Home Improvement
Providing the home improvement industry data, analytics, and expertise about:
Power & Hand Tools
Paint
Lawn & Garden
Hardware
Kitchen & Bath
Grills/Smokers/Fuels
Building Materials
Lumber
Power & Hand Tools
Paint
Lawn & Garden
Hardware
Kitchen & Bath
Grills/Smokers/Fuels
Building Materials
Lumber
Do-it-yourself (DIY) has reached a new consumer audience. As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality. Our new service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. That way, you can make the most informed decisions to grow your business.
Insights @npdretail
DataCategories Tracked
Retail Tracking
Make the most informed business decisions with enhanced point-of-sale data to understand what products sell across retailers selling Home Improvement products, including the Do-It-Yourself retail channel. Weekly data, delivered monthly, enables you to closely monitor performance – faster – to improve business results.
Contact us Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 130,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usPrescriptive Analytics
Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usCheckout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usIndustry Expertise
“To be successful, not only do brands need to come out with exciting products, but they need to tell a story about how their innovations solve consumer pain points, and do it in a way that emotionally engages the audience.”
Joe Derochowski
Vice President, Industry Advisor
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