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Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all—which is no small feat. That’s where we come in. To monitor what’s happening in the home market, we collect point-of-sale information from all major home retailers, conduct more than 12 million consumer surveys each year, and collect receipt data directly from consumers to understand their shifts over time. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where in the U.S., Canada, and Mexico—so you can achieve data-driven growth.

Industry Expertise

"The consumer still has their focus on in-home activities, and we know what their top priorities are, which spells opportunity. The challenge our industry faces is providing the consumer with something fresh to address their fundamental needs and desires. "

Joe Derochowski Vice President, Home Industry Advisor

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The NPD Groups Total Home Experience

No matter what consumers use in their homes, we track it. We help our clients improve performance by identifying and targeting buyers, showing their dollar value of their brands, and evaluating and guiding pricing and promotion decisions.

Solutions

Account Level Reports

Account Level Reports

Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to enable a true retailer partnership to drive growth.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Checkout

Checkout

Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise. We offer tailored analytics to help you keep current customers and win new ones.

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Consumer Tracking

Consumer Tracking

Understand who buys home products, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Registry Snapshot

Registry Snapshot

Discover opportunities to grow home product sales from wedding registries by analyzing the products consumers register for, average prices of registered items, number of items listed, the percentage of gifts listed that were actually purchased, and more—all at the retailer-level.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with point-of-sale data to understand what home and houseware products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

Our Customers

"NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights."

Chris D’Alessandro Vice President of Sales, SodaStream US

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