Pens, planners, pencils, pushpins, paper, paint, plus dozens of other things that don’t start with the letter “p.” If it’s sold at an office supply store, we know about it.
Companies monitor their competition and examine which brands and products are selling with our point-of-sale (POS) office supplies market research. With detail at the category, brand, item, and product attribute levels, we give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Our data reflects actual sales reported by all major channels representing 95% of the retail market in the U.S.
Our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations.
In addition, we combine NPD’s pervasive retail footprint with Nielsen’s analytics solutions to enable clients to optimize marketing programs, including marketing mix analysis.
Unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. We recently added additional retailers to substantially grow our POS footprint, increasing market visibility and providing the most complete and accurate view of the market available. Our Weekly Retail tracking provides the ability to monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. Covering more than 50 office-supplies categories, this service delivers more frequent and more granular insight about what’s happening at the category, subcategory, brand, and model levels.
Store-Level Enabled Retail Tracking
Store-Level Enabled Retail Tracking complements our national Retail Tracking Service– it can help you determine whether sales are distribution-driven or whether certain parts of the country are contributing more to national share or driving growth.
The velocity measure set that is part of Store-Level Enabled Retail Tracking takes into consideration sales volume (Annualized Industry Volume or AIV) rather than considering store count alone, for a more meaningful read on where products are selling and how they are performing.
Account Level Reports
These reports give retailers and their approved vendors one data set to guide business decision-making and improve results. Vendors approved by a retailer to purchase their reports will have access to the same data in the same tool and format that the retailer receives, providing the visibility to truly partner with the retailer to drive growth.
Answer your critical marketing questions during and after the back-to-school season so you can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The Back-to-School Monitor’s data and analysis are based on an online survey fielded weekly from July to September. The study focuses on tracking consumers’ shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups’ shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Modeling and Analytics
Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.
Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.
From Paint Nights to Adult Coloring, a Handmade Movement in the U.S. is Shaping New Opportunities for the Office Supplies Industry, According to NPDPort Washington, NY, April 26, 2016 – Crayons, colored pencils, and chalkboards may evoke a feeling of childhood nostalgia, but as more adult consumers exercise the art of crafting, a handmade movement is driving up art and coloring supply sales. This is also carving out new opportunities for th ...
Insights and Opinions from our Analysts and Experts
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