Entertainment Market Research & Business Solutions

It’s been a very long time since you had to sit in the dark with strangers to watch a movie (not that there’s anything wrong with that.) Today’s audience is everywhere -- in every room, on every device, on every platform. Whether streaming or downloading, buying or renting, in the theater or on the couch, big screen or phone screen, consumers can watch entertainment anywhere and anytime.

It’s true that there’s no business like show business. It’s also true there’s no business like show business for observing the disruption of digital technology, Web culture and the rise of Millennials.

The NPD Group offers insights and solutions that equip studios, content distributors, retailers, financial analysts, entertainment marketers, talent management companies, and others in the entertainment industry to stay on top of shifting tastes and trends.

NPD has tracked consumers’ entertainment behavior for more than 10 years, leading to unmatched industry perspective.

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BrandLink℠ provides a fact-based rationale for creating highly targeted marketing programs around sponsorships and endorsements. Even when there is an obvious alignment between an entertainment category and a product category – such as football players endorsing a fast food chain or a popular beverage sponsoring a music tour– there can be big differences in how individual celebrities align with specific brands. The BrandLink service identifies individual consumers’ preferences – the athletes, TV personalities, comedians, and musicians they are fans of and the brands they use, stores and websites they visit, movies and TV shows they watch, and games they play. It reveals the celebrity best positioned to meet a brand’s specific marketing objectives, and then informs activation decisions that will unlock the full potential of that investment.

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Entertainment Trends in America

Get a wide-angle view across entertainment categories, with Entertainment Trends in America’s in-depth analysis of the music, film/video, and games industries. This series of reports, combined with our industry-leading consumer and point-of-sale information, delivers a clear understanding of the many entertainment options competing for consumers’ time, attention, and wallet share. The reports are based on a multi-part consumer study conducted twice a year to explore attitudes and behaviors. They can help your company identify who your customers are, examine the entertainment options they are choosing, and evaluate potential opportunities and risks for your business.

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Look to the only source that constantly monitors the home video market for reliable market research information on market drivers and consumer behavior. VideoWatch® covers purchases of new and previously-viewed titles, store-based and subscription-based rental, pay-per-view (PPV), video-on-demand (VOD), paid digital downloads, and free streaming.

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VideoWatch Digital

Gain perspective into the rapidly-growing digital video sector with this comprehensive service. VideoWatch Digital provides an in-depth look at how consumers are interacting with both paid and free digital movies and TV shows. This service measures consumer choice for streaming and downloading digitally on an ongoing basis, including where people go and which devices they use to stream and watch digital video.

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August 6, 2015

Deep Entertainment Industry Insights

Comprehensive information on consumer buying behavior at the market basket-level, straight from consumers’ purchase receipts

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July 17, 2015

BrandLink℠ - Choose the Right Celebrity To Endorse Your Brand

Fans of electronic dance music tend to like soft drinks.

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June 19, 2015

BrandLink℠ - Right Celebrity To Endorse Your Brand

If you want to choose a TV show to activate a partnership with Carmelo Anthony, here is what you should use.

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April 6, 2015

BrandLink℠ - Find the New Face of Your Brand

Use data to choose the right celebrity to endorse your brand.

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February 26, 2015

Be Surprised

Sometimes there’s an obvious alignment between an entertainment category and a product category.

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May 28, 2014

Entertainment Trends in America 2014

What types of entertainment content are consumers acquiring?

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Press Releases

March 7, 2016

49 Million U.S. Internet Homes Now Own a Connected TV or Attached Content Device, According to The NPD Group

As Streaming Video Content Surges, U.S. Connected TV Household Penetration Increases 14% Year-Over-Year Port Washington, NY, March 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past ye ...

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January 13, 2016

Rihanna Is The Most Marketable Of All Big-Name Celebrities

The NPD Group Releases Data Matching Celebrities to Brands Port Washington, NY, January 13, 2016 – Rihanna is the most marketable of all big-name celebrities, with fans that have more distinctive brand preferences than any other big-name celebrity in any genre (including athletes, actors, musicians, ...

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January 12, 2016

Traditional and Tech-Based Activities Co-Exist in Kids’ World of Play, NPD Group Finds

Port Washington, NY, January 12, 2016 – Today’s kids are growing up in a technology driven world, but that does not mean they are trading in dolls and board games for tablets and video games. In fact, the latest report from global information company The NPD Group, Kids Share of Time and Wallet 2015 ...

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January 6, 2016

NPD Acquires Nielsen VideoScan Service

Plans To Provide Holistic View of Evolving Home Entertainment Ecosystem Port Washington, NY, January 6, 2016 -- The NPD Group announced that it has purchased Nielsen’s VideoScan point-of-sale retail tracking service for the home video market.  Combining the acquisition with its existing data assets ...

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April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

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November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

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Insights and Opinions from our Analysts and Experts

April 25, 2016

Amazon Unbundles Streaming

I love free stuff — free samples, free trials, and who doesn’t like a free lunch? By reaching out to folks like me, Amazon Prime has engaged droves of online shoppers via free two-day shipping, with a paid annual membership fee; five years ago, the deal got even sweeter with free streaming video con...

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February 17, 2016

Personalized Sports Through a Streaming Future

This year’s Super Bowl made headlines, not just for the Broncos’ stunning upset over the Panthers, or the superstar-powered halftime show, but for the 3.96 MM people who streamed the Big Game live. Live streaming provides another point of access for cord-cutters and cable subscribers alike; however,...

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February 2, 2016

Streaming For Sundance: The Future Model?

Netflix and Amazon turned up at Sundance with their wallets stuffed, looking to spend. And while they may not have left with everything they wanted, they certainly stormed the party and took some of the best stuff with them, such asLove & Friendship (Amazon) and The Fundamentals of Caring (Netflix)....

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January 27, 2016

Taking Drones Mainstream

Leading in to the 2015 holiday season, there were few technology categories that provided as much intrigue as drones. On top of drones being a new gadget with all the requisite buzz and interest from early adopters, privacy and security concerns, and an evolving use case have added some extra excite...

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July 31, 2014

New Console Sales Strong Opportunities Abound

Like many gamers, when the new Xbox One and Playstation 4 became available at the end of 2013, I was excited to add another system to my household.  It is now eight months later and I can report that although I enjoy the new platforms I am still waiting for that defining game.  So when I look at the...

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