Home Industry Expertise 2021 Home Improvement Industry

Home Improvement

Providing the home improvement industry data, analytics, and expertise about:
Doors/Windows/Millwork Electrical HVAC Hardware Kitchen & Bath Lawn and Garden Lighting and Ceiling Fans Lumber & Building Materials Outdoor Living Outdoor Power Equipment Paint Permanent Ceiling/Floor/Wall Coverings Plumbing Protection/Safety Devices Storage Tools

Do-it-yourself (DIY) has reached a new consumer audience. As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality. Our new service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. That way, you can make the most informed decisions to grow your business.

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DataCategories Tracked

Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Prescriptive Analytics

Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pilot: Grills Hybrid Tracking Service

The Grills Hybrid Tracking Service provides an aggregated view of actual U.S. sales data from our Retail Partners and calculated sales estimates from Pricing Excellence. Using the most robust data assets in the industry, we provide the confidence you need to build a strategy for entering and winning in the grills, smokers, and fuels arena. The pilot offering is a one-time deliverable that presents a total measured market view for 12 months of data (April 2019 – March 2020), with reports available at the national level.

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Industry Expertise

“To be successful, not only do brands need to come out with exciting products, but they need to tell a story about how their innovations solve consumer pain points, and do it in a way that emotionally engages the audience.”

Joe Derochowski
Vice President, Industry Advisor

Learn more about our data, analytics, and expertise in Home Improvement

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