Web Content Viewer (JSR 286)

Beauty Market Research & Business Solutions

Web Content Viewer (JSR 286)

Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers. 

We monitor global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities or evaluate pricing strategies.

How do we do it? We bring our robust data assets, along with our industry expertise, and combine them with your data or third-party data to find solutions to your business issues.

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Products


BeautyTrends

BeautyTrends® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Channels reported on include prestige department stores, mid-tier national chain, fine department stores, TV/shopping, and dot-com/Internet pureplay retailers. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.

Fragrance data is also available on a weekly basis. Having a faster read on what’s happening in the marketplace is essential for tracking new launches – during the holiday season and all year round.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements BeautyTrends®. It can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Beauty Cross Channel Monitor

NPD and Nielsen have partnered to produce the Beauty Cross Channel Monitor. This comprehensive report on the beauty market provides the only total market view spanning both the prestige and mass channels. The Beauty Cross Channel Monitor combines Nielsen and NPD point-of-sale data across a range of retail channels, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales, and average retail price, in addition to a ranking of the top 75-100 brands. Brand marketers can evaluate the performance of categories, segments, and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.

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Beauty Multi-Country Topline Report

This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the U.S., France, Italy, Spain, and the U.K., from a single source. It looks at the performance of top corporations, divisions, brands, categories, and segments in these key global markets. Use this report to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans.

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FragranceTrack

FragranceTrack® delivers information and analysis on the usage and purchase of fine fragrances, as well as other scented body products, by men and women. An in-depth brand analysis is also included, providing detail on brand awareness, usage, purchase, and consumer perceptions for key brands.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


April 6, 2015

BrandLink℠ - Find the New Face of Your Brand

They have similar awareness levels. Their fans have a similar demo profile.

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Understand the state of the economy’s impact on beauty shopping behavior

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February 12, 2015

Store-Level Enabled Retail Tracking Services

Better understand performance, identify opportunities, and grow your business

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February 12, 2015

Behind the Scenes — Beauty Insider Report

Magazine-style report takes you inside beauty industry trends

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June 12, 2014

Avoid Relationship Trouble

See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your products, and more

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May 20, 2013

Get the Edge – Outsmart the Competition

Custom solutions help you answer your toughest questions.

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Web Content Viewer (JSR 286)

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Web Content Viewer (JSR 286)