Home Industry Expertise 2021 Foodservice Industry | Crest


Providing the foodservice industry data, analytics, and expertise for:
 Distributors  Manufacturers  Operators

The restaurant industry is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you're a foodservice distributor, manufacturer, or operator, staying on top of the latest restaurant industry trends can be a challenge — but that’s where we come in. We've been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy and tracking consumer purchasing trends over time.

Insights @npdfood

March 4, 2021

The Iconic Burger

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CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.

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Track every product shipped from leading distributors to more than 700,000 operators, with detailed information on categories, brands, items, product attributes, and operator segments. You'll better understand what consumers order from the menu. Inform your sales strategies with deeper insight into market trends and performance measures. 

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Checkout has the deep insight you need to track and improve performance across all channels.  You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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CREST® Performance Alerts

CREST® Performance Alerts from The NPD Group gives you accurate, chain-specific transaction and share trends in a convenient dashboard format, within days of the close of each week. With this reporting speed and frequency, you can rapidly identify and respond to the real-world marketing tactics of your competition. This service combines NPD’s broad portfolio of assets with geolocation tracking data to provide the most accurate measurement of weekly competitive performance available.

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Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.

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Menu Price Track

Much of the foodservice industry’s revenue growth is based on price increases, so it’s important to be armed with competitive price information. Menu Price Track let's you benchmark the price of your menu items to your competition by geographic area to inform pricing decisions. Powered by Checkout.

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SalesTrack® Weekly

Every week, see how your chain performs relative to your competitive set. Now you can monitor the latest market moves each week and track how your business performs in your competitive segment. The NPD Group’s SalesTrack® Weekly service provides a timely measure of restaurant sales and the overall health of the industry.

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Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.

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Prescriptive Analytics

The Future of Plant-Based Snapshot

Benefit from a current and forward-looking view of how consumers source and consume meat and dairy alternatives. It’s the key to understanding today’s plant-based consumer, examining the drivers of alternative meat and dairy categories, and preparing for expected changes.

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The Future of Dinner

Learn about the behaviors that will drive growth at dinner over the next five years in order so you can develop targeted products and determine the most effective ways to market them. Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Future of Foodservice Snapshot: Restaurant Revival

The fallout from the COVID-19 public health crisis has hit the U.S. restaurant industry especially hard, and consumer behavior has changed dramatically over just a few months. The new Restaurant Revival Report helps you overcome uncertainty about what to expect in the coming year so you can prepare an effective plan for recovery and growth.

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Eating Patterns in America, 36th Annual Edition, 2021

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides in-depth insight into actual consumption behavior — and, more importantly, it shows you how that behavior is changing over time. As the U.S. emerges from pandemic-related restrictions, only NPD shows the arc of food consumption: behavior and trends prior to COVID-19’s onset, how eating habits have been disrupted, and where it’s all heading.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Driving Value Beyond Price

Explore consumers’ perceptions of value in foodservice and the price points at which their perceptions may be realized. This report provides new insight on the core motivations of consumers’ restaurant visits. It reveals not only the key areas of the restaurant experience to emphasize right now, but also the challenges that certain segments of the industry may face in driving value.

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Plant-Based Proteins in Foodservice Report

See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors. 

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Delivering Digital Convenience Report

Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.

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The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

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Industry Expertise

Our Customers

How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.


“SupplyTrack is developed and tailored to how we want to see the market. Data drives insights, insights drive opportunities, and opportunities drive strategies. It is about materializing some of these numbers that we did not have visibility on.”

Tomas Almeida
Vice President, Foodservice Sales, Sovena USA


“Supplytrack has changed our business by affording us the opportunity to be more informed and more delivered about the decisions we make.”

Suzanne Rajczi
Chief Executive Officer, Ginsberg’s Foods


"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "

Patricia Chou
Consumer Insights Director, Jack In The Box


Are You Paying Enough Attention to Pricing?

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