Leading companies turn to us to find out what consumers actually eat and drink. We deliver food and beverage market research that helps them understand the critical trends in at-home consumption.
In addition to monitoring what Americans eat and drink at home, we offer insights and information on what’s happening away from home by tracking the foodservice industry, providing the latest information about restaurant concepts, menu activity, and food trends that drive greater sales.
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Not many people in the United States have followed Americans’ actual eating patterns as long as Chief Industry Analyst and Vice President Harry Balzer. A national expert on food and diet trends, Harry is the author of our Annual Report on Eating Patterns in America, which celebrated its 25th anniversary in 2010. More than 90 percent of the nation’s food and beverage manufacturers and restaurant operators rely on Harry and our data. He is widely known within the industry as a consistent source for information on actual consumer eating habits – not just what they say they are doing, but what they really do!