Back in the old days, a video game platform was synonymous with a console—like an N64 or Xbox 360. Today, that’s quickly changing. Video games themselves are increasingly becoming platforms with the rise of DLC, Games as a Service model, and e-sports. Today, publishers and developers are pressured to deliver the content their gamers demand, when they demand it. Manufacturers, on the other hand, must know how their gamers interact with content and hardware to power the best gaming experiences. Data and insights from NPD and EEDAR, an NPD Group Company, can ensure you’re responsive to the needs of your gamers, so they remain loyal and don’t flee to another publisher or manufacturer.
Top 10 Selling Video Games (Retail and Digital), January 2019
| Rank | Rank Last Month | Title | Publisher |
|---|---|---|---|
| 1 | NEW | Kingdom Hearts III | Square Enix Inc (Corp) |
| 2 | NEW | Resident Evil 2 2019 | Capcom USA |
| 3 | NEW | New Super Mario Bros. U Deluxe* | Nintendo |
| 4 | 3 | Call of Duty: Black Ops IIII^ | Activision Blizzard (Corp) |
| 5 | 1 | Super Smash Bros. Ultimate* | Nintendo |
| 6 | 2 | Red Dead Redemption II | Take 2 Interactive (Corp) |
| 7 | NEW | Ace Combat 7: Skies Unknown | Bandai Namco Games (Corp) |
| 8 | 5 | NBA 2K19 | Take 2 Interactive (Corp) |
| 9 | 6 | Mario Kart 8* | Nintendo |
| 10 | 17 | Grand Theft Auto V | Take 2 Interactive (Corp) |
* - Digital Not Included | ^ - PC Digital Not Included
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"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."
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Deconstructing Mobile and Tablet Gaming 2019
Gain insight into who mobile gamers (ages 2+) are — their motivations for play, behaviors, and preferences — to better understand how different audiences engage with the platform. Explore how genres are performing and examine the role that key titles have played in shaping the current landscape.
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- Video Games Predictions 2018
Video Games Predictions 2018
The console and PC games markets had quite an amazing 2017. A lineup of games that rivals the lineups of some of the best years in industry history, the launch of the Switch along with the continued resurgence of Nintendo, as well as the breakout emergence of the service model all combined to ensure 2017 will have a significant, long-term impact on the industry.
Learn More Contact us - Deconstructing Mobile and Tablet Gaming
Deconstructing Mobile and Tablet Gaming
Gain extensive insight into how and where mobile gamers play and their top motivations for spending—as well as demographic profiles for each genre.
Learn More Contact us - EEDAR’s Digital Storefront Report
EEDAR’s Digital Storefront Report
Gain a competitive edge with an understanding of what works on the PlayStation 4 and Xbox One digital storefronts.
Learn More Contact us - PC and Video Games — DLC and Microtransactions Purchasing
PC and Video Games — DLC and Microtransactions Purchasing
Find out exactly what’s happening with gaming behavior, purchasing, attitudes, and perceptions related to Downloadable Content (DLC) and microtransactions, with a focus on non-casual games for both consoles and PC.
Learn More Contact us - Core Gamers: What’s Changing in Their World?
Core Gamers: What’s Changing in Their World?
Gain insight into core gamers’ perspectives on how the industry is changing and the quality of newly released consoles with this report.
Learn More Contact us - Kids' Share of Time and Wallet
Kids' Share of Time and Wallet
Understand what kids aged 14 and younger are interested in and how they influence parents’ spending. Learn what activities catch kids’ attention, how this changes with aging, and where kids and parents shop.
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Preorder & Save on the 2019 Deconstructing Mobile & Tablet Gaming Report
EEDAR’s Deconstructing Mobile and Tablet Gaming Report provides you with the roadmap to the mobile gaming landscape and the insights you need to chart a course to success in a shifting market. Taking a holistic approach, this analysis takes you from top-level market overviews to deep-dives to examine how key audiences, titles, and genres have shaped the market over time. Get in touch and learn how...
Retail Tracker: What Changed in 2018
Retail Tracker added a lot of cool new features during 2018! Here’s a quick recap of everything that has been updated and improved. Email Tracker A New Retail Tracker service from EEDAR! Tracks email promotions from Target, Walmart, Best Buy, and GameStop Utilizes current Retail Tracker metadata and exists alongside the current dataset Users who purchase Email Tracker can view and filter for email...
