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Our sports market research combines retailer tracking and consumer panel survey information to provide unique perspective on the sports/active apparel, athletic footwear, and sports equipment marketplace. Leading companies in North America, South America, Asia, and Europe rely on our sports market research and sports market trends information for a total view of the market, including details about who is buying what, and where, how, and why they are buying it.
With the acquisition of Leisure Trends, NPD now collects sales data from over 30,000 doors globally spanning all industry channels of distribution, including Sporting Goods, Specialty Stores, Department Stores, Mass Merchants, and eCommerce. We also offer proprietary online panels with access to over 2 million individuals – including a core panel of the most active alpha consumers -- for insight into consumer behavior, preferences, and purchase drivers.
Visit the Leisure Trends website.
Tracking Services
Understand who is buying sports/active apparel and athletic footwear, and how, why, and where they are shopping. Based on information provided by nearly 2 million consumers who have agreed to provide us with information on their purchasing, usage, and attitudes, this service provides an unmatched view of the marketplace across all retail channels.
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Monitor sales of men’s women’s, and children’s athletic footwear in department stores, athletic specialty/sporting goods stores, and national chains. This service also tracks sales of men’s sports/active apparel in sporting goods stores. It delivers the most detailed point-of-sale information available for the sports industry to guide clients’ critical business decisions.
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Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
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Analytic Solutions
For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:
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Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.
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Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.
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Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.
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Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.
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Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.
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Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.
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Industry Expert
Marshal Cohen Chief Industry Analyst
Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers. As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions. He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).
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