Footwear
Providing the footwear industry data, analytics, and expertise about:
Fashion
Outdoor
Performance
Sport Leisure
Work/Occupational/Safety
Market share is up for grabs in the footwear industry. Growth in the direct-to-consumer channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts. To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the footwear industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Insights @npdretail
January 13, 2021
Fashion Footwear & Accessories in 2021: The More Things Change, the More they Stay the Same
October 29, 2020
Footwear Sales in the U.S. Expected to Stabilize and Bounce Back Slightly for 2021, According to NPD
June 29, 2020
Running Footwear Regains its Stride and Experiences Five Consecutive Weeks of Year-over-Year Sales Growth, According to NPD
June 29, 2020
Spending Gets More Personal as U.S. Consumers Get Out of Their Homes and Go Into Stores, Reports NPD
DataCategories Tracked
Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usConsumer Tracking
Understand the footwear consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
Learn More Contact usGeo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.
Contact usRetail Tracking
The NPD Group has the largest POS footprint in the industry. We collect weekly and monthly sales data from across the globe, spanning all industry channels of distribution, including independent specialty stores, department stores, mass merchants, and e-commerce. This allows you to continuously monitor sales of men’s, women’s, and children’s footwear.
Learn More Contact usTrend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Learn more Contact usPrescriptive Analytics
Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usPrice & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usThe Future of Apparel
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 250+ product categories with emphasis on tops, activewear, bottoms, intimates and underwear, socks and hosiery, and outerwear.
Learn More Contact usThe Future of Footwear
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 100+ product categories with emphasis on footwear industry trends.
Learn More Contact usWe Track Fashion Footwear in the U.S. and Canada,
and Sports Footwear Across the Globe
and Sports Footwear Across the Globe
Industry Expertise
Marshal Cohen
Chief Industry Advisor
Beth Goldstein
Executive Director, Industry Analyst
Matt Powell
Vice President, Senior Industry Advisor
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