Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers.
We monitor global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities or evaluate pricing strategies.
How do we do it? We bring our robust data assets, along with our industry expertise, and combine them with your data or third-party data to find solutions to your business issues.
Tracking and Premium Services
BeautyTrends® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Channels reported on include prestige department stores, mid-tier national chain, fine department stores, TV/shopping, and dot-com/Internet pureplay retailers. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.
Fragrance data is also available on a weekly basis. Having a faster read on what’s happening in the marketplace is essential for tracking new launches – during the holiday season and all year round.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements BeautyTrends®. It can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Beauty Cross Channel Monitor
NPD and Nielsen have partnered to produce the Beauty Cross Channel Monitor. This comprehensive report on the beauty market provides the only total market view spanning both the prestige and mass channels. The Beauty Cross Channel Monitor combines Nielsen and NPD point-of-sale data across a range of retail channels, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales, and average retail price, in addition to a ranking of the top 75-100 brands. Brand marketers can evaluate the performance of categories, segments, and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.
Beauty Multi-Country Topline Report
This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the U.S., France, Italy, Spain, and the U.K., from a single source. It looks at the performance of top corporations, divisions, brands, categories, and segments in these key global markets. Use this report to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans.
FragranceTrack® delivers information and analysis on the usage and purchase of fine fragrances, as well as other scented body products, by men and women. An in-depth brand analysis is also included, providing detail on brand awareness, usage, purchase, and consumer perceptions for key brands.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Global Beauty Industry Analyst
Global Beauty Industry Analyst Karen Grant provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as our beauty industry expert, her concentration is on uncovering emerging market trends, brand vulnerabilities, and opportunities. Karen’s expertise is in providing market insights and evaluating new and missed client opportunities and competitive threats. She provides ongoing consultation to the leading retailers and beauty manufacturers, as well as top financial institutions.
President, US Softlines
Diane Nicholson is President, US Softlines for The NPD Group, Inc. In her current role, Diane oversees NPD’s Beauty, Accessories, Apparel, Fashion Footwear, and Sports practice areas. In addition to her day-to-day responsibilities at NPD, Diane is an active participant in several key beauty industry associations and a member of the Cosmetic Executive Women (CEW) Board of Governors as well as a member of Fashion Group International and the Accessories Council Board.
Diane joined NPD in 1997, and was instrumental in launching the firm’s Fashion Footwear tracking business. She later headed NPD’s Athletic Footwear and Apparel businesses, and took over as head of the Beauty service in 2005. With a record of consistent sales growth and profitability, Diane has been awarded the NPD Award for Excellence and several Revenue and Profit Achievement Awards.
Prior to joining NPD, Diane spent 12 years in a variety of positions in both the retail and manufacturing industries. She began her career in retail, holding merchant positions at R.H. Macy’s and the May Merchandising Company. Prior to joining NPD, Diane was Vice President of Sales for Liz Claiborne’s Handbags and Small Leather Goods division.