Office Supplies
Providing the office supplies industry data, analytics, and expertise about:
Coloring & Art
Dated Products
Envelopes
Filing & File Storage
Janitorial/Breakroom
Mailing & Shipping
Office Essentials
Office Paper
Presentation & Reference
Self-Stick Notes
Shredders
Specialty Tape
Writing Instruments
The rise of remote working and learning have had a significant impact on the types of office supplies consumers use. At the same time, digital channels have transformed the way people browse, compare, and purchase products. These profound shifts are creating new challenges for retailers and manufacturers aiming to keep ahead. To help companies navigate this landscape, we provide the broadest and deepest view of the office supplies industry based on best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Insights @npdretail
March 2, 2021
Products that Kept Consumers Organized and Entertained Were Among Bright Spots in the Office Supplies Industry in 2020
August 24, 2020
Back to School at Home: Sales of Tech Products and Educational Books Rise in U.S., as Traditional Supplies are Delayed, Reports NPD
April 22, 2020
Working and Schooling from Home Prompts Sales Growth for Productivity Tools, Reports NPD
DataCategories Tracked
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn more Contact usRetail Tracking
Make the most informed business decisions with point-of-sale data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Learn more Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn more Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usPrescriptive Analytics
The Future of Office Supplies
To make the most informed decisions you need to know how the market will perform, which consumer segments will drive growth, and how shopping will shift across channels. The Future of Series guides your strategy with sales forecasts and forward-looking industry insights. Covers 100+ categories with a deeper focus on writing instruments, office essentials, coloring and art, and janitorial and breakroom
Learn More Contact usSegmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
Learn More Contact usPricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usCheckout Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usIndustry Expertise
“Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they're transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”
Leen Nsouli
Executive Director, Industry Analyst
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