The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge—but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.
Insights
Latest Video
Are We Eating More Plants?
Offerings of plant-based food alternatives have increased, and Americans’ desire to eat healthier is prevalent – but will consumption of these products grow? Darren Seifer – Food & Beverage Industry Analyst – discusses current plant-based trends with insights from The NPD Group’s latest report: Eating Patterns in America.
Our Customers
How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.
Manufacturers
“SupplyTrack is developed and tailored to how we want to see the market. Data drives insights, insights drive opportunities, and opportunities drive strategies. It is about materializing some of these numbers that we did not have visibility on.”
Distributors
“Supplytrack has changed our business by affording us the opportunity to be more informed and more delivered about the decisions we make.”
Operators
"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "
We Track Foodservice Around the Globe
- Austria
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Great Britain
- italy
- japan
- korea
- russia
- Saudi Arabia
- spain
- United Arab Emirates
- United States
Solutions
CREST®
CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.
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CREST® Performance Alerts
CREST® Performance Alerts from The NPD Group gives you accurate, chain-specific transaction and share trends in a convenient dashboard format, within days of the close of each week. With this reporting speed and frequency, you can rapidly identify and respond to the real-world marketing tactics of your competition. This service combines NPD’s broad portfolio of assets with geolocation tracking data to provide the most accurate measurement of weekly competitive performance available.
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Checkout
Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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In-Market Testing
Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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Menu Price Track
Much of the foodservice industry’s revenue growth is based on price increases, so it’s important to be armed with competitive price information. Menu Price Track let's you benchmark the price of your menu items to your competition by geographic area to inform pricing decisions. Powered by Checkout.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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ReCount®
Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.
SalesTrack®
Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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SupplyTrack®
Track every product shipped from leading distributors to more than 700,000 operators, with detailed information on categories, brands, items, product attributes, and operator segments. You'll better understand what consumers order from the menu. Inform your sales strategies with deeper insight into market trends and performance measures.
Learn More Contact usReports
- Eating Patterns in America – Annual Report
Eating Patterns in America – Annual Report
No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.
Contact us - Future of Foodservice Snapshot: Restaurant Revival
Future of Foodservice Snapshot: Restaurant Revival
Overcome uncertainty about consumer behaviors and what to expect in the coming year so you can prepare an effective plan for recovery and growth. This new report explores the economic and business realities created by the COVID-19 crisis and their impact on restaurant service modes, ordering techniques, and consumer behavior.
Learn More Contact us - Driving Value Beyond Price
Driving Value Beyond Price
Explore consumers’ perceptions of value in foodservice and the price points at which their perceptions may be realized. This report provides new insight on the core motivations of consumers’ restaurant visits. It reveals not only the key areas of the restaurant experience to emphasize right now, but also the challenges that certain segments of the industry may face in driving value.
Learn More Contact us - Plant-Based Proteins in Foodservice Report
Plant-Based Proteins in Foodservice Report
See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors.
Contact us - Delivering Digital Convenience Report
Delivering Digital Convenience Report
Feeding the Growing Appetite for Restaurant Apps
Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.
Contact us - The Digital Evolution of Foodservice
The Digital Evolution of Foodservice
Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.
Learn More Contact us - Future of Foodservice Snapshot: Restaurant Delivery
Future of Foodservice Snapshot: Restaurant Delivery
Focusing on delivery is one way to stay competitive in today’s slow-growth foodservice market. We know delivery trends were strong in 2017, but what is the outlook for the future? This report provides new insight about foodservice customers and the potential growth opportunity for delivery The Delivery Overview section looks across QSR pizza, QSR beyond pizza, and FSR, revealing unique business dynamics, consumer profiles, digital delivery engagement, and third-party apps. The Delivery Outlook section provides a five-year cohort forecast for restaurant delivery, as well as a two-year outlook for delivery compared across QSR pizza, QSR beyond pizza, and FSR.
Read More Contact us - What Matters Most To Key Generational Groups
What Matters Most To Key Generational Groups
The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational groups is one way to address the complex issues that have created the current slow-to-no-growth environment. The NPD Group’s new report, What Matters Most To Key Generational Groups, explores key buyer groups’ wants and needs to reveal the factors that most influence their restaurant purchase behavior.
Contact us - Losing Our Appetite for Restaurants Report
Losing Our Appetite for Restaurants Report
It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot: quick service restaurants. But rather than simply accepting the status quo, smart companies are looking more deeply into what's actually behind the slow-to-no-growth problem. They want to identify their best opportunities to not just survive, but thrive. That's where The NPD Group's Losing Our Appetite for Restaurants report comes in.
Contact us - How Consumers Define Clean Eating
How Consumers Define Clean Eating
Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.
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