In home, the car, and the office – consumer electronics are used everywhere, all the time. The devices consumers use are changing rapidly, as are consumers’ preferences. The features they want are converging. And it’s all happening in the midst of some of the highest device-ownership levels we’ve ever seen. To top it off, this is occurring in a mature market.
How do you make sense of it all and drive growth for your business? NPD has been tracking and analyzing trends in the consumer electronics market for more than 25 years, offering both retail and consumer information for all channels, including the Web. You can use this information to understand the rapidly-evolving product landscape and consumer electronics trends at the national and local market levels.
Beyond market measurement, we combine our robust data assets and industry expertise -- including your own data or third-party data, as needed -- to address specific issues at each phase of your business cycle from opportunity identification to marketing evaluation and pricing optimization.
Tracking and Premium Services
The Retail Tracking Service monitors retail sales of consumer technology products. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Explore comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This service provides a total market view, encompassing activity at all retailers including Walmart. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address the challenges of market sizing, competitive analysis and response, new product development, product positioning, and more.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Checkout Tracking℠ provides information on consumer buying behavior at the market basket level, based on receipts for brick-and-mortar retail purchases. You get precise, item-level purchase detail that is linked to buyers and their demographics. Data comes from large-scale longitudinal panels, making it possible to study the same consumers over time, analyze competitive market baskets, and identify purchase patterns.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Vice President of Industry Analysis, Consumer Electronics
Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and e-commerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.
Executive Director, Industry Analyst, Consumer Electronics
Ben Arnold is an executive director and industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products. A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage.
Ian Hamilton is President of NPD's Technology business. In this role, Ian leads the Consumer, Commercial, and Mobile Technology practices in business planning and management; addressing product development needs; and overseeing all client-facing teams focused on new business development, current client development, and strategic partnerships. Ian’s team supports over 150 manufacturers, financial services analysts, government entities, commercial resellers, and distributors.
Ian’s 20-year career includes time with consulting firm Accenture and the Center for the Commercialization of Advanced Technology (CCAT). Ian joined NPD with its 2007 acquisition of Current Analysis West, where he was the principal analyst and research lead focused on developing B2B channel marketing strategies for Fortune 500 technology organizations. Ian is based in NPD’s San Diego office, but you will often find him visiting clients or working in NPD’s New York offices.