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From the couch to the office, technology is fundamentally reshaping how we’ll spend our time at and away from work. As a result, devices that consumers use are changing rapidly, as are their preferences. To help brands and retailers make sense of it all, we have leveraged our proprietary data assets and industry expertise to track and analyze trends in the consumer electronics market for more than 25 years. NPD tracks technology sales across all channels, including e-commerce. We offer both retail and consumer information for the U.S., Mexico, and Canada

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Industry Expertise

Industry Expertise

“Today’s retailers are focused on driving consumers into the store for big ticket, highly interactive purchases like TVs, where a benefit can be seen to shopping in a physical store. More and more the online channel is focused on transactional consumer interactions, especially of lower priced ‘grab and go’ items such as phone cases, screen protectors, portable chargers, and wired headphones.”

Stephen Baker Vice President, Industry Advisor

Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribiution

Digital Distribiution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Home Automation

Gain a firm understanding of the connected consumer and how they interact with smart home technology with this series of key reports with ongoing access to industry-leading analysts.

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Mobility

Mobility

Leading carriers and mobile OEMs leverage our Mobility Advisory service to understand how the connected consumer impacts their business.

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Wearables

Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Solutions

Account Level Reports

Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Checkout

Checkout

Get the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers and channels over time, to adjust your marketing to fuel growth.

More About Checkout
More About Checkout E-commerce
Consumer Tracking

Consumer Tracking

Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

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