France, Italy, Spain, and the U.K. with consistent and comparative data.

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Industry Expertise

“As we have seen in other industries including apparel and footwear, beauty’s online sales growth accelerated amid the brick-and-mortar closures this year. But as growth has remained strong for beauty, it has slowed following the re-openings of physical stores across the country. So, while e-commerce sales have shown the full weight of their importance, we must recognize that brick-and-mortar is still very much alive”

Larissa Jensen
Vice President, Industry Advisor


To Try, or Not to Try? That is the Question.

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