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As the retail industry continues to transform, it’s often a challenge to keep up with consumer demands and gain share. That’s why the world’s largest and most innovative retailers, brands, and manufacturers rely on us to help them measure, predict, and improve performance across all channels. We collect information from more than 600,000 retail locations, plus e-commerce and mobile platforms, and field 8 million consumer surveys each year. We’re the most trusted source for research, solutions, and insights in the retail industry.

Insights @npdretail

May 18, 2021

The Future of Style

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Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 actively engaged consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that's changing over time.

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Consumer Tracking

Want to know where people shop, what they buy, how much they pay, the key reasons for their purchases, and how this is changing over time?

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Retail Collaboration Products and Services

Retailer-centric design drives the products, and services across multiple categories and departments to give you the view you need for your operation. Custom hierarchies, segmentation, geographics, industry expertise and advisory services deliver retailer-specific solutions.

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Account Level Reports

Compare specific retailers with the rest-of-market to develop sales and marketing strategies that promote growth at those retailers. Our store-level data feeds report performance at an account level, enabling enhanced collaboration between manufacturers and retailers.

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Prescriptive Analytics

Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Future of Retail Series

As a retailer in today’s volatile environment, it’s more important than ever to know what the future holds. Maybe your strategy is spot on. Maybe it’s not. That’s why we developed this interactive look ahead into the future of technology, apparel, and toys in the United States. It gives you a trusted, third-party check on the decisions you’ve made and those you’re considering for the future.

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Pricing Analytics

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Price Permission for Retailers

Competition is fierce in today’s retail environment. As a result, it’s often difficult for retailers to know when they have latitude to raise prices. Our Price Permission tool can help. By analyzing item pricing online and in store, we can model price variation and pricing power across entire industries, providing unparalleled insights that help you develop your pricing strategy and ultimately gain dollar share.

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Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

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Global Sport Estimate

For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2019 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.

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Exclusive Offer for Outdoor Industry Association Members

Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods.  With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.

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Industry Expertise

“Instead of dividing strategy into online/offline components, retailers have been blending this retail divide. Growth will stem from the ability to create the endless aisle and convert online sales in stores through digital devices. Using technology to increase the assortment for a consumer shopping in stores, enabling them to instantly tap a button in stores to purchase the item online, while providing delivery right away, will continue to be crucial.”

Marshal Cohen
Chief Industry Advisor


A Retail Minute with Marshal Cohen – Approaching Stage 2 of Repositioning

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