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Web Content Viewer (JSR 286)

Home and Housewares Market Research and Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all. That calls for a research partner with robust data assets, industry knowledge, and experience – along with analytic solutions that equip companies to evaluate the changes in the marketplace and put changing consumer trends in perspective.

The NPD Group has point-of-sale (POS) and consumer information required for understanding the where, who, and why behind what’s selling in stores. And now with enhanced weekly and Geo-Level information, businesses in the home marketplace can use our information to analyze promotional effectiveness, determine optimal marketing opportunities, and more.

 

Tracking Services

Retail Tracking

Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of housewares and appliance categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking service.

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Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on our insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

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Weekly Retail Tracking

Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.

For more information contact us.

Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

For more information contact us.

Consumer Tracking

Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking for housewares, home textiles, and small appliances.

For more information contact us.

Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

For more information contact us.

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
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Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Latest Video

Consumers Are Willing to Trade-up On Small Appliances For Their Homes


Web Content Viewer (JSR 286)

Blogs & Articles

April 02, 2014
Blended Growth


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Industry Expert

Debra J. Mednick
Executive Director and Home Industry Analyst

Debra J. Mednick is executive director and home industry analyst for The NPD Group. In this role, Mednick provides a comprehensive view of the market – along with her client expertise and strategic insights of market research. Regarded as the home industry expert, Mednick’s concentration is on uncovering emerging market trends, providing competitive threats and evaluating new client opportunities. Debra is credited with ensuring clients maximized use of their data subscription in the most efficient manner possible.  In addition, she has effectively advised clients in seeking an enhanced approach to analyzing, reporting and presenting data to a variety of audiences.