Home Industry Expertise 2021 Home Improvement Industry

Home Improvement

Providing the home improvement industry data, analytics, and expertise about:
Power & Hand Tools Paint Lawn & Garden Hardware Kitchen & Bath Grills/Smokers/Fuels Building Materials Lumber Power & Hand Tools Paint Lawn & Garden Hardware Kitchen & Bath Grills/Smokers/Fuels Building Materials Lumber

Do-it-yourself (DIY) has reached a new consumer audience. As people increasingly look to make the most of where they dwell, work, and learn, there is significant opportunity for players in the home improvement space to make their customers’ dream home a reality. Our new service for the home improvement industry provides best-in-class data to help you understand the market landscape and competitive environment. That way, you can make the most informed decisions to grow your business.

Insights @npdretail

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DataCategories Tracked

Retail Tracking

Make the most informed business decisions with enhanced point-of-sale data to understand what products sell across retailers selling Home Improvement products, including the Do-It-Yourself retail channel. Weekly data, delivered monthly, enables you to closely monitor performance – faster – to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Prescriptive Analytics


Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Industry Expertise

“To be successful, not only do brands need to come out with exciting products, but they need to tell a story about how their innovations solve consumer pain points, and do it in a way that emotionally engages the audience.”

Joe Derochowski
Vice President, Industry Advisor

Learn more about our data, analytics, and expertise in Home Improvement

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