Home & Housewares Market Research & Business Solutions

Economic pressures. Technological evolution. Consumers’ changing tastes. The home, housewares, and small appliance industries have to make sense of it all. That calls for a research partner with robust data assets, industry knowledge, and experience – along with analytic solutions that equip companies to evaluate the changes in the marketplace and put consumer trends in perspective.

The NPD Group has the point-of-sale (POS) and consumer information required for understanding the where, who, and why behind what’s selling in stores. And with enhanced weekly and Geo-Level information, businesses in the home marketplace can use our insights and solutions to analyze promotional effectiveness, determine optimal marketing opportunities, and more.


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Retail Tracking

Guide critical business decisions. Companies inform their pricing and marketing strategies by using retail sales data in a wide range of home and housewares categories. Information covers all key distribution channels, including online sales, using national data from our Retail Tracking Service.

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Weekly Retail Tracking

Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. This service delivers a clear view of a promotion’s impact during the week or weeks the promotional event occurred. It gives you the flexibility to more effectively analyze sales influenced by holidays, seasons, and even weather events. This service also allows you to analyze actual market price changes with increased precision, so you can better align pricing with drivers, and it enables apples-to-apples comparisons to year-ago time periods.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking complements our national Retail Tracking Service – it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth. The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.

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Account Level Reports

These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.

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Consumer Tracking

Stay on top of shifting tastes and trends. Take advantage of the only syndicated service that presents a reliable and comprehensive view of the total housewares market from the consumer perspective. Get an unmatched view of who purchased, the reason for the purchase, competitive brand share by retailer, purchase motivators, and customer satisfaction with our Consumer Tracking Service.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories, and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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February 12, 2015

Store-Level Enabled Retail Tracking Services

Store-Level Enabled retail tracking delivers unmatched POS information to help manufacturers partner with retailers, identify growth opportunities.

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August 4, 2014

The Future of Home Meal Replacement

In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.

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January 30, 2014

Small Appliances Are Big Business

POS retail tracking, consumer information, and custom research can help you get your fair share.

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Press Releases

February 29, 2016

Home Industry Growth Driven by Millennials and Baby Boomers Entering New Life Stages, Reports NPD

Port Washington, NY, February 29, 2016 – The home-related categories and consumer segments that drove the most growth in 2015 all point to an evolution toward more lifestyle based purchase decisions, and show less emphasis on newness and innovation, according to global information company The NPD ...

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April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

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November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

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March 26, 2015

Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.” We fill the word with significance over the course of our lives. We have a “hometown” that defines us. We “head home for the holidays.” We practice “home improvement,”...

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October 18, 2013

Consumers Are Willing to Trade-up On Small Appliances For Their Homes


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October 16, 2012

Marshal Cohen - Retail The Future is Now

Hear Marshal's ideas for Retailing in 2012 and beyond....

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July 23, 2012

Harry Balzer, Chief Industry Analyst, Food

How has the composition of our 3 daily meals changed over time? Harry Balzer offers his observations....

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Insights and Opinions from our Analysts and Experts

July 28, 2015

Grabbing Your Fair Share of the Back-to-College Pie

With the back-to-college spend estimated to reach $6.6 billion this year, competition among retailers is already heating up like nothing I recall in recent memory. In order to capture their fair share of the sales pie, retailers are pulling out all the stops, developing college registries and wish l...

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May 28, 2015

Being Green vs. Thinking Green

With the back-to-college spend estimated to reach $6.6 billion this year, competition among retailers is already heating up like nothing I recall in recent memory. In order to capture their fair share of the sales pie, retailers are pulling out all the stops, developing college registries and wish l...

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March 24, 2015

The Changing Tides of Coffee

It is an interesting time in the coffee maker market. The total coffee machine market declined in Canada by -15% in dollars YoY in 2014, largely driven by single serve coffee machines, which declined -17% in the same period. The decline was even greater in the fourth quarter. This makes sense to me....

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