Home Industry Expertise Fashion Market & Industry Analysis | Apparel Industry Trends

It’s never been more important for apparel brands to keep tabs on trends in the market. What’s hot today is blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. How do brands win in such an environment? Leading brands rely on us for comprehensive data and analysis on consumer behavior. We collect data from more than 1,300 retailers, including both e-commerce and brick-and-mortar, field 12 million consumer surveys each year, and mine the receipts of millions of consumers—to tell our clients what, where, and why people are buying.

Categories

Tops

Tops

  • Dress Shirts
  • Knit Shirts
  • Sweaters
  • Woven Shirts
Bottoms

Bottoms

  • Jeans
  • Pants
  • Shorts
  • Skirts/Skorts
  • Other
Dresses

Dresses


Tailored Clothing

Tailored Clothing

  • Jackets/Blazers
  • Sportcoats
  • Suits
Outerwear

Outerwear

  • Outerwear Bottoms
  • Outerwear Suits/Sets
  • Outerwear Tops
Sweats/Active Bottoms

Sweats/Active Bottoms

  • Active Bottoms
  • Sweatshirts
Cold Weather Undergarments

Cold Weather Undergarments


Underwear

Underwear

  • Undershirts
  • Underwear Bottoms
Intimates

Intimates

  • Bras
  • Daywear
  • Panties
  • Shapewear
Socks

Socks


Tights/Sheer Hosiery

Tights/Sheer Hosiery

  • Tights
  • Sheer Hosiery
Swimwear

Swimwear


Sleepwear

Sleepwear


Children’s/Infants' Sets

Children’s/Infants' Sets


Special Infantswear

Special Infantswear


Apparel Accessories

Apparel Accessories

  • Handwear
  • Headwear
  • Other

Industry Expertise

"The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment."

Marshal Cohen Chief Industry Advisor, Retail

We Track Fashion Apparel in the U.S. and Canada, and Sports Apparel Across the Globe

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Solutions

Account Level Reports

Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Checkout

Checkout

Get the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers and channels over time, to adjust your marketing to fuel growth.

More About Checkout
More About Checkout E-commerce
Consumer Tracking

Consumer Tracking

Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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New Product Forecasting

New Product Forecasting

Assess and improve the sales potential of products and services before launch.  We track how hundreds of thousands of products perform after launch in multiple industries, providing the ideal benchmark for calibrating, validating, and refining sales forecasts.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.

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Reports

© The NPD Group, Inc.

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