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The U.S. smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behavior and mindsets with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.

Industry Expertise

Industry Expertise

Stephen Baker
Vice President, Industry Advisor

“New smartphones often deliver rapid growth opportunities in the mobile accessories space. Wireless charging is a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”

Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. The service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribution

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Home Automation

Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.

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Mobility

Mobility

Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.

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Wearables

Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Solutions

In-Market Testing

In-Market Testing

Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.

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Market Forecasting

Market Forecasting

Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.

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Mobile Consumer Tracking

Mobile Consumer Tracking

Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, buying behavior, and demographics. Analyze sales by manufacturer, retail channel, and carrier.

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Price & Promotion Management

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Retail Tracking

Retail Tracking

Make informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.

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Segmentation

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Reports

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