Home Industry Expertise Appliance Research for Data-driven Growth
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The small-appliance business has changed at a remarkably fast pace in recent years. From the resurgence of multi-cookers to the explosion of robotic vacuums, the American home is full of machines our grandparents wouldn’t recognize. Making sense of this transformation can be daunting. That’s where we come in. To monitor what’s happening in the appliance market, we collect point-of-sale information from all major retailers, conduct more than 12 million consumer surveys each year, and collect receipt data directly from consumers to understand their shifts over time. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where in the U.S., Canada, and Mexico—so you can achieve data-driven growth.

Industry Expertise

Investing in innovations that solve consumer needs will be critical to our continued growth. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times."

Joe Derochowski Vice President, Home Industry Advisor

Solutions

Account Level Reports

Account Level Reports

Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to enable a true retailer partnership to drive growth.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Checkout

Checkout

Checkout has the deep insight you need to track and improve performance across all channels.  You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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Consumer Tracking

Consumer Tracking

Understand who buys appliance products, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Registry Snapshot

Registry Snapshot

Discover opportunities to grow appliance product sales from wedding registries by analyzing the products consumers register for, average prices of registered items, number of items listed, the percentage of gifts listed that were actually purchased, and more—all at the retailer-level.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with point-of-sale data to understand what appliance products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

Our Customers

"NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights."

Chris D’Alessandro Vice President of Sales, SodaStream US

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