The NPD Group is the industry authority for technology research and solutions for the consumer electronics, information technology, and commercial (B2B). We combine our point-of-sale data, insights into consumer trends, and industry expertise to provide comprehensive, high quality technology market research to our respective client bases.
For more than 25 years NPD has been tracking and analyzing trends in the consumer electronics market, offering both retail and consumer information for all channels, including the Web.
With a unique combination of point-of-sale tracking and consumer trends we show what information technology products are selling, where, to whom, and at what price, letting you build sales and improve efficiency.
In commercial technology, we are the only source for tracking sales-out data in the commercial technology channel. Our monthly and weekly reports, available for key CE, IT, BTO PC, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item level.
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Recent Press Releases
Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.
Executive Director, Industry Analyst
Ben Arnold is an industry analyst for The NPD Group, covering consumer electronics with an emphasis on video and audio products. A veteran analyst, he has covered the media and technology industries for over 10 years with an eye on trends in consumer habits and usage.