Children change rapidly. As do their playthings. And so does the market that feeds that change. If you’re in the business of toys, it can be near impossible to stay on top of all the shifting tastes and trends while making sense of retailer consolidations and closings. That’s where we come in. To monitor what’s happening in the toy market, we collect point-of-sale information from all major toy retailers and conduct more than 12 million consumer surveys each year. This information, combined with our analysts’ industry expertise and prescriptive analytics, provides a comprehensive view of what’s selling and where—so you can be at the forefront of product and retail innovations.
The NPD Group Presents Seventh Annual U.S. Toy Industry Performance Awards at New York Toy Fair
"There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
We Track Toys Across the Globe
- United Kingdom
- United States
Store-Level Enabled Retail Tracking
Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.Learn More Contact us