Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all—which is no small feat. That’s where we come in. To monitor what’s happening in the home market, we collect point-of-sale information from all major home retailers, conduct more than 12 million consumer surveys each year, and collect receipt data directly from consumers to understand their shifts over time. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where in the U.S., Canada, and Mexico—so you can achieve data-driven growth.
Insights
Industry Expertise
Joe Derochowski
Vice President, Industry Advisor
"The consumer still has their focus on in-home activities, and we know what their top priorities are, which spells opportunity. The challenge our industry faces is providing the consumer with something fresh to address their fundamental needs and desires. "
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The NPD Groups Total Home Experience
No matter what consumers use in their homes, we track it. We help our clients improve performance by identifying and targeting buyers, showing their dollar value of their brands, and evaluating and guiding pricing and promotion decisions.
Solutions
Account Level Reports
Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to enable a true retailer partnership to drive growth.
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Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Checkout
Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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Registry Snapshot
Discover opportunities to grow home product sales from wedding registries by analyzing the products consumers register for, average prices of registered items, number of items listed, the percentage of gifts listed that were actually purchased, and more—all at the retailer-level.
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Retail Tracking
Make the most informed business decisions with point-of-sale data to understand what home and houseware products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usReports
- Internet of Things
Internet of Things
Our two-part IoT Connected Report focuses on specific rooms in the smart home. Get detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.
Learn More Contact us - Home Trends Electric Floor Care Report
Home Trends Electric Floor Care Report
The Home Trends Electric Floor Care Report is now available and explores the relationship between upright and stick vacuums, how robotic vacuums are affecting consumer’s cleaning behavior, the impact of direct-to-consumer sales, and more.
Learn More Contact us - Small Domestic Appliance Trends
Small Domestic Appliance Trends
Understand emerging small appliance industry trends and opportunities. Identify which products should be part of your retail assortment. Discover exactly what triggers consumers' purchases. Find new ways to engage with consumers.
Contact us - Home Trends Report Series
Home Trends Report Series
This series of reports provide a comprehensive overview of what is happening in the home industry and what to expect in the future. Each report will focus on a different category to help you explore the latest trends and formulate effective product development, marketing, and sales strategies. The first of the series, Home Trends: Electric Floor Care report will be available Spring 2019.
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Our Customers
"NPD’s Checkout data has been instrumental in SodaStream’s effort to transition to a fact-based selling organization. Utilizing NPD’s Checkout data has allowed us to better understand buyer demographics, spending behavior, channel interaction and retailer leakage. More importantly, our teams are using this information to identify opportunities and implement new programs with our retail partners. The NPD Checkout team has been a true partner in tailoring the data to our specific business needs and calling out meaningful, action-oriented insights."
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