The U.S. smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone consumer and POS retail tracking data, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behavior and mindsets with model-level sales information for basic phones, messaging phones, and smartphones, as well as mobile phone accessories.
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Industry Expertise
Industry Expertise
“New smartphones often deliver rapid growth opportunities in the mobile accessories space, wireless charging being a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”
Connected Intelligence
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Digital Distribiution
Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.
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Home Automation
Gain a firm understanding of the connected consumer and how they interact with smart home technology with this series of key reports with ongoing access to industry-leading analysts.
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Mobility
Leading carriers and mobile OEMs leverage our Mobility Advisory service to understand how the connected consumer impacts their business.
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Wearables
See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.
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Solutions
Mobile Phone Track
Get detailed insight on current mobile handset trends to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of U.S. wireless handset sales. Analyze sales by manufacturer, brand, retail channel, and wireless carrier.
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Retail Tracking
Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn MoreReports
- Unlocked Phone Demand
Unlocked Phone Demand
The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.
- The Evolving Ecosystem
The Evolving Ecosystem
The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.