Technology will continue to have an immense impact on the office supplies industry. Digital channels have transformed the way consumers browse, compare, and purchase products, sparking new ideas for product use and new platforms to drive viral trends (think: slime). These profound shifts are creating new challenges for retailers and manufacturers aiming to keep up. Leveraging our robust point-of-sale and consumer data, combined with our analysts’ industry expertise and prescriptive analytics, we help industry leaders like you make sense of the latest consumer trends. With detail at the category, brand, item, and product attribute levels, we provide manufacturers, retailers, and financial analysts the deepest level of insight into what’s happening across the online and brick-and-mortar channels.
Insights
Industry Expertise
“Industry consolidation, blended retail, digital alternatives, and value-based purchasing methods are among the macro trends reshaping the office supplies market as we know it, and they're transforming the way consumers browse, compare, and purchase products. As consumers explore new trends, retailers, manufacturers, and businesses alike must fine tune their category management and marketing programs and pursue collaboration across industry lines to ensure future relevancy and top-of-mind positioning.”
Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
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Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy".
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Checkout
Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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Retail Tracking
Make the most informed business decisions with point-of-sale data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
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- Back-to-School Spend Report
Back-to-School Spend Report
Explore the latest industry trends and shopper insights with the Back-to-School Spend Report. Uncover emerging trends and capitalize on them for your back-to-school planning.
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