Technology will continue to have an immense impact on the office supplies industry. Digital channels have transformed the way consumers browse, compare, and purchase products, sparking new ideas for product use and new platforms to drive viral trends (think: slime). These profound shifts are creating new challenges for retailers and manufacturers aiming to keep up. Leveraging our robust point-of-sale and consumer data, combined with our analysts’ industry expertise and prescriptive analytics, we help industry leaders like you make sense of the latest consumer trends. With detail at the category, brand, item, and product attribute levels, we provide manufacturers, retailers, and financial analysts the deepest level of insight into what’s happening across the online and brick-and-mortar channels.
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“Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they're transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.Learn more Contact us
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.Learn more Contact us