No one knows more about how people eat than The NPD Group. For decades now, we’ve been the definitive source of information on food and beverage consumption, whether at home or away-from-home. Snacks-on-the-go? Lunch at the drive-thru? Dinner with the family? We track them all.
We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators – from diet and nutrition to food safety and brand awareness.
The smartest companies in the food and beverage industry depend on our information, insights, and expertise to understand what consumers are actually eating and drinking. In addition to providing this unique information, we can combine our data with your information or third-party data to help you solve specific, difficult business issues.
Tracking and Premium Services
Eating Patterns in America
Our annual report, Eating Patterns in America, is the only source of more than three decades of trended information that provides in-depth insight into actual consumption behavior — and, more importantly, how it is changing. EPA examines in-home and away from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts, and economic factors on consumer behavior related to foods and beverages.
For more information visit www.npd.com/epa
National Eating Trends
National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the U.S. This information goes far beyond supermarket scanner and purchase panel data to focus on consumers’ actual eating situations. For nearly 30 years, NET has captured preparation and consumption situations for foods and beverages, reporting on who consumes particular food and beverage products, when and where they consume them, and how they are consumed. This information can be used in research and new product development as well as in marketing mature brands.
SnackTrack® is the go-to source for U.S. snack food consumption information. SnackTrack’s ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed, and examines situational and motivational dynamics that affect snack food consumption. Leading snack and convenience food manufacturers rely on SnackTrack to provide insight beyond conventional purchase databases.
Examine the top-of-mind dieting and health issues facing consumers today. Dieting Monitor helps companies understand dieting patterns, perceptions of dieting and health, and the influence these factors have on consumers. It also reports on awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.
Food Safety Monitor
Understand the strong influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries, this tracking tool provides unprecedented insight into consumers’ food safety concerns, food safety knowledge, and future eating intentions, allowing for strong and strategic decision making.
International Food & Beverage Habits
Get a complete view of consumers’ food and beverage habits, both in-home and away, in Brazil, Russia, India, Mexico, and China (“BRIMC” countries). This report reveals the structure of eating and drinking occasions throughout the day and how food and beverage categories fit into those occasions. Based on a consistent survey methodology across these emerging markets and the U.S., this study delivers the insight needed to uncover the most promising opportunities for food and beverage marketers.
This inventory of American kitchens represents a key “ingredient” in recipe development. Since its inception in 1993, The NPD Group’s Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials kept on hand in American home kitchens. It also identifies who uses recipes and where they source them from.
NET Hispanic Study
Explore eating habits of Hispanic consumers, both at home and away from home. The study reveals new details about the cooking, eating, and dining behaviors of Hispanics in the U.S. It also explores the many segments of the U.S. Hispanic population and their unique characteristics and needs that influence food behaviors, including detail on U.S. Hispanics by country of origin, acculturation, language, and first/second/third generations.
Modeling and Analytics
Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.
Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.
As a food & beverage industry analyst for The NPD Group Darren provides insights based on NPD’s food-related research to companies and organizations across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc. (IRI). At IRI Darren spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as how the economy affects consumers’ in-home meal strategies, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America's eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications.
Arnie Schwartz is President of The NPD Group’s Food Sector. In his role, Arnie oversees a portfolio of food and foodservice tracking services that continually track all aspects of consumption behaviors in- and away-from-home, and every product shipped from a critical mass of major broadline distributors to each of their foodservice operators. He and his teams provide leading food and beverage manufacturers, distributors and major foodservice chains with the information and insights to make decisions with confidence.
Prior to his current role, Arnie led NPD’s Food and Beverage Practice, which provides food manufacturers and retailers with information and insights into consumer food and beverage consumption habits and all related behaviors. Earlier in his career at NPD, he launched the company’s SnackTrack® service, which measures usage of convenience- and snack-oriented products.
Arnie joined NPD in 1987 after receiving an MBA in marketing from the University of Michigan.
President, Food and Beverage Consumption Practice
As President of NPD’s Food and Beverage Consumption Practice, Diane Tielbur manages NPD’s portfolio of food and beverage consumer tracking services, which continually track all aspects of consumer consumption behavior. She and her team partner with leading food manufacturers and food retailers to help them better understand the future of food and beverage consumption by providing insights and guidance on a wide range of critical trends in consumer eating behavior, attitudes, and usage motivators.
Diane brings to her role extensive experience in CPG having over 20+ years at Kraft Foods and Kellogg’s combined. She has served in a wide range of roles, including leading business units, consumer insight and analytic teams, Centers of Excellence, and field teams for dollar, drug, convenience, mass, and grocery channels. Diane has expertise in consumer research, analytics, shopper insights, and category leadership. Diane holds a master’s in statistics from Iowa State University and a bachelor’s degree in mathematics and statistics from Northern Illinois University.
Complete this form to let us know you’d like to hear from an NPD representative.