Home Improvement
Providing the home improvement industry data, analytics, and expertise about:
Doors/Windows/Millwork
Electrical
HVAC
Hardware
Kitchen & Bath
Lawn and Garden
Lighting and Ceiling Fans
Lumber & Building Materials
Outdoor Living
Outdoor Power Equipment
Paint
Permanent Ceiling/Floor/Wall Coverings
Plumbing
Protection/Safety Devices
Storage
Tools
Do-it-yourself (DIY) has reached a new consumer audience. As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality. Our new service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. That way, you can make the most informed decisions to grow your business.
Insights @npdretail
DataCategories Tracked
Checkout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usPrescriptive Analytics
Checkout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usReports
Pilot: Grills Hybrid Tracking Service
The Grills Hybrid Tracking Service provides an aggregated view of actual U.S. sales data from our Retail Partners and calculated sales estimates from Pricing Excellence. Using the most robust data assets in the industry, we provide the confidence you need to build a strategy for entering and winning in the grills, smokers, and fuels arena. The pilot offering is a one-time deliverable that presents a total measured market view for 12 months of data (April 2019 – March 2020), with reports available at the national level.
Contact usIndustry Expertise
“To be successful, not only do brands need to come out with exciting products, but they need to tell a story about how their innovations solve consumer pain points, and do it in a way that emotionally engages the audience.”
Joe Derochowski
Vice President, Industry Advisor
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