Home Industry Expertise 2020 Game Market & Gaming Industry

Video Games

Providing data, analytics, and expertise for:
publishers developers manufacturers

No longer just an entertainment medium, gaming has rapidly become a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it. At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences. Data and insights from NPD can ensure you’re responsive to market changes and your customers’ needs. You get complete, accurate, information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business. We also offer custom research solutions, comprehensive video game metadata, and game evaluations to help you answer critical research questions and gain data-driven feedback throughout the development cycle.

Insights @npdgames

June 28, 2019

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Consumer Tracking

Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Data Services

Additional services to assist clients with their business needs. Custom solutions can be developed to address specific requests. Delivery of assets is also available, including front covers, back covers, screenshots, and trailers, mapped to titles by platform and region.

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Digital Games Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales.

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Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

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Meta Data

We combine metadata across multiple mediums to give you a picture of the whole industry. We can compare your game to its closest competition, a larger genre, or examine its potential impact on the entire market.

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U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

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Prescriptive Analytics

Custom Solutions

Our custom solution product line is structured to answer critical research questions at different stages throughout the development cycle, either through custom reports or a product lifecycle package including things like surveys, focus groups or game evaluation/mock reviews.  Our products provide a framework for customized research – every report we create is tailored to our client’s specific needs.

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Game Evaluation

From concept to development to post-launch, get clear, focused, and data-supported feedback from our team of industry experts.

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Price & Promotion Management

Measure the effectiveness of past promotions and simulate the impact of future promotional, discount, and base price changes.

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Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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2020 Mobile Gaming Report

Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.

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Gamer Segmentation Report

This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.

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Evolution of Entertainment Report

Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.

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Industry Expertise

"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."

Mat Piscatella
Industry Analyst

SpdRn. Monthly Insights

A speed run of this month's top stories

Gain insight into monthly trends with three quick minutes of the top releases, top retail promotions, social impressions, and all that good stuff.


Top 10 Selling Video Games (Retail and Digital), September 2020

RankRank Last MonthTitlePublisher
1 NEW Marvel's Avengers Square Enix Inc (Corp)
2 NEW Super Mario 3D All-Stars* Nintendo
3 1 Madden NFL 21 Electronic Arts
4 NEW Tony Hawk's Pro Skater 1 + 2 Activision Blizzard (Corp)
5 NEW NBA 2K21* Take 2 Interactive (Corp)
6 3 Call of Duty: Modern Warfare Activision Blizzard (Corp)
7 NEW Crusader Kings III Paradox Interactive
8 5 Animal Crossing: New Horizons* Nintendo
9 NEW Star Wars: Squadrons Electronic Arts
10 7 Mario Kart 8: Deluxe* Nintendo

* Digital sales not included

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