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Today’s audience is everywhere – in every room, on every device, on every platform. Whether streaming or downloading, buying or renting, on the go or on the couch, big screen or phone screen, consumers can watch entertainment anywhere, anytime. With such fragmented viewing behavior, it can be difficult to truly understand audience behavior. That’s where we come in. We’ve tracked media entertainment behavior for more than 10 years, leading to unmatched insight on your target audiences. We offer deep data, industry expertise, and analytic solutions for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry. We can help you stay on top of shifting tastes and trends.

Industry Expertise

“The landscape is changing where historically dominant content owners launch niche services, effectively creating a pay TV channel strategy. We can look forward to a better tomorrow, as consumers ultimately get what they’ve asked for: namely, to select and pay only for the content they want, which means platforms will capture higher profit margins than they could have in linear arrangements.”

Kathi Chandler-Payatt Executive Director, Media Entertainment Analyst

Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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VideoScan®

VideoScan®

Monitor DVD sales, including HD and Blu-ray sales, based on information collected from retailers and channel partners. Understand disc movement down to the title level, on a weekly basis, in local U.S. and Canadian markets.

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VideoWatch

VideoWatch

Get reliable information on market drivers and consumer behavior in the home video market. See purchases of new and previously viewed titles, store-based and subscription-based rental, pay-per-view (PPV), video-on-demand (VOD), paid digital downloads, and free video content streaming.

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VideoWatch Digital

VideoWatch Digital

Get an in-depth look at how consumers interact with both paid and free digital movies and TV shows. Understand where people stream and download video, and which devices they use to stream and watch.

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