Providing the toys industry data, analytics, and expertise about:
Arts & Crafts
Outdoor & Sports Toys
Explorative & Other Toys
Children change rapidly. As do their playthings. And so does the market that feeds that change. If you're in the toy industry, it's a perpetual challenge to stay on top of all those shifting tastes and trends. That’s where we come in. With NPD you get complete, accurate information about your products’ sales and your consumers so you can track trends, identify business opportunities, and grow your business.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
April 29, 2021The Evolution of the Harry Potter Franchise
April 8, 2021Toys E-commerce Starts Strong in 2021
April 5, 2021Sustainability in Toys
February 19, 2021Winning Consumer Spend in the New Normal
January 29, 2021November 2020: Record-setting Month for Toys E-commerce in China
January 27, 2021Can SVOD Content Stabilize Toy Sales Years After Theatrical Release?
January 26, 2021The NPD Group Presents Its Global and European Toy Industry Performance Awards for 2020
January 26, 2021The NPD Group Presents Ninth Annual Toy Industry Performance Awards for The Americas
January 25, 2021The NPD Group: U.S. Toy Industry Retail Sales Grew 16% in 2020
January 13, 2021Toys and Games Bring Fun, Entertainment, Education, Exercise and Stress Relief to the UK in a Challenging 2020
January 8, 2021Metamorphosis – The U.S. Toy Industry Word for 2021
December 21, 2020Shoppers Bag Toys Early This Christmas in the UK, Driving November Sales up 11% Year-on-Year
December 8, 2020Now in Entertainment
November 30, 2020The Power of Play: Toy and Video Game Sales Hit Record Highs as Canadians Continue to Prioritize Family
October 30, 2020The NPD Group: U.S. Toy Industry Experienced 19 Percent Growth in the First Three Quarters of 2020
October 21, 2020Toys E-commerce in China: Strong Summer Sales in July
October 12, 2020Christmas on Zoom? Really?
September 30, 2020Holiday 2020 and The U.S. Toy Industry
August 26, 2020The Explosion of Nesting
June 17, 2020Spain: Consumer Priorities as Recovery Progresses
May 19, 2020The NPD Group: Sales of Outdoor and Sports Toys Surge as Families Take Refuge in Their Backyards
April 29, 2020The NPD Group: U.S. Toy Industry Sales Experienced +7.6 Percent Growth in the First Quarter of 2020
April 2, 2020At a Time of Social Distancing, U.S. Families Turn to Activity-Based Toys, Books, and Art Supplies for the Home, According to NPD
February 23, 2020The NPD Group Presents Eighth Annual U.S. Toy Industry Performance Awards at New York Toy Fair
February 18, 2020The NPD Group Reports on 2019 Global Toy Industry Sales
January 29, 2020The NPD Group Presents Europe Toy Industry Performance Awards at Spielwarenmesse International Toy Fair
January 28, 2020Pokémon: Driving New Growth in a Mature IP
Global Toy Market Report
Get market sizing of global market by region (2012-2017, 30 regions included). This report is segmented by demographics, license, and super category.Contact us
Evolution of Entertainment Report
Get a holistic view of leisure time and explore how often U.S. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.Contact us
The NPD Group’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.
"There’s a need for speed in the world today. In the current retail environment, it is more imperative than ever to be able to react quickly to changing tastes and fast-moving trends. Toy companies and retailers alike, whether they are big or small, who are nimble enough to react faster and get to market more quickly, are the ones who will win in the long term.”
Vice President, Industry Advisor