Companies monitor their competition and examine which brands and products are selling with our point-of-sale (POS) office supplies market research. With detail at the category, brand, item, and product attribute levels, we give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Based on actual sales reported by all major channels representing 95% of the retail market in the U.S., our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations.
In addition to measuring the market, we work with Nielsen as our preferred analytics provider for Office Supplies clients. Combining NPD’s retail footprint with Nielsen’s analytics solutions enables clients to fully capitalize on our comprehensive tracking information by optimizing marketing programs, including marketing mix analysis.
Tracking and Premium Services
Unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. We recently added additional retailers to substantially grow our POS footprint, increasing market visibility and providing the most complete and accurate view of the market available. Our Weekly Retail tracking provides the ability to monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. Covering more than 50 office-supplies categories, this service delivers more frequent and more granular insight about what’s happening at the category, subcategory, brand, and model levels.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth.
The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports give retailers and their approved vendors one data set to guide business decision-making and improve results. Vendors approved by a retailer to purchase their reports will have access to the same data in the same tool and format that the retailer receives, providing the visibility to truly partner with the retailer to drive growth.
Answer your critical marketing questions during and after the back-to-school season so you can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The Back-to-School Monitor’s data and analysis are based on an online survey fielded weekly from July to September. The study focuses on tracking consumers’ shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups’ shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Analytics & Modeling
Analytics & Modeling solutions help uncover what drives sales and market share to drive more effective business decisions. Our analytic team leverages NPD information and industry expertise – sometimes combined with third party data – to identify an opportunity, evaluate the effectiveness of a marketing effort, uncover threats, forecast a category or optimize pricing.
Custom Market Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. When should you release a new product? Why are sales declining among some specific demographic? What do consumers really think of your brand?
President U.S. Hardlines
Perry James is president of U.S Hardlines at The NPD Group, which encompasses the Automotive Aftermarket, Home, Office Supplies, and Toys businesses, a position he has held since 2013. Prior to that, he was president of the Home and Office Supplies businesses, and he successfully launched the latter in 2007. James is responsible for all aspects of business management, including marketing, sales, and client and product development. He provides executive-level guidance, industry analysis, and overall strategic value to clients who are engaged in the consumer and commercial side of the office supplies and home industries.
James has been with The NPD Group for 20 years. In that time, he has also worked in the company’s Fashion business. Before joining NPD, he was with AC Nielsen.
James holds an M.B.A. from New York University and a B.S. from the University of Connecticut.
Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on point-of-sale and consumer information.
Leen began her career as a Territory Sales Manager for Philip Morris USA. During her graduate studies, she acted as a marketing consultant, providing consumer data based business solutions and recommendations to organizations, including the Girl Scouts Organization, the Museum of Science and Technology, and the Sierra Nevada Brewing Company.
Leen has an MBA in Marketing from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.