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Consumer Technology

Providing the consumer technology industry data, analytics, and expertise about:
Computers Home Automation Handhelds Printers/Faxes Consumables Communication Storage Hardware Input Devices Multimedia Power Miscellaneous Storage Media Data Cables Wireless Landline Telecom Home Audio Portable Audio Car Tech Televisions Video Products Digital Imaging Still Cameras Total Film

From the couch to the desk, technology is fundamentally reshaping how we spend our time at work and away from work. As a result, the devices consumers use are changing rapidly, as are their preferences. To help companies understand the market landscape and competitive environment, we provide the broadest and deepest view of the latest consumer tech trends based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Insights @npdtech

February 12, 2021

Downsizing Smartly

December 17, 2020

The Future of Tech

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DataCategories Tracked

Consumer Tracking

Understand who buys consumer technology, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Retail Tracking

Make the most informed business decisions with knowledge of what’s selling across department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS) in the U.S., Canada, and Mexico.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Prescriptive Analytics

The Future of Tech

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 240+ product categories with a deeper focus on entertainment, computing and productivity, connected living, digital imaging/cameras, accessories, drones, virtual/ augmented reality, and digital assistants.

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Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Home Automation

The Home Automation Market Report combines best-in-class NPD data assets to present the most comprehensive view of home automation sales in the United States. The Home Automation Market Report provides expanded channel, brand, and market size information for business planning.

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Internet of Things

Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

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Smart Display

The Smart Display Total Market Report combines best-in-class NPD Data assets for the streaming audio speaker subcategory. The report provides visibility into brands, product families, and other key attributes.

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Smartwatch Report

Our Smartwatch Total Market Report provides an historical, rolling view of key brand sales measures for the U.S. smartwatch market, including both unit sales and revenue. It’s a new way to view the entire vista of this rapidly growing category.

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Streaming Audio Speakers

Now you can Identify opportunities and threats in the competitive streaming speaker market. Get a holistic market view of streaming audio speaker family sales, category market sizing, and organic category brand growth over time with our Streaming Audio Speakers report.

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Industry Expertise

“The demands of modern life, whether they are Pandemic-driven or a result of post-Pandemic requirements, are going to build on the recognition by consumers of the need for, and personal nature of the PC. This is the time for the PC ecosystem to reinforce that “The PC is Personal Again” with product branding, features and pricing, as well as for PC manufacturers to deliver on the promise that HP identified so long ago.”

Stephen Baker
Vice President, Industry Advisor

Blog

New Timing Could Bring New Opportunities for Prime Days Promotions

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Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Consumer Technology 2021

From the couch to the desk, technology is fundamentally reshaping how we spend our time at work and away from work. As a result, the devices consumers use are changing rapidly, as are their preferences. To help companies understand the market landscape and competitive environment, we provide the broadest and deepest view of the latest consumer tech trends based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Gain a firm understanding of connected consumers and their interaction with smart home technology with this series of key reports with ongoing access to industry-leading analysts.

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Mobility

Leading carriers and mobile OEMs leverage our Mobility Advisory Service to understand how the connected consumer impacts their business.

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Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Learn more about our data, analytics, and expertise in Consumer Technology

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