Books Market Research & Business Solutions

What are consumers reading? Are they buying books in print, or digital format? Are they devouring Fiction, or Non-fiction? Frontlist, or backlist works? What are the best sellers this month across the juvenile and adult book markets?

To help our clients answer these questions and navigate the rapidly changing U.S. publishing market, our Books industry team relies on both retail and consumer tracking to measure sales of physical and digital books, across all channels.

We track purchases at the point-of-sale from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and more. We also hear what Americans are reading, directly from more than 55,000 U.S. book buyers themselves, so we can help you identify buyer demographics, attitudes, behaviors, and purchase factors.

Our books industry experts know the publishing world inside and out, helping our publishers and retailers make better, faster decisions.

See What's Happening in Today's Licensed Book Market

Listen to a recording of our recent webinar that explores U.S. licensed book market trends. Learn the hot and not-so-hot licenses, see how they're ranked by category, and hear about how the licensed book industry is likely to fare this year.


NPD BookScan™

NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others.  Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the NPD BookScan dashboard.

BookScan License Reporting Service

For the first time ever, publishers and licensors can get a total view of their licensed and branded books to identify cross-industry opportunities, benchmark and track brand sales trends over time, and understand the formats, pricing, and categories that perform best in a license program.

NPD PubTrack Digital™

NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market.

NPD PubTrack Higher Ed™

NPD PubTrack Higher Ed™ is the premier market intelligence source for the college textbook publishing industry. This service compiles textbook sales information from institutions nationwide to provide the college publishing industry with intelligence tools that can be used in sales, editorial, and marketing.

NPD PubTrack Christian™

NPD PubTrack Christian™ is a data warehouse, aggregation, and analysis system that provides access to weekly book sales information from 225 Christian retail stores.  Additionally, NPD PubTrack Christian is a collaborative publisher data-sharing program, which provides a complete channel view of the Christian book market.

NPD Books & Consumers

NPD Books & Consumers, the leading consumer tracker for the publishing industry, gathers data annually from more than 55,000 unique U.S. book buyers ages 13-84. The information covers a wide range of attitudes, behaviors, and purchase factors. NPD Books & Consumers data also includes full demographic profiles and ISBN-verified data on more than 100,000 book purchases per year.

Analytic Solutions

NPD’s Analytic Solutions group includes senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. By combining NPD’s unique data assets and industry expertise with state-of-the-discipline research techniques and proprietary solutions, our Analytic Solutions team is able to answer clients’ most pressing business questions.


Press Releases

January 22, 2018

NPD BookScan Recaps the Year in Books 2017

Without Harry Potter and other leading franchise titles upping the ante, print book sales in the United States returned to a more standard year for the industry in 2017. Unit sales of books increased 1.9 percent in 2017, which is slightly less than annual growth rates of 3 percent posted between 2013 to 2016, according to global information company The NPD Group.

December 20, 2017

Familiar Classics Lead Top 10 Holiday Book Sales for 2017

During the holidays, many families like to get cozy, heat up some hot chocolate and snuggle on the couch with a good book. According to the latest NPD BookScan information from global information company The NPD Group, when it comes to holiday reading, families favor classics over brand new seasonal titles. In fact, unit sales of all holiday titles are up 10 percent so far this year, compared to last year. Among the top 10 holiday titles for kids, 9 are older titles, while just one was published this year.

December 4, 2017

Book Sales Bright for the Holidays, Even as Annual Growth Declines Slightly

While the annual unit sales growth of print books is expected to be slightly weaker this year than in the previous two years, global information company The NPD Group predicts a strong holiday season with 5 percent unit sales growth in the remaining five weeks. The print books market is on track to grow 2 percent in volume for the year, which is an underperformance against the annual growth rate of 3 percent in 2015 and 2016.

October 5, 2017

Comics and Graphic Novels One of Highest Growth Categories in Publishing, Reports NPD

August 14, 2017

Year-To-Date Sales of Travel Books on the Rise in U.S., Reports NPD

According to global information provider The NPD Group, through the end of July 2017, print travel books have experienced 2 percent growth in unit sales, and an overall compound annual growth rate of 1 percent from 2014 to 2016 in the U.S. This is a notable turnaround after a steep 44 percent decline from 2010-2014, and proof that readers are returning to print guidebooks even in the digital age.

May 2, 2017

NPD Reports Growth In U.S. Print Book Sales For The Fourth Consecutive Year

According to Trends and Findings in Children’s Bookselling, the latest report from global information provider, The NPD Group, print book* unit sales in the U.S. increased 3 percent in 2016, selling over 674 million units vs. the 653 million sold in 2015. The growth in print was driven by considerable increases in sales of Non-Fiction and Children’s books, as well as Adult Coloring books.

January 20, 2017

NPD Acquires Nielsen U.S. Market Information and Research Services for Book Industry

The NPD Group announced that it has acquired Nielsen’s U.S. market information and research services for the book industry. The acquisition includes: U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®. These services will be part of NPD Book, a new U.S. practice area that complements NPD offerings for more than 20 industries, expanding NPD’s expertise in tracking and anticipating industry trends and consumer behavior during a period of unprecedented change.


February 12, 2018

What's Happening in Today's Licensed Book Market

Listen to a recording of our recent webinar that explores U.S. licensed book market trends. Learn the hot and not-so-hot licenses, see how they're ranked by category, and hear about how the licensed book industry is likely to fare this year.

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