• Print
Web Content Viewer (JSR 286)

Sports & Leisure Trends Market Research & Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

The sports and recreation marketplace is reaching new prominence in today’s society. Not only is an active lifestyle being touted as a way to improve one’s health and mental state, but sports have also become an outlet for personal accomplishments, social engagement, and fashion statements.

To help you win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow sales.

The NPD Group’s data delivery tools equip you to dig into your products’ performance at the category, brand, and item levels. And you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel, footwear, equipment, and accessories), for a complete industry view.

A team of dedicated sports industry analysts will help you put the data in context. They mine our consumer and point-of-sale (POS) research to tell you who buys your products – and your competitors’ products – and where, when, how and why they use them.

In October 2013, The NPD Group acquired the retail sales tracking and consumer research businesses of Leisure Trends to form NPD’s new Sports and Leisure Trends practice. Visit Leisure Trends and The NPD Group Together for more information about the integration of the two businesses.

Tracking Services

Retail Tracking

The NPD Group has the largest POS footprint in the industry. NPD collects weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and ecommerce. This allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.

The Retail Tracking Service delivers the most detailed point-of-sale information available to guide your critical business decisions. Standard measures available at the category, brand, and item levels include unit sales/share, dollar sales/share, and average selling price. Advanced measures available for specialty channels include inventory, margins, and GMROI.

For more information contact us.

Consumer Tracking

Stay on top of shifting preferences and trends with insights from consumer panelists who have agreed to provide information about their purchasing habits, usage, and attitudes.  You can use this information to analyze consumer behavior, preferences, and purchase drivers as input for product development, brand management, and marketing strategies.

For more information contact us.

Athletic and Outdoor Segmentation

Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers. Use NPD’s Athletic and Outdoor Segmentation to drive more sales using targeted messaging. It also can help you refine your merchandising mix and assortment once you understand the differences among key consumer segments. Seven athletic segments and four outdoor segments are included.

For more information contact us.

Geo-Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on NPD’s insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

For more information contact us.

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

For more information contact us.

Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

For more information contact us.

Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

For more information contact us.

Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

For more information contact us.

Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

For more information contact us.

Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

For more information contact us.

Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Fill out this form to learn more!

Web Content Viewer (JSR 286)

Wearable Tech Is Hot
Can Your Business Benefit?

Learn More

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Subscribe to email alerts from The NPD Group Blog and more.

Web Content Viewer (JSR 286)

Industry Expert

Matt Powell
Vice President, Industry Analysis Sports and Leisure Trends

Matt is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and cycling.

Web Content Viewer (JSR 286)

Industry Expert

Marshal Cohen

Chief Industry Analyst

Marshal Cohen chief industry analyst of The NPD Group, Inc., is a nationally known expert on consumer behavior and the retail industry. He has followed retail trends for more than thirty years, at NPD and as the head of leading fashion and apparel manufacturers as well as major retailers.  As part of his work at NPD, Marshal leads many top firms in long range and strategic planning sessions.  He often utilizes motivational presentations to help launch corporate goals and kick-off meetings. Marshal is the author of two books, Why Customers Do What They Do (2006) and Buy Me! How to Get Customers to Choose Your Products and Ignore the Rest (2010).