The shift from the physical to the digital world is influencing consumer behavior across multiple industries. The toy industry is among the industries feeling the impact. Not only are there many digital options for children’s play, children are also participating in more diverse forms of play than ever before.
To monitor what’s happening in this dynamic market, we collect point-of-sale information from all major toy retailers. This information, combined with our analysts’ industry perspectives, delivers a comprehensive view of what’s selling and where. We also field over 12 million consumer surveys annually to help industry leaders understand why consumers shop where they shop and why they buy what they buy.
Our toy industry solutions can help you engage with consumers and make better business decisions. By combining our information with your own data or third-party input, we can create even more comprehensive solutions that address your unique business issues.
Tracking and Premium Services
NPD's Retail Tracking delivers weekly point-of-sale (POS) tracking information. It’s the only source for competitive, item-level product detail and insight on toy sales trends. This industry resource can help you understand market dynamics, identify opportunities for growth, and partner more closely with retailers. Our POS footprint covers all the major toy retailers to ensure you are working with information that gives a complete view of the marketplace.
You can use it to create a scorecard using common language, obtain accurate and timely information about your competitors, identify assortment opportunities, benchmark pricing, identify new products, and better manage your business. The data includes a global category hierarchy, which you can use to make cross-country comparisons.
This service is derived from un-projected POS data from all major toy retailers. It encompasses about 80% percent of the total traditional toy industry, which covers more than 37,800 global retail doors and
online retailers. The POS data is delivered monthly and weekly
Our Consumer Tracking provides in-depth detail straight from consumers, so you can analyze retailer share, measure category and channel performance, explore consumer demographics, and understand purchase dynamics. Over 12 million surveys annually tell us where consumers shop, what they buy, and how much they pay. The service delivers a comprehensive picture of consumer activity across all retail channels. Its information is aligned with our Retail Tracking hierarchy, allowing for high-level market alignment of our toys consumer data. Toy industry leaders use this robust information to uncover opportunities and create products, messaging, and promotions that appeal to their target consumers.
Account Level Reports
These reports enable retailers who choose this option to share their information with approved vendors, allowing vendors to analyze business performance at specific retailers down to the item level in many instances. By making this report available to their vendors, retailers can work together with them to optimize performance. These reports may only be made available with the express permission of the retailer.
Shopping Activity Services
Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.
Modeling and Analytics
Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.
Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.
President U.S. Hardlines
Perry James is president of U.S Hardlines at The NPD Group, which encompasses the Automotive Aftermarket, Home, Office Supplies, and Toys businesses, a position he has held since 2013. Prior to that, he was president of the Home and Office Supplies businesses, and he successfully launched the latter in 2007. James is responsible for all aspects of business management, including marketing, sales, and client and product development. He provides executive-level guidance, industry analysis, and overall strategic value to clients who are engaged in the consumer and commercial side of the office supplies and home industries.
James has been with The NPD Group for 20 years. In that time, he has also worked in the company’s Fashion business. Before joining NPD, he was with AC Nielsen.
James holds an M.B.A. from New York University and a B.S. from the University of Connecticut.
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