Juvenile Products Market Research & Business Solutions

Parents arm themselves with a plethora of products to transport, protect, feed, bathe, entertain, and house their infants—to ensure they are loved and well.  What, how much, and where are Americans spending on their young ones?

The NPD Group’s retail tracking service for the juvenile products market can help you answer all of these questions, providing the first comprehensive overview of durable juvenile products. We collect point-of-sale (POS) information from a cross-section of retailers in the specialty, mass, chain, and online retail channels, so you can react to the latest trends in all areas of the market.

Each month our juvenile products team relies on our retail panel to measure and report on this market, supplementing the picture with Nielsen data on food, drug, and convenience store purchases. Our research team then projects this data to represent the entire U.S. market for durable juvenile products. Finally, our industry experts put the data into context, adding insights based on their own expertise and observations, advising you on strategies to improve your business performance.

You can benefit from this 360-degree perspective on durable product categories—travel, safety, feeding, bed and bath, infant entertainment, and furniture—to get the right products in the right places for the right people.

NEW! Registry Snapshot Free Trial



Retail Tracking

Get a complete view of the durable juvenile products market — travel, safety, feeding, bed and bath, infant entertainment, and furniture. We collect point-of-sale (POS) data from a cross-section of retailers in the specialty, mass, chain, and online retail channels, and supplement coverage with Nielsen data on food, drug, and convenience store purchases to give you a complete view.

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Registry Snapshot

New babies create new opportunities to reach customers through registries. Grow juvenile product sales from baby registries by analyzing the products consumers register for, gifts purchased, and more—all at the retailer-level.

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Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Press Releases

October 16, 2017

U.S. Consumers are Spending More on Juvenile Products that are Safe, Portable and Multistage

The $6.4 billion U.S. durable juvenile products industry has experienced soft sales in the last 12 months*, according to global information company The NPD Group; however, safety, portability, and multistage capability are overarching themes that are moving the needle on consumer spending.

February 16, 2017

U.S. Juvenile Products Industry Grows 2 Percent in 2016, Reports The NPD Group

Dollar sales for the U.S. durable juvenile products industry reached $6.4 billion and grew 2 percent in 2016, according to global information company The NPD Group. Units grew by 2 percent and the average retail price of $17.98 increased by 1 percent over the prior year. Gains in the Travel, Safety, and Feeding categories drove the industry.

December 1, 2016

The NPD Group Debuts New Retail Tracking Service for Juvenile Products

As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company The NPD Group today announced the launch of its Retail Tracking Service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture.


February 19, 2019

Wedding and Baby Gift Registries – Up Close

In this infographic, see the top products consumers register for and gifts purchased for wedding and baby registries—all at the retailer-level.

August 3, 2018

3 Ways to Foster a Seamless Consumer Experience in the Future

In the future, brands and retailers will adapt to increased consumer demand for more seamless experiences. See how this will impact every aspect of their lives—from the kitchen to the gym.

May 8, 2018

The Kids’ Licensed Products Market: Up Close

Licensees, licensors, and retailers have a strong need to understand licensing performance and opportunity by category. Now it’s possible! Here’s a look at insights from our new U.S. Kids’ License Tracker.

Insights and Opinions from our Analysts and Experts

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