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The NPD Group is the industry authority for fashion market research and solutions for the apparel, footwear, and accessories markets. Leading brands rely on us for comprehensive information and analysis about consumer spending and shopping behavior plus customized solutions that drive better business decisions.
How do we do it? We collect information from more than 1200 retailers partners representing 165,000 stores worldwide and field 12 million consumer surveys each year -- to tell our clients what, where, and why consumers are buying. We bring those robust data assets along with our industry expertise and combine it with your data or third party data to address your business issues, from opportunity identification to program evaluation.
Tracking Services
Retail Tracking
Monitor sales of men’s, women’s, and children’s apparel and footwear in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions.
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Consumer Tracking
Understand who is buying apparel, footwear, and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. In Canada, the Consumer Tracking Service focuses on footwear and apparel.
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Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
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Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
For more information go here.
Analytic Solutions
Category Management
For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:
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Opportunity Identification
Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.
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Marketing Evaluation and Testing
Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.
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Price Evaluation
Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.
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Forecasting
Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.
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Consumer and Shopper Behavior
Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.
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Custom Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.
For more information contact us.
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Recent Press Releases
February 18, 2014
Sales Of Outdoor Products Top $6.9 Billion In 2013, Winter Apparel & Footwear Sales Up 9 Percent
February 18, 2014
Retail Sales Of Sporting Goods’ Run/Fitness Products In The US Increased 6 Percent To $10.5 Billion In 2013
Latest Video
Marshal Cohen, chief industry analyst gives his insights into the results of NPD's Annual Holiday Shopping study.
Read more about our holiday spending survey.
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Industry Expert
Marshal Cohen Chief Industry Analyst
Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers. As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions. He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).
Industries
