Market share is up for grabs. Growth in the DTC channel, innovation, changing consumer attitudes and shopping behaviors, emerging players, and the rise of digital native brands are all causing profound shifts in the footwear industry. As a result, it's never been more important to leverage data to know what is selling, where, why, and for how much to stay on top of these trends. Backed by deep industry expertise, The NPD Group is the industry authority for the total footwear market including e-commerce, big-box stores, footwear-specialty retailers, DTC, and emerging players.
Insights
Marshal Cohen
Chief Industry Advisor
Abby Calleo
Director, Business Development
Beth Goldstein
Executive Director, Industry Analyst
Matt Powell
Vice President, Senior Industry Advisor
We Track Fashion Footwear in the U.S. and Canada,
and Sports Footwear Across the Globe
and Sports Footwear Across the Globe
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- Russia
- South Korea
- spain
- Turkey
- United Kingdom
- United States
Solutions
Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
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Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
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Checkout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
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Consumer Tracking
Understand the footwear consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
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Geo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using geo level information from our Retail Tracking Service.
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In-Market Testing
Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Retail Tracking
The NPD Group has the largest POS footprint in the industry. We collect weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, department stores, mass merchants, and e-commerce. This allows you to continuously monitor sales of men’s, women’s, and children’s footwear.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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- Trend Tracker
Trend Tracker
Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.
Learn More Contact us - Future of Footwear
Future of Footwear
As innovation continues to transform the footwear market, it’s more important than ever to know what the future holds. Our new report, The Future of Footwear, is your interactive look into the future. Its category-specific forecasts give you a trusted, third-party check on the decisions you’ve made and those you’re considering.
Learn More Contact us - A New Look at Luxury Consumers
A New Look at Luxury Consumers
Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.
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