Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all. That calls for a research partner with robust data assets, industry knowledge, and experience – along with analytic solutions that equip companies to evaluate the changes in the marketplace and put changing consumer trends in perspective.
The NPD Group has point-of-sale (POS) and consumer information required for understanding the where, who, and why behind what’s selling in stores. And now with enhanced weekly and Geo-Level information, businesses in the home marketplace can use our information to analyze promotional effectiveness, determine optimal marketing opportunities, and more.
Tracking and Premium Services
Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of housewares and appliance categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking service.
Weekly Retail Tracking
Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth.
The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking for housewares, home textiles, and small appliances.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what drives sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Debra J. Mednick is executive director and home industry analyst for The NPD Group. In this role, Mednick provides a comprehensive view of the market – along with her client expertise and strategic insights of market research. Regarded as the home industry expert, Mednick’s concentration is on uncovering emerging market trends, providing competitive threats and evaluating new client opportunities. Debra is credited with ensuring clients maximized use of their data subscription in the most efficient manner possible. In addition, she has effectively advised clients in seeking an enhanced approach to analyzing, reporting and presenting data to a variety of audiences.
President U.S. Hardlines
Perry James is president of U.S Hardlines at The NPD Group, which encompasses the Automotive Aftermarket, Home, Office Supplies, and Toys businesses, a position he has held since 2013. Prior to that, he was president of the Home and Office Supplies businesses, and he successfully launched the latter in 2007. James is responsible for all aspects of business management, including marketing, sales, and client and product development. He provides executive-level guidance, industry analysis, and overall strategic value to clients who are engaged in the consumer and commercial side of the office supplies and home industries.
James has been with The NPD Group for 20 years. In that time, he has also worked in the company’s Fashion business. Before joining NPD, he was with AC Nielsen.
James holds an M.B.A. from New York University and a B.S. from the University of Connecticut.
To reach Perry James for commentary, please contact Marissa Cox at 516-625-2203 or email@example.com.