In a world where consumers increasingly call the shots, it's never been more important to keep tabs on the food and beverage trends that are shaping the industry. No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness to help you solve your biggest business challenges.
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Insights
Industry Expertise
" Today, convenience is as highly valued as ever but it’s taking on a new form. Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement. This contributes to the growth in grocery ecommerce and restaurant delivery. In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."
Latest Video
Defining health and wellness
The American consumer is moving beyond diet and exercise when they define a healthy lifestyle. Hear what's trending from Industry Advisor, David Portalatin.
Solutions
Dieting Monitor
Examine how dieting patterns and perception of health are changing the way consumers eat.
Kitchen Audit
Gain exclusive insight into what food and housewares are popular in the American home kitchen. And see how cooking, meal planning, and recipe use is evolving.
NET Hispanic Study
Understand the cooking, eating, and dining behaviors of Hispanic consumers in the U.S., and how they differ based on individuals’ country of origin, acculturation, language, and whether they are first-, second-, or third-generation immigrants.
National Eating Trends
National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how food is consumed.
SnackTrack
Uncover attitude, behavior, and usage drivers behind the consumption of snack and convenience foods.
Reports
- The Virtual Grocery Store
The Virtual Grocery Store
Keep up with rapidly advancing e-commerce in the food industry; understand how, where, and why consumers shop for groceries online.
- Impact of Sugar Concern on Consumption Behavior: What We Say vs. What We Do
Impact of Sugar Concern on Consumption Behavior: What We Say vs. What We Do
Consumers voice concern about the amount of sugar in the foods and beverages they consume. But do those concerns translate to behavioral changes? Our latest report, Impact of Sugar Concerns on Consumption Behavior, explores the love/hate relationship with sugar.
- Future of Dinner
Future of Dinner
Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.
- Eating Patterns in America, Annual Report
Eating Patterns in America, Annual Report
From consumer snacking habits to in-home meal prep, no other source tells you more about what Americans eat and drink . . . and how they think. Understand their perceptions of healthy eating, emerging developments, and the impact of e-commerce on purchasing behavior—so you can separate longstanding trends from flash-in-the-pan fads.
- Consumption Drivers: How Needs Shapes Choices
Consumption Drivers: How Needs Shapes Choices
Our report, Consumption Drivers: How Needs Shape Choices, delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions.
- Inside America’s Kitchens
Inside America’s Kitchens
For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, Inside America's Kitchens, and learn how convenience and ready-to-eat food items are transforming the American kitchen.