The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge—but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.
Insights
Latest Video
SupplyTrack: It's a game changer
Hear straight from foodservice distributors how SupplyTrack has impacted and grown their business.
Our Customers
How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.
Manufacturers
"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."
Distributors
"NPD's SupplyTrack offers the complete view of what’s going on either at a national or regional level."
Operators
"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "
We Track Foodservice Around the Globe
- Austria
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Great Britain
- italy
- japan
- korea
- russia
- Saudi Arabia
- spain
- United Arab Emirates
- United States
Solutions
CREST®
CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.
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Category Sizing
Understand your competitive landscape as you identify new opportunities and whitespace, with timely, accurate, and reliable information from SupplyTrack, ReCount, and CREST.
Checkout
Checkout is the gold standard consumer receipt panel for understanding consumer behavior in foodservice. We classify all foodservice items into an industry standard hierarchy and actively code the menus of 21+ chains.
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Purchase Dynamics
Purchase Dynamics from The NPD Group uses SupplyTrack® invoice-level data to segment your operators based on their new-lost-retained purchase status over time. Using this information, you can evaluate operator purchase dynamics for any products or brands that flow through large broadline distributors.
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QSR Market Monitor
See what motivates consumers to visit QSR restaurants, with insight into brand/advertising awareness, ad ratings and recall, cross-chain purchasing, recency of visit, and customer satisfaction.
ReCount®
Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.
SalesTrack®
Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.
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SupplyTrack®
Track every product shipped from leading distributors to operators, with detailed information on categories, brands, items, product attributes, and operator segments. View market trends and measure performance, to inform your sales strategies.
Learn More Contact usReports
- Delivering Digital Convenience Report
Delivering Digital Convenience Report
Feeding the Growing Appetite for Restaurant Apps
Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.
Learn More Contact us - Value Wars 2.0
Value Wars 2.0
Explore the rebirth of the value menu in our new Value Wars 2.0: The Value Menu Strikes Back Report. It assesses the effectiveness of the new value menus in the first full month these offers were available to consumers.
Learn More Contact us - The Digital Evolution of Foodservice
The Digital Evolution of Foodservice
Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.
Learn More Contact us - Parties with Kids: Motivating More Visits Today
Parties with Kids: Motivating More Visits Today
Explore the consumer dynamics of parties with kids. Find out what really drives family restaurant visits, to support effective marketing strategies and menu development.
Learn More Contact us - Chicken Wing Dilemma Report
Chicken Wing Dilemma Report
Understand how swings in bone-in wing pricing affects consumer purchasing behavior. Includes wing buyers’ food purchasing patterns, so you can make effective menu and pricing decisions.
Learn More Contact us - Losing Our Appetite for Restaurants
Losing Our Appetite for Restaurants
Learn why specific types of consumers are dining out less often, to better position your business for growth. Don’t accept the status quo: make changes to migrate from survival to success.
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