The beauty landscape is increasingly being shaped by DTC, experiential retail, and a whole host of indie brands. In a world with rapidly changing products and distribution models, it's never been more important to know what is selling, where, why, and for how much. Since 1996, the prestige beauty industry has relied on our insights and solutions to address the emerging trends, needs, and behaviors of the next generation of beauty consumers. We monitor beauty industry trends across North America and Europe – from the “big picture” down to the category, geographic region, and store levels. We can even help you look for opportunities and evaluate pricing strategies.
The NPD Group Appoints Larissa Jensen as Vice President, Industry Advisor for U.S. Beauty Practice
VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications
"Change has been a theme of the beauty industry, from the shifts in trends and category performance, to the wave of mergers and acquisitions which show no signs of abating in the near future. The industry has not only adapted to this change, but has continued to achieve strong and consistent growth. As beauty brands and retailers look to understand ‘what’s next’, we’re seeing more beauty brands enhance their in-store interactions with consumers through pop-up, pop-in, and other experience stores, and I expect this will accelerate."
We Track Beauty Across the Globe
- United Kingdom
- United States
Drive growth by gaining a view into attitudes and lifestyle as well as shopping behavior and usage data for U.S. consumers. The most comprehensive way to understand the U.S. fragrance consumer, Scentiments is further enhanced by our fragrance experts’ industry knowledge and insight.Learn More Contact us
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.Learn More Contact us
- Beauty Multi-Country Topline
Beauty Multi-Country Topline
Transform marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans. This report tracks prestige makeup, fragrance, and skincare sales across the U.S., France, Italy, Spain, and the U.K. with consistent and comparative data.Contact us