Books
Providing the books industry data, analytics, and expertise for:
Publishers
Retailers
Entertainment Companies
NPD Books offers comprehensive sales tracking information about physical and digital book sales in the U.S. NPD BookScan is the gold standard in POS tracking for the publishing market. It cover approximately 85% of trade print books sold in the U.S., though direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. NPD PubTrack DigitalTM is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, it provides unprecedented access to detail on the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.
Insights @npdbooks
January 7, 2021
After a Slow Start, U.S. Print Book Sales Rose 8.2 Percent in 2020, The NPD Group Says
December 23, 2020
Consumer Purchases Reveal Desire for Stress Relief and Self-Care While at Home, Reports NPD
December 9, 2020
Barack Obama’s “A Promised Land” Leads Rising Nonfiction Book Sales in 2020, The NPD Group Says
November 23, 2020
One in Four Books in the U.S. is Purchased During the Holidays, The NPD Group Says
August 24, 2020
Back to School at Home: Sales of Tech Products and Educational Books Rise in U.S., as Traditional Supplies are Delayed, Reports NPD
May 26, 2020
As More Areas of the U.S. Open Up, Travel Book Sales Start to Rebound, The NPD Group Says
Data
NPD PubTrack Digital™
NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market. NPD PubTrack Digital Audio is a new dataset within NPD PubTrack Digital that allows you to see exactly what’s selling in the audiobook market. It’s the first publisher-verified retail measurement service for digital audiobooks.
Contact usNPD BookScan™
NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the NPD BookScan dashboard.
Contact usBookScan License Reporting Service
For the first time ever, publishers and licensors can get a total view of their licensed and branded books to identify cross-industry opportunities, benchmark and track brand sales trends over time, and understand the formats, pricing, and categories that perform best in a license program.
Contact usPrescriptive Analytics
Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usPrice & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usEntertainment Expertise
The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.
Industry Expertise
Kristen McLean is the Executive Director of Business Development in the NPD Books practice, the team behind NPD BookScanTM. Kristen is a 20-year veteran of the publishing industry, with a career spanning many roles, including retailing, buying, field sales, marketing, and business development. In addition to working closely with a number of key clients, her current initiatives include developing a Licensed Brand Reporting Service within NPD's wider Entertainment group. She speaks broadly to industry leaders about trends in the book and media industries, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.
Kristen McLean
Executive Director, Industry Analyst
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