Providing the toys industry data, analytics, and expertise about:
Arts & Crafts
Outdoor & Sports Toys
Explorative & Other Toys
Children change rapidly. As do their playthings. And so does the market that feeds that change. If you're in the toy industry, it's a perpetual challenge to stay on top of all those shifting tastes and trends. That’s where we come in. With NPD you get complete, accurate information about your products’ sales and your consumers so you can track trends, identify business opportunities, and grow your business.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
October 30, 2020The NPD Group: U.S. Toy Industry Experienced 19 Percent Growth in the First Three Quarters of 2020
October 21, 2020Toys E-commerce in China: Strong Summer Sales in July
October 12, 2020Christmas on Zoom? Really?
September 30, 2020Holiday 2020 and The U.S. Toy Industry
August 26, 2020The Explosion of Nesting
June 17, 2020Spain: Consumer Priorities as Recovery Progresses
May 19, 2020The NPD Group: Sales of Outdoor and Sports Toys Surge as Families Take Refuge in Their Backyards
April 29, 2020The NPD Group: U.S. Toy Industry Sales Experienced +7.6 Percent Growth in the First Quarter of 2020
April 2, 2020At a Time of Social Distancing, U.S. Families Turn to Activity-Based Toys, Books, and Art Supplies for the Home, According to NPD
February 23, 2020The NPD Group Presents Eighth Annual U.S. Toy Industry Performance Awards at New York Toy Fair
February 18, 2020The NPD Group Reports on 2019 Global Toy Industry Sales
January 29, 2020The NPD Group Presents Europe Toy Industry Performance Awards at Spielwarenmesse International Toy Fair
January 28, 2020Pokémon: Driving New Growth in a Mature IP
January 15, 2020Consumers in 2020 5 Trends to Watch
December 3, 20197 Winning Models for Retail Experiences in the Future
December 2, 2019Black Friday Through the Eyes of NPD Industry Advisors and Analysts
September 6, 20193 Ways to Win Over the Thrifty Gen Z Consumer
July 11, 2019What Does the Future Hold for Amazon Prime Day?
June 28, 2019Store Closures
June 24, 2019Is Private Label Peaking?
June 20, 2019The Wizarding World of Harry Potter
May 28, 2019Endgame for Avatar?
May 17, 2019The Future of Research: Veteran Research Innovator Steve Coffey Opens Up About Emerging Technologies and How Ideas Become Reality
April 22, 2019The Paw Patrol Powerhouse
April 18, 2019Australia Toys: The State of Play
April 3, 2019Licensed Publishing Trends
March 5, 2019A Peek at Kids' Christmas Wish Lists
February 21, 2019Quick Look at the U.S. Toy Market
February 19, 2019Wedding and Baby Gift Registries – Up Close
Global Toy Market Report
Get market sizing of global market by region (2012-2017, 30 regions included). This report is segmented by demographics, license, and super category.Contact us
Evolution of Entertainment Report
Get a holistic view of leisure time and explore how often U.S. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.Contact us
"There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
Vice President, Industry Advisor