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U.S. B2B Technology Industry Top 10

Only NPD tracks sales-out data in the U.S. B2B tech channel from leading distributors and resellers – helping B2B vendors gain a competitive advantage and optimize their channel performance.

Top 10 Business Intelligence & Database Systems Software items in the U.S. B2B tech market based on dollar sales, February 2020

Rank Rank Last Month Brand Item Description
1 1 Microsoft MS SQL Server Enterprise Academic License
2 2 Microsoft MS SQL Server Standard Academic License
3 N/A IBM SPSS Collaboration & Deployment Services
4 5 Microsoft MS SQL Server 2019 Standard License
5 7 Microsoft MS SQL 2019 Client Access License
6 17 Oracle Oracle Database Perpetual License
7 N/A IBM IBM Data Replication 12 Month Subscription License
8 68 Microsoft MS Windows Server Standard License
9 10 Microsoft MS SQL Server Enterprise MPSA License
10 12 IBM Cognos Business Intelligence Analytics User License

Source: The NPD Group, U.S. B2B Distributor Track® and Reseller Tracking service.

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