Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all. That calls for a research partner with robust data assets, industry knowledge, and experience – along with analytic solutions that equip companies to evaluate the changes in the marketplace and put consumer trends in perspective.
The NPD Group has the point-of-sale (POS) and consumer information required for understanding the where, who, and why behind what’s selling in stores. And with enhanced weekly and Geo-Level information, businesses in the home marketplace can use our insights and solutions to analyze promotional effectiveness, determine optimal marketing opportunities, and more.
Tracking and Premium Services
Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of home and housewares categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking Service.
Weekly Retail Tracking
Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service – it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking Service.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Modeling and Analytics
Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.
Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.
President U.S. Hardlines
Perry James is president of U.S Hardlines at The NPD Group, which encompasses the Automotive Aftermarket, Home, Office Supplies, and Toys businesses, a position he has held since 2013. Prior to that, he was president of the Home and Office Supplies businesses, and he successfully launched the latter in 2007. James is responsible for all aspects of business management, including marketing, sales, and client and product development. He provides executive-level guidance, industry analysis, and overall strategic value to clients who are engaged in the consumer and commercial side of the office supplies and home industries.
James has been with The NPD Group for 20 years. In that time, he has also worked in the company’s Fashion business. Before joining NPD, he was with AC Nielsen.
James holds an M.B.A. from New York University and a B.S. from the University of Connecticut.
Lora Morsovillo is President of The NPD Group’s Home practice, responsible for client development, business development, and providing partners with leading trends and industry insights. Lora has been with NPD since 2010, previously leading the The NPD Group’s Office Supplies practice. Lora has a passion for partnering with manufacturer and retailer partners to drive their business via category and market insights across consumer, retail, and ecommerce.
Lora has almost 20 years of consumer research, category management, and shopper insights experience. Before joining The NPD Group, she was Senior Category Manager at Newell Rubbermaid where she led category management and shopper insights for the Writing division, supporting a brand portfolio including Sharpie, Paper Mate, uni-ball and EXPO. Prior to Newell Rubbermaid, Lora built her research career by working for Sunbeam Health & Safety division, Vista Information Services (now Epicor) and IRi. Lora received her BS in Marketing from Illinois State University.
Complete this form to let us know you’d like to hear from an NPD representative.