Since 1966, NPD has worked hand-in-hand with some of the biggest and most innovative retailers in the world to collect, analyze, understand, and learn from data. That’s one reason we’re seen as the leading expert in how to sell to consumers. Manufacturers and retailers rely on our unique perspective to enhance collaboration and grow business. The investment community, government agencies, and the media also turn to us for information and expertise.
Today we have partnerships with over 1200 retailers representing more than 165,000 stores that provide information for our retail tracking services. Some employees of The NPD Group are embedded at retailers’ offices, working as part of their consumer insights teams to ensure our retail partners get the most from our data and insights.
Our retailer network spans all key distribution channels: department stores, distributors, national chains, specialty stores, mass merchants, and more. We measure national sales and also provide more granular views, down to the store level. By calibrating our POS and consumer panel information sets, we can offer the most reliable market estimates in the industry sectors we track.
In exchange for sharing their store movement information, our retail partners gain access to total market data which they can use to identify opportunities, drive vendor negotiations, and improve assortment planning, merchandising, and sales.