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In a world where consumers increasingly call the shots, it's never been more important to keep tabs on the food and beverage trends that are shaping the industry. No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness to help you solve your biggest business challenges. 

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Industry Expertise

" Today, convenience is as highly valued as ever but it’s taking on a new form.  Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement.  This contributes to the growth in grocery ecommerce and restaurant delivery.  In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."

David Portalatin Vice President, Industry Advisor

Latest Video

Defining health and wellness

The American consumer is moving beyond diet and exercise when they define a healthy lifestyle. Hear what's trending from Industry Advisor, David Portalatin.

Solutions

Dieting Monitor

Dieting Monitor

Examine how dieting patterns and perception of health are changing the way consumers eat.

Kitchen Audit

Kitchen Audit

Gain exclusive insight into what food and housewares are popular in the American home kitchen. And see how cooking, meal planning, and recipe use is evolving.

NET Hispanic Study

NET Hispanic Study

Understand the cooking, eating, and dining behaviors of Hispanic consumers in the U.S., and how they differ based on individuals’ country of origin, acculturation, language, and whether they are first-, second-, or third-generation immigrants.

National Eating Trends

National Eating Trends

National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how  food is consumed.

SnackTrack

SnackTrack

Uncover attitude, behavior, and usage drivers behind the consumption of snack and convenience foods.

Reports

Questions About Food Consumption?

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