Fashion Accessories
Providing the fashion accessories industry data, analytics, and expertise about:
Bags
Jewelry
Luggage
Small Leather Goods
Sunglasses
Watches
Other Accessories
To stay ahead in the fashion accessories industry, it's critical to know what is selling, where, why, and for how much. Leveraging reliable data and industry expertise keeps you on top of important and emerging trends in a rapidly changing retail landscape. That’s where we come in. With NPD you get complete, accurate information about your products’ sales based on best-in-class point-of-sale (POS) and consumer data. Armed with this our insights, you can track trends, identify business opportunities, and grow your business.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Insights @npdretail
June 18, 2021
NPD: As Kids Returned to School This Spring, Backpacks, Shoes, and Apparel Experienced Mini-Back-to-School Lift
May 18, 2021
NPD: As Pandemic Travel Restrictions Ease, Luggage and Swimwear Show Distinct Signs of Recovery
March 16, 2021
From “House Shoes” to Heels? What Will Really Drive the Recovery in Fashion Footwear and Accessories
January 13, 2021
Fashion Footwear & Accessories in 2021: The More Things Change, the More they Stay the Same
June 29, 2020
Spending Gets More Personal as U.S. Consumers Get Out of Their Homes and Go Into Stores, Reports NPD
May 8, 2020
HIGHLIGHTS: Fashion Footwear Online Sales in the U.S. Showing Mixed Results, Reports NPD
March 3, 2020
Smaller Luggage and Functional Accessories Grow As Consumers Look to Travel Light, Reports NPD
DataCategories Tracked
Retail Tracking
Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Learn More Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn more Contact usConsumer Tracking
Understand who buys accessories, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
Learn More Contact usTrend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Learn more Contact usThe NPD Group’s Accessories Annual Industry Report
This year’s report provides both macro- and micro-level views of the retail landscape and the outlook for 2021 (first presented in the March issue of the Accessories Magazine in partnership with The Accessories Council).
Read More Contact usPrescriptive Analytics
Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usPricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usA New Look at Luxury Consumers
Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.
Contact usWatch Total Market Report
Now there's a resource to support your business decisions in the fast-growing watches category. The Watch Total Market Report shows you exactly what's happening, with a deep and holistic market view of watch sales performance, including brand sales, category market sizing, and growth over time.
Learn more Contact usHow Watch Consumers Tick– From Smart to Luxury
This report reveals new data and consumer insights about trends in the watch industry covering smartwatches and fashion, fine, and luxury brands. It’s a new source to help you understand U.S. consumer demographics, purchase behavior, and how brand awareness and ownership differ by consumer profile.
Learn more Contact usIndustry Expertise
“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”
Beth Goldstein
Executive Director, Industry Analyst
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