Market share is up for grabs. Growth in the DTC channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts in the footwear industry. As a result, it's never been more important to leverage data to know what is selling, where, why, and for how much to stay on top of these trends. Backed by deep industry expertise, The NPD Group is the industry authority for the total footwear market including e-commerce, big-box stores, footwear-specialty retailers, DTC, and emerging players.
Insights
Matt Powell
Vice President, Senior Industry Advisor, Sports
Beth Goldstein
Executive Director, Industry Analyst, Fashion Footwear
Abby Calleo
Director, Business Development
Marshal Cohen
Chief Industry Advisor, Retail
We Track Fashion Footwear in the U.S. and Canada,
and Sports Footwear Across the Globe
and Sports Footwear Across the Globe
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- Russia
- South Korea
- spain
- Turkey
- United Kingdom
- United States
Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
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Checkout
Powered by customer receipts harvested from millions of actual online and brick-and-mortar store shoppers, Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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Consumer Tracking
Understand the footwear consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
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Geo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.
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Retail Tracking
The NPD Group has the largest POS footprint in the industry. We collect weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, department stores, mass merchants, and e-commerce. This allows you to continuously monitor sales of men’s, women’s, and children’s footwear.
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- Trend Tracker
Trend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
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