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The shift from the physical to the digital world is influencing consumer behavior across multiple industries. The toy industry is among the industries feeling the impact. Not only are there many digital options for children’s play, children are also participating in more diverse forms of play than ever before.
To monitor what’s happening in this dynamic market, we collect point-of-sale information from all major toy retailers. This information, combined with our analysts’ industry perspectives, delivers a comprehensive view of what’s selling and where. We also field over 12 million consumer surveys annually to help industry leaders understand why consumers shop where they shop and why they buy what they buy.
Our toy industry solutions can help you engage with consumers and make better business decisions. By combining our information with your own data or third-party input, we can create even more comprehensive solutions that address your unique business issues.
Tracking Services
Retail Tracking
NPD's Retail Tracking delivers weekly point-of-sale (POS) tracking information. It’s the only source for competitive, item-level product detail and insight on toy sales trends. This industry resource can help you understand market dynamics, identify opportunities for growth, and partner more closely with retailers. Our POS footprint covers all the major toy retailers to ensure you are working with information that gives a complete view of the marketplace.
You can use it to create a scorecard using common language, obtain accurate and timely information about your competitors, identify assortment opportunities, benchmark pricing, identify new products, and better manage your business. The data includes a global category hierarchy, which you can use to make cross-country comparisons.
This service is derived from un-projected POS data from all major toy retailers. It encompasses about 80% percent of the total traditional toy industry, which covers more than 37,800 global retail doors and
online retailers. The POS data is delivered monthly and weekly
For more information contact us.
Consumer Tracking
Our Consumer Tracking provides in-depth detail straight from consumers, so you can analyze retailer share, measure category and channel performance, explore consumer demographics, and understand purchase dynamics. Over 12 million surveys annually tell us where consumers shop, what they buy, and how much they pay. The service delivers a comprehensive picture of consumer activity across all retail channels. Its information is aligned with our Retail Tracking hierarchy, allowing for high-level market alignment of our toys consumer data. Toy industry leaders use this robust information to uncover opportunities and create products, messaging, and promotions that appeal to their target consumers.
For more information contact us.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
For more information contact us.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
For more information contact us.
Analytic Solutions
Category Management
For years, the packaged goods industry has benefited from category management practices which facilitate collaboration and drive category growth and profits for both retailers and manufacturers.Now, we are bringing the same advantage to the general merchandise industries by providing retailers and their approved vendors with Account Level Reports (ALRs), one data set to guide business decision making and improve results by:
For more information contact us.
Opportunity Identification
Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.
For more information contact us.
Marketing Evaluation and Testing
Select the best product or support program and improve program execution. Understand performance of all marketing programs relative to each other.
For more information contact us.
Price Evaluation
Making the right pricing decisions has never been more important – or more complex. It’s essential to understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.
For more information contact us.
Forecasting
Understand how future market size and growth will change the landscape in your business, generating both challenges and opportunities.
For more information contact us.
Consumer and Shopper Behavior
Consumers have more choices than ever leading to changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.
For more information contact us.
Custom Research
Custom market research lets you go straight to consumers for answers to your product development, advertising, packaging, and other business questions. Many of our clients say the best part of doing custom research with us is that they
don’t need to spend money and time building a sample and doing the fieldwork – we do it for them.
For more information contact us.
Want to know more?
Recent Press Releases
January 21, 2014
The NPD Group Reports on US Toy Industry Retail Sales for 2013
December 17, 2013
The NPD Group: “Toy Story” of Strong Holiday Sales Continues Through Cyber Monday
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