Home Industry Expertise 2020 Foodservice Industry | Crest


Providing the foodservice industry data, analytics, and expertise for:
 Distributors  Manufacturers  Operators

The restaurant industry is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you're a foodservice distributor, manufacturer, or operator, staying on top of the latest restaurant industry trends can be a challenge — but that’s where we come in. We've been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy and tracking consumer purchasing trends over time.

Insights @npdfood

August 17, 2020

COVID-19 Habits at Home

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CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.

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CREST® Performance Alerts

CREST® Performance Alerts from The NPD Group gives you accurate, chain-specific transaction and share trends in a convenient dashboard format, within days of the close of each week. With this reporting speed and frequency, you can rapidly identify and respond to the real-world marketing tactics of your competition. This service combines NPD’s broad portfolio of assets with geolocation tracking data to provide the most accurate measurement of weekly competitive performance available.

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Menu Price Track

Much of the foodservice industry’s revenue growth is based on price increases, so it’s important to be armed with competitive price information. Menu Price Track let's you benchmark the price of your menu items to your competition by geographic area to inform pricing decisions. Powered by Checkout.

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Identify restaurants in the U.S. and Canada with the greatest potential to use your products, with in-depth information about restaurant units, convenience stores, and non-commercial locations.

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Based on actual sales data in the U.S. and Canada, NPD’s foodservice benchmarking service reports monthly and weekly total system sales, branded units, and same-store sales trends.

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Track every product shipped from leading distributors to more than 700,000 operators, with detailed information on categories, brands, items, product attributes, and operator segments. You'll better understand what consumers order from the menu. Inform your sales strategies with deeper insight into market trends and performance measures. 

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Prescriptive Analytics


Checkout has the deep insight you need to track and improve performance across all channels.  You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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Future of Foodservice Snapshot: Restaurant Revival

The fallout from the COVID-19 public health crisis has hit the U.S. restaurant industry especially hard, and consumer behavior has changed dramatically over just a few months. The new Restaurant Revival Report helps you overcome uncertainty about what to expect in the coming year so you can prepare an effective plan for recovery and growth.

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Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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The Future of Dinner

Learn about the behaviors that will drive growth at dinner over the next five years in order so you can develop targeted products and determine the most effective ways to market them. Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.

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The Future of Morning

This new report reveals how morning occasions will look in the future, uncovering your most promising opportunities for growth over the next five years. It Identifies potential risks and barriers to morning success so you can understand threats and take advantage of positive meal trends.

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The Future of Plant-Based Snapshot

Benefit from a current and forward-looking view of how consumers source and consume meat and dairy alternatives. It’s the key to understanding today’s plant-based consumer, examining the drivers of alternative meat and dairy categories, and preparing for expected changes.

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The Future of Snacking

Discover what snack food consumption will look like in the future and explore your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking so you can understand threats and take advantage of positive trends.

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Driving Value Beyond Price

Explore consumers’ perceptions of value in foodservice and the price points at which their perceptions may be realized. This report provides new insight on the core motivations of consumers’ restaurant visits. It reveals not only the key areas of the restaurant experience to emphasize right now, but also the challenges that certain segments of the industry may face in driving value.

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Eating Patterns in America, Annual Report

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.

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Plant-Based Proteins in Foodservice Report

See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors. 

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Delivering Digital Convenience Report

Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.

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The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

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What Matters Most To Key Generational Groups

The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational groups is one way to address the complex issues that have created the current slow-to-no-growth environment. The NPD Group’s new report, What Matters Most To Key Generational Groups, explores key buyer groups’ wants and needs to reveal the factors that most influence their restaurant purchase behavior.

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Losing Our Appetite for Restaurants Report

It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot: quick service restaurants. But rather than simply accepting the status quo, smart companies are looking more deeply into what's actually behind the slow-to-no-growth problem. They want to identify their best opportunities to not just survive, but thrive. That's where The NPD Group's Losing Our Appetite for Restaurants report comes in.

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How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.

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Health: Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding ourselves. As we’ve seen throughout food and beverage consumptions trends, however, this perception slowly changed over the last two decades and is expected to continue evolving.

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Industry Expertise

Our Customers

How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.


“SupplyTrack is developed and tailored to how we want to see the market. Data drives insights, insights drive opportunities, and opportunities drive strategies. It is about materializing some of these numbers that we did not have visibility on.”

Tomas Almeida
Vice President, Foodservice Sales, Sovena USA


“Supplytrack has changed our business by affording us the opportunity to be more informed and more delivered about the decisions we make.”

Suzanne Rajczi
Chief Executive Officer, Ginsberg’s Foods


"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "

Patricia Chou
Consumer Insights Director, Jack In The Box


Are We Eating More Plants?

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