Home Industry Expertise Gaming Industry | Video Game Industry Analysis & Statistics

Back in the old days, a video game platform was synonymous with a console—like an N64 or Xbox 360. Today, that’s quickly changing. Video games themselves are increasingly becoming platforms with the rise of DLC, Games as a Service model, and E-sports. Today, publishers and developers are pressured to deliver the content their gamers demand, when they demand it. Manufacturers, on the other hand, must know how their gamers interact with content and hardware to power the best gaming experiences. Data and insights from NPD and EEDAR can ensure you’re responsive to the needs of your gamers, so they remain loyal and don’t flee to another publisher or manufacturer.


Top 10 Selling Video Games (Retail and Digital), June 2018

Rank Rank Last Month Title Publisher
1 NEW Mario Tennis Aces* Nintendo
2 2 God of War 2018 Sony (Corp)
3 6 Grand Theft Auto V Take 2 Interactive (Corp)
4 NEW The Crew 2 Ubisoft
5 4 Far Cry 5 Ubisoft
6 9 Mario Kart 8* Nintendo
7 NEW LEGO Incredibles Warner Bros. Interactive
8 16 FIFA 18^ Electronic Arts
9 59 Crash Bandicoot: N. Sane Trilogy Activision Blizzard (Corp)
10 3 Detroit: Become Human Sony (Corp)

* - Digital Not Included | ^ - PC Digital Not Included

Industry Expertise

"Expanding accessibility to content along with a growing population of gamers is transforming the industry from an entertainment medium to a lifestyle.  Because of this evolution, opportunities in video games have never been more appealing."

Mat Piscatella Industry Analyst @MatPiscatella

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Data Driven Intelligence for Games

To understand the market, context is everything. See how we use our data-centric expertise to help game studios make the best games possible.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Consumer Tracking

Consumer Tracking

Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Custom Solutions

Custom Solutions

Custom Solutions help you answer your biggest business questions from product development to advertising. See how lifestyles, attitudes, and preferences influence consumer interest for various titles. We also leverage EEDAR’s PlayerPulse sales and marketing data so you can explore a product’s market positioning, assess pre-order strategies, analyze post-release support, and more.

GamePulse

GamePulse

Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

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Games Consumer Insights Reports

Games Consumer Insights Reports

Track awareness, usage, and experiences with established and emerging gaming trends. This is the video games industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the US and Canada. This service covers all distribution channels, including online sales. 

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U.S. Games Market Dynamics

U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

Video Game and PC Game Subscriptions Reports

Video Game and PC Game Subscriptions Reports

Get the best view of the market with this quarterly report containing actionable consumer insights from thousands of US gamers aged 13 and older.

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EEDAR Blog Posts

Jul 9, 2018

Video Game Industry Predictions for Holiday 2018

It has been a dynamic, and somewhat surprising, year for the U.S. video game market.  The impact of Fortnite has been felt across the industry, lifting hardware sales while also pushing the market to achieve record highs in such areas as headset and game card spending. As we reported in our May data release, total industry spending tracked by The NPD Group reflects growth of 15 percent when compar...


Jul 2, 2018

Introducing the 2018 Player Segmentation Syndicated Report

The Gamer Segmentation 2018 report provides a 360-degree view of the US gaming market that segments gamers on the basis of their multifaceted gaming motivations, behavior, preferences, and investment across the platforms on which they play. Click the image below to see a breakdown of the contents and methodologies used to create the Gamer Segmentation 2018 Report: Analyzing Factors Like: Key Topic...


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