The U.S. smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behavior and mindsets with model-level sales information for basic phones, messaging phones, and smartphones, as well as mobile phone accessories.
As Featured in
“New smartphones often deliver rapid growth opportunities in the mobile accessories space, wireless charging being a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Mobile Phone Tracking
The most comprehensive and accurate view of the mobile phone landscape. Measure your success against the market and your competition. See where demand is shifting for product planning and production. Track device volumes, brands, trends, regional opportunities for all new and active phones.Learn More
Make the most informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.Learn More
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.Learn More
- Unlocked Phone Demand
Unlocked Phone Demand
The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.
- The Evolving Ecosystem
The Evolving Ecosystem
The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.