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Food Consumption

Providing data, analytics, and expertise about:
 Food  Drinks  Snacks

No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, both at home and away from home. By tracking consumer behavior, attitudes, and usage motivators, we help you stay on top of the latest food industry trends. We also offer a suite of forward-looking reports to guide your data-driven decision strategy with expert insights and food industry forecasts.

Insights @npdfood

September 16, 2020

Snacking Brings Stress Relief

September 15, 2020

A Fix for Coffee

August 17, 2020

COVID-19 Habits at Home

August 10, 2020

Nutrition Paused

June 1, 2020

Food is Medicine

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Data

Health Aspirations & Behavioral Tracking Service

Monitor dieting, other food related health strategies, attitudes, and more to compare to actual consumption habits and fully understand how consumers think and act.

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Inside America's Kitchens

Understand the future outlook for the home and food & beverage industries by exploring current at-home trends, on-hand gadgets, and food strategies to ensure your product fits into America's kitchens.

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Kitchen Audit

See which gadgets and cookware accessories U.S. consumers have acquired while spending more time at home and, more importantly, the future outlook for the food & beverage industry.

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National Eating Trends®

National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how  food is consumed.

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Path to Consumption®

NPD can reveal consumers’ Path to Consumption® with a view of what happens after food and beverage products leave the store. This view includes understanding the motivations and needs consumers face each day and throughout the day when making meal and snack choices and how these needs are addressed

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Shopper Insights

Consumption and shopper behaviors can be crossed for a more holistic view of your customer.

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Prescriptive Analytics

NET® In-the-Moment Trigger Studies

These studies are automatically deployed when a consumption-related behavior of interest occurs, giving clients the opportunity to ask consumers questions to gain deeper insights while the event is top of mind.

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The Future of Dinner

Learn about the behaviors that will drive growth at dinner over the next five years in order so you can develop targeted products and determine the most effective ways to market them. Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.

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The Future of Morning

This new report reveals how morning occasions will look in the future, uncovering your most promising opportunities for growth over the next five years. It Identifies potential risks and barriers to morning success so you can understand threats and take advantage of positive meal trends.

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The Future of Plant-Based Snapshot

Benefit from a current and forward-looking view of how consumers source and consume meat and dairy alternatives. It’s the key to understanding today’s plant-based consumer, examining the drivers of alternative meat and dairy categories, and preparing for expected changes.

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The Future of Snacking

Discover what snack food consumption will look like in the future and explore your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking so you can understand threats and take advantage of positive trends.

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Reports

Eating Patterns in America, Annual Report

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.

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Plant-Based Report

Our Future of Plant-Based Report provides a current and future forward view of how consumers source and consume meat and dairy alternatives in home and away from home. Findings will help manufacturers, retailers and operators better understand today’s plant-based consumer, drivers of alternative meat and dairy categories, and prepare for expected changes.

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What’s Happening with Meal Kits

Our new U.S. Meal Kits Report integrates in-depth consumer survey information with expert insights from our team of experienced food and beverage consumption analysts. So whether you already offer meal kits, you’re looking to enter the category, or competing with meal kits, you can get the information you need for data-driven growth.

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International Food & Beverage Habits Study

Expansion into international markets offers large rewards but can come with substantial risks. Maximizing return by minimizing risk happens when the understanding of local behaviors and markets are used to create well-planned strategies. NPD’s study provides a view of consumption habits by capturing all foods and beverages consumed during a typical day both in and away from home.

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Consumption Drivers: How Needs Shapes Choices

This report delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions. 


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Inside America’s Kitchens

For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, Inside America's Kitchens, and learn how convenience and ready-to-eat food items are transforming the American kitchen.


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Make It Happen for Gen Z

We find that personal value, more than brand loyalty, drives purchase behavior among Gen Zers. See what you need to do to meet this young generation’s needs when it comes to food. 

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Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kits a passing fad, or is this a trend worth watching? Our new report, Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services, combines findings of our own custom study with ongoing NET® consumer tracking research, insights from our Checkout Tracking solution, and industry expertise. It uncovers answers to your pressing questions about this new player in your market.

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A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through life stages. Our new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.

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Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving economy would bump up beverage orders. In fact, it seems consumers’ thirst for beverages at foodservice is not bouncing back. How can you give beverages a boost? Our new Satisfying Our Thirst for Beverages Report evaluates consumers’ beverage choices to determine why they order one beverage over another, what’s behind outlet choices when it comes to beverages, how beverage variety factors into their decisions, and more.

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How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.

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Health: Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding ourselves. As we’ve seen throughout food and beverage consumptions trends, however, this perception slowly changed over the last two decades and is expected to continue evolving.

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Industry Expertise

"Today, convenience is as highly valued as ever, but it’s taking on a new form. Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement. This contributes to the growth in grocery e-commerce and restaurant delivery. In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."

David Portalatin
Vice President, Industry Advisor

Video

Explore What’s Inside America’s Kitchens

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