The NPD Group is the industry authority for fashion market research and solutions for the apparel, footwear, and accessories markets. Leading brands rely on us for comprehensive information and analysis about consumer spending and shopping behavior plus customized solutions that drive better business decisions.
How do we do it? We collect information from more than 1200 retailer partners representing 165,000 stores worldwide and field 12 million consumer surveys each year -- to tell our clients what, where, and why consumers are buying. We bring those robust data assets along with our industry expertise and combine it with your data or third party data to address your business issues, from opportunity identification to program evaluation.
Tracking and Premium Services
Monitor sales of men’s, women’s, and children’s apparel in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions.
Understand who is buying apparel and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. In Canada, the Consumer Tracking Service focuses on apparel.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Checkout Tracking℠ provides information on consumer buying behavior at the market basket level, based on receipts for brick-and-mortar and online retail purchases. You get precise, item-level purchase detail that is linked to buyers and their demographics. Data comes from large-scale longitudinal panels, making it possible to study the same consumers over time, analyze competitive market baskets, and identify purchase patterns.
Analytics & Modeling
Solutions help uncover what drives sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category or optimize pricing.
Custom Market Research
Lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers. As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions. He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).
President of the US Apparel Practice
John Deputato is President of the US Apparel Practice at The NPD Group, Inc., leading a team that includes client development, business development, and industry analysis. John joined NPD in 2010 to establish the Analytics Function across NPD’s multi-industry organization. During that time he created the strategic direction and analytics product platforms for the company.
John has over 30 years’ experience in CPG marketing and market research. Deputato has held executive CPG marketing positions with leading manufacturers and worked on brands such as Old Spice, Stetson, Woolite and Airwick. On the vendor side, Deputato spent almost a decade at IRi where he was the lead executive for major health, beauty, and personal care clients.
John’s extensive knowledge in strategic planning, account management, analytics, and category management applications are a strong asset to the NPD Group.