In a world where consumers increasingly call the shots, it has never been more important to keep tabs on the food and beverage trends shaping the industry. No one knows more about how people eat and drink than The NPD Group. For decades, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. We track consumer behavior, attitudes, and usage motivators – from diet and nutrition to shopping habits and brand awareness—to help you solve your biggest business challenges.
Insights
Industry Expertise
"Today, convenience is as highly valued as ever, but it’s taking on a new form. Consumers, who now desire natural foods, are shifting from convenient food to convenient preparation and procurement. This contributes to the growth in grocery e-commerce and restaurant delivery. In addition, American kitchens will be home to a variety of appliances and gadgets to facilitate cooking at home."
Latest Video
Snack Foods Function as Between-meal Snacks and Parts of Meals
There is something new happening with snacking. Hear what's trending from Industry Advisor David Portalatin.
Solutions
Health & Wellness
Monitor dieting, other food related health strategies, attitudes, and more to compare to actual consumption habits and fully understand how consumers think and act.
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Kitchen Audit
Gain exclusive insight into what food and housewares are popular in the American home kitchen. And see how cooking, meal planning, and recipe use is evolving.
National Eating Trends®
National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. Go beyond supermarket scanner and purchase panel data and understand when, where, why, and how food is consumed.
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Path to Consumption®
NPD can reveal consumers’ Path to Consumption® with a view of what happens after food and beverage products leave the store. This view includes understanding the motivations and needs consumers face each day and throughout the day when making meal and snack choices and how these needs are addressed
SnackTrack®
Uncover attitude, behavior, and usage drivers behind the consumption of snack and convenience foods.
Contact usReports
- Plant-Based Report
Plant-Based Report
Our Future of Plant-Based Report provides a current and future forward view of how consumers source and consume meat and dairy alternatives in home and away from home. Findings will help manufacturers, retailers and operators better understand today’s plant-based consumer, drivers of alternative meat and dairy categories, and prepare for expected changes.
Contact us - Future of Snacking
Future of Snacking
The Future of Snacking shows you what snack food consumption will look like in the future, revealing your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking, so you can understand threats and take advantage of positive trends.
Contact us - What’s Happening with Meal Kits
What’s Happening with Meal Kits
Our new U.S. Meal Kits Report integrates in-depth consumer survey information with expert insights from our team of experienced food and beverage consumption analysts. So whether you already offer meal kits, you’re looking to enter the category, or competing with meal kits, you can get the information you need for data-driven growth.
Contact us - International Food & Beverage Habits Study
International Food & Beverage Habits Study
Expansion into international markets offers large rewards but can come with substantial risks. Maximizing return by minimizing risk happens when the understanding of local behaviors and markets are used to create well-planned strategies. NPD’s study provides a view of consumption habits by capturing all foods and beverages consumed during a typical day both in and away from home.
Contact us - Future of Dinner
Future of Dinner
Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.
Read More Contact us - Eating Patterns in America, Annual Report
Eating Patterns in America, Annual Report
From consumer snacking habits to in-home meal prep to emerging foodservice trends, no other source tells you more about what Americans eat and drink…and how they thing. Understand the future outlook for total food and beverage consumption, plant-based proteins and where the trend is headed, the evolution of the American kitchen, the latest trends in health and wellness – so you can separate longstanding trends from flash-in-the-pan fads.
Contact us - Consumption Drivers: How Needs Shapes Choices
Consumption Drivers: How Needs Shapes Choices
This report delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions.
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- Inside America’s Kitchens
Inside America’s Kitchens
For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, Inside America's Kitchens, and learn how convenience and ready-to-eat food items are transforming the American kitchen.
Contact us - Hispanic Food Culture in America
Hispanic Food Culture in America
Inform innovation and targeting strategies by completing your view of U.S. eating habits with the fresh insights on how and what Hispanic consumers eat and drink both at home and away from home. The report gives you deep insight into the needs, behaviors, motivations, and desires of this growing population segment. Armed with this comprehensive report, you’ll find new ways to address the latest trends and strengthen your connection to Hispanic consumers, refine your targeting and messaging, and find new ways to appeal to this critical consumer group.
Read More Contact us - Make It Happen for Gen Z
Make It Happen for Gen Z
We find that personal value, more than brand loyalty, drives purchase behavior among Gen Zers. See what you need to do to meet this young generation’s needs when it comes to food.
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