The NPD Group is the authority for technology research and solutions for the consumer electronics, information technology, and commercial (B2B) industries. We combine our point-of-sale data, insights into consumer trends, and industry expertise to provide comprehensive, high quality technology market research to our respective client bases.
For more than 25 years NPD has been tracking and analyzing trends in the consumer electronics market, offering both retail and consumer information for all channels, including the Web.
With a unique combination of point-of-sale tracking and consumer trends we show what information technology products are selling, where, to whom, and at what price, letting you build sales and improve efficiency.
In commercial technology, we are the only source for tracking sales-out data in the commercial technology channel. Our monthly and weekly reports, available for key CE, IT, BTO PC, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item level.
Cracking the Millennial Code: What Brands and Retailers Need to Know
Andy Mantis, Executive Vice President, Checkout Tracking
From a recently attended exclusive industry event, Andy Mantis presents an insightful look into how understanding millennials and their purchasing patterns can help inform your strategic business decisions.