Apparel
Providing the apparel industry data, analytics, and expertise about:
Tops
Bottoms
Dresses
Tailored Clothing
Outerwear
Sweats/Active Bottoms
Cold Weather Undergarments
Underwear
Intimates
Socks
Tights/Sheer Hosiery
Swimwear
Sleepwear
Children’s/Infants' Sets
Special Infantswear
Apparel Accessories
It’s never been more important for apparel brands to keep tabs on apparel industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. To help you win in this competitive and rapidly changing market, we provide the broadest and deepest global view of the apparel industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Insights @npdretail
March 24, 2021
NPD: As Comfort Drove Apparel Decisions, Sales of Men’s Underwear Increased in the Second Half of 2020
February 8, 2021
U.S. Consumers Find Comfort in Apparel and Footwear in 2020, as “Wear to Work” Fashion is Redefined, According to NPD
June 29, 2020
Spending Gets More Personal as U.S. Consumers Get Out of Their Homes and Go Into Stores, Reports NPD
May 28, 2020
Apparel Consumers Have Moved From a Mode of Necessity and Comfort to One of Recreation, Reports NPD
March 9, 2020
Men’s Activewear Sales Growth Continues to Outpace Women’s in the U.S., Reports The NPD Group
DataCategories Tracked
Consumer Tracking
Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
Learn More Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn More Contact usRetail Tracking
Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS).
Learn More Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usTrend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Learn more Contact usPrescriptive Analytics
Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usPrice & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usThe Future of Apparel
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 250+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.
Learn More Contact usThe Future of Footwear
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 100+ product categories with emphasis on footwear industry trends.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usA New Look at Luxury Consumers
Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.
Contact usEvolution Reports
Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.
Contact usWe Track Fashion Apparel in the U.S. and Canada,
and Sports Apparel Across the Globe
Industry Expertise
"The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment."
Marshal Cohen
Chief Industry Advisor
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