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The U.S. smartphone market is shifting, and shifting quickly. The marketplace is saturated, and consumers are faced with less choice and fewer reasons to trade up. To find the most promising opportunities for your business, look to our mobile phone data, the most comprehensive and accurate view of the mobile phone landscape, augmented with our analysts’ expert perspectives. Get unmatched insights into consumers’ purchasing behavior and mindsets with model-level sales information for basic phones, messaging phones, smartphones, and mobile phone accessories.

Industry Expertise

Industry Expertise

“New smartphones often deliver rapid growth opportunities in the mobile accessories space. Wireless charging is a prime example. As more companies deliver innovative products into the category, we expect to see continued growth.”

Stephen Baker Vice President, Technology & Mobile Industry Advisor

Connected Intelligence

NPD's Connected Intelligence® provides a deep understanding of the connected consumer, including both mobile and home-based experiences. The service encompasses the types of content driving current and future use, the devices used to access this content, and the broadband data services used – and needed – to drive demand. Our experts advise you on the best opportunities to improve your performance across four key, interrelated practices:

Digital Distribution

Digital Distribution

Get the deepest look at how consumers use connected devices to access content at home. This service focuses on how content devices – from TVs and streaming media boxes to tablets and PCs – are used by consumers.

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Home Automation

Home Automation

Understand connected consumers and their interaction with smart home technology through a series of reports and ongoing access to industry-leading analysts.

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Mobility

Mobility

Explore the connected consumer’s impact on business. Leading carriers and mobile OEMs rely on the market view provided by the Mobility Advisory Service.

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Wearables

Wearables

See how the connected consumer interacts with wearable technology today and get a glimpse of what the future may hold.

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Solutions

Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Coming Soon! Mobile Phone Tracking

Coming Soon! Mobile Phone Tracking

Benefit from the most comprehensive and accurate view of the mobile phone landscape. Measure your success against the market and your competition. See where demand is shifting for product planning and production. Track device volumes, brands, trends, regional opportunities for all new phones.

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Mobile Consumer Tracking

Mobile Consumer Tracking

Get detailed insight to uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, buying behavior, and demographics. Analyze sales by manufacturer, retail channel, and carrier.

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Retail Tracking

Retail Tracking

Make informed business decisions with knowledge of what’s selling across men’s, women’s, and children’s apparel at department stores, specialty stores, and national chains. We source our data directly from retailers at the point-of-sale (POS), tracking sales at more than 1,300 retailers.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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