Today’s audience is everywhere – in every room, on every device, on every platform. Whether streaming or downloading, buying or renting, on the go or on the couch, big screen or phone screen, consumers can watch entertainment anywhere, anytime. With such fragmented viewing behavior, it can be difficult to truly understand audience behavior. That’s where we come in. We’ve tracked media entertainment behavior for more than 10 years, leading to unmatched insight on your target audiences. We offer deep data, industry expertise, and analytic solutions for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry. We can help you stay on top of shifting tastes and trends.
Insights
Industry Expertise
“The landscape is changing where historically dominant content owners launch niche services, effectively creating a pay TV channel strategy. We can look forward to a better tomorrow, as consumers ultimately get what they’ve asked for: namely, to select and pay only for the content they want, which means platforms will capture higher profit margins than they could have in linear arrangements.”
Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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VideoScan®
Monitor DVD sales, including HD and Blu-ray sales, based on information collected from retailers and channel partners. Understand disc movement down to the title level, on a weekly basis, in local U.S. and Canadian markets.
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VideoWatch
Get reliable information on market drivers and consumer behavior in the home video market. See purchases of new and previously viewed titles, store-based and subscription-based rental, pay-per-view (PPV), video-on-demand (VOD), paid digital downloads, and free video content streaming.
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VideoWatch Digital
Get an in-depth look at how consumers interact with both paid and free digital movies and TV shows. Understand where people stream and download video, and which devices they use to stream and watch.
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- Subscription Video Track
Subscription Video Track
Our Subscription Video Track provides title-level insights about the movies and TV content U.S. consumers — including kids — are watching on SVOD. Now you can analyze how much of a particular TV series viewers watched, explore the related content being consumed, and track other longitudinal trends.
Learn More Contact us - Entertainment Trends in America
Entertainment Trends in America
Entertainment consumption and distribution patterns are evolving, as are the traditional profiles of target audience demographics and usage habits. Delivered through a series of semi-annual reports, this consumer tracking study takes an in-depth look at shifting consumer behavior in entertainment consumption.
Learn more Contact us - Direct-to-Consumer Video Landscape
Direct-to-Consumer Video Landscape
With this new report from NPD’s Connected Intelligence®, get in-depth insight on what’s driving huge growth in the U.S. direct-to-consumer (DTC) video market, so you can create new business strategies and make winning decisions.
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