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Food & Beverage Market Research & Business Solutions

No one knows more about how people eat than The NPD Group. For decades now, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. Snacks-on-the-go? Lunch at the drive-thru? Dinner with the family? We track them all.

We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators – from diet and nutrition to food safety and brand awareness.

The smartest companies in the food and beverage industry depend on our information, insights, and expertise to understand what consumers are actually eating and drinking. In addition to providing this unique information, we can combine our data with your information or third-party data to help you solve specific, difficult business issues.


Products


Eating Patterns in America

Our annual report, Eating Patterns in America, is the only source of more than three decades of trended information that provides in-depth insight into actual consumption behavior — and, more importantly, how it is changing. EPA examines in-home and away from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts, and economic factors on consumer behavior related to foods and beverages. 

For more information visit www.npd.com/epa

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National Eating Trends

National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. This information goes far beyond supermarket scanner and purchase panel data to focus on consumers’ actual eating situations. For nearly 30 years, NET has captured preparation and consumption situations for foods and beverages, reporting on who consumes particular food and beverage products, when and where they consume them, and how they are consumed.  This information can be used in research and new product development as well as in marketing mature brands.

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SnackTrack

SnackTrack® is the go-to source for U.S. snack food consumption information. SnackTrack’s ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed, and examines situational and motivational dynamics that affect snack food consumption. Leading snack and convenience food manufacturers rely on SnackTrack to provide insight beyond conventional purchase databases.

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Dieting Monitor

Examine the top-of-mind dieting and health issues facing consumers today. Dieting Monitor helps companies understand dieting patterns, perceptions of dieting and health, and the influence these factors have on consumers. It also reports on awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.

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Food Safety Monitor

Understand the strong influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries, this tracking tool provides unprecedented insight into consumers’ food safety concerns, food safety knowledge, and future eating intentions, allowing for strong and strategic decision making.

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International Food & Beverage Habits

Get a complete view of consumers’ food and beverage habits, both in-home and away, in Brazil, Russia, India, Mexico, and China (“BRIMC” countries). This report reveals the structure of eating and drinking occasions throughout the day and how food and beverage categories fit into those occasions. Based on a consistent survey methodology across these emerging markets and the U.S., this study delivers the insight needed to uncover the most promising opportunities for food and beverage marketers.

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Kitchen Audit

This inventory of American kitchens represents a key “ingredient” in recipe development. Since its inception in 1993, The NPD Group’s Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials kept on hand in American home kitchens. It also identifies who uses recipes and where they source them from.

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NET Hispanic Study

Explore eating habits of Hispanic consumers, both at home and away from home. The study reveals new details about the cooking, eating, and dining behaviors of Hispanics in the U.S. It also explores the many segments of the U.S. Hispanic population and their unique characteristics and needs that influence food behaviors, including detail on U.S. Hispanics by country of origin, acculturation, language, and first/second/third generations.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


February 25, 2016

The Evolution of Eating

Deepen your insight into the food and beverage consumption habits of Gen Z, Millennials, and Boomers

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January 4, 2016

Snacking in America with CultureWaves

Your Definitive Guide to Snacking

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January 1, 2016

January Snack Fact

Only seniors consume more . . .

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January 1, 2016

January Food Fact

39% of Americans consume foods or beverages with an . . .

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December 1, 2015

December Snack Fact

Candy is the top snack food eaten at snacking occasions.

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December 1, 2015

December Food Fact

Only about a third of Americans plan to use fast food restaurants less in the future.

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Press Releases


April 20, 2016

Hispanics Continue to Grow Restaurant Visits While Non-Hispanic Visits Are Flat, Reports NPD

Chains, like Applebee’s, benefit from Hispanic outreach Chicago, April 20, 2016 — Hispanics, who are a growth target for major restaurant chains based on their large numbers, increased visits to restaurants and foodservice outlets last year while total restaurant traffic was flat, reports The NPD Gr ...

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April 18, 2016

We Are A Snacking Nation But Still Eat Three Main Meals A Day, Reports NPD Group

Chicago, April 18, 2016 — Snacking and talking about how much U.S. consumers snack is all the rage, but contrary to popular belief Americans still do eat three main meals a day, reports The NPD Group, a leading global information company.  It’s fact that U.S. consumers snack a lot — between meal ...

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April 6, 2016

Fast Casual Restaurant Chains Continue to Grow in Units and Customer Visits

Chipotle, Panera, Panda Express, Five Guys, and Firehouse Subs Top List of Largest Fast Casual Chains Chicago, April  6, 2016 —Fast casual  restaurant chains, which are upscale quick service restaurant (QSR) concepts, continue  to be on a winning streak, growing  both in units and customer v ...

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March 15, 2016

Despite Turmoil, Europe and Asia Foodservice Markets Continue to Grow, Albeit Slowly

Chicago, March 15, 2016 — For many countries around the globe the remaining months of 2015 were filled with turmoil of various kinds, but in spite of this chaos, citizens of the world continued to dine out and fuel the global foodservice industry’s slow and steady growth, reports The NPD Group, ...

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March 8, 2016

Millennials Have Nothing on Boomers When It Comes to Snacking

Boomers total about 90.4 billion ready-to-eat snack eatings a year, 20 percent more than Millennials Chicago, March 8, 2016 — Millennials are the shining stars of today’s marketplace but when it comes to snacking — which is all the rage in the food industry — it’s Boomers who shine, finds The NPD G ...

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February 16, 2016

U.S. Consumers Are Using Less Dishes and Ingredients in Meal Prep and Eating Occasions are Flat

Food Companies Are Competing for a Larger Share of a Smaller Food and Beverage Pie Chicago, February 16, 2016 —Evolving attitudes and behaviors are creating shifts in the foods and beverages consumers choose. U.S. consumers are using less dishes and ingredients in meal preparation and the number of ...

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January 29, 2016

The NPD Group Introduces Market Mapping Service for Food Businesses

Service offers fact-based behavior framework to locate sources of change and identify opportunities Chicago, January 29, 2016 —Harnessing its 30-plus years of continually tracking all aspects of eating behavior inside and outside the home, The NPD Group, a leading provider of global market informati ...

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January 13, 2016

New U.S. Dietary Guidelines Tell U.S. Consumers to Say “No” to Sugar and Many Already Do

Chicago, January 13, 2016 — The U.S. Dietary Guidelines for Americans, which are released every five years, were issued last week and one of the new guidelines’ strongest recommendation is something that consumers have already caught on to — limiting sugar intake, reports The NPD Group, a leading gl ...

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January 5, 2016

Resolution, Smezolution! More U.S. Consumers Choosing Healthier Lifestyles Rather Than Dieting

Chicago, January 5, 2016 — Each New Year is ushered in with celebrations, toasts, and diet ads to encourage weight loss resolutions, but U.S. consumers today prefer living healthier lifestyles as opposed to restricting their habits with dieting, finds The NPD Group, a global information company. Con ...

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Infographics


February 4, 2016

Quenching Their Thirst For Beverages

Consumers' beverage preferences have shifted. They are having fewer beverage occasions at home and ordering drinks less frequently at restaurants. Here are some of the latest beverage facts from our Eating Patterns in America report....

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February 4, 2016

Naturally, We Eat

Health is becoming more about the purity of the foods U.S. consumers eat, rather than about the absence of negatives or presence of positives. And consumers are seeking minimally processed items. Here's a look at our latest insights about the focus on healthy and natural foods....

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December 3, 2015

Fueling the Day With Breakfast

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Insights


April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

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March 3, 2016

Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. But relationships among the five Ws of shopping are a bit more complex than they are among the five Ws of ...

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December 10, 2015

Foodservice Brief — March 2016

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December 10, 2015

Food For Thought: Food and Beverage Habits To Expect In 2016

What we eat and drink each year might not change as quickly as the mobile phones we carry in our pockets, but food and beverage marketers should not take this as a license to rest on their laurels. Change has been brewing for decades. ...

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November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

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October 15, 2015

Food for Thought: Consumer Economics – Impact On Food and Foodservice Industries

It might seem consumption patterns are extremely stable since there are relatively few changes from one year to the next, but rest assured there is movement – and it’s best to be prepared for it. These are some of the overarching and far-reaching changes noted in this year’s edition of Eating Patter...

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July 9, 2015

The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories: 1. The obviously useful, i.e., you’re a pizza maker who has seen your share of the market fall as a new competitor’s share has risen. 2. The dubious, i.e, when tryi...

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May 20, 2015

Hungry for Insights?

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January 16, 2015

Six Retail Insights Hidden in Data

There are problems you cannot see. There are opportunities that are hidden from you. That’s the nature of business. But problems and opportunities can be uncovered. The trick is to learn to look for the deeper truths within the billions of bits of data generated in the retail world. That searc...

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January 10, 2015

The Things They Bought a Lot

At any given point in time, there are really just two ways to increase sales: You can try to get people to buy more of what you sell, or you can try to sell more of what people are buying. That latter approach drives many a product launch and line extension. In 2014, our res...

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