Entertainment Market Research and Business Solutions

This report is based on information from MusicWatch and other NPD sources. It provides insight into the fan bases of hundreds of artists. You can use it to understand who the fans really are and what their lives are truly like. The report covers artist awareness and affinity, demographics, music listening, music acquisition, purchase intent, other music artists a consumer likes, social media, brands used, media consumption, and lifestyle/hobbies.

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Brand-link provides a fact-based rationale for creating highly targeted marketing programs. This annual survey asks consumer panelists about the brands they wear, use, and consume on a regular basis, the stores and websites they visit, the devices they use, and their music preferences. It reveals the many connections between consumers and their preferences, helping companies examine customers' lifestyles and buying behaviors based on their brand consumption and where they shop. From consumer electronics to apparel to beauty products and much more, it includes over 900 consumer brands and retailers in more than 110 product categories, as well as more than 350 music artists and 120 celebrities.

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The Channel Profile report is based on MusicWatch information. It examines music retailers by trending purchases and summarizes who the buyers are and how and why they purchase at a specific retailer. The report includes CD/digital music purchasing incidence in total and by retailer, retailer unit share, primary reason the consumer shopped at that retailer (planned music buying vs. impulse music buying), profiles of shoppers at various retailers, what’s in the market basket, and cross-retailer purchasing. It also covers listening profiles and demographic profiles of retailer-specific buyers.

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Go beyond the numbers to understand digital entertainment consumers’ current and future usage levels. This analysis, produced eight times a year, measures hot topics within the entertainment industry, and also provides quarterly updates on digital consumption trends.

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Get a wide-angle view across entertainment categories, with Entertainment Trends in America’s in-depth analysis of the music, film/video, and games industries. This series of reports, combined with our industry-leading consumer and point-of-sale information, delivers a clear understanding of the many entertainment options competing for consumers’ time, attention, and wallet share. The reports are based on a multi-part consumer study conducted twice a year to explore attitudes and behaviors. They can help your company identify who your customers are, examine the entertainment options they are choosing, and evaluate potential opportunities and risks for your business.

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If you’re curious about what fans do to keep themselves busy, Lifestyle-Link provides a snapshot of music consumers’ daily lives. It covers the ways they acquire and listen to music, the retailers where they buy music, digital music services they use, frequency of doing music-related activities and other entertainment activities (video/computer games, board games, attending sporting events, live entertainment, etc.). The service captures this data for various types of music consumers, such as streamers, CD buyers, and digital buyers, and from fans of hundreds of music artists.

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Get annual consumer insight on music listening and acquisition habits, with volumetric trends and a clear view of the reasons behind consumer behavior changes. This information equips companies with a comprehensive profile of the music consumer who uses both paid and unpaid means of acquisition. These two services are available separately or packaged together for a more robust view.

The Music Acquisition Monitor is an ongoing study tracking trends in awareness, usage, and experience with established and emerging means of music acquisition. We’ve recently added new content, including the websites consumers use for watching music videos, listening to music from a music service built into a cellphone plan, and how consumers use social media to interact with artists.

The Annual Music Study captures trends in music listening activities and acquisition. Its primary benefit is helping clients understand the reasons behind shifts in music acquisition.

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In the quickly changing media landscape, understanding consumer preferences can be a challenge. Media-Link makes it easy to find and leverage that information. You can know audiences by the music artists they follow, the TV shows and networks they watch, the magazines they read, and the Web sites they visit. Based on consumer data collected from our online consumer panel, Media-Link is a bidirectional encyclopedia matching fans of various types of media with the music artists its fans follow. For example, you can pair a music artist with the TV shows his or her fans follow. Use it to create a complete media and demographic profile using any of over a thousand different media properties.

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Music enthusiasts are showing their appreciation in new ways – we’ve seen they can be highly engaged with music without actually acquiring any content. MusicWatch tracks consumers’ levels of awareness, affinity, and engagement with music artists on a quarterly basis. It encompasses all the ways a fan can listen to artists’ music, watch their videos, attend concerts, buy branded merchandise, follow them through social media, and otherwise interact with them through other media appearances. The service measures the share of consumer engagement across these various behaviors and benchmarks one fan base against the changes in normative music consumer behavior.

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Look to the only source that constantly monitors the home video market for reliable market research information on market drivers and consumer behavior. VideoWatch® covers purchases of new and previously-viewed titles, store-based and subscription-based rental, pay-per-view (PPV), video-on-demand (VOD), paid digital downloads, and free streaming.

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This report tracks what is driving or impeding the growth of Video-on-Demand (VOD) segments across the U.S. It explores and explains the opportunities and threats that over-the-top (OTT) video presents, not only to established Pay TV operators, but also to newer Internet VOD (iVOD) retailers. It also evaluates the impact the convergence of iVOD and Pay TV VOD has on programming and pricing

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Gain perspective into the rapidly-growing digital video sector with this comprehensive service.  VideoWatch® Digital provides an in-depth look at how consumers are interacting with both paid and free digital movies and TV shows.  This service measures consumer choice for streaming and downloading digitally on an ongoing basis, including where people go and which devices they use to stream and watch digital video.

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