Web Content Viewer (JSR 286)

Office Supplies Market Research and Business Solutions

Web Content Viewer (JSR 286)

Companies monitor their competition and examine which brands and products are selling with our monthly point-of-sale office supplies market research. With detail at the category, brand, item, and product attribute levels, our office supplies trends information and industry analysis give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Based on actual sales reported by leading office supply superstores in the U.S., our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations.

We do more than just measure your market. Our unique combination of robust data assets plus industry and analytic expertise, allow us to address a host of business issues, from opportunity identification to program evaluation. The NPD advantage: Our unmatched information in conjunction with your own data or third-party information for customized solutions at each phase of your business cycle.

Tracking Services

Retail Tracking

Unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. We recently added additional retailers to substantially grow our POS footprint, increasing market visibility and providing the most complete and accurate view of the market available..

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Geo Level Retail Tracking

Examine specific distribution measures such as dollar and unit sales rates, pricing, sales per store, how many stores are selling specific products, and more. Use our Retail Tracking (POS) information to get a clear view of office supplies sales in the U.S. Now, by adding new Geo Level information, you get even deeper insight into what’s happening in the markets that matter most to your business — with additional detail by Designated Market Areas (DMAs) or by custom geographies, such as your unique sales territories.

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Weekly Retail Tracking

Monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. Covering more than 50 office-supplies categories, this service delivers more frequent and more granular insight about what’s happening at the category, subcategory, brand, and model levels.

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Account Level Reports

These reports give retailers and their approved vendors one data set to guide business decision-making and improve results. Vendors approved by a retailer to purchase their reports will have access to the same data in the same tool and format that the retailer receives, providing the visibility to truly partner with the retailer to drive growth.

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Back-to-School Monitor

Answer your critical marketing questions during and after the back-to-school season so you can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The Back-to-School Monitor’s data and analysis are based on an online survey fielded weekly from July to September. The study focuses on tracking consumers’ shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups’ shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.

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Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

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