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Books

Providing the books industry data, analytics, and expertise for:
Publishers Retailers Entertainment Companies

We offer comprehensive sales tracking information about physical and digital book sales in the U.S. NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, it provides unprecedented access to detail on the top 80% of the traditionally published e-book market.

Insights @npdbooks

August 26, 2020

The Explosion of Nesting

June 28, 2019

Store Closures

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Data

BookScan License Reporting Service

For the first time ever, publishers and licensors can get a total view of their licensed and branded books to identify cross-industry opportunities, benchmark and track brand sales trends over time, and understand the formats, pricing, and categories that perform best in a license program.

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NPD BookScan™

NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others.  Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the NPD BookScan dashboard.

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NPD PubTrack Digital™

NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, this service provides unprecedented access to the top 80 percent of the traditionally published e-book market.

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Prescriptive Analytics

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Industry Expertise

Kristen McLean is the Executive Director of Business Development in the NPD Books practice, the team behind NPD BookScanTM. Kristen is a 20-year veteran of the publishing industry, with a career spanning many roles, including retailing, buying, field sales, marketing, and business development. In addition to working closely with a number of key clients, her current initiatives include developing a Licensed Brand Reporting Service within NPD's wider Entertainment group. She speaks broadly to industry leaders about trends in the book and media industries, and she is deeply interested in the confluence of emerging consumer behavior, technology, literacy, and generational shift in the Digital Age.

Kristen McLean
Executive Director, Industry Analyst

Blog

The U.S. Book Market: Strong Summer Sales Continue in August

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