Market share is up for grabs. Growth in the DTC channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts in the footwear industry. As a result, it's never been more important to leverage data to know what is selling, where, why, and for how much to stay on top of these trends. Backed by deep industry expertise, The NPD Group is the industry authority for the total footwear market including e-commerce, big-box stores, footwear-specialty retailers, DTC, and emerging players.
Insights
Categories
Outdoor
- Mountaineering Boots
- Hiking/Trekking
- Outdoor/Water Sandal
- Cold/All Weather Boots
- Hunting/Fishing Boots
- Water
Performance
- Walking
- Indoor Court
- Basketball
- Running
- Soccer/Football
- Tennis
- Training
- Baseball
- American Football
- Golf
- All Other Performance
Matt Powell
Vice President, Senior Industry Advisor, Sports
Beth Goldstein
Executive Director, Industry Analyst, Fashion Footwear
Abby Calleo
Director, Business Development
Marshal Cohen
Chief Industry Advisor, Retail
We Track Fashion Footwear in the U.S. and Canada, and Sports Footwear Across the Globe
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Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
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Checkout
Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice. We offer the most robust e-commerce data plus tailored analytics to help you keep current customers and win new ones.
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Consumer Tracking
Understand the footwear consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
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Geo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.
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Retail Tracking
The NPD Group has the largest POS footprint in the industry. We collect weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, department stores, mass merchants, and e-commerce. This allows you to continuously monitor sales of men’s, women’s, and children’s footwear.
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