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Children change rapidly. As do their playthings. And so does the market that feeds that change. If you’re in the business of toys, it can be near impossible to stay on top of all the shifting tastes and trends while making sense of retailer consolidations and closings. That’s where we come in. To monitor what’s happening in the toy market, we collect point-of-sale information from all major toy retailers and conduct more than 12 million consumer surveys each year. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations.

Industry Expertise

"There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”

Juli Lennett Senior Vice President, Toys Industry Advisor

We Track Toys Across the Globe

  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • Italy
  • Mexico
  • Netherlands
  • Russia
  • Spain
  • United Kingdom
  • United States

Solutions

ALR for Walmart

ALR for Walmart

Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to truly partner with Walmart to drive growth.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Checkout

Checkout

Checkout has the deep insight you need to track and improve performance across all channels.  You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.

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Consumer Tracking

Consumer Tracking

Understand who buys toys, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.

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Juvenile Products Retail Tracking Service

Juvenile Products Retail Tracking Service

Get a complete view of the durable juvenile products market — travel, safety, feeding, bed and bath, infant entertainment, and furniture.

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Kids’ License Tracker

Kids’ License Tracker

Uncover cross-industry licensing opportunities with this consumer tracking service, and get a holistic view of licensed purchases spanning 17 industries. Understand licenses' share by industry, and purchases made for children up to age 14.

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Registry Snapshot

Registry Snapshot

New babies create new opportunities to reach customers through registries. Grow toy sales from baby registries by analyzing the products consumers register for, gifts purchased, and more—all at the retailer-level.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with point-of-sale data to understand what’s selling across department stores, specialty stores, and national chains. Combine multiple countries in a single database to allow for multi-country reporting.

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Store-Level Enabled Retail Tracking

Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Reports

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