Commercial Technology Market Research & Business Solutions

The business of selling technology products into the commercial market is changing. Cloud services are displacing on-premises hardware and software. Employees are using their personal devices at work (BYOD). And there is more focus on services and less on ownership.

You can make sense of the shifts in this market using our commercial technology market research. It’s the industry’s authoritative resource for tracking and sales-out data in the total commercial channel. Tracking data from over 100 manufacturers, commercial resellers, and distributors makes us the only source for this information. Additionally, our monthly and weekly reports, available for key CE, BTO PC, storage, networking, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item level. 

Beyond market measurement, we can combine our robust data assets and industry expertise – including your own data and third-party data, as needed – to address specific issues at each phase of your business cycle. 



Distributor Track

Tap into the only source for total sales for the commercial channel. Monthly and weekly reports deliver timely information and analysis with unmatched, item-level detail. This aggregated sales data from the world’s leading IT distributors offers a precise view of distributor sales in all key CE, IT, and software categories. It includes information from members of the Global Technology Distribution Council (GTDC), with whom we have an exclusive North American partnership.

“NPD’s Distributor Track is an essential tool for any channel member looking to expand profit margins and boost channel opportunities.” Tim Curran, CEO, Global Technology Distribution Council

Learn More

Reseller Tracking

Explore the commercial purchasing of information technology products sold through national corporate resellers and direct marketers. This detailed, monthly market research information identifies the interests of corporate buyers and helps you understand and meet market needs. Our reseller point-of-sale data includes unmatched detail down to the item level.

Learn More

VAR Service Invoice

There’s a new way to see exactly what’s happening in the VAR channel. It’s the VAR Invoice Service, and it provides new insights about the products and brands purchased together in the VAR channel. The service provides monthly POS reporting of commercial technology IT hardware subcategories within networking, computing, printing, storage hardware, and more. It tracks 1,400 brands and provides detail on sales for thousands of IT hardware items.

Learn More

SMB Technology Monitor

Gain access to new B2B insights on anticipated purchase intentions and spending, brand perceptions, and services attached to PCs, networking equipment, storage systems, servers, software, mobile devices, and printers. You can use this information to understand small and medium business (SMB) buying behavior and make informed business decisions related to the commercial market. This quarterly report is based on an online survey of SMB technology decision-makers

Learn More


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

Learn More


February 12, 2015

Store-Level Enabled Retail Tracking Services

Store-Level Enabled retail tracking delivers unmatched POS information to help manufacturers partner with retailers, identify growth opportunities.

Read More

February 25, 2014

Consumer Technology Reports

What's Driving Consumer Behavior?

Read More

January 18, 2013

VAR Tracking Service

The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv

Read More

Read More

Press Releases

May 5, 2016

Year-Over-Year Connected Digital Fitness Device Growth Continues with a 40 Percent Dollar Increase in the First Quarter of 2016, According to NPD

Port Washington, NY, May 5, 2016 – According to global information provider, The NPD Group, the connected digital fitness device category has continued to see growth in the first quarter of 2016 (January – March) as dollar and unit sales of the devices grew 40 percent and 27 percent, respectivel ...

Read More

May 3, 2016

Consumers’ Desire for a Single Digital Library Grows As Shoppers Continue Buying in Multiple Places

Port Washington, NY, May 3, 2016 – As buying digital movies and TV episodes becomes more common, The NPD Group’s latest Digital Video Acquisition Monitor (UltraViolet) report shows a growing interest in having digital content in one place. Two out of three digital video buyers feel that storing ...

Read More

March 29, 2016

52 Percent of Millennial Smartphone Owners Use their Device for Video Calling, According to The NPD Group

Port Washington, NY, March 29, 2016 –As consumer preferences and habits for smartphone usage continue to shift, Millennials are driving the increased usage of video calling as a preferred application among smartphone users. In fact, according to The NPD Group’s Connected Intelligence Application ...

Read More

March 22, 2016

Smartphones and Voice Commands Vie for Control over the Rapidly Growing Smart Home Market, According to The NPD Group

Home Automation Sales Up 41 Percent Year-over-Year in 2015  Port Washington, NY, March 22, 2016 – As the desire to create intuitive home spaces continues to increase, so too do the opportunities for devices and technologies to gain share in the smart home market. According to The NPD Group Connecte ...

Read More

March 21, 2016

Over 80% of Smartphone Users Now Stream Video on Their Devices, According to The NPD Group

Video Content Consumption Driven by Younger Consumers Port Washington, NY, March 21, 2016 – Eighty-one percent of all U.S. smartphone users now stream video on their devices, according to recently released data from The NPD Group’s Connected Intelligence Smartphone and Tablet Usage Report. This usa ...

Read More

March 7, 2016

49 Million U.S. Internet Homes Now Own a Connected TV or Attached Content Device, According to The NPD Group

As Streaming Video Content Surges, U.S. Connected TV Household Penetration Increases 14% Year-Over-Year Port Washington, NY, March 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past ye ...

Read More

February 1, 2016

Year-Over-Year Wearables Spending Doubles, According to NPD

Port Washington, NY, February 1, 2016 – According to global information provider, The NPD Group, annual 2015 dollar and unit sales of connected activity trackers experienced respective growth of 110 percent and 85 percent versus 2014, despite the average selling price (ASP) increasing from $96 to $1 ...

Read More

February 1, 2016

U.S. B2B Commercial Channel Grows for Fourth Consecutive Year, Driven by Sales of PCs and Components

B2B Commercial Channel Helps to Ease Market Fragmentation Challenges of SMB Market Port Washington, NY, February 1, 2016. – For the fourth consecutive year, U.S. business-to-business (B2B) commercial channel revenue increased.  Sales in 2015 grew 2.1 percent to more than $72 billion, according to Th ...

Read More

January 28, 2016

Big Screen TV Sales Expected to Grow in Denver and Charlotte Ahead of the Super Bowl

Port Washington, NY, January 28, 2016 – We may be unsure which team will win the Vince Lombardi Trophy in Super Bowl 50, but if history is any indicator, The NPD Group   already knows the TV market will triumph regardless of the team that ultimately emerges as the champion. According to The NPD Grou ...

Read More


April 25, 2016

Do These Pants Make Me Look Vegan?

Wellness. The term is so ubiquitous nowadays that we rarely stop to think about it outside of the context of juicing, yoga, and expensive sweatpants. What does it actually mean to be well, and what does it mean to adopt a healthy lifestyle? From spiralizers and coloring books, to burritos and boo...

Read More

March 3, 2016

Winning Millennials, Gen X, and Boomers With the Five Ws

Every journalist and student in America knows the so-called five Ws: who, what, when, where, and why. It turns out the same five Ws are also the most basic forms of consumer segmentation. But relationships among the five Ws of shopping are a bit more complex than they are among the five Ws of ...

Read More

June 15, 2015

Talking Shop

E-commerce is growing in the fashion and beauty world. Last year, 23 percent of footwear sales, 20 percent of accessory sales, 16 percent of apparel sales, and 11 percent of U.S. beauty sales took place online. And these rates have continued on an upward trajectory. With that said, online reta...

Read More

May 28, 2015

Facing (Virtual) Reality

How smart mirrors, VR headsets, and other tech will alter retail Pretty soon the lines between physical and digital reality will be blurred. You’ll be able to sit in your living room, put on some 3D goggles, and shop for a pair of jeans in a virtual store — that does not physically exist. Or, ...

Read More

March 26, 2015

Emotional disconnect in the connected home

There may not be a word in the English language that carries more subtext, more connotative and emotional weight, than “home.” We fill the word with significance over the course of our lives. We have a “hometown” that defines us. We “head home for the holidays.” We practice “home improvement,”...

Read More

June 29, 2012

Stephen Baker, Vice President, Industry Analysis

How Windows 8 will change the face of the PC market....

Read More

January 11, 2012


Read More

Learn More

Complete this form to let us know you’d like to hear from an NPD representative.

NPD Companies:

NPD Partners:

  • CivicScience