Retail
We help you win
across channels
with direct-to-consumer
across e-commerce
across brick-and-mortar
with resellers
As the retail industry continues to transform, it’s often a challenge to keep up with consumer demands and gain share. That’s why the world’s largest and most innovative retailers, brands, and manufacturers rely on us to help them measure, predict, and improve performance across all channels. We collect information from more than 600,000 retail locations, plus e-commerce and mobile platforms, and field 8 million consumer surveys each year. We’re the most trusted source for research, solutions, and insights in the retail industry.
Insights @npdretail
May 25, 2021
Eyeing the Future of Consumer Behavior: Capitalizing on Anticipated Category Growth in the New Normal
April 19, 2021
Pandemic Changes in Driving Drove Fuel Buyers to More One-Stop-Shop Options, Reports NPD
March 30, 2021
Achieving Customer Centricity Across Generations: Thriving in the Omnichannel Revolution
March 18, 2021
NPD Presents 8th Annual Home Industry Performance Awards During the IHA’s Connect SPRING Virtual Event
March 17, 2021
Anticipating the Next Phase of At-Home Living and Industry Growth Opportunities Post Pandemic, Reports NPD
February 18, 2021
U.S. Consumers Continue to Spend on Their Stay-At-Home Lifestyle in 2021, Reports NPD
December 23, 2020
Consumer Purchases Reveal Desire for Stress Relief and Self-Care While at Home, Reports NPD
December 4, 2020
Holiday in October? Retail “Shift” Sparks Early Start to The Holiday Shopping Season in Canada
November 19, 2020
At-Home Living Will Drive 15% Growth in U.S. Appliance and Housewares Sales This Holiday, Reports NPD
November 9, 2020
Practical Splurges and Guilt-Gifting Emerge As Holiday 2020 Sales Drivers, Reports NPD
November 3, 2020
The NPD Group Announces Winners of 2nd Annual Automotive Aftermarket Performance Awards
Data
Retail Tracking
Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.
Learn More Contact usStore-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usCheckout Omnichannel Tracking
Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.
Learn More Contact usConsumer Tracking
Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time?
Learn More Contact usRetail Collaboration Products and Services
Retailer-centric design drives the products, and services across multiple categories and departments to give you the view you need for your operation. Custom hierarchies, segmentation, geographics, industry expertise and advisory services deliver retailer-specific solutions.
Contact usAccount Level Reports
Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.
Learn More Contact usPrescriptive Analytics
Buyer Analytics
Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.
Learn More Contact usFuture of Retail Series
As a retailer in today’s volatile environment, it’s more important than ever to know what the future holds. Maybe your strategy is spot on. Maybe it’s not. That’s why we developed this interactive look ahead into the future of technology, apparel, and toys in the United States. It gives you a trusted, third-party check on the decisions you’ve made and those you’re considering for the future.
Learn More Contact usPricing Analytics
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
Learn More Contact usPrice Permission for Retailers
Competition is fierce in today’s retail environment. As a result, it’s often difficult for retailers to know when they have latitude to raise prices. Our Price Permission tool can help. By analyzing item pricing online and in store, we can model price variation and pricing power across entire industries, providing unparalleled insights that help you develop your pricing strategy and ultimately gain dollar share.
Learn more Contact usReports
Return to Workplace Report
The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.
Learn More Contact usGlobal Sport Estimate
For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2019 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.
Contact usExclusive Offer for Outdoor Industry Association Members
Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods. With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.
Contact usIndustry Expertise
“Instead of dividing strategy into online/offline components, retailers have been blending this retail divide. Growth will stem from the ability to create the endless aisle and convert online sales in stores through digital devices. Using technology to increase the assortment for a consumer shopping in stores, enabling them to instantly tap a button in stores to purchase the item online, while providing delivery right away, will continue to be crucial.”
Marshal Cohen
Chief Industry Advisor
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