As retail continues to transform, it’s often a challenge to keep up with consumer demands and gain share. That’s why the world’s largest and most innovative retailers, brands, and manufacturers rely on us to help them measure, predict, and improve performance across all channels. We collect information from more than 1,300 retailers, including both e-commerce and brick-and-mortar, and field 12 million consumer surveys each year, making us the most trusted source for research and solutions in the retail industry. Armed with our unparalleled data, combined with our analysts’ industry expertise and prescriptive analytics, you can stay ahead of emerging trends and discover new ways to achieve data-driven growth.
Insights
Industry Expertise
Marshal Cohen
Chief Industry Advisor
“Instead of dividing strategy into online/offline components, retailers have been blending this retail divide. Growth will stem from the ability to create the endless aisle and convert online sales in stores through digital devices. Using technology to increase the assortment for a consumer shopping in stores, enabling them to instantly tap a button in stores to purchase the item online, while providing delivery right away, will continue to be crucial.”
Solutions
Account Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
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Checkout
Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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In-Market Testing
Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Price Permission
Competition is fierce in today’s retail environment. As a result, it’s often difficult for retailers to know when they have latitude to raise prices. Our Price Permission tool can help. By analyzing item pricing online and in store, we can model price variation and pricing power across entire industries, providing unparalleled insights that help you develop your pricing strategy and ultimately gain dollar share.
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Price and Discount Trends
To make sure you win customers and remain profitable, our Price and Discount Trends solution provides deeper visibility into the competition's pricing to help inform your pricing and discount strategy.
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Registry Snapshot
Discover opportunities to grow home product sales from wedding registries by analyzing the products consumers register for, average prices of registered items, number of items listed, the percentage of gifts listed that were actually purchased, and more—all at the retailer-level.
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Retail Tracking
Make the most informed business decisions with point-of-sale data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
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- The "Future Of" Series
The "Future Of" Series
As a retailer in today’s volatile environment, it’s more important than ever to know what the future holds. Maybe your strategy is spot on. Maybe it’s not. That’s why we developed this interactive look ahead into the future of technology, apparel, and toys in the United States. It gives you a trusted, third-party check on the decisions you’ve made and those you’re considering for the future.
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- Global Sport Estimate
Global Sport Estimate
For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2019 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.
Contact us - Exclusive Offer for Outdoor Industry Association Members
Exclusive Offer for Outdoor Industry Association Members
Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods. With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.
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