Get a complete view of the evolving world of connected devices with NPD's Connected Intelligence®. Sharpen your product development strategy with a deep understanding of the connected consumer, in and out of the home, now and in the future. Based on both consumer panel and POS data, Connected Intelligence® provides a reliable view of which devices consumers own; how consumers use them; and how, when and where these devices are connected. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices: digital distribution, mobility, wearables, and home automation.
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- Unlocked Phone Demand
Unlocked Phone Demand
The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.
- The Evolving Ecosystem
The Evolving Ecosystem
The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.
- Future of Tech
Future of Tech
The Future of Tech goes beyond simple demographic profiles to help you understand how U.S. consumers are adopting technology – and how that may change in the future. Get new data and expert insights about current and future buyers and forecasted opportunities and challenges ahead. This report includes high-level volumetric forecasts through 2019 for all 235 subcategories we track.
- Connected Home
This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.