The U.S. smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behavior and mindsets with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.
Insights
Industry Expertise
Industry Expertise
Stephen Baker
Vice President, Industry Advisor
“New smartphones often deliver rapid growth opportunities in the mobile accessories space. Wireless charging is a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”
Connected Intelligence
NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. The service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:
Digital Distribution
Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.
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Home Automation
Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.
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Mobility
Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.
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Wearables
See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.
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In-Market Testing
Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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Mobile Consumer Tracking
Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, buying behavior, and demographics. Analyze sales by manufacturer, retail channel, and carrier.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Retail Tracking
Make informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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- Connected Home
Connected Home
This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.
Learn More Contact us - The Evolving Ecosystem
The Evolving Ecosystem
The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.
Contact us - Mobile Connectivity Report
Mobile Connectivity Report
Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.
Contact us - Rural America and Technology Report
Rural America and Technology Report
As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.
Learn More Contact us - Unlocked Phone Demand
Unlocked Phone Demand
The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.
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