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Back in the old days, a video game platform was synonymous with a console—like an N64 or Xbox 360. Today, that’s quickly changing. Video games themselves are increasingly becoming platforms with the rise of DLC, Games as a Service model, and e-sports. Today, publishers and developers are pressured to deliver the content their gamers demand, when they demand it. Manufacturers, on the other hand, must know how their gamers interact with content and hardware to power the best gaming experiences. Data and insights from NPD and EEDAR, an NPD Group Company, can ensure you’re responsive to the needs of your gamers, so they remain loyal and don’t flee to another publisher or manufacturer.


Top 10 Selling Video Games (Retail and Digital), August 2019

Rank Rank Last Month Title Publisher
1 1 Madden NFL 20^ Electronic Arts
2 5 Minecraft# Multiple Video Game Manufacturers
3 6 Grand Theft Auto V Take 2 Interactive (Corp)
4 2 Fire Emblem: Three Houses* Nintendo
5 7 Super Smash Bros. Ultimate* Nintendo
6 3 Super Mario Maker 2* Nintendo
7 9 Mario Kart 8* Nintendo
8 8 Mortal Kombat 11 Warner Bros. Interactive
9 12 Tom Clancy's Rainbow Six: Siege Ubisoft
10 NEW Astral Chain* Nintendo

* - Digital Not Included | ^ - PC Digital Not Included

Industry Expertise

"Expanding accessibility to content, along with a growing population of gamers, is transforming the industry from an entertainment medium to a lifestyle. Because of this evolution, opportunities in video games have never been more appealing."

Mat Piscatella Video Game Analyst @MatPiscatella

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Deconstructing Mobile and Tablet Gaming 2019

Gain insight into who mobile gamers (ages 2+) are — their motivations for play, behaviors, and preferences — to better understand how different audiences engage with the platform. Explore how genres are performing and examine the role that key titles have played in shaping the current landscape.

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Analytic Solutions

Analytic Solutions

Improve your marketing and product development by leveraging our advanced data techniques and proprietary solutions to predict areas of risk and growth. Uncover the “why behind the buy.”

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Consumer Tracking

Consumer Tracking

Understand who is buying video games and PC games, and how, why, and where they are shopping, with this unmatched view of the marketplace across all distribution channels.

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Custom Solutions

Custom Solutions help you answer your biggest business questions from product development to advertising. See how lifestyles, attitudes, and preferences influence consumer interest for various titles. We also leverage EEDAR’s PlayerPulse sales and marketing data so you can explore a product’s market positioning, assess pre-order strategies, analyze post-release support, and more.

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GamePulse

GamePulse

Keep your finger on the pulse of the video games industry with the most accurate and up-to-date information on the market. Get information on every console game product released since 2000, every PC game since 2006, and support for mobile and online/social titles. Measure consumers’ video game acquisition habits in all forms and across all platforms, and see how retail, digital, free gaming, and piracy factor into acquisition.

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Games Consumer Insights Reports

Games Consumer Insights Reports

Track awareness, usage, and experiences with established and emerging gaming trends. This is the video games industry’s first service that measures consumers’ video game acquisition habits in all forms, across all platforms. This ongoing study is the only source for a complete view of how retail, digital, free gaming, and piracy factor into games acquisition.

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Retail Tracking

Retail Tracking

Make the most informed business decisions with knowledge of what video and PC games hardware, software, and accessories are selling in the U.S. and Canada. This service covers all distribution channels, including online sales. 

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U.S. Games Market Dynamics

U.S. Games Market Dynamics

Take a glimpse into the U.S. video games industry with key market insights and an analysis of emerging trends. An integration of POS and consumer information provides a clear picture of hardware sales, accessories, and add-on content.

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Video Game and PC Game Subscriptions Reports

Video Game and PC Game Subscriptions Reports

Get the best view of the market with this quarterly report containing actionable consumer insights from thousands of US gamers aged 13 and older.

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Reports

EEDAR Blog Posts

Apr 24, 2019

Q1 2019 PlayerPulse Roundup

The past three months had sparse announcements for new games, most of which came from Nintendo’s Direct in February. Excitement for a new Zelda game is the highest of any game we currently track, which is unsurprising considering the impact of The Legend of Zelda: Breath of the Wild on the Switch. Super Mario Maker 2, a successor to the Mario level-building game (one of the final big game launches...


Sep 12, 2019

Dota 2 Reclaims Prize Pool Record from Fortnite; Still Lags in Viewership

As is tradition, Madden released in August, marking the start of a steady stream of releases into the holidays. But August is big for......


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