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Watches/Jewelry Market Research & Business Solutions

As the economy fluctuates, so does disposable income, consumer confidence, and the demand for discretionary jewelry. So how do the world’s leading watch and jewelry retailers, manufacturers, and distributors combat industry declines to stay ahead?

They rely on The NPD Group’s robust retail tracking service and unmatched watch and jewelry industry expertise to track market trends, understand consumers, and drive profitable growth.

We collect actual point-of-sale data from thousands of retail doors in the U.S, including department, national chain, mass merchant, pure play, warehouse club, military, jewelry chain, and independent retail doors. Our team collects this information in a secure and anonymous format, so that the performance of any individual jeweler is never revealed.

Our industry experts then compile, analyze, and deliver the data in a web-based tool (or custom report) that details the performance of traditional watches, smart watches, and branded jewelry. Leverage trends in watch sales, pricing, discounting, inventory, and per door metrics, and deep dive by channel, category, brand, attribute, DMA, retailer, and more.

If you are a jewelry or watch retailer interested in joining our retailer panel we encourage you to take a look at this video.


Watches Jewelry
Solutions


Annual U.S. Fine Watch Market Report

Answer your fine watch market related questions with detailed information on the U.S. watch industry and the fine watch brands market. This report from LGI, an NPD Group company, is the most comprehensive, data-driven analysis of the U.S. fine watch market. It includes insight on sales and inventory trends, detailed information by gender, watch retailing and distribution data, brand rankings, and detailed brand profiles.


The Watch Collector Report

Get quantitative and qualitative consumer feedback based on survey responses from over 500 watch collectors who own more than 2,750 watches with a retail value exceeding $65 million. This report is designed to deepen manufacturers’, retailers’, and collectors’ knowledge based on detail on the profiles, preferences, and purchasing behavior of timepiece collectors.


Retail Tracking Service for Watch Brands

Our Retail Tracking Service provides the point-of-sale (POS) information and insight necessary for the watch industry to make fact-based decisions that drive sales. It’s the industry’s most comprehensive source for detail on watch market trends and unmatched industry expertise. Analyze brand, item, subcategory and attribute level information of watches across the total market and all individual channels, including jewelry chain, independent, department/national chain, and other. Watch companies, manufacturers, financial analysts, and retailers can use our watch pricing, discounting, inventory and per door metrics to identify and monetize opportunities, allocate resources, evaluate performance and understand competitive threats and opportunities.


Retail Tracking Service for Watch Retailers

Get detailed, monthly, point-of-sale (POS) watch market information to help you make more proactive decisions when purchasing and pricing watches and evaluate how you compare to the rest of the market. It’s the industry’s most comprehensive source for detail on watch market trends and unmatched industry expertise. Analyze brand, item, subcategory and attribute level information of watches across the total market and all individual channels, including jewelry chain, independent, department/national chain, and other. Retailers can use our watch pricing, inventory and per door metrics to identify and monetize opportunities, allocate resources, evaluate performance and understand competitive threats and opportunities.


Branded Jewelry Report

Rely on LGI, an NPD Group company, as your source for information on the branded jewelry market, key segments, brands, and specific SKUs. Whether to address tactical decision-making or to develop long-term strategy, look to this detail on what is selling – models, styles, price points, materials – and when.


Custom Analysis

In addition to retail and brand tracking services, custom market studies provide an even deeper dive into the U.S. fine watch and branded jewelry markets. Custom market research lets you answer your most pressing business questions, whether you want to know in which cities your brand and products resonate most, the watch characteristics consumers seek, or which competing models are top-sellers in the market.


Analytic Solutions

NPD’s Analytic Solutions group includes senior leaders with extensive experience developing and delivering analytic solutions that help clients predict areas of risk and growth to improve marketing and product development. By combining NPD’s unique data assets and industry expertise with state-of-the-discipline research techniques and proprietary solutions, our Analytic Solutions team is able to answer clients’ most pressing business questions.



Watches Jewelry
Reports


Weekly Data - Now Available

Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.



Watches Jewelry
Press Releases


September 12, 2017

Watch Market Faced with Opposing Generational Demands, Reports NPD

Less than half of U.S. consumers wear watches, whether daily, occasionally, or limited to special occasions, reports The NPD Group, a leading global information company. According to the Consumer Watch Report, a recent report from NPD and their partner, CivicScience, Baby Boomers tend to be daily watch wearers, making them a core consumer for the market, but this segment is displaying the most vulnerability and erosion in sales. On the other hand, the greatest opportunity for growth lies with members of the Millennial generation.


June 6, 2017

The NPD Group Expands Retail Tracking Service for Watches

Global information company The NPD Group has expanded its Retail Tracking Service to deliver the most comprehensive view of the U.S. watch market available. NPD’s data on watches now provides insight into hundreds of brands and tens of thousands of models including smart watches, ranging from ‘main street’ to luxury.


August 23, 2016

The NPD Group Integrates Luxury and Softlines Businesses

The NPD Group announced it is reorganizing its Softlines Sector to include Luxury tracking services, which were previously operated independently. NPD’s Luxury services -- including sales tracking for Watches, Designer Jewelry, and Diamonds -- will move into NPD’s Softlines business group, led by Diane Nicholson. The reorganization follows the departure of former NPD Luxury President Fred Levin, who is leaving to pursue other opportunities.


Watches Jewelry
Insights


June 1, 2017

The Watch Market is Worth Knowing

Manufacturers and retailers are facing challenges to find growth in the U.S. watch category as unit and dollar sales have declined in each of the last two years. Yet consumer purchased more than 43 million watches in 2016. There are patterns emerging to help the industry provide what consumers want to buy.


June 1, 2017

The Watch Consumer: A Deep Dive

It's a challenging moment for the watch business in the U.S. - sales have been soft over the past year, and just third of consumers say they wear a watch daily. See what we see in our new Consumer Watch Report.


January 9, 2017

Understand Consumer Trends in the U.S. Watch and Diamond Market

Did you know more than half of Americans did not wear a watch in 2016? And that oval diamonds were the year’s fastest-growing shape sold in the 1-carat range? To grow your business in this competitive market, it’s critical to understand consumer trends in the watch and diamond industries.


July 29, 2015

Gender-Neutral Retail

Our futures are no longer dictated by the sex organs we’re born with. Girls can be anything they want to be, whether a professional rugby player, engineer, CEO of a startup, or President of the United States. Boys can be artists, dancers, full-time fathers, and nurses. A macho male Olympian can transition into a beautiful woman. A graceful female model can develop facial hair and big muscles. The boys-don’t-cry era is behind us, and gender and sexuality are no longer the black and white concepts they were years ago.


June 15, 2015

Talking Shop

E-commerce is growing in the fashion and beauty world. Last year, 23 percent of footwear sales, 20 percent of accessory sales, 16 percent of apparel sales, and 11 percent of U.S. beauty sales took place online. And these rates have continued on an upward trajectory.



Watches Jewelry
Insights and Opinions from our Analysts and Experts


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