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The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge—but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.

Latest Video

Does Black Friday Drive Restaurant Sales?

From Nightly Business Report: David Portalatin explores the relationship between sales at restaurants and Black Friday. Analyzing shopper receipt data from NPD’s Checkout service, Portalatin found that Black Friday is only the 14th best day for restaurants during the Holiday shopping season.

Our Customers

How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.

Manufacturers

“SupplyTrack is developed and tailored to how we want to see the market. Data drives insights, insights drive opportunities, and opportunities drive strategies. It is about materializing some of these numbers that we did not have visibility on.”

Tomas Almeida Vice President, Foodservice Sales, Sovena USA

Distributors

“Supplytrack has changed our business by affording us the opportunity to be more informed and more delivered about the decisions we make.”

Suzanne Rajczi Chief Executive Officer, Ginsberg’s Foods

Operators

"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "

Patricia Chou Consumer Insights Director, Jack In The Box

We Track Foodservice Around the Globe

  • Austria
  • Australia
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Great Britain
  • italy
  • japan
  • korea
  • russia
  • Saudi Arabia
  • spain
  • United Arab Emirates
  • United States

Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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CREST®

CREST®

CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.

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Checkout

Checkout

Checkout has the deep insight you need to track and improve performance across all channels.  You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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QSR Market Monitor

QSR Market Monitor

See what motivates consumers to visit QSR restaurants, with insight into brand/advertising awareness, ad ratings and recall, cross-chain purchasing, recency of visit, and customer satisfaction.

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ReCount®

ReCount®

Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.

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SalesTrack®

SalesTrack®

Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.

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SupplyTrack®

SupplyTrack®

Track every product shipped from leading distributors to more than 700,000 operators, with detailed information on categories, brands, items, product attributes, and operator segments. You'll better understand what consumers order from the menu. Inform your sales strategies with deeper insight into market trends and performance measures. 

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Reports

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