Children change rapidly. As do their playthings. And so does the market that feeds that change. If you’re in the business of toys, it can be near impossible to stay on top of all the shifting tastes and trends while making sense of retailer consolidations and closings. That’s where we come in. To monitor what’s happening in the toy market, we collect point-of-sale information from all major toy retailers and conduct more than 12 million consumer surveys each year. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations.
Insights
Industry Expertise
Juli Lennett
Vice President, Industry Advisor
"There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
We Track Toys Across the Globe
- Australia
- Belgium
- Brazil
- Canada
- France
- Germany
- Italy
- Mexico
- Netherlands
- Russia
- Spain
- United Kingdom
- United States
Solutions
ALR for Walmart
Account Level Reports provide retailers and their approved vendors with one data set to guide business decision-making and improve results. Approved vendors can get visibility to truly partner with Walmart to drive growth.
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Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
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Checkout
Checkout has the deep insight you need to track and improve performance across all channels. You will also gain access to in-depth buyer analytics, to help you keep current customers and win new ones. Learn what’s really important to your most valuable customers, so you can increase brand loyalty, reduce brand leakage and increase lift, optimize brand launches, and more.
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Consumer Tracking
Understand who buys toys, and how, why, and where they shop, with this unmatched view across all retail channels in the U.S and Canada—based on more than 12 million consumer surveys annually.
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Juvenile Products Retail Tracking Service
Get a complete view of the durable juvenile products market — travel, safety, feeding, bed and bath, infant entertainment, and furniture.
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Kids’ License Tracker
Uncover cross-industry licensing opportunities with this consumer tracking service, and get a holistic view of licensed purchases spanning 17 industries. Understand licenses' share by industry, and purchases made for children up to age 14.
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Registry Snapshot
New babies create new opportunities to reach customers through registries. Grow toy sales from baby registries by analyzing the products consumers register for, gifts purchased, and more—all at the retailer-level.
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Retail Tracking
Make the most informed business decisions with point-of-sale data to understand what’s selling across department stores, specialty stores, and national chains. Combine multiple countries in a single database to allow for multi-country reporting.
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Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.
Learn More Contact usReports
- The Future of Toys
The Future of Toys
Get this 18-month forecast that covers total toys, including 11 super categories and 106 subclasses in Canada, the U.S., Australia, and European markets.
Learn more Contact us - Global Toy Market Report
Global Toy Market Report
Get market sizing of global market by region (2012-2017, 30 regions included). This report is segmented by demographics, license, and super category.
Contact us - Evolution of Entertainment Report
Evolution of Entertainment Report
Get a holistic view of leisure time and explore how often U.S. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.
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