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Consumer Electronics Market Research and Business Solutions

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Web Content Viewer (JSR 286)

In home, the car, and the office – consumer electronics are used everywhere, all the time. The devices consumers use are changing rapidly, as are consumers’ preferences. The features they want are converging. And it’s all happening in the midst of some of the highest device-ownership levels we’ve ever seen. To top it off, this is occurring in a mature market.

How do you make sense of it all and drive growth for your business? NPD has been tracking and analyzing trends in the consumer electronics market for more than 25 years, offering both retail and consumer information for all channels, including the Web. You can use this information to understand the rapidly-evolving product landscape and consumer electronics trends at the national and local market levels.

Beyond market measurement, we combine our robust data assets and industry expertise -- including your own data or third-party data, as needed -- to address specific issues at each phase of your business cycle from opportunity identification to marketing evaluation and pricing optimization.

Tracking Services

Consumer Tracking

Explore comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This service provides a total market view, encompassing activity at all retailers including Walmart. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address the challenges of market sizing, competitive analysis and response, new product development, product positioning, and more.

For more information contact us.

Retail Tracking

The Retail Tracking service monitors retail sales of consumer technology products. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.

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Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

For more information contact us.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

For more information contact us.

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)

Latest Video

A look into the future of tablets and smartphones

Click here to see other consumer technology reports.


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Blogs & Articles

April 21, 2014
Dare Not To Bare?


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Industry Expert

Stephen Baker
Vice President of Industry Analysis

Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.

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Industry Expert

Ben Arnold

Executive Director, Industry Analyst

Ben Arnold is an industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products. A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage.