Providing the appliances industry data, analytics, and expertise about:
From the resurgence of multi-cookers to exploding interest in robotic vacuums, innovation in the household appliance industry has transformed the American home. To help you win in this landscape, we provide the broadest and deepest global view of the appliance industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.
May 17, 2021Take 10: Canadian Home and Housewares Performance
March 18, 2021NPD Presents 8th Annual Home Industry Performance Awards During the IHA’s Connect SPRING Virtual Event
March 17, 2021Anticipating the Next Phase of At-Home Living and Industry Growth Opportunities Post Pandemic, Reports NPD
February 19, 2021Winning Consumer Spend in the New Normal
January 12, 20212021 is About Forming a Foundation
December 23, 2020Consumer Purchases Reveal Desire for Stress Relief and Self-Care While at Home, Reports NPD
November 19, 2020At-Home Living Will Drive 15% Growth in U.S. Appliance and Housewares Sales This Holiday, Reports NPD
October 15, 2020Home for the Holidays, Like Never Before
October 8, 2020COVID Changed Retail. Will Prime Days Change Holiday?
September 29, 2020How Purchasing for the Home Has Changed: Implications for Holiday 2020 and Beyond
May 6, 2020Rise in Sales of Traditionally Carb-Centric Cooking Appliances Exposes Disruptions in Behavior, Reports NPD
April 20, 2020Color Across the Kitchen
April 3, 2020Now is the Time to Observe as Homebound Consumers Adjust
March 17, 2020NPD Presents 7th Annual Home Industry Performance Awards
March 3, 2020Food and Drink Through the Decades
February 13, 2020Consumers Spent Nearly $1 Billion More on Housewares and Small Appliances in 2019, Reports NPD
January 15, 2020Consumers in 2020 5 Trends to Watch
December 3, 20197 Winning Models for Retail Experiences in the Future
September 6, 20193 Ways to Win Over the Thrifty Gen Z Consumer
July 11, 2019What Does the Future Hold for Amazon Prime Day?
June 28, 2019Store Closures
June 24, 2019Is Private Label Peaking?
May 17, 2019The Future of Research: Veteran Research Innovator Steve Coffey Opens Up About Emerging Technologies and How Ideas Become Reality
February 20, 2019A Healthy Smile: Understanding the Evolving Electric Oral Care Market
November 19, 2018How Home Will Heat Up Holiday Again in 2018
April 17, 2018The NPD Groups Total Home Experience
January 30, 2018Home’s Biggest Challenge in 2018 – Beating 2017
November 28, 2017Hot Home “Gifts” for Holiday 2017
August 8, 2017The Power of a Back-to-College Connection
June 8, 2017A Long-Term Proposition
The Future of Home
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 140+ product categories including forecasts of supercategories with COVID-19 impacts.Learn More Contact us
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.Learn More Contact us
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.Learn More Contact us
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.Learn More Contact us
Internet of Things
Our two-part IoT Connected Report focuses on specific rooms in the smart home. Get detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.Learn More Contact us
Home Trends Electric Floor Care Report
The Home Trends Electric Floor Care Report is now available and explores the relationship between upright and stick vacuums, how robotic vacuums are affecting consumer’s cleaning behavior, the impact of direct-to-consumer sales, and more.Learn More Contact us
Small Domestic Appliance Trends
Understand emerging small appliance industry trends and opportunities. Identify which products should be part of your retail assortment. Discover exactly what triggers consumers' purchases. Find new ways to engage with consumers.Contact us
Home Trends Report Series
This series of reports provide a comprehensive overview of what is happening in the home industry and what to expect in the future. Each report will focus on a different category to help you explore the latest trends and formulate effective product development, marketing, and sales strategies.
"Investing in innovations that solve consumer needs will be critical to our continued growth. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times."
Vice President, Industry Advisor
New Timing Could Bring New Opportunities for Prime Days PromotionsRead More
"NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights."
Vice President of Sales, SodaStream US