Consumer Technology
Providing the consumer technology industry data, analytics, and expertise about:
Computers
Home Automation
Handhelds
Printers/Faxes
Consumables
Communication
Storage Hardware
Input Devices
Multimedia
Power
Miscellaneous
Storage Media
Data Cables
Wireless
Landline Telecom
Home Audio
Portable Audio
Car Tech
Televisions
Video Products
Digital Imaging
Still Cameras
Total Film
From the couch to the desk, technology is fundamentally reshaping how we spend our time at work and away from work. As a result, the devices consumers use are changing rapidly, as are their preferences. To help companies understand the market landscape and competitive environment, we provide the broadest and deepest view of the latest consumer tech trends based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Insights @npdtech
February 11, 2021
NPD Forecast: Canadian Consumer Technology Sales in 2020 Hit Record Highs as the Industry Prepares for Post Pandemic Expansion
January 11, 2021
Emerging Tech Categories See Strong Growth As Consumers Seek New Forms of Entertainment
January 8, 2021
NPD Forecast: Historic U.S. Consumer Technology Sales in 2020 Set the Stage for Long-Term Industry Expansion
December 14, 2020
NPD Group: Average Viewers Now Bundle Seven Streaming Services, Up From Five in April 2020
November 25, 2020
Remote Working and Learning Have Led to Unprecedented Growth in the Consumer Technology Industry in Canada, but will the Momentum Last This Holiday Season?
November 11, 2020
U.S. Mobile Carrier Telesales Share Doubled in Q2 2020 Driven By COVID Restrictions
September 29, 2020
How Purchasing for the Home Has Changed: Implications for Holiday 2020 and Beyond
September 13, 2020
5G Awareness Has Reached the Masses, But Majority Do Not Understand 5G Network Types
September 9, 2020
NPD Expects Historic Holiday for U.S. Consumer Technology Sales With 18% Growth in Q4 2020
August 24, 2020
Back to School at Home: Sales of Tech Products and Educational Books Rise in U.S., as Traditional Supplies are Delayed, Reports NPD
DataCategories Tracked
Consumer Tracking
Understand who buys consumer technology, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
Learn More Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn More Contact usRetail Tracking
Make the most informed business decisions with knowledge of what’s selling across department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS) in the U.S., Canada, and Mexico.
Learn More Contact usStore-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usPrescriptive Analytics
Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usPrice & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usThe Future of Tech
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 240+ product categories with a deeper focus on entertainment, computing and productivity, connected living, digital imaging/cameras, accessories, drones, virtual/ augmented reality, and digital assistants.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usHome Automation
The Home Automation Market Report combines best-in-class NPD data assets to present the most comprehensive view of home automation sales in the United States. The Home Automation Market Report provides expanded channel, brand, and market size information for business planning.
Contact usInternet of Things
Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.
Learn More Contact usSmart Display
The Smart Display Total Market Report combines best-in-class NPD Data assets for the streaming audio speaker subcategory. The report provides visibility into brands, product families, and other key attributes.
Contact usSmartwatch Report
Our Smartwatch Total Market Report provides an historical, rolling view of key brand sales measures for the U.S. smartwatch market, including both unit sales and revenue. It’s a new way to view the entire vista of this rapidly growing category.
Contact usStreaming Audio Speakers
Now you can Identify opportunities and threats in the competitive streaming speaker market. Get a holistic market view of streaming audio speaker family sales, category market sizing, and organic category brand growth over time with our Streaming Audio Speakers report.
Contact usIndustry Expertise
“The demands of modern life, whether they are Pandemic-driven or a result of post-Pandemic requirements, are going to build on the recognition by consumers of the need for, and personal nature of the PC. This is the time for the PC ecosystem to reinforce that “The PC is Personal Again” with product branding, features and pricing, as well as for PC manufacturers to deliver on the promise that HP identified so long ago.”
Stephen Baker
Vice President, Industry Advisor
Connected Intelligence
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Consumer Technology 2021
From the couch to the desk, technology is fundamentally reshaping how we spend our time at work and away from work. As a result, the devices consumers use are changing rapidly, as are their preferences. To help companies understand the market landscape and competitive environment, we provide the broadest and deepest view of the latest consumer tech trends based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
Digital Distribution
Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.
Learn MoreHome Automation
Gain a firm understanding of connected consumers and their interaction with smart home technology with this series of key reports with ongoing access to industry-leading analysts.
Learn MoreMobility
Leading carriers and mobile OEMs leverage our Mobility Advisory Service to understand how the connected consumer impacts their business.
Learn MoreWearables
See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.
Learn More
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