Mobile Market Research and Business Solutions

Gain the insight, analysis, and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology, and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability, and application.

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Mobile Phone Track delivers detailed insight on current mobile handset trends to help you uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of US wireless handset sales. Companies use this information to analyze sales by manufacturer, brand, retail channel, and wireless carrier so they can track purchase and usage patterns and examine market performance of specific features.

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Our POS data for mobile accessories has expanded. Coverage now includes all four major U.S. carriers. This unprecedented market view provides the information your go-to-market decisions demand:

• Place bets on the next device launch or measure the execution of current business based on how you and your retailers go to market.
• Evaluate and execute against category, brand, and item performance. For example, mobile phone cases are the largest mobile accessories category – where do you rank?
• Ensure your products are priced properly. Did you know there is potential growth on the higher end of the ASP spectrum? Where do you fit in?

Gauge the importance of attachment rate, which continues to grow. How you forecast for these rates can have a dramatic impact on your business

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Analyze the mobile phone market with quarterly reports that cover where and why consumers acquire mobile phones and how acquisition differs by channel and key retailers. Based on Mobile Phone Track consumer data, this report delivers detail on top-selling devices and the channels/retailers consumers consider most important and why, plus complete demographic profiles of consumers shopping in specific channels and retailers.

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For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

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