Home Industry Expertise 2020 Consumer Electronics Industry
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From the couch to the office, technology is fundamentally reshaping how we spend our time at and away from work. As a result, devices consumers use are changing rapidly, as are their preferences. To help brands and retailers make sense of it all, we have leveraged our proprietary data assets and industry expertise to track and analyze trends in the consumer electronics market for more than 25 years. NPD tracks technology sales across all channels, including e-commerce. We offer both retail and consumer information for the U.S., Mexico, and Canada

Industry Expertise

Industry Expertise

Stephen Baker
Vice President, Industry Advisor

“Today’s retailers are focused on driving consumers into the store for big ticket, highly interactive purchases like TVs, where a benefit can be seen to shopping in a physical store. More and more the online channel is focused on transactional consumer interactions, especially of lower priced ‘grab and go’ items such as phone cases, screen protectors, portable chargers, and wired headphones.”

Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribution

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Home Automation

Gain a firm understanding of connected consumers and their interaction with smart home technology with this series of key reports with ongoing access to industry-leading analysts.

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Mobility

Mobility

Leading carriers and mobile OEMs leverage our Mobility Advisory Service to understand how the connected consumer impacts their business.

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Wearables

Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Latest Video

CES 2020 Highlights

It's time to get back to working toward 2020 goals after what we hope was a productive and exciting CES for you! We want to share highlights of the Next Level Tech insights our analysts presented. You'll get a quick look at tech industry Holiday 2019 results, industry expert perspectives in key categories, and our tech revenue forecast through 2022. We enjoyed meeting and catching up with so many of our clients and friends at CES and wish you the best in the year ahead. Let us know how we can support your data-driven growth.

Solutions

Account Level Reports

Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Checkout Buyer Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Checkout Omnichannel Tracking

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Consumer Tracking

Consumer Tracking

Understand who buys consumer technology, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Market Forecasting

Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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Price & Promotion Management

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what’s selling across department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at nearly 300 retailers in the U.S., Canada, and Mexico.

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Segmentation

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

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