To help you win in this competitive and rapidly changing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace. With NPD you get complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow your business.
NPD’s sales tracking information is also a critical ingredient in analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, and market forecasting. Categories include athletic footwear, active apparel, team sports equipment, hiking, camping, ski and snowboard, cycling, running and fitness equipment.
Insights
Industry Expertise
“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. NPD’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”
We Track Sports Across the Globe
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- Russia
- South Korea
- spain
- Turkey
- United Kingdom
- United States
Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Athletic and Outdoor Segmentation
Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers.
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Checkout
Checkout is the gold standard consumer receipt panel for tracking and analyzing consumer behavior across general merchandise and foodservice. We offer the most robust e-commerce data plus tailored analytics to help you keep current customers and win new ones.
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Consumer Tracking
Understand the sports consumer and discover how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
Geo Level Information
Assess regional strengths and opportunities, monitor competitive performance by region down to the DMA level, and plan and evaluate effectiveness of targeted activities. Call on NPD’s insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.
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Retail Sales Tracking
The NPD Group has the largest POS footprint in the industry. NPD collects weekly and monthly sales data from more than 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and ecommerce. This allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.
Contact usReports
- Exclusive Offer for Outdoor Industry Association Members
Exclusive Offer for Outdoor Industry Association Members
Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods. With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.
Contact us - Global Sport Estimate
Global Sport Estimate
For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2017 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.
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