• Print
Web Content Viewer (JSR 286)

Commercial Technology Market Research and Business Solutions

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

The business of selling technology products into the commercial market is changing. Cloud services are displacing on-premises hardware and software. Employees are using their personal devices at work (BYOD). And there is more focus on services and less on ownership.

You can make sense of the shifts in this market using our commercial technology market research. It’s the industry’s authoritative resource for tracking and sales-out data in the total commercial channel. Tracking data from over 100 manufacturers, commercial resellers, and distributors makes us the only source for this information. Additionally, our monthly and weekly reports, available for key CE, BTO PC, storage, networking, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item level. 

Beyond market measurement, we can combine our robust data assets and industry expertise – including your own data and third-party data, as needed – to address specific issues at each phase of your business cycle. 

 

Tracking Services

Distributor Track

Tap into the only source for total sales for the commercial channel. Monthly and weekly reports deliver timely information and analysis with unmatched, item-level detail. This aggregated sales data from the world’s leading IT distributors offers a precise view of distributor sales in all key CE, IT, and software categories. It includes information from members of the Global Technology Distribution Council (GTDC), with whom we have an exclusive North American partnership.

“NPD’s Distributor Track is an essential tool for any channel member looking to expand profit margins and boost channel opportunities.” Tim Curran, CEO, Global Technology Distribution Council

For more information contact us.

Reseller Tracking

Explore the commercial purchasing of information technology products sold through national corporate resellers and direct marketers. This detailed, monthly market research information identifies the interests of corporate buyers and helps you understand and meet market needs. Our reseller point-of-sale data includes unmatched detail down to the item level.

For more information contact us.

VAR Tracking

Get an exclusive view of what is selling and how much each product is selling for though the dynamic VAR channel.  Leverage monthly sales information that contains three years of historical data and provides views by product, category, brand, item, and attribute.

For more information contact us.

SMB Technology Monitor

Gain access to new B2B insights on anticipated purchase intentions and spending, brand perceptions, and services attached to PCs, networking equipment, storage systems, servers, software, mobile devices, and printers. You can use this information to understand small and medium business (SMB) buying behavior and make informed business decisions related to the commercial market. This quarterly report is based on an online survey of SMB technology decision-makers

For more information contact us.

Analytic Solutions

Category Management

For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:

For more information contact us.

Opportunity Identification

Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.

For more information contact us.

Marketing Evaluation and Testing

Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.

For more information contact us.

Price Evaluation

Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.

For more information contact us.

Forecasting

Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.

For more information contact us.

Consumer and Shopper Behavior

Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.

For more information contact us.

Custom Research

Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they 
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.

For more information contact us.

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Fill out this form to learn more!
Web Content Viewer (JSR 286)

Latest Video

Stephen Baker, Vice President, Industry Analysis

How Windows 8 will change the face of the PC market.
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)
Subscribe to email alerts from The NPD Group Blog and more.
Web Content Viewer (JSR 286)

Industry Expert

Stephen Baker
Vice President of Industry Analysis

Vice President of Industry Analysis for Consumer Technology Stephen Baker offers expert insight and commentary to clients and the media about consumer technology sales and trends across the U.S. and regionally. His perspectives cover retail and ecommerce, computer hardware and peripherals, holiday and yearly sales results, and analysis of new products and their impact on the consumer technology market.