Sports Market Research & Business Solutions

In today’s world, it seems everyone is an athlete, an outdoorsman, and a yogi. Or wants to be. Or at least wants to look like one.

To help you win in this growing market, The NPD Group provides the broadest and deepest global view of the sports and recreation marketplace available today. With NPD you get the most complete, accurate, and comprehensive information about your products’ sales and your consumers to help you track trends, identify business opportunities, and grow sales.

The NPD Group’s data delivery tools equip you to dig into your products’ performance at the category, brand, and item levels. And you can take a step back to understand the macro view of sales trends by looking across relevant categories (apparel, footwear, equipment, and accessories), for a complete industry view.

A team of dedicated sports industry analysts will help you put the data in context. They mine our consumer and point-of-sale (POS) research to tell you who buys your products – and your competitors’ products – and where, when, how and why they use them.

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Connecting with Generation Z


Products


Retail Tracking

The NPD Group has the largest POS footprint in the industry. NPD collects weekly and monthly sales data from over 30,000 doors globally, spanning all industry channels of distribution, including independent specialty stores, sport specialty stores, sporting goods, department stores, mass merchants, and ecommerce. This allows you to continuously monitor sales of men’s, women’s, and children’s sports apparel, footwear, equipment, and accessories.

The Retail Tracking Service delivers the most detailed point-of-sale information available to guide your critical business decisions. Standard measures available at the category, brand, and item levels include unit sales/share, dollar sales/share, and average selling price. Advanced measures available for specialty channels include inventory, margins, and GMROI.

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Consumer Tracking

Stay on top of shifting preferences and trends with insights from consumer panelists who have agreed to provide information about their purchasing habits, usage, and attitudes.  You can use this information to analyze consumer behavior, preferences, and purchase drivers as input for product development, brand management, and marketing strategies.

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Athletic and Outdoor Segmentation

Identify and reach specific consumer groups so you can efficiently target and capture your most valuable consumers. Use NPD’s Athletic and Outdoor Segmentation to drive more sales using targeted messaging. It also can help you refine your merchandising mix and assortment once you understand the differences among key consumer segments. Seven athletic segments and four outdoor segments are included.

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Geo-Level Information

Assess regional strengths and opportunities, monitor competitive performance by region, and plan and evaluate effectiveness of targeted activities. Call on NPD’s insight into retail sales in specific regions or store groupings using Geo Level information from our Retail Tracking Service.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


June 15, 2015

Checkout Tracking Online – Footwear Industry Insights

Comprehensive information on consumer buying behavior at the market basket level, straight from consumers’ purchase receipts

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Activewear?

If a woman is loyal to an activewear brand, how much more is she willing to spend for that brand compared to a brand she is not loyal to?

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February 20, 2015

Get To Know Outdoorsmen

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy outdoor apparel and footwear

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February 20, 2015

Get To Know Core Athletes

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy fitness/athletic and outdoor apparel and footw

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September 5, 2014

How does your brand measure up?

New Footwear Brand Focus Report — compare your brand to key competitors

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August 4, 2014

Leisure Trends and The NPD Group — Together

Building the best-ever view of the global sports and recreation marketplace

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Press Releases


April 28, 2016

As Warmer Weather Approaches, Recreation Kayak Sales See Double-Digit Growth, Driven By Fishing Kayaks, NPD Reports

Port Washington, NY, April 28, 2016 – As water sport season draws near, sales of recreation kayaks were up 21 percent, or over $42 million, and 18 percent in unit sales in the 12 months ending February 2016, according to global information company The NPD Group. Looking at the top items that mak ...

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April 5, 2016

The NPD Group Reports On Consumer Viewing Habits of eSports And Streaming Gameplay

Port Washington, NY, April 5, 2016 – According to eSports and Streaming Gameplay, the latest report from global information provider, The NPD Group, 44 percent of current gamers have watched either formal eSports competitions or informal video streaming of gameplay in the past six months. Those ...

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March 7, 2016

Warmer Weather and Interest in the Outdoors Spurs Growth in Camping Equipment Sales

Port Washington, NY, March 7, 2016 – The fall and winter months are more commonly associated with warm coats than camping tents, but with 2015 being the second warmest year on record in the U.S. (behind 2012), annual outerwear sales were flat and camping-related equipment helped to grow the ou ...

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Infographics


Insights


April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

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March 17, 2016

Connecting with Generation Z

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February 26, 2016

The Future of the Sports Business in the U.S (Video)

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February 25, 2016

2015 Run Specialty Year-End Review (Webinar)

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January 1, 2016

The New Outdoors (Video)

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November 10, 2015

Segment And Sell To Gen Y: 10 Ways Younger and Older Millennials Shop Differently

10 Ways Younger and Older Millennials Shop Differently The retail world is obsessed with Millennials. It wouldn’t be a normal day if newsletters, tweets, and the media didn’t overflow with headlines on the latest Millennial trend, how to “harness” their alleged power, or how to reach this malleab...

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August 10, 2015

What feels longer than a school day to a 10-year old?

This year’s Back-to-School season Ahh the Back-to-School shopping season! That make or break time of year for many of the manufacturers and retailers who toil in the world of academic supplies and related paraphernalia.  It can be a stressful time. And although the stress levels this year are ...

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January 9, 2015

Three Unexpected Things We Learned About Millennials In 2014

Millennials are perhaps the most coveted, and certainly the most misunderstood, demographic in the retail world. Stereotypes abound. Think bearded hipsters eating artisanal pickles in Brooklyn. Think always-on, tech-obsessed folks wearing clothes that evoke the working class of 1920. Think bikes-...

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