From the couch to the office, technology is fundamentally reshaping how we spend our time at and away from work. As a result, devices consumers use are changing rapidly, as are their preferences. To help brands and retailers make sense of it all, we have leveraged our proprietary data assets and industry expertise to track and analyze trends in the consumer electronics market for more than 25 years. NPD tracks technology sales across all channels, including e-commerce. We offer both retail and consumer information for the U.S., Mexico, and Canada.
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“Today’s retailers are focused on driving consumers into the store for big ticket, highly interactive purchases like TVs, where a benefit can be seen to shopping in a physical store. More and more the online channel is focused on transactional consumer interactions, especially of lower priced ‘grab and go’ items such as phone cases, screen protectors, portable chargers, and wired headphones.”
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Unit Sales of Voice-Enabled Speakers in the U.S. Were Up 36 Percent Heading Into the Holiday Season
Traditional Retailers Are Gaining Ground in Online Sales of High Ticket Tech Items, Reports NPD’s Checkout
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.Learn More
Make the most informed business decisions with knowledge of what’s selling across department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at nearly 300 retailers in the U.S., Canada, and Mexico.Learn More
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.Learn More
- Internet of Things
Internet of Things
Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.
- Future of Tech
Future of Tech
The Future of Tech goes beyond simple demographic profiles to help you understand how U.S. consumers are adopting technology – and how that may change in the future. Get new data and expert insights about current and future buyers and forecasted opportunities and challenges ahead. This report includes high-level volumetric forecasts through 2019 for all 235 subcategories we track.