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Companies monitor their competition and examine which brands and products are selling with our point-of-sale (POS) office supplies market research. With detail at the category, brand, item, and product attribute levels, we give manufacturers, retailers, and financial analysts a better read on what’s happening in the market. Based on actual sales reported by all major channels representing 95% of the retail market in the U.S., our office supplies market research helps companies make more informed product development and marketing decisions and deliver effective client sales presentations.
In addition to measuring the market, we work with Nielsen as our preferred analytics provider for Office Supplies clients. Combining NPD’s retail footprint with Nielsen’s analytics solutions enables clients to fully capitalize on our comprehensive tracking information by optimizing marketing programs, including marketing mix analysis.
Tracking Services
Unmatched point-of-sale information enabling you to understand market dynamics, partner with retailers, and identify opportunities for growth. We recently added additional retailers to substantially grow our POS footprint, increasing market visibility and providing the most complete and accurate view of the market available. Our Weekly Retail tracking provides the ability to monitor product launches, promotions, and seasonal sales cycles, especially when fast market response is required. Covering more than 50 office-supplies categories, this service delivers more frequent and more granular insight about what’s happening at the category, subcategory, brand, and model levels.
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New Geo Level Information provides even deeper insight into what’s happening in the markets that matter most to your business — with additional detail by Designated Market Areas (DMAs) or by custom geographies, such as your unique sales territories. Examine specific distribution measures such as dollar and unit sales rates, pricing, sales per store, how many stores are selling specific products, and more.
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These reports give retailers and their approved vendors one data set to guide business decision-making and improve results. Vendors approved by a retailer to purchase their reports will have access to the same data in the same tool and format that the retailer receives, providing the visibility to truly partner with the retailer to drive growth.
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Answer your critical marketing questions during and after the back-to-school season so you can quickly adjust selling strategies and marketing promotions to capitalize on what consumers are reporting. The Back-to-School Monitor’s data and analysis are based on an online survey fielded weekly from July to September. The study focuses on tracking consumers’ shopping and buying dynamics to deliver insights on the total office and school supplies market, key consumer groups’ shopping behaviors, channel and retailer shifts, influence of school lists in shopping, and how school supplies fit in with other back-to-school purchasing.
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Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
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