Home Industry Expertise Gaming Industry | Video Game Industry Analysis & Statistics

Back in the old days, a video game platform was synonymous with a console—like an N64 or Xbox 360. Today, that’s quickly changing. Video games themselves are increasingly becoming platforms with the rise of DLC, Games as a Service model, and e-sports. Today, publishers and developers are pressured to deliver the content their gamers demand, when they demand it. Manufacturers, on the other hand, must know how their gamers interact with content and hardware to power the best gaming experiences. Data and insights from NPD and EEDAR, an NPD Group Company,  can ensure you’re responsive to the needs of your gamers, so they remain loyal and don’t flee to another publisher or manufacturer.

10 Top-Selling Video Games (Retail and Digital), August 2018

Rank Rank Last Month Title Publisher
1 NEW Madden NFL 19^ Electronic Arts
2 32 Monster Hunter: World Capcom USA
3 9 Tom Clancy's Rainbow Six: Siege Ubisoft
4 2 Grand Theft Auto V Take 2 Interactive (Corp)
5 3 Mario Kart 8* Nintendo
6 NEW Naruto To Boruto: Shinobi Striker Bandai Namco Games (Corp)
7 13 God of War Sony (Corp)
8 321 Call Of Duty: Modern Warfare 2 Activision Blizzard (Corp)
9 5 The Legend of Zelda: Breath of the Wild* Nintendo
10 7 Super Mario Odyssey* Nintendo

* - Digital Not Included | ^ - PC Digital Not Included

Industry Expertise

"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."

Mat Piscatella Industry Analyst @MatPiscatella

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The exclusive view on interest in upcoming titles, current games played, and other activities related to gaming. PlayerPulse is a powerful tool for tracking consumer interests and investment, as it tracks a monthly curates list of over 100 games.


Analytic Solutions

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Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Consumer Tracking

Consumer Tracking

Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Custom Solutions

Custom Solutions

Custom Solutions help you answer your biggest business questions from product development to advertising. See how lifestyles, attitudes, and preferences influence consumer interest for various titles. We also leverage EEDAR’s PlayerPulse sales and marketing data so you can explore a product’s market positioning, assess pre-order strategies, analyze post-release support, and more.



Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

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Games Consumer Insights Reports

Games Consumer Insights Reports

Track awareness, usage, and experiences with established and emerging gaming trends. This is the video games industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales. 

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U.S. Games Market Dynamics

U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

Video Game and PC Game Subscriptions Reports

Video Game and PC Game Subscriptions Reports

Get the best view of the market with this quarterly report containing actionable consumer insights from thousands of US gamers aged 13 and older.


EEDAR Blog Posts

Oct 2, 2018

Introducing the all-new GamePulse

GamePulse is the Industry's most accurate game meta data tool. Empowering publishers and developers alike, to make the best games possible. Critical Data At Your Fingertips GamePulse is a continuously updated, highly accessible web portal designed to provide immediate access to critical statistics and offer powerful tools for exploring market trends. With a subscription to GamePulse, Here's a smal...

Sep 4, 2018

Did You Know We Do Free Reports?

As the largest specialty video game research firm in the world, EEDAR combines the power of a proprietary database with best-in-class consumer research and industry expertise to provide a more insightful, actionable analysis of the market. Our reports contain granular insights into the gaming industry, including gamer behaviors, motivations, sales, data analyses, and more. We also create complim...

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