In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness—to help you solve your biggest business challenges.
As Featured in
Aging U.S. Consumers Slow Down Food And Beverage Consumption Making It A Battle for Market Share
"Today, convenience is as highly valued as ever, but it’s taking on a new form. Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement. This contributes to the growth in grocery e-commerce and restaurant delivery. In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."
Traditional Grocery Stores Are Here to Stay
Consumers like grocery shopping, so traditional retail stores are here to stay. Hear what’s trending from Industry Advisor David Portalatin.
Health & Wellness
Monitor dieting, other food related health strategies, attitudes, and more to compare to actual consumption habits and fully understand how consumers think and act.
Gain exclusive insight into what food and housewares are popular in the American home kitchen. And see how cooking, meal planning, and recipe use is evolving.
National Eating Trends®
National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how food is consumed.
Path to Consumption®
NPD can reveal consumers’ Path to Consumption® with a view of what happens after food and beverage products leave the store. This view includes understanding the motivations and needs consumers face each day and throughout the day when making meal and snack choices and how these needs are addressed
Uncover attitude, behavior, and usage drivers behind the consumption of snack and convenience foods.
- What’s Happening with Meal Kits
What’s Happening with Meal Kits
Our new U.S. Meal Kits Report integrates in-depth consumer survey information with expert insights from our team of experienced food and beverage consumption analysts. So whether you already offer meal kits, you’re looking to enter the category, or competing with meal kits, you can get the information you need for data-driven growth.
- International Food & Beverage Habits Study
International Food & Beverage Habits Study
Expansion into international markets offers large rewards but can come with substantial risks. Maximizing return by minimizing risk happens when the understanding of local behaviors and markets are used to create well-planned strategies. NPD’s study provides a view of consumption habits by capturing all foods and beverages consumed during a typical day both in and away from home.
- Impact of Sugar Concern on Consumption Behavior: What We Say vs. What We Do
Impact of Sugar Concern on Consumption Behavior: What We Say vs. What We Do
Consumers voice concern about the amount of sugar in the foods and beverages they consume. But do those concerns translate to behavioral changes? Our latest report explores the love/hate relationship with sugar.
- Future of Dinner
Future of Dinner
Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.
- Eating Patterns in America, Annual Report
Eating Patterns in America, Annual Report
From consumer snacking habits to in-home meal prep, no other source tells you more about what Americans eat and drink . . . and how they think. Understand their perceptions of healthy eating, emerging developments, and the impact of e-commerce on purchasing behavior—so you can separate longstanding trends from flash-in-the-pan fads.
- Consumption Drivers: How Needs Shapes Choices
Consumption Drivers: How Needs Shapes Choices
This report delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions.