NPD is the definitive source for information on food and beverage consumption at home and away-from-home. We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators – from diet and nutrition to food safety and brand awareness.
Leading companies depend on our information, insights, and industry expertise to understand what consumers are actually eating and drinking. In addition to providing this unique information, we can combine our data with your information or third-party data to address specific business issues.
Tracking and Premium Services
Eating Patterns in America
Our annual report, Eating Patterns in America, is the only source of more than three decades of trended information that provides in-depth insight into actual consumption behavior — and, more importantly, how it is changing. EPA examines in-home and away from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts, and economic factors on consumer behavior related to foods and beverages.
For more information visit www.npd.com/epa
National Eating Trends
National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. This information goes far beyond supermarket scanner and purchase panel data to focus on consumers’ actual eating situations. For nearly 30 years, NET has captured preparation and consumption situations for foods and beverages, reporting on who consumes particular food and beverage products, when and where they consume them, and how they are consumed. This information can be used in research and new product development as well as in marketing mature brands.
SnackTrack® is the go-to source for U.S. snack food consumption information. SnackTrack’s ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed, and examines situational and motivational dynamics that affect snack food consumption. Leading snack and convenience food manufacturers rely on SnackTrack to provide insight beyond conventional purchase databases.
Examine the top-of-mind dieting and health issues facing consumers today. Dieting Monitor helps companies understand dieting patterns, perceptions of dieting and health, and the influence these factors have on consumers. It also reports on awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.
Food Safety Monitor
Understand the strong influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries, this tracking tool provides unprecedented insight into consumers’ food safety concerns, food safety knowledge, and future eating intentions, allowing for strong and strategic decision making.
International Food & Beverage Habits
Get a complete view of consumers’ food and beverage habits, both in-home and away, in Brazil, Russia, India, Mexico, and China (“BRIMC” countries). This report reveals the structure of eating and drinking occasions throughout the day and how food and beverage categories fit into those occasions. Based on a consistent survey methodology across these emerging markets and the U.S., this study delivers the insight needed to uncover the most promising opportunities for food and beverage marketers.
This inventory of American kitchens represents a key “ingredient” in recipe development. Since its inception in 1993, The NPD Group’s Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials kept on hand in American home kitchens. It also identifies who uses recipes and where they source them from.
NET Hispanic Study
Explore eating habits of Hispanic consumers, both at home and away from home. The study reveals new details about the cooking, eating, and dining behaviors of Hispanics in the U.S. It also explores the many segments of the U.S. Hispanic population and their unique characteristics and needs that influence food behaviors, including detail on U.S. Hispanics by country of origin, acculturation, language, and first/second/third generations.
Analytics & Modeling
Analytics & Modeling solutions help uncover what's behind sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third-party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category, or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
As a food & beverage industry analyst for The NPD Group Darren provides insights based on NPD’s food-related research to companies and organizations across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc. (IRI). At IRI Darren spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as how the economy affects consumers’ in-home meal strategies, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America's eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications.
Arnie Schwartz is President of The NPD Group’s Food Sector. In his role, Arnie oversees a portfolio of food and foodservice tracking services that continually track all aspects of consumption behaviors in- and away-from-home, and every product shipped from a critical mass of major broadline distributors to each of their foodservice operators. He and his teams provide leading food and beverage manufacturers, distributors and major foodservice chains with the information and insights to make decisions with confidence.
Prior to his current role, Arnie led NPD’s Food and Beverage Practice, which provides food manufacturers and retailers with information and insights into consumer food and beverage consumption habits and all related behaviors. Earlier in his career at NPD, he launched the company’s SnackTrack® service, which measures usage of convenience- and snack-oriented products.
Arnie joined NPD in 1987 after receiving an MBA in marketing from the University of Michigan.
President, Food and Beverage Services
As President of NPD’s Food and Beverage Services Practice, Pat Miller manages NPD’s portfolio of food and beverage consumer tracking services, which continually track all aspects of consumer consumption behavior. She and her team work with leading food manufacturers and food retailers to provide insights and guidance on a wide range of critical trends in consumer eating behavior, attitudes, and usage motivators.
Pat brings with her extensive experience in CPG syndicated research, both panel and POS. She spent many years at IRI in a wide range of roles, including Executive Vice President of InfoScan Product Management, Senior Vice President of Client Solutions, and Senior Vice President of Client Retention. Prior to joining NPD in 2014, she was providing senior leadership to IRI’s 75-person Client Delivery Operations team. She also spent a few years at Ipsos-Insight as Vice President of MarketQuest, managing a multi-country proprietary consumption diary. And coming full circle, Pat began her professional career at NPD.