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Connected Intelligence

Providing data, analytics, and expertise for:
Tech Manufacturers Mobile Operators Movie Studios Retailers

Get a complete view of the evolving world of connected devices with NPD's Connected Intelligence®. Sharpen your product development strategy with a deep understanding of the connected consumer, in and out of the home, now and in the future. Based on both consumer panel and point-of-sale data, Connected Intelligence provides a reliable view of the devices consumers own; how consumers use them; and how, when, and where these devices are connected. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices: digital distribution, mobility, wearables, and home automation.

Insights @npdtech

June 16, 2021

The StreamTV Show

February 12, 2021

Downsizing Smartly

January 30, 2020

CES 2020 Highlights

January 28, 2020

A TV Utopia

January 22, 2020

2020: Mobile Predictions

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Industry Segments

Home Automation

Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.

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Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Connected Home

This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.

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Direct-to-Consumer Video Landscape

Get in-depth insight on what’s driving huge growth in the U.S. direct-to-consumer (DTC) video market so you can create new business strategies and make winning decisions.

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The Evolving Ecosystem

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.

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Mobile Connectivity Report

Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.

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Rural America and Technology Report

As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.

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TV Ownership Report

Find out what motivates consumers to purchase new TVs. This report goes well beyond the sales trends, to explore the underlying reasons consumers replace their TVs with today’s new tech, so you can make fact-based decisions.

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Unlocked Phone Demand

The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.

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Industry Expertise

Brad Akyuz
Executive Director

Jill Aldort

John Buffone
Executive Director, Industry Analyst

Eddie Hold


The False TV Peak of 2020

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Learn more about our data, analytics, and expertise in Connected Intelligence

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