It’s never been more important for apparel brands to keep tabs on trends in the market. What’s hot today is blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. How do brands win in such an environment? Leading brands rely on us for comprehensive data and analysis on consumer behavior. We collect data from more than 1,300 retailers, including both e-commerce and brick-and-mortar, field 12 million consumer surveys each year, and mine the receipts of millions of consumers—to tell our clients what, where, and why people are buying.
Insights
Industry Expertise
Marshal Cohen
Chief Industry Advisor
"The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment."
We Track Fashion Apparel in the U.S. and Canada,
and Sports Apparel Across the Globe
- Canada
- China
- France
- Germany
- Italy
- Japan
- Korea
- Mexico
- Netherlands
- Russia
- Spain
- Turkey
- United States
- United Kingdom
Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
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Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
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Checkout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
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Consumer Tracking
Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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New Product Forecasting
Assess and improve the sales potential of products and services before launch. We track how hundreds of thousands of products perform after launch in multiple industries, providing the ideal benchmark for calibrating, validating, and refining sales forecasts.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Retail Tracking
Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usReports
- The Future of Apparel
The Future of Apparel
Take a look inside the minds of consumers with this comprehensive report of what to expect in the apparel market in the next two years. Get shopper insights and motivations, plus analyst commentary on which categories and retail channels offer the greatest opportunity.
Learn More Contact us - Trend Tracker
Trend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Learn More Contact us - Future of Footwear
Future of Footwear
As innovation continues to transform the footwear market, it’s more important than ever to know what the future holds. Our new report, The Future of Footwear, is your interactive look into the future. Its category-specific forecasts give you a trusted, third-party check on the decisions you’ve made and those you’re considering.
Learn More Contact us - A New Look at Luxury Consumers
A New Look at Luxury Consumers
Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.
Contact us - Evolution Reports
Evolution Reports
Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.
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