Home Industry Expertise 2020 Fashion Market Research and Trends
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It’s never been more important for apparel brands to keep tabs on trends in the market. What’s hot today is blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. How do brands win in such an environment? Leading brands rely on us for comprehensive data and analysis on consumer behavior. We collect data from more than 1,300 retailers, including both e-commerce and brick-and-mortar, field 12 million consumer surveys each year, and mine the receipts of millions of consumers—to tell our clients what, where, and why people are buying.

Industry Expertise

Marshal Cohen
Chief Industry Advisor

"The apparel industry is being challenged to respond to the latest changes being driven by the broader consumer and retail environment. The future of the apparel business depends on manufacturers and retailers refocusing on the current needs of each critical consumer segment."

We Track Fashion Apparel in the U.S. and Canada,
and Sports Apparel Across the Globe

  • Canada
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Korea
  • Mexico
  • Netherlands
  • Russia
  • Spain
  • Turkey
  • United States
  • United Kingdom

Solutions

Account Level Reports

Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Checkout Buyer Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Checkout Omnichannel Tracking

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Consumer Tracking

Consumer Tracking

Understand who buys apparel, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Market Forecasting

Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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New Product Forecasting

New Product Forecasting

Assess and improve the sales potential of products and services before launch.  We track how hundreds of thousands of products perform after launch in multiple industries, providing the ideal benchmark for calibrating, validating, and refining sales forecasts.

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Price & Promotion Management

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.

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Segmentation

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Reports

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