Juvenile Products Market Research & Business Solutions

Parents arm themselves with a plethora of products to transport, protect, feed, bathe, entertain, and house their infants—to ensure they are loved and well.  What, how much, and where are Americans spending on their young ones?

The NPD Group’s retail tracking service for the juvenile products market can help you answer all of these questions, providing the first comprehensive overview of durable juvenile products. We collect point-of-sale (POS) information from a cross-section of retailers in the specialty, mass, chain, and online retail channels, so you can react to the latest trends in all areas of the market.

Each month our juvenile products team relies on our retail panel to measure and report on this market, supplementing the picture with Nielsen data on food, drug, and convenience store purchases. Our research team then projects this data to represent the entire U.S. market for durable juvenile products. Finally, our industry experts put the data into context, adding insights based on their own expertise and observations, advising you on strategies to improve your business performance.

You can benefit from this 360-degree perspective on durable product categories—travel, safety, feeding, bed and bath, infant entertainment, and furniture—to get the right products in the right places for the right people.


Retail Tracking

Get the first comprehensive overview of durable juvenile products with point-of-sale (POS) data from a cross-section of retailers in the specialty, mass, chain, and online retail channels. Our juvenile products team supplements our coverage with Nielsen data on food, drug, and convenience store purchases to give you a complete view of the market across travel, safety, feeding, bed and bath, infant entertainment and furniture products

Analytic Solutions

NPD’s Analytic Solutions group includes senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. By combining NPD’s unique data assets and industry expertise with state-of-the-discipline research techniques and proprietary solutions, our Analytic Solutions team is able to answer clients’ most pressing business questions.


Press Releases

October 16, 2017

U.S. Consumers are Spending More on Juvenile Products that are Safe, Portable and Multistage

The $6.4 billion U.S. durable juvenile products industry has experienced soft sales in the last 12 months*, according to global information company The NPD Group; however, safety, portability, and multistage capability are overarching themes that are moving the needle on consumer spending.

February 16, 2017

U.S. Juvenile Products Industry Grows 2 Percent in 2016, Reports The NPD Group

Dollar sales for the U.S. durable juvenile products industry reached $6.4 billion and grew 2 percent in 2016, according to global information company The NPD Group. Units grew by 2 percent and the average retail price of $17.98 increased by 1 percent over the prior year. Gains in the Travel, Safety, and Feeding categories drove the industry.

December 1, 2016

The NPD Group Debuts New Retail Tracking Service for Juvenile Products

As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company The NPD Group today announced the launch of its Retail Tracking Service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture.


December 13, 2018

Wedding and Baby Gift Registries — Up Close

Our new Registry Snapshot highlights trends and provides new insight on the products consumers select for their wedding and baby gift registries.

August 3, 2018

3 Ways to Foster a Seamless Consumer Experience in the Future

In the future, brands and retailers will adapt to increased consumer demand for more seamless experiences. See how this will impact every aspect of their lives—from the kitchen to the gym.

Insights and Opinions from our Analysts and Experts

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