Home Industry Expertise 2018 Beauty Market & Beauty Industry Trends

The beauty landscape is increasingly being shaped by DTC, experiential retail, and a whole host of indie brands. In a world with rapidly changing products and distribution models, it's never been more important to know what is selling, where, why, and for how much. Since 1996, the prestige beauty industry has relied on our insights and solutions to address the emerging trends, needs, and behaviors of the next generation of beauty consumers. We monitor beauty industry trends across North America and Europe – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities and evaluate pricing strategies.

Categories

Fragrance

Fragrance

  • Juices
  • Gift Sets
  • Ancillaries
  • Home Scents
Hair

Hair

  • Shampoo
  • Conditioner
  • Color
  • Spray
  • Hair Styling
Makeup

Makeup

  • Eye
  • Face
  • Lip
  • Nail
  • Sets
Skincare

Skincare

  • Face
  • Body
  • Sun
  • Sets & Kits

Industry Expertise

"Change has been a theme of the beauty industry, from the shifts in trends and category performance, to the wave of mergers and acquisitions which show no signs of abating in the near future. The industry has not only adapted to this change, but has continued to achieve strong and consistent growth. As beauty brands and retailers look to understand ‘what’s next’, we’re seeing more beauty brands enhance their in-store interactions with consumers through pop-up, pop-in, and other experience stores, and I expect this will accelerate."

Larissa Jensen Executive Director, Industry Analyst

We Track Beauty Across the Globe

As Featured in

  • NPD in The news
  • NPD in The news
  • NPD in The news
  • NPD in The news
  • NPD in The news

Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy”.

Learn More
Beauty Cross Channel Monitor

Beauty Cross Channel Monitor

Gain a comprehensive view of the industry and  evaluate sales and performance for all beauty categories across the prestige and mass channels, with our solution in partnership with Nielsen.

BeautyTrends®

BeautyTrends®

Take full advantage of emerging opportunities across key channels (including prestige department stores and mid-tier national chains) by evaluating trends at a SKU level.

Scentiments

Scentiments

Drive growth by gaining a view into attitudes and lifestyle as well as shopping behavior and usage data for U.S. consumers. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is further enhanced by our fragrance experts’ industry knowledge and insight.

Learn More
Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

Learn More

Reports

© The NPD Group, Inc.

Follow Us on