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Market share is up for grabs. Growth in the DTC channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts in the footwear industry. As a result, it's never been more important to leverage data to know what is selling, where, why, and for how much to stay on top of these trends. Backed by deep industry expertise, The NPD Group is the industry authority for the total footwear market including e-commerce, big-box stores, footwear-specialty retailers, DTC, and emerging players. 

Marshal Cohen
Chief Industry Advisor

Abby Calleo
Director, Business Development

Beth Goldstein
Executive Director, Industry Analyst

Matt Powell
Vice President, Senior Industry Advisor

We Track Fashion Footwear in the U.S. and Canada,
and Sports Footwear Across the Globe

  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Italy
  • Japan
  • Mexico
  • Russia
  • South Korea
  • spain
  • Turkey
  • United Kingdom
  • United States

Solutions

Athletic and Outdoor Segmentation

Athletic and Outdoor Segmentation

Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.

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Checkout Buyer Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Checkout Omnichannel Tracking

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Consumer Tracking

Consumer Tracking

Understand the footwear consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Geo Level Information

Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.

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In-Market Testing

In-Market Testing

Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.

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Market Forecasting

Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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Price & Promotion Management

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Retail Tracking

Retail Tracking

The NPD Group has the largest POS footprint in the industry. We collect weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, department stores, mass merchants, and e-commerce. This allows you to continuously monitor sales of men’s, women’s, and children’s footwear.

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Segmentation

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Reports

Questions About Footwear?

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