The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge—but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.
Our Customers
How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.
Manufacturers
"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."
Distributors
"NPD's SupplyTrack offers the complete view of what’s going on either at a national or regional level. "
Operators
"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "
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Insights
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Solutions
CREST®
CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.
Future Views
Understand your competitive landscape as you identify new opportunities and whitespace, with timely, accurate, and reliable information from SupplyTrack, ReCount, and CREST.
QSR Market Monitor
See what motivates consumers to visit QSR restaurants, with insight into brand/advertising awareness, ad ratings and recall, cross-chain purchasing, recency of visit, and customer satisfaction.
ReCount®
Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.
SalesTrack®
Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.
SupplyTrack®
Track every product shipped from leading distributors to operators, with detailed information on categories, brands, items, product attributes, and operator segments. View market trends and measure performance, to inform your sales strategies.
Read MoreReports
- Value Wars 2.0
Value Wars 2.0
Explore the rebirth of the value menu in our new Value Wars 2.0: The Value Menu Strikes Back Report. It assesses the effectiveness of the new value menus in the first full month these offers were available to consumers.
- The Digital Evolution of Foodservice
The Digital Evolution of Foodservice
Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.
Read More - Parties with Kids: Motivating More Visits Today
Parties with Kids: Motivating More Visits Today
Explore the consumer dynamics of parties with kids. Find out what really drives family restaurant visits, to support effective marketing strategies and menu development.
Read More - Chicken Wing Dilemma Report
Chicken Wing Dilemma Report
Understand how swings in bone-in wing pricing affects consumer purchasing behavior. Includes wing buyers’ food purchasing patterns, so you can make effective menu and pricing decisions.
Read More - Losing Our Appetite for Restaurants
Losing Our Appetite for Restaurants
Learn why specific types of consumers are dining out less often, to better position your business for growth. Don’t accept the status quo: make changes to migrate from survival to success.
Read More - Eating Patterns in America – Annual Report
Eating Patterns in America – Annual Report
Understand the emerging behavior patterns driving your business, to locate new market opportunities. See what foodservice consumers are doing right now, and what that means for your future growth.
Read More