As the economy fluctuates, so do consumers’ disposable income, discretionary spending, and demand for jewelry. All this volatility can make it challenging for business leaders to understand where the industry is headed. The world’s leading watch and jewelry retailers, manufacturers, and distributors turn to us to stay ahead. With our robust point-of-sale Retail Tracking Service, unmatched watch and jewelry industry expertise, and prescriptive analytics, we track market trends, understand consumers, and support you in driving profitable growth.
“Even as gender neutrality is a growing trend in the watch category, for the first time in history we are seeing women’s watches outperform their male counterparts, and new models are leading the charge. There is an opportunity for the watch industry to improve sales with the introduction of new models in the channels that have yet to optimize the consumer’s desire for something new.”
Industry Disruptors and Brand Storytelling
Distruptors happen in all industries, causing shifts in the way consumers use or access products. Learn about distruptors in footwear, accessories, and watches, including how digital native startups are tapping into consumer desire in footwear and accessories and how smartwatches are affecting the traditional watch category.
Answer your most pressing business questions. Whether you want to know in which cities your brand and products resonate most, the watch characteristics consumers seek, or which competing models are top-sellers in the market. NPD Custom Analysis makes sure that you’ll have the best information in hand to deliver the data-driven insights needed to make decisions.
- Watch Total Market Report
Watch Total Market Report
Now there's a resource to support your business decisions in the fast-growing watches category. It's our Watch Total Market Report, and it gives you a new view of exactly what's happening in this exciting space. This deep and holistic market view of watch sales performance covers brand sales, category market sizing, and organic category brand growth over time.Learn more Contact us