It’s never been more important for apparel brands to keep tabs on trends in the market. What’s hot today is blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. How do brands win in such an environment? Leading brands rely on us for comprehensive data and analysis on consumer behavior. We collect data from more than 1,300 retailers, including both e-commerce and brick-and-mortar, field 12 million consumer surveys each year, and mine the receipts of millions of consumers—to tell our clients what, where, and why people are buying.
Categories
Tops
- Dress Shirts
- Knit Shirts
- Sweaters
- Woven Shirts
Bottoms
- Jeans
- Pants
- Shorts
- Skirts/Skorts
- Other
Dresses
Tailored Clothing
- Jackets/Blazers
- Sportcoats
- Suits
Outerwear
- Outerwear Bottoms
- Outerwear Suits/Sets
- Outerwear Tops
Sweats/Active Bottoms
- Active Bottoms
- Sweatshirts
Cold Weather Undergarments
Underwear
- Undershirts
- Underwear Bottoms
Intimates
- Bras
- Daywear
- Panties
- Shapewear
Socks
Tights/Sheer Hosiery
- Tights
- Sheer Hosiery
Swimwear
Sleepwear
Children’s/Infants' Sets
Special Infantswear
Apparel Accessories
- Handwear
- Headwear
- Other
Industry Expertise
"The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment."
We Track Fashion Apparel in the U.S. and Canada, and Sports Apparel Across the Globe
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Insights
Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
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Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Checkout
Get the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers and channels over time, to adjust your marketing to fuel growth.
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Consumer Tracking
Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
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New Product Forecasting
Assess and improve the sales potential of products and services before launch. We track how hundreds of thousands of products perform after launch in multiple industries, providing the ideal benchmark for calibrating, validating, and refining sales forecasts.
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Retail Tracking
Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.
Learn MoreReports
- The Future of Apparel
The Future of Apparel
Take a look inside the minds of consumers with this comprehensive report of what to expect in the apparel market in the next two years. Get shopper insights and motivations, plus analyst commentary on which categories and retail channels offer the greatest opportunity.
Read More - Trend Tracker
Trend Tracker
Track industry performance across all fashion categories with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
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