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Foodservice Market Research and Business Solutions

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Web Content Viewer (JSR 286)

For more than 30 years, The NPD Group has been tracking the foodservice and restaurant industry daily. We are the leading source for trends, performance indicators, and market sizing -- with unique information and insight that spans the entire supply chain, from manufacturers to distributors to operators.

Our flagship information service for the foodservice industry, CREST®, along with SupplyTrack® and our other foodservice market research, can help you with strategic planning and positioning, product/menu development, customer targeting, competitive analysis, and product performance tracking.

We can also bring these robust data assets along with our industry expertise and combine it with your data or third party data to address your unique business issues.

Tracking Services

CREST

Since 1981 CREST, NPD's flagship information service, has been monitoring all aspects of how consumers use restaurants and foodservice. Over 400,000 consumer visits to commercial and non-commercial foodservice establishments are continually and rigorously tracked. CREST arms manufacturers and operators with market dynamics from the consumer perspective, and allows them to monitor the total foodservice industry or examine specific segments, categories, chains, or food items. CREST tracks consumer foodservice usage in Australia, Canada, China, France, Germany, Italy, Japan, Russia, Spain, and the United Kingdom. A pilot program is underway in Mexico.  Category and data availability varies by country.

For more information contact us.

CREST Local Market

See CREST restaurant information broken out across the top media markets in the U.S. This view allows you to benchmark performance and analyze competitive strengths and weaknesses at the local market level. Ask us for a complete listing of the markets available.

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CREST OnSite

Four times a year, CREST OnSite reports on consumer dining experiences in the vending, business and industry, secondary school, college and university, recreation, lodging, hospital, senior care, and military segments. Clients receive an in-depth view of what foods and beverages are purchased, where and when they are consumed, how much they cost, and how satisfied consumers were with their dining experiences.

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SupplyTrack®

SupplyTrack® is the only monthly point-of-sale service that tracks every product shipped from a critical mass of leading foodservice distributors to each of their operators. It delivers in-depth insights for categories, brands, items, product attributes, and operator segments. Foodservice manufacturers and distributors use this information to view market trends, measure performance, size the market, and develop sales optimization strategies.

For more information contact us.

ReCount

Know more with ReCount®, a census of commercial restaurant locations in the U.S. and Canada. It includes both chain and independent restaurant locations. Restaurants are categorized by service type and food specialty within the QSR and FSR segments, and by geography, from the national level down to specific unit address.

For more information contact us.

QSR Market Monitor

This continuous (daily), syndicated awareness, trial, and usage tracker for quick-service restaurant (QSR) operators captures information on what motivates consumers to visit restaurants, delivering in-depth insight into brand/advertising awareness, ad content recalled, ad ratings, cross-chain purchasing, recency of visit, and customer satisfaction.

For more information contact us.

SalesTrack

Uncover answers with this market benchmarking service for participating chains in North America and Europe. It delivers monthly or weekly reports on total system sales, branded units, and same-store sales trends, based on actual sales data. The SalesTrack suite also includes SalesTrack Weekly and SalesTrack Market.

For more information contact us.

Convenience Store Monitor

The Convenience Store Monitor helps manufacturers and retailers understand what is selling and who’s buying at convenience stores.  Its exclusive detail includes the unique characteristics of convenience store shoppers, profiles of product categories, and insights into specific chains’ strengths and weaknesses – all of which can be analyzed by dayparts, regions, key channel and demographic metrics.

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Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)

Latest Video

Americans express concerns about what's in their food and they are concerned about GMO's.

The 28th edition of Eating Patterns in America is available now. Find out more.


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March 10, 2014
Dinner Is For Lunch

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Industry Expert

Harry Balzer
Chief Industry Analyst and Vice President

Not many people in the United States have followed Americans’ actual eating patterns as long as Chief Industry Analyst and Vice President Harry Balzer. A national expert on food and diet trends, Harry is the author of our Annual Report on Eating Patterns in America, which celebrated its 25th anniversary in 2010. More than 90 percent of the nation’s food and beverage manufacturers and restaurant operators rely on Harry and our data. He is widely known within the industry as a consistent source for information on actual consumer eating habits – not just what they say they are doing, but what they really do!