Web Content Viewer (JSR 286)

Apparel Market Research & Business Solutions

Web Content Viewer (JSR 286)

No other industry changes as rapidly as fashion. What’s hot today is blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall ... and so do your sales figures. A celebrity makes a fashion statement on the red carpet and suddenly your financial statements are covered in red.

How do companies win in such an environment? The apparel, footwear, and accessories markets have depended upon The NPD Group for fashion market research and solutions for decades. Leading brands rely on us for comprehensive information and analysis about consumer spending and shopping behavior plus customized solutions that drive better business decisions.

How do we do it?  We collect information from more than 1,200 retailer partners representing 165,000 stores worldwide, field 12 million consumer surveys each year, and mine the receipts of millions of consumers -- to tell our clients what, where, and why people are buying.   We bring those robust data assets along with our industry expertise and combine it with your data or third-party data to address your business issues, from opportunity identification to program evaluation.

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Products


Retail Tracking

Monitor sales of men’s, women’s, and children’s apparel in department stores, specialty stores, and national chains. You also can use this service to track sales of women’s accessories in department stores and national chains. It delivers the most detailed point-of-sale (POS) information available for the fashion industry to guide your critical business decisions.

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Consumer Tracking

Understand who is buying apparel and accessories, and how, why, and where they are shopping. Based on market research information from nearly 2 million consumers, the service delivers an unmatched view across all retail channels in the U.S. In Canada, the Consumer Tracking Service focuses on apparel.

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Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Checkout Tracking℠

Checkout Tracking℠ provides information on consumer buying behavior at the market basket level, based on receipts for brick-and-mortar and online retail purchases. You get precise, item-level purchase detail that is linked to buyers and their demographics. Data comes from large-scale longitudinal panels, making it possible to study the same consumers over time, analyze competitive market baskets, and identify purchase patterns.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


November 6, 2015

Explore the Bra Purchase Journey

Ensure your products make the cut. Stay ahead of competitors.

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October 6, 2015

How well do you know the fastest-growing styles

Over the past year*, which UGG style had the greatest year-over-year sales growth?

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August 27, 2015

Start Seeing What Others Cannot

In-depth information about the current realities and future possibilities of the online apparel marketplace.

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August 6, 2015

Set the Right Price at the Right Time for the Right Product

With in-depth retail pricing information from national retailers

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July 9, 2015

2015 Women's Special Sizes Report

New 2015 Women's Special Sizes Report uncovers how to reach and win loyalty from plus, petite, tall, junior, and combination apparel shoppers

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June 15, 2015

Checkout Tracking Online – Footwear Industry Insights

Comprehensive information on consumer buying behavior at the market basket level, straight from consumers’ purchase receipts

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Web Content Viewer (JSR 286)

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Web Content Viewer (JSR 286)