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Sports

Providing the sports industry data, analytics, and expertise about:
Apparel & Accessories Cycling Footwear Outdoor Sports Equipment Team Sports Equipment Winter/Snow Sports Equipment

To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the sports and recreation marketplace. With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify business opportunities, and grow your business. That sales tracking information is also a critical ingredient in our analytic solutions, such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, ski and snowboard, cycling, running, and fitness equipment.

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DataCategories Tracked

Athletic and Outdoor Segmentation

Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.

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Consumer Tracking

Understand the sports consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Geo Level Information

Assess regional strengths and opportunities, monitor competitive performance by region down to the DMA level, and plan and evaluate effectiveness of targeted activities. Call on NPD’s insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

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Retail Sales Tracking

The NPD Group has the largest POS footprint in the industry. NPD collects weekly and monthly sales data from across the globe, spanning all industry channels of distribution, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and ecommerce. This allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.

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Prescriptive Analytics

Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Industry Expertise

“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. NPD’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”

Matt Powell
Vice President, Senior Industry Advisor

Blog

Sneakernomics: Sports Retail Holiday 2020 Expectations

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