With the explosion of content generated by streaming video on demand services, podcasts, audiobooks, and print books, our culture is increasingly dominated by the stories we tell. In this interconnected media landscape, books are where some of today’s hottest media properties get their start. But as retail and consumer change accelerate, it can be a challenge to make sense of it all. We work with all the major players in U.S. publishing, retail, media, and toys to understand how digital and print content is evolving. Our books industry experts know the publishing world inside and out; they tap into our point-of-sale data to help you make better and faster decisions in the books market.
Insights
Industry Expertise
Kristen McLean
Executive Director, Industry Analyst
Kristen McLean is the Executive Director of Business Development in the NPD Books practice, the team behind NPD BookScanTM. Kristen is a 20-year veteran of the publishing industry, with a career spanning many roles, including retailing, buying, field sales, marketing, and business development. In addition to working closely with a number of key clients, her current initiatives include developing a Licensed Brand Reporting Service within NPD's wider Entertainment group. She speaks broadly to industry leaders about trends in the book and media industries, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.
Solutions
BookScan License Reporting Service
For the first time ever, publishers and licensors can get a total view of their licensed and branded books to identify cross-industry opportunities, benchmark and track brand sales trends over time, and understand the formats, pricing, and categories that perform best in a license program.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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NPD BookScan
NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the NPD BookScan dashboard.
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NPD PubTrack Digital
NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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