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Consumer Electronics Market Research & Business Solutions

In home, the car, and the office – consumer electronics are used everywhere, all the time. The devices consumers use are changing rapidly, as are consumers’ preferences. The features they want are converging. And it’s all happening in the midst of some of the highest device-ownership levels we’ve ever seen. To top it off, this is occurring in a mature market.

How do you make sense of it all and drive growth for your business? NPD has been tracking and analyzing trends in the consumer electronics market for more than 25 years, offering both retail and consumer information for all channels, including the Web. You can use this information to understand the rapidly-evolving product landscape and consumer electronics trends at the national and local market levels.

Beyond market measurement, we combine our robust data assets and industry expertise -- including your own data or third-party data, as needed -- to address specific issues at each phase of your business cycle from opportunity identification to marketing evaluation and pricing optimization.


Products


Retail Tracking

The Retail Tracking Service monitors retail sales of consumer technology products. Data provided by our participating channel partners delivers a detailed picture of product movement down to the item level. National information is available weekly and monthly; local market information is available monthly.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Consumer Tracking

Explore comprehensive market research on consumer behavior and attitudes across a wide array of industry sectors. This service provides a total market view, encompassing activity at all retailers including Walmart. It delivers critical insights into market trends, demographics, and customer satisfaction to help companies address the challenges of market sizing, competitive analysis and response, new product development, product positioning, and more.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Checkout Tracking

Checkout Tracking℠ provides information on consumer buying behavior at the market basket level, based on receipts for brick-and-mortar retail purchases. You get precise, item-level purchase detail that is linked to buyers and their demographics. Data comes from large-scale longitudinal panels, making it possible to study the same consumers over time, analyze competitive market baskets, and identify purchase patterns.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


February 12, 2015

Store-Level Enabled Retail Tracking Services

Store-Level Enabled retail tracking delivers unmatched POS information to help manufacturers partner with retailers, identify growth opportunities.

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January 19, 2015

Taking Stock: Tablet Accessories in U.S. Households

New Tablet Accessory Inventory Report explores purchase motivators, attitudes and behaviors, ownership and usage

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January 19, 2015

It’s a Battle of the Screens

Explore the implications and opportunities resulting from screen fragmentatiom

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September 5, 2014

Kids and Consumer Electronics

2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and how it’s changing

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Press Releases


March 7, 2016

49 Million U.S. Internet Homes Now Own a Connected TV or Attached Content Device, According to The NPD Group

As Streaming Video Content Surges, U.S. Connected TV Household Penetration Increases 14% Year-Over-Year Port Washington, NY, March 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past ye ...

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January 27, 2016

More Than 1-in-5 Shoppers Used a Mobile Device During the Holiday Season, Reports NPD

Port Washington, NY, January 27, 2016 –More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among Millennial consumers, between the ages of ...

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Insights


March 3, 2016

Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. But relationships among the five Ws of shopping are a bit more complex than they are among the five Ws of ...

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January 28, 2016

2015 Holiday Wrap-Up: What Happened When We Pored Over Tech, Apparel, and Coffee Receipts

The holiday season is a pretty big deal here at The NPD Group, as it is for your business. And even now that the decorations are down, we’re still talking about the retail holiday. We took a look back at full 2015 holiday shopping data and did a play-by-play of the season’s highlights and lowl...

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September 14, 2015

Cracking the Millennial Code: What Brands and Retailers Need to know

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August 10, 2015

Home Automation Market Trends - Solution specific products

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August 10, 2015

Home Automation Market Trends - Multi-functional tools

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August 10, 2015

Home Automation Market Trends - Remote Access and monitoring

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July 9, 2015

The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories: 1. The obviously useful, i.e., you’re a pizza maker who has seen your share of the market fall as a new competitor’s share has risen. 2. The dubious, i.e, when tryi...

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March 26, 2015

Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.” We fill the word with significance over the course of our lives. We have a “hometown” that defines us. We “head home for the holidays.” We practice “home improvement,”...

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March 15, 2013

A look into the future of tablets and smartphones

Click here to see other consumer technology reports....

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January 4, 2013

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