Home Industry Expertise 2021 Home and Housewares Research


Providing the home industry data, analytics, and expertise about:
Home Environment Housewares Kitchen Appliances Personal Care

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries must make sense of it all — which is no small feat. To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the home industry based on best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape. Our deep data, industry expertise, and prescriptive analytics are available for the U.S., Mexico, and Canada.

Insights @npdretail

May 18, 2021

The Future of Style

February 26, 2021

Seeking Smarter Homes

January 6, 2021

Countertop Chefs

November 10, 2020

The Future of Personal Care

October 19, 2020

The Future of Home

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DataCategories Tracked

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Retail Tracking

Make the most informed business decisions with point-of-sale (POS) and direct-to-consumer (DTC) sales data to understand what home and houseware products sell across department stores, specialty stores, national chains, and the direct-to-consumer channel. Weekly data enables you to closely monitor performance faster to improve business results.

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Account Level Reports

Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to enable a true retailer partnership to drive growth.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Prescriptive Analytics

The Future of Home

To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 140+ product categories including forecasts of supercategories with COVID-19 impacts.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Eating Patterns in America, 36th Annual Edition, 2021

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides in-depth insight into actual consumption behavior — and, more importantly, it shows you how that behavior is changing over time. As the U.S. emerges from pandemic-related restrictions, only NPD shows the arc of food consumption: behavior and trends prior to COVID-19’s onset, how eating habits have been disrupted, and where it’s all heading.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Internet of Things

Our two-part IoT Connected Report focuses on specific rooms in the smart home. Get detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

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Home Trends Electric Floor Care Report

The Home Trends Electric Floor Care Report is now available and explores the relationship between upright and stick vacuums, how robotic vacuums are affecting consumer’s cleaning behavior, the impact of direct-to-consumer sales, and more.

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Small Domestic Appliance Trends

Understand emerging small appliance industry trends and opportunities. Identify which products should be part of your retail assortment. Discover exactly what triggers consumers' purchases. Find new ways to engage with consumers.

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Home Trends Report Series

This series of reports provide a comprehensive overview of what is happening in the home industry and what to expect in the future. Each report will focus on a different category to help you explore the latest trends and formulate effective product development, marketing, and sales strategies.

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Industry Expertise

"The consumer still has their focus on in-home activities, and we know what their top priorities are, which spells opportunity. The challenge our industry faces is providing the consumer with something fresh to address their fundamental needs and desires."

Joe Derochowski
Vice President, Industry Advisor

Our Customers

"NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights."

Chris D’Alessandro
Vice President of Sales, SodaStream US


A Fireside Chat with Mark Tritton, President and CEO of Bed Bath & Beyond

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