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Web Content Viewer (JSR 286)

Food & Beverage Market Research & Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

NPD is the definitive source for information on food and beverage consumption at home and away-from-home. We monitor a wide range of critical food industry trends and track consumer behavior, attitudes, and usage motivators – from diet and nutrition to food safety and brand awareness.

Leading companies depend on our information, insights, and industry expertise to understand what consumers are actually eating and drinking. In addition to providing this unique information, we can combine our data with your information or third party data to address specific business issues.

Tracking Services

Eating Patterns in America

Our annual report, Eating Patterns in America, is the only source of more than three decades of trended information that provides in-depth insight into actual consumption behavior — and, more importantly, how it is changing.
EPA examines in-home and away from-home food and beverage consumption, and addresses the impacts of health, nutrition, demographic shifts, and economic factors on consumer behavior related to foods and beverages. Included with purchase is a live presentation by report author, Chief Industry Analyst and Vice President Harry Balzer.

For more information contact us or visit www.npd.com/epa

National Eating Trends

National Eating Trends® (NET®) monitors thousands of individuals’ eating habits each year to provide a complete view of food and beverage consumption in the US. This information goes far beyond supermarket scanner and purchase panel data to focus on consumers’ actual eating situations. For nearly 30 years, NET has captured preparation and consumption situations for foods and beverages, reporting on who consumes particular food and beverage products, when and where they consume them, and how they are consumed.  This information can be used in research and new product development as well as in marketing mature brands.

For more information contact us.

SnackTrack

SnackTrack® is the go-to source for US snack food consumption information. SnackTrack’s ongoing consumer data collection presents a complete picture of snack and convenience foods to help you understand critical trends in behavior, attitudes, and usage. It captures who, when, where, why, and how specific snack-oriented foods and brands are consumed, and examines situational and motivational dynamics that affect snack food consumption. Leading snack and convenience food manufacturers rely on SnackTrack to provide insight beyond conventional purchase databases.

For more information contact us.

Dieting Monitor

Examine the top-of-mind dieting and health issues facing consumers today. Dieting Monitor helps companies understand dieting patterns, perceptions of dieting and health, and the influence these factors have on consumers. It also reports on awareness of and participation in specific diets, including all of the programs consumers and the media talk about most.

For more information contact us.

Food Safety Monitor

Understand the strong influence consumers’ food safety concerns can have on your business and your industry. Equipping your company with a clear view of consumers’ food safety worries, this tracking tool provides unprecedented insight into consumers’ food safety concerns, food safety knowledge, and future eating intentions, allowing for strong and strategic decision making.

For more information contact us.

International Food & Beverage Habits

Get a complete view of consumers’ food and beverage habits, both in-home and away, in Brazil, Russia, India, Mexico, and China (“BRIMC” countries). This report reveals the structure of eating and drinking occasions throughout the day and how food and beverage categories fit into those occasions. Based on a consistent survey methodology across these emerging markets and the U.S., this study delivers the insight needed to uncover the most promising opportunities for food and beverage marketers.

For more information contact us.

Kitchen Audit

An inventory of American kitchens representing a key “ingredient” in recipe development Since its inception in 1993, The NPD Group’s Kitchen Audit study has offered food and housewares manufacturers a comprehensive profile of the foods, beverages, appliances, cookware, utensils, and other cooking materials kept on hand in American home kitchens. It also identifies who uses recipes and where they source them from.

For more information contact us.

NET Hispanic Study

Explore eating habits of Hispanic consumers, both at home and away from home. The study reveals new details about the cooking, eating, and dining behaviors of Hispanics in the US. It also explores the many segments of the U.S. Hispanic population and their unique characteristics and needs that influence food behaviors, including detail on US Hispanics by country of origin, acculturation, language, and first/second/third generations.

For more information contact us.

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

For more information contact us.

Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

For more information contact us.

Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

For more information contact us.

Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

For more information contact us.

Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

For more information contact us.

Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

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Web Content Viewer (JSR 286)

Industry Expert

Darren Seifer
Executive Director, Food & Beverage Industry Analyst

As a food & beverage industry analyst for The NPD Group Darren provides insights based on NPD’s food-related research to companies and organizations across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc. (IRI). At IRI Darren spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as how the economy affects consumers’ in-home meal strategies, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America's eating patterns, and the unique consumption behaviors of Hispanics in the U.S. Darren is also a contributing writer for several food and beverage trade publications.