The U.S. smartphone market is shifting, and shifting quickly. Not only has the marketplace become saturated, wireless carriers are talking about ending their subsidy model. Now combine that with only two dominant OS platforms and a lack of product innovation. It all means consumers are faced with less choice and fewer reasons to trade up.
To understand the shifting mobile phone market and find the most promising opportunities for your business, look to our consumer and point-of-sale (POS) retail tracking information. Paired with our analysts’ expert perspectives it delivers unmatched insights into consumers’ purchasing behavior and their mindset. Our U.S. mobile phone market research includes model-level sales information for basic phones, messaging phones, and smartphones, as well as mobile phone accessories.
With these robust data assets and industry expertise we can provide solutions that include market assessment, benchmarking and competitive assessment, retailer and carrier collaboration, sales planning and analysis, and forecasting and production.
Tracking and Premium Services
Our POS data for mobile accessories has expanded. Coverage now includes all four major U.S. carriers. This unprecedented market view provides the information your go-to-market decisions demand:
- Place bets on the next device launch or measure the execution of current business based on how you and your retailers go to market.
- Evaluate and execute against category, brand, and item performance. For example, mobile phone cases are the largest mobile accessories category – where do you rank?
- Ensure your products are priced properly. Did you know there is potential growth on the higher end of the ASP spectrum? Where do you fit in?
Gauge the importance of attachment rate, which continues to grow. How you forecast for these rates can have a dramatic impact on your business
Mobile Phone Track
Mobile Phone Track delivers detailed insight on current mobile handset trends to help you uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of U.S. wireless handset sales. Companies use this information to analyze sales by manufacturer, brand, retail channel, and wireless carrier so they can track purchase and usage patterns and examine market performance of specific features.
Wireless at Retail Report
Analyze the mobile phone market with quarterly reports that cover where and why consumers acquire mobile phones and how acquisition differs by channel and key retailers. Based on Mobile Phone Track consumer data, this report delivers detail on top-selling devices and the channels/retailers consumers consider most important and why, plus complete demographic profiles of consumers shopping in specific channels and retailers.
Gain the insight, analysis, and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology, and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability, and application.
Analytics & Modeling
Analytics & Modeling solutions help uncover what drives sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
Vice President, Connected Intelligence
Eddie Hold is the Vice President of The NPD Group's Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.
Ian Hamilton is President of NPD's Technology business. In this role, Ian leads the Consumer, Commercial, and Mobile Technology practices in business planning and management; addressing product development needs; and overseeing all client-facing teams focused on new business development, current client development, and strategic partnerships. Ian’s team supports over 150 manufacturers, financial services analysts, government entities, commercial resellers, and distributors.
Ian’s 20-year career includes time with consulting firm Accenture and the Center for the Commercialization of Advanced Technology (CCAT). Ian joined NPD with its 2007 acquisition of Current Analysis West, where he was the principal analyst and research lead focused on developing B2B channel marketing strategies for Fortune 500 technology organizations. Ian is based in NPD’s San Diego office, but you will often find him visiting clients or working in NPD’s New York offices.