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Beauty Market Research and Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the US, France, Italy, Spain, and UK beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers. 

We watch global beauty industry trends from the ‘big picture’ down to specific category, geographic region, and store levels. We can even help you look for opportunities or evaluate pricing strategies.

 

Tracking Services

BeautyTrends

BeautyTrends® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Channels reported on include prestige department stores, mid-tier national chain, fine department stores, TV/shopping, and .com/ Internet pureplay retailers. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.

Fragrance data is also available on a weekly basis. Having a faster read on what’s happening in the marketplace is essential for tracking new launches – during the holiday season and all year round. For more information, contact us.

Beauty Cross Channel Monitor

NPD and IRI have partnered to produce the Beauty Cross Channel Monitor. This report provides an exact read on sales and performance for all beauty categories, covering more than half of the total US beauty market. It combines prestige point-of-sale data from NPD with food, drug, mass (including Wal-Mart), dollar stores, club stores, and military data from IRI. Evaluate the performance of categories, segments, and brands across these major beauty distribution channels, and understand the total US beauty sales opportunity. 

For more information, contact us.

Beauty Multi-Country Topline Report

This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the US, France, Italy, Spain, and the UK, from a single source. It looks at the performance of top corporations, divisions, brands, categories, and segments in these key global markets. Use this report to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans.

For more information, contact us.

FragranceTrack

FragranceTrack® delivers information and analysis on the usage and purchase of fine fragrances, as well as other scented body products, by men and women. An in-depth brand analysis is also included, providing detail on brand awareness, usage, purchase, and consumer perceptions for key brands.

For more information contact us.

 

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

For more information contact us.

 

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

For more information contact us.

Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

For more information contact us.

Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

For more information contact us.

Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

For more information contact us.

Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

For more information contact us.

Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

For more information contact us.

Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Industry Expert

Karen Grant
Vice President and Global Beauty Industry Analyst

Vice President and Global Beauty Industry Analyst Karen Grant provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as our beauty industry expert, her concentration is on uncovering emerging market trends, brand vulnerabilities, and opportunities. Karen’s expertise is in providing market insights and evaluating new and missed client opportunities and competitive threats. She provides ongoing consultation to the leading retailers and beauty manufacturers, as well as top financial institutions.