Beauty Market Research & Business Solutions

Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights into what is selling, where, why, and at what price. Our research includes information for the U.S., Canada, France, Italy, Mexico, Spain, and U.K. beauty markets. It helps companies address the emerging trends, needs, and behaviors of the next generation of beauty consumers. 

We monitor global beauty industry trends – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities or evaluate pricing strategies.

How do we do it? We bring our robust data assets, along with our industry expertise, and combine them with your data or third-party data to find solutions to your business issues.

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BeautyTrends® is the point-of-sale (POS) tracking service measuring the performance of fragrances, makeup, and skincare products. SKU-level detail is captured monthly for more than 75 product categories. Channels reported on include prestige department stores, mid-tier national chain, fine department stores, TV/shopping, and dot-com/Internet pureplay retailers. Evaluate purchasing trends so you can make better business decisions and take full advantage of emerging opportunities across these key channels.

Fragrance data is also available on a weekly basis. Having a faster read on what’s happening in the marketplace is essential for tracking new launches – during the holiday season and all year round.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements BeautyTrends®. It can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Beauty Cross Channel Monitor

NPD and Nielsen have partnered to produce the Beauty Cross Channel Monitor. This comprehensive report on the beauty market provides the only total market view spanning both the prestige and mass channels. The Beauty Cross Channel Monitor combines Nielsen and NPD point-of-sale data across a range of retail channels, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales, and average retail price, in addition to a ranking of the top 75-100 brands. Brand marketers can evaluate the performance of categories, segments, and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.

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Beauty Multi-Country Topline Report

This report provides consistent, comparative, cross-country views of prestige makeup, fragrance, and skincare sales in the U.S., France, Italy, Spain, and the U.K., from a single source. It looks at the performance of top corporations, divisions, brands, categories, and segments in these key global markets. Use this report to evaluate brand performance across countries to guide marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans.

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FragranceTrack® delivers information and analysis on the usage and purchase of fine fragrances, as well as other scented body products, by men and women. An in-depth brand analysis is also included, providing detail on brand awareness, usage, purchase, and consumer perceptions for key brands.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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April 15, 2016

Beauty Insider Report

It’s a new source for detail on category drivers and industry insights across makeup, skincare, and fragrance. Use it to uncover opportunities and ref

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January 7, 2016

Get the Edge – Outsmart the Competition

Custom solutions help you answer your toughest questions.

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January 7, 2016

More Retailers, More Channels

In the rapidly evolving U.S. beauty market, data and insights can keep you ahead of competitors. Now there’s a source for unparalleled retailer covera

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January 7, 2016

Polish up your nail care consumer knowledge

How much do brand and color really matter?

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April 6, 2015

BrandLink℠ - Find the New Face of Your Brand

Use data to choose the right celebrity to endorse your brand.

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Understand the impact of today’s economy on beauty spending.

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Press Releases

March 15, 2016

Category and Generational Shifts are Altering the Prestige Beauty Landscape, NPD Reports

Port Washington, NY, March 15, 2016 – Over the last decade, skincare led the gains within the prestige beauty industry, fragrance was challenged as consumer usage declined, and Boomers drove demand and influenced innovation within the industry. However, 2015 marked a turning point for the beauty ...

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February 3, 2016

U.S. Prestige Beauty Industry Grows 7 Percent in 2015

The NPD Group Presented its 2015 Review of Beauty Sales at “Hot Off The Press” Event in New York Port Washington, NY, February 3, 2016 – The U.S. prestige beauty industry reached $16 billion in 2015, a 7 percent increase over 2014 sales*, according to global information company The NPD Group, Inc. M ...

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January 20, 2016

NPD Mexico Acquires Segmenta Retail Tracking Service for Prestige Beauty

Port Washington, NY, January 20, 2016 – NPD Mexico, a subsidiary of The NPD Group, has purchased Segmenta’s prestige beauty point-of-sale retail tracking service for Mexico.  The acquisition extends NPD’s global reach and expertise in prestige beauty, complementing NPD’s beauty tracking services in ...

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April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

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January 28, 2016

NPD and FIT CFMM Beauty Insight Collaboration: Spectral Fluidity

This video clip stars Meredith Gray, FIT CFMM graduate student and Director of Online Global Communications at Estée Lauder. The NPD Group is proud to support the Fashion Institute of Technology’s graduate program and thesis development. In a recent collaboration, FIT Cosmetics and Fragrance Marketi...

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January 28, 2016

NPD and FIT CFMM Beauty Insight Collaboration: Essentialism

This video clip stars Andrea Muguerza, FIT CFMM graduate student and Global Marketing Manager of SkinCeuticals at L’Oréal USA. The NPD Group is proud to support the Fashion Institute of Technology’s graduate program and thesis development. ...

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January 28, 2016

NPD and FIT CFMM Beauty Insight Collaboration: Future Trends Inspired by Gen Z

This video clip stars Carmela Deang, FIT CFMM graduate student and Senior Marketing Manager at L’Oréal Paris. The NPD Group is proud to support the Fashion Institute of Technology’s graduate program and thesis development. ...

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November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

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June 15, 2015

Talking Shop

E-commerce is growing in the fashion and beauty world. Last year, 23 percent of footwear sales, 20 percent of accessory sales, 16 percent of apparel sales, and 11 percent of U.S. beauty sales took place online. And these rates have continued on an upward trajectory. With that said, online reta...

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May 28, 2015

Facing (Virtual) Reality

How smart mirrors, VR headsets, and other tech will alter retail Pretty soon the lines between physical and digital reality will be blurred. You’ll be able to sit in your living room, put on some 3D goggles, and shop for a pair of jeans in a virtual store — that does not physically exist. Or, ...

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January 10, 2015

The Things They Bought a Lot

At any given point in time, there are really just two ways to increase sales: You can try to get people to buy more of what you sell, or you can try to sell more of what people are buying. That latter approach drives many a product launch and line extension. In 2014, our res...

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January 9, 2015

Three Unexpected Things We Learned About Millennials In 2014

Millennials are perhaps the most coveted, and certainly the most misunderstood, demographic in the retail world. Stereotypes abound. Think bearded hipsters eating artisanal pickles in Brooklyn. Think always-on, tech-obsessed folks wearing clothes that evoke the working class of 1920. Think bikes-...

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September 6, 2013

The connection between retailers and consumers is deepening. Technology is a driving force.

What is the impact on skincare purchases?...

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Insights and Opinions from our Analysts and Experts

April 29, 2016

Home Sweet (Smelling) Home

I have recently developed a new love. I have fallen in love with candles and reed diffusers. I used to have this irrational fear of candles being dangerous and thought that reed diffusers were too fussy, though they are a great alternative to candles. Now I cannot see, or smell, my home without eith...

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March 30, 2016

Let’s Play

When I was a little girl, I remember watching my mother’s cleansing ritual with such awe. All the jars, potions, and lotions that she slathered seemed so glamorous compared to my splash of water. When my mother purchased her skincare products, she either bought them at a drug store/supermarket or a ...

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February 29, 2016

Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party. I knew I never brought it up to school, so it had to be there – except it wasn’t. Aggravated and annoyed, I ended up wearing some...

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January 20, 2016

Kitchen Chemist

I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself. So, every few weeks you will find me in my kitchen melting and mixing small batches of butters and oils. My sis...

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