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Babies require a lot of love, attention—and things. To protect, nourish, and raise their growing infants, parents arm themselves with a plethora of products. For retailers and manufacturers in the space, it can be overwhelming to keep a pulse on what, how much, and where Americans spend on their little ones. That’s where we come in. Our Retail Tracking Service for the juvenile products market helps you answer all these questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with Nielsen data on food, drug, and convenience store purchases. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a 360-degree perspective on durable product categories—travel, safety, feeding, bed and bath, infant entertainment, and furniture—so you can achieve data-driven growth.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Registry Snapshot

Registry Snapshot

New babies create new opportunities to reach customers through registries. Grow juvenile product sales from baby registries by analyzing the products consumers register for, gifts purchased, and more—all at the retailer-level.

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Retail Tracking

Retail Tracking

Get a complete view of the durable juvenile products market — travel, safety, feeding, bed and bath, infant entertainment, and furniture. We collect point-of-sale (POS) data from a cross-section of retailers in the specialty, mass, chain, and online retail channels, and supplement coverage with Nielsen data on food, drug, and convenience store purchases to give you a complete view.

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