As the economy fluctuates, so do consumers’ disposable income, discretionary spending, and demand for watches. All this volatility can make it challenging for business leaders to understand where the industry is headed. The world’s leading watch retailers, manufacturers, and distributors turn to us to stay ahead. With our robust point-of-sale Retail Tracking Service, unmatched watch industry expertise, and prescriptive analytics, we track market trends, understand consumers, and support you in driving profitable growth. We provide data and expertise for both stand-alone and smart watches.
Executive Director, Industry Analyst
“Even as gender neutrality is a growing trend in the watch category, for the first time in history we are seeing women’s watches outperform their male counterparts, and new models are leading the charge. There is an opportunity for the watch industry to improve sales with the introduction of new models in the channels that have yet to optimize the consumer’s desire for something new.”
The Role of Sustainability Today
While sustainable products are continuing to evolve each year, there is a clear need to educate shoppers on the benefits without paying more for them.
Answer your most pressing business questions. Whether you want to know in which cities your brand and products resonate most, the watch characteristics consumers seek, or which competing models are top-sellers in the market. NPD Custom Analysis makes sure that you’ll have the best information in hand to deliver the data-driven insights needed to make decisions.
- Watch Total Market Report
Watch Total Market Report
Now there's a resource to support your business decisions in the fast-growing watches category. The Watch Total Market Report shows you exactly what's happening, with a deep and holistic market view of watch sales performance, including brand sales, category market sizing, and growth over time.Learn more Contact us
- How Watch Consumers Tick– From Smart to Luxury
How Watch Consumers Tick– From Smart to Luxury
This report reveals new data and consumer insights about trends in the watch industry covering smartwatches and fashion, fine, and luxury brands. It’s a new source to help you understand U.S. consumer demographics, purchase behavior, and how brand awareness and ownership differ by consumer profile.Learn more Contact us