Mobile
Providing the mobile industry data, analytics, and expertise for:
Carriers
OEMs
Brands
The U.S. smartphone market is shifting quickly. The marketplace is saturated, and consumers face less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, bolstered by our analysts’ expert perspectives. Get unmatched insight into consumers’ purchasing behavior and mindset with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.
Insights @npdtech
November 11, 2020
U.S. Mobile Carrier Telesales Share Doubled in Q2 2020 Driven By COVID Restrictions
September 13, 2020
5G Awareness Has Reached the Masses, But Majority Do Not Understand 5G Network Types
January 6, 2020
The NPD Group Presents Fourth Annual Consumer Electronics Industry Performance Awards at CES 2020
DataCategories Tracked
Mobile Consumer Tracking
Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, buying behavior, and demographics. Analyze sales by manufacturer, retail channel, and carrier.
Learn More Contact usRetail Tracking
Make informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS).
Learn More Contact usPrescriptive Analytics
Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usReports
Connected Home
This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.
Learn More Contact usThe Evolving Ecosystem
The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.
Contact usMobile Connectivity Report
Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.
Contact usRural America and Technology Report
As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.
Learn More Contact usUnlocked Phone Demand
The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.
Learn More Contact usIndustry Expertise
“New smartphones often deliver rapid growth opportunities in the mobile accessories space. Wireless charging is a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”
Stephen Baker
Vice President, Industry Advisor
Connected Intelligence
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Digital Distribution
Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.
Learn MoreHome Automation
Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.
Learn MoreMobile 2021
The U.S. smartphone market is shifting quickly. The marketplace is saturated, and consumers face less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, bolstered by our analysts’ expert perspectives. Get unmatched insight into consumers’ purchasing behavior and mindset with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.Mobility
Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.
Learn MoreWearables
See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.
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