Home Industry Expertise 2021 Fashion Accessories Market Research

Fashion Accessories

Providing the fashion accessories industry data, analytics, and expertise about:
Bags Jewelry Luggage Small Leather Goods Sunglasses Watches Other Accessories

To stay ahead in the fashion accessories industry, it's critical to know what is selling, where, why, and for how much. Leveraging reliable data and industry expertise keeps you on top of important and emerging trends in a rapidly changing retail landscape. That’s where we come in. With NPD you get complete, accurate information about your products’ sales based on best-in-class point-of-sale (POS) and consumer data. Armed with this our insights, you can track trends, identify business opportunities, and grow your business.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Insights @npdretail

May 18, 2021

The Future of Style

June 28, 2019

Store Closures

December 5, 2018

Breaking Down Black Friday

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DataCategories Tracked

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Consumer Tracking

Understand who buys accessories, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Trend Tracker

Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.

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The NPD Group’s Accessories Annual Industry Report

This year’s report provides both macro- and micro-level views of the retail landscape and the outlook for 2021 (first presented in the March issue of the Accessories Magazine in partnership with The Accessories Council).

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Prescriptive Analytics


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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A New Look at Luxury Consumers

Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.

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Watch Total Market Report

Now there's a resource to support your business decisions in the fast-growing watches category. The Watch Total Market Report shows you exactly what's happening, with a deep and holistic market view of watch sales performance, including brand sales, category market sizing, and growth over time.

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How Watch Consumers Tick– From Smart to Luxury

This report reveals new data and consumer insights about trends in the watch industry covering smartwatches and fashion, fine, and luxury brands. It’s a new source to help you understand U.S. consumer demographics, purchase behavior, and how brand awareness and ownership differ by consumer profile.

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Industry Expertise

“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

Beth Goldstein
Executive Director, Industry Analyst


Time to Buy: Current Wardrobes No Longer Getting Us By

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Learn more about our data, analytics, and expertise in Fashion Accessories

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