From the couch to the office, technology is fundamentally reshaping how we spend our time at and away from work. As a result, devices consumers use are changing rapidly, as are their preferences. To help brands and retailers make sense of it all, we have leveraged our proprietary data assets and industry expertise to track and analyze trends in the consumer electronics market for more than 25 years. NPD tracks technology sales across all channels, including e-commerce. We offer both retail and consumer information for the U.S., Mexico, and Canada.
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Industry Expertise
Industry Expertise
“Today’s retailers are focused on driving consumers into the store for big ticket, highly interactive purchases like TVs, where a benefit can be seen to shopping in a physical store. More and more the online channel is focused on transactional consumer interactions, especially of lower priced ‘grab and go’ items such as phone cases, screen protectors, portable chargers, and wired headphones.”
Connected Intelligence
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Digital Distribution
Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.
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Home Automation
Gain a firm understanding of connected consumers and their interaction with smart home technology with this series of key reports with ongoing access to industry-leading analysts.
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Mobility
Leading carriers and mobile OEMs leverage our Mobility Advisory Service to understand how the connected consumer impacts their business.
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Wearables
See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.
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Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
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Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Checkout
Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice. We offer the most robust e-commerce data plus tailored analytics to help you keep current customers and win new ones.
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Consumer Tracking
Understand who buys consumer technology, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
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Retail Tracking
Make the most informed business decisions with knowledge of what’s selling across department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at nearly 300 retailers in the U.S., Canada, and Mexico.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn MoreReports
- Internet of Things
Internet of Things
Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.
- Future of Tech
Future of Tech
The Future of Tech goes beyond simple demographic profiles to help you understand how U.S. consumers are adopting technology – and how that may change in the future. Get new data and expert insights about current and future buyers and forecasted opportunities and challenges ahead. This report includes high-level volumetric forecasts through 2019 for all 235 subcategories we track.