Sports Market Research and Business Solutions

Monitor sales of men’s women’s, and children’s athletic footwear in department stores, athletic specialty/sporting goods stores, and national chains. This service also tracks sales of men’s sports/active apparel in sporting goods stores. It delivers the most detailed point-of-sale information available for the sports industry to guide clients’ critical business decisions.  

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Understand who is buying sports/active apparel and athletic footwear, and how, why, and where they are shopping. Based on information provided by nearly 2 million consumers who have agreed to provide us with information on their purchasing, usage, and attitudes, this service provides an unmatched view of the marketplace across all retail channels. 

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For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

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Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

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Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

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Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

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Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

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