Back in the old days, a video game platform was synonymous with a console—like an N64 or Xbox 360. Today, that’s quickly changing. Video games themselves are increasingly becoming platforms with the rise of DLC, Games as a Service model, and e-sports. Today, publishers and developers are pressured to deliver the content their gamers demand, when they demand it. Manufacturers, on the other hand, must know how their gamers interact with content and hardware to power the best gaming experiences. Data and insights from NPD and EEDAR, an NPD Group Company, can ensure you’re responsive to the needs of your gamers, so they remain loyal and don’t flee to another publisher or manufacturer.
10 Top-Selling Video Games (Retail and Digital), October 2018
| Rank | Rank Last Month | Title | Publisher |
| 1 | NEW | Call of Duty: Black Ops IIII^ | Activision Blizzard (Corp) |
| 2 | NEW | Red Dead Redemption II | Take 2 Interactive (Corp) |
| 3 | 3 | Assassin's Creed: Odyssey | Ubisoft |
| 4 | 2 | NBA 2K19 | Take 2 Interactive (Corp) |
| 5 | 9 | Super Mario Party* | Nintendo |
| 6 | NEW | Soul Calibur VI | Bandai Namco Games (Corp) |
| 7 | 4 | FIFA 19^ | Electronic Arts |
| 8 | 1 | Marvel's Spider-Man | Sony (Corp) |
| 9 | 6 | Madden NFL 19^ | Electronic Arts |
| 10 | NEW | WWE 2K19 | Take 2 Interactive (Corp) |
* - Digital Not Included | ^ - PC Digital Not Included
Industry Expertise
"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."
Latest Video
PlayerPulse
The exclusive view on interest in upcoming titles, current games played, and other activities related to gaming. PlayerPulse is a powerful tool for tracking consumer interests and investment, as it tracks a monthly curates list of over 100 games.
Insights
Solutions
Analytic Solutions
Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”
Learn More
Consumer Tracking
Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.
Learn More
Custom Solutions
Custom Solutions help you answer your biggest business questions from product development to advertising. See how lifestyles, attitudes, and preferences influence consumer interest for various titles. We also leverage EEDAR’s PlayerPulse sales and marketing data so you can explore a product’s market positioning, assess pre-order strategies, analyze post-release support, and more.
GamePulse
Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.
Read More
Games Consumer Insights Reports
Track awareness, usage, and experiences with established and emerging gaming trends. This is the video games industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.
Retail Tracking
Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales.
U.S. Games Market Dynamics
Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.
Video Game and PC Game Subscriptions Reports
Get the best view of the market with this quarterly report containing actionable consumer insights from thousands of US gamers aged 13 and older.
Reports
- Video Games Predictions 2018
Video Games Predictions 2018
The console and PC games markets had quite an amazing 2017. A lineup of games that rivals the lineups of some of the best years in industry history, the launch of the Switch along with the continued resurgence of Nintendo, as well as the breakout emergence of the service model all combined to ensure 2017 will have a significant, long-term impact on the industry.
- Deconstructing Mobile and Tablet Gaming
Deconstructing Mobile and Tablet Gaming
Gain extensive insight into how and where mobile gamers play and their top motivations for spending—as well as demographic profiles for each genre.
- EEDAR’s Digital Storefront Report
EEDAR’s Digital Storefront Report
Gain a competitive edge with an understanding of what works on the PlayStation 4 and Xbox One digital storefronts.
- PC and Video Games — DLC and Microtransactions Purchasing
PC and Video Games — DLC and Microtransactions Purchasing
Find out exactly what’s happening with gaming behavior, purchasing, attitudes, and perceptions related to Downloadable Content (DLC) and microtransactions, with a focus on non-casual games for both consoles and PC.
- Core Gamers: What’s Changing in Their World?
Core Gamers: What’s Changing in Their World?
Gain insight into core gamers’ perspectives on how the industry is changing and the quality of newly released consoles with this report.
- Kids' Share of Time and Wallet
Kids' Share of Time and Wallet
Understand what kids aged 14 and younger are interested in and how they influence parents’ spending. Learn what activities catch kids’ attention, how this changes with aging, and where kids and parents shop.
EEDAR Blog Posts
Purchase Intent Call of Duty: Black Ops IIII has been at the top of our purchase intent list since the title was announced earlier this year. Early impressions and betas for Blackout have come out in the last month, and purchase intent has remained healthy for the title. Super Smash Bros. Ultimate is also prepped to be a big seller for Nintendo this holiday, though Nintendo’s Pokémon: Let’s Go is ...
Introducing the all-new GamePulse
GamePulse is the Industry's most accurate game meta data tool. Empowering publishers and developers alike, to make the best games possible. Critical Data At Your Fingertips GamePulse is a continuously updated, highly accessible web portal designed to provide immediate access to critical statistics and offer powerful tools for exploring market trends. With a subscription to GamePulse, Here's a smal...