Home and Housewares Market Research and Business Solutions

Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of housewares and appliance categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking service.

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Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

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Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.

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These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking for housewares, home textiles, and small appliances.

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Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

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