Video Games Market Research & Business Solutions

Gamers are faced with a proliferation of options both in content acquisition and gaming platforms. The options continue to expand, fueled not only by the increasing number of devices on which video games can be played, but also by the many devices that allow consumers to acquire digital video game content.

In this increasingly complex market, companies require a variety of research options. Our combination of point-of-sale (POS) information, consumer insights, industry expertise, and market experience delivers the video game market research options necessary to help you make better business decisions.


Products


Retail Tracking

Monitor retail sales of PC games and video games hardware, software, and accessories in the US and Canada. The service covers all distribution channels, including online sales. No other market research company offers this level of detail in point-of-sale market information.

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Consumer Tracking

Understand who is buying video games and PC games, and how, why, and where they shop. Based on consumer behavior information provided by our online panelists, the service delivers information on purchasing, usage, and attitudes. It delivers an unmatched view of the marketplace across all distribution channels.

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U.S. Games Market Dynamics

For an eagle-eye view of the market, this service covers the entire U.S. games industry at the category level. Our new core product for all U.S. games clients, it encompasses market size by segment, key market insights, and analysis of emerging trends. By integrating POS and consumer information, the service provides analysis of delivery method (physical, digital), hardware sales, accessories by type and platform, and gaming content. Its information on content includes new and used physical sales, digital downloads and add-on content, rentals, social network gaming, subscriptions, and mobile games.

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Games Consumer Insights Reports

Track awareness, usage, and experiences with established and emerging gaming trends. This is the industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

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Video Game and PC Game Subscriptions Reports

Look to these quarterly reports for indispensable information about the market for paid online subscriptions to MMO/PC games, casual gaming websites, and video game console services (Xbox Live Gold). Get the best view of this burgeoning market, with reliable consumer insight from thousands of US gamers age 13 and older who are members of our online consumer panel.

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Shopping Activity Services

Get access to insights on shopping, browsing, and buying visits across all channels, retailers, categories and demographics. View conversion rate and average spend measures and see how they vary by retailer, season, and demographic. Gain an understanding of where else your customer is shopping and buying.

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Solutions


Modeling and Analytics

Where are the opportunities? Where are the dangers? What happens next? Now you can know. The NPD Group’s Solutions portfolio provides insight into what will happen in the future in your market.

Our team combines NPD POS and consumer information; custom survey research; distinctive, one-of-a kind research techniques and methodologies; and a half century of industry expertise to identify opportunities, uncover threats, forecast sales and market share, optimize pricing and assortment, and much more.

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Reports


December 28, 2015

Explore Online Purchases in the Games Market

Checkout Tracking – your exclusive, receipt-based view of in-app and full-game mobile purchases

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December 28, 2015

Checkout Tracking: See What Others Cannot

Detailed, receipt-based information on consumer buying behavior at the market basket level

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November 25, 2015

Interactive Gaming Toys — Get To Know the Consumer Mindset

Interactive gaming toys hit the market in 2012 and took off quickly. Since then, accessory spending has increased by 77%. New launches and new entrant

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August 27, 2015

Checkout Tracking: See What Others Cannot

Detailed, receipt-based information on consumer buying behavior at the market basket level

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February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu

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June 30, 2014

Gamer Segmentation 2014

Gamer Segmentation 2014 presents vital insights for games industry decision-makers

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Press Releases


April 5, 2016

The NPD Group Reports On Consumer Viewing Habits of eSports And Streaming Gameplay

Port Washington, NY, April 5, 2016 – According to eSports and Streaming Gameplay, the latest report from global information provider, The NPD Group, 44 percent of current gamers have watched either formal eSports competitions or informal video streaming of gameplay in the past six months. Those ...

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March 7, 2016

49 Million U.S. Internet Homes Now Own a Connected TV or Attached Content Device, According to The NPD Group

As Streaming Video Content Surges, U.S. Connected TV Household Penetration Increases 14% Year-Over-Year Port Washington, NY, March 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past ye ...

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Insights


July 9, 2015

The Business Case for Comparing Apples to Oranges

If you spend enough time looking at enough data, you’ll realize that correlations tend to fall into three categories: 1. The obviously useful, i.e., you’re a pizza maker who has seen your share of the market fall as a new competitor’s share has risen. 2. The dubious, i.e, when tryi...

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November 21, 2011

Video Games Holiday 2012

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