Mobile Market Research & Business Solutions

The U.S. smartphone market is shifting, and shifting quickly. Not only has the marketplace become saturated, wireless carriers are talking about ending their subsidy model. Now combine that with only two dominant OS platforms and a lack of product innovation. It all means consumers are faced with less choice and fewer reasons to trade up.

To understand the shifting mobile phone market and find the most promising opportunities for your business, look to our consumer and point-of-sale (POS) retail tracking information. Paired with our analysts’ expert perspectives it delivers unmatched insights into consumers’ purchasing behavior and their mindset. Our U.S. mobile phone market research includes model-level sales information for basic phones, messaging phones, and smartphones, as well as mobile phone accessories.

With these robust data assets and industry expertise we can provide solutions that include market assessment, benchmarking and competitive assessment, retailer and carrier collaboration, sales planning and analysis, and forecasting and production. 

Download complete data category list


Retail Tracking

Our POS data for mobile accessories has expanded. Coverage now includes all four major U.S. carriers. This unprecedented market view provides the information your go-to-market decisions demand:

  • Place bets on the next device launch or measure the execution of current business based on how you and your retailers go to market.
  • Evaluate and execute against category, brand, and item performance. For example, mobile phone cases are the largest mobile accessories category – where do you rank?
  • Ensure your products are priced properly. Did you know there is potential growth on the higher end of the ASP spectrum? Where do you fit in?

Gauge the importance of attachment rate, which continues to grow. How you forecast for these rates can have a dramatic impact on your business

Learn More

Mobile Phone Track

Mobile Phone Track delivers detailed insight on current mobile handset trends to help you uncover growth opportunities. Delve into consumers’ purchasing behavior and mindset with monthly, model-level tracking of U.S. wireless handset sales. Companies use this information to analyze sales by manufacturer, brand, retail channel, and wireless carrier so they can track purchase and usage patterns and examine market performance of specific features.

Learn More

Wireless at Retail Report

Analyze the mobile phone market with quarterly reports that cover where and why consumers acquire mobile phones and how acquisition differs by channel and key retailers. Based on Mobile Phone Track consumer data, this report delivers detail on top-selling devices and the channels/retailers consumers consider most important and why, plus complete demographic profiles of consumers shopping in specific channels and retailers.

Learn More

Connected Intelligence

Gain the insight, analysis, and data you need to master today’s revolutionary new connected marketplace. Our industry analysts cover the complete connectivity landscape including market conditions, consumer behaviors, emerging technology, and more. Discover the emergent marketplace with Connected Intelligence’s focused analysis on innovation, adoption, availability, and application.

Visit the Connected Intelligence website.

Learn More


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

Learn More


February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu

Read More

October 12, 2012

Mobile Phone Accessories Purchasing Decisions

The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs

Read More

Read More

Press Releases

January 27, 2016

More Than 1-in-5 Shoppers Used a Mobile Device During the Holiday Season, Reports NPD

Port Washington, NY, January 27, 2016 –More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among Millennial consumers, between the ages of ...

Read More



November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

Read More

October 22, 2015

Amazon Prime Reaches One of Every Four American Households

Roughly a quarter of American households now have access to an Amazon Prime account, shown by new research from The NPD Group and CivicScience. This suggests the online retailer’s premium service has altered how consumers shop – just a decade after its launch. “Some say retail is changing. I s...

Read More

May 4, 2015

Experiential Purchasing and the New Retail

What it means when consumers want to do something, not just buy something In traditional department stores across America there are comfy chairs set in out-of-the-way places. They’re called “husband chairs.”Usually you’ll find them in women’s departments, where the purpose of the chairs is clear....

Read More

April 22, 2015

Big dreams, small stores

Smaller-footprint retail offers challenges, opportunities to manufacturers Retailers are moving into smaller spaces. The so-called “smaller footprint” store is rapidly replacing the “big box” that has dominated much of American retail in recent decades. The advantages for retailers are obvious...

Read More

March 26, 2015

Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.” We fill the word with significance over the course of our lives. We have a “hometown” that defines us. We “head home for the holidays.” We practice “home improvement,”...

Read More

March 24, 2015

Driving change without a driver: How the driverless car will alter retail forever

The particulars of the retail business are always derivative. The nature of what is sold, and where it’s sold, and at what price, is always derived from the nature of other things. For example, consider a little black dress. Its value is never inherent. The whims of fashion play a role. ...

Read More

October 21, 2014

Wearable Technology Trends - Google Hangout


Read More

July 28, 2014

Wearable Technology By The Numbers: What are the trends and forecasts?


Read More

Insights and Opinions from our Analysts and Experts

Learn More

Complete this form to let us know you’d like to hear from an NPD representative.

NPD Companies:

NPD Partners:

  • CivicScience