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In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness—to help you solve your biggest business challenges. 

Industry Expertise

"Today, convenience is as highly valued as ever, but it’s taking on a new form.  Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement. This contributes to the growth in grocery e-commerce and restaurant delivery.  In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."

David Portalatin Vice President, Food Industry Analyst

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Restaurants and retailers should be a solutions provider

Food manufacturers, restaurant operators and retailers can find growth by inserting themselves into a consumer's decision-making process. Hear what's trending from Industry Advisor David Portalatin.

Solutions

Health & Wellness

Health & Wellness

Monitor dieting, other food related health strategies, attitudes, and more to compare to actual consumption habits and fully understand how consumers think and act.

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Kitchen Audit

Kitchen Audit

Gain exclusive insight into what food and housewares are popular in the American home kitchen. And see how cooking, meal planning, and recipe use is evolving.

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National Eating Trends®

National Eating Trends®

National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how  food is consumed.

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Path to Consumption®

Path to Consumption®

NPD can reveal consumers’ Path to Consumption® with a view of what happens after food and beverage products leave the store. This view includes understanding the motivations and needs consumers face each day and throughout the day when making meal and snack choices and how these needs are addressed

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SnackTrack®

SnackTrack®

Uncover attitude, behavior, and usage drivers behind the consumption of snack and convenience foods.

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Reports

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