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Providing the mobile industry data, analytics, and expertise for:
Carriers OEMs Brands

The U.S. smartphone market is shifting quickly. The marketplace is saturated, and consumers face less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, bolstered by our analysts’ expert perspectives. Get unmatched insight into consumers’ purchasing behavior and mindset with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.

Insights @npdtech

January 22, 2020

2020: Mobile Predictions

September 12, 2019

IFA Goes Mobile

June 28, 2019

Store Closures

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DataCategories Tracked

Mobile Consumer Tracking

Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, buying behavior, and demographics. Analyze sales by manufacturer, retail channel, and carrier.

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Retail Tracking

Make informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS).

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Prescriptive Analytics

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Connected Home

This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.

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The Evolving Ecosystem

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.

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Mobile Connectivity Report

Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.

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Rural America and Technology Report

As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.

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Unlocked Phone Demand

The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.

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Industry Expertise

“New smartphones often deliver rapid growth opportunities in the mobile accessories space. Wireless charging is a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”

Stephen Baker
Vice President, Industry Advisor


COVID Changed Retail. Will Prime Days Change Holiday?

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Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. Our service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.

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Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.

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See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Learn more about our data, analytics, and expertise in Mobile

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