Diamonds are made under pressure, and so are your critical business decisions. In order to stay competitive in today’s diamond and jewelry market, you need strategy that’s as brilliant as an Excellent cut.
So how do the world’s leading diamond retailers, manufacturers, and wholesalers capitalize on a constantly shifting market to stay ahead? They rely on The NPD Group’s retail measurement information to understand consumer demand, identify trends in quality, shape and pricing, and drive profitable growth, using our robust data and unparalleled diamond industry expertise.
NPD collects actual point-of-sale data from thousands of retail doors in the U.S., including major jewelry chains and hundreds of independent jewelers. Our team collects this information in a secure and anonymous format, so that the performance of any individual jeweler is never revealed. Then our diamond industry specialists compile, analyze, and present the data in reports that detail diamond performance.
If you are a diamond manufacturer or wholesaler and are interested in learning more about how this service will benefit you please contact us.
Diamond Tracker for Suppliers
Get detailed, monthly, point-of-sale diamond market information to help you make more proactive decisions when purchasing and pricing diamonds. See the units sold, inventory on hand, and wholesale cost of different diamond types within the fine jewelry market, including institutional chains and independent retailers. For the first time ever in the diamond market, NPD’s new Diamond Tracker allows manufacturers to drill down to specific types of diamonds using attributes like ownership type, lab certification, diamond type, and more. Determine what diamonds are really selling for in the marketplace and how your margins compare to your competition's. Learn more.
Diamond Tracker for Retailers
Get detailed, monthly, point-of-sale diamond market information to help you make more proactive decisions when purchasing and pricing diamonds. See the actual retail selling prices and margins achieved, units sold, inventory on hand, and wholesale cost of different diamond types within the fine jewelry market, including institutional chains and independent retailers. For the first time ever in the diamond market, NPD’s new Diamond Tracker allows retailers to drill down to specific types of diamonds using attributes like ownership type, lab certification, diamond type, and more. Learn how your sales, pricing and inventory compare to your competitors' and the optimal inventory to maximize ROI. Learn more.
NPD’s Analytic Solutions group includes senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. By combining NPD’s unique data assets and industry expertise with state-of-the-discipline research techniques and proprietary solutions, our Analytic Solutions team is able to answer clients’ most pressing business questions.
The NPD Group is now providing the diamond industry with retail measurement of diamond sales in the fine jewelry market through the launch of its new Diamond Tracker service. The service provides detailed diamond market data which will allow clients to analyze key market trends at granular and actionable levels.
The taste of the American consumer is in constant flux, and what they buy in jewelry stores reflect this.
Did you know more than half of Americans did not wear a watch in 2016? And that oval diamonds were the year’s fastest-growing shape sold in the 1-carat range? To grow your business in this competitive market, it’s critical to understand consumer trends in the watch and diamond industries.
Consumers’ diamond preferences are shifting. In the competitive U.S. diamond industry, staying ahead of the competition requires a deep understanding of today’s market. You need to know what consumers want and uncover new market trends to nurture new opportunities.