To help you win in this competitive and rapidly changing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace. With NPD you get complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow your business.
NPD’s sales tracking information is also a critical ingredient in analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, and market forecasting. Categories include athletic footwear, active apparel, team sports equipment, hiking, camping, ski and snowboard, cycling, running and fitness equipment.
Insights
Industry Expertise
Matt Powell
Vice President, Senior Industry Advisor
“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. NPD’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”
We Track Sports Across the Globe
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- Russia
- South Korea
- spain
- Turkey
- United Kingdom
- United States
Solutions
Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
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Consumer Tracking
Understand the sports consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
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Geo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region down to the DMA level, and plan and evaluate effectiveness of targeted activities. Call on NPD’s insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.
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In-Market Testing
Assess the impact of marketing campaigns on sales. We leverage our point-of-sale data to compare sales performance of markets that receive investment with control markets that don't.
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Market Forecasting
Predict future trends and understand what’s driving market shifts with dollar and unit predictions of your sales, and your competitors’ sales, tailored to your specific business challenges.
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Price & Promotion Management
Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.
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Retail Sales Tracking
The NPD Group has the largest POS footprint in the industry. NPD collects weekly and monthly sales data from more than 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and ecommerce. This allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.
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Segmentation
Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.
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