The Power of a Back-to-College Connection
Excitement and happiness are present for many of today’s back-to-college shoppers, but they also report feeling stressed, anxious, and overwhelmed, especially as moving day gets closer.
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How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment
A retailer, let’s call it Client X, had seen revenue drop for several consecutive back-to-school seasons but was unclear what was causing the downturn. Was the retailer losing customers to rivals?
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4 Calculations for Retail to Study This Back-to-School Season
The back-to-school shopping season has gotten trickier to focus in on as a retailer.
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Pre-Packaged School Supply Kits Prove to be a Popular Option for U.S. Consumers Fulfilling Back-to-School Lists
Some U.S. consumers opt for eliminating the shopping when it comes to buying school supplies
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Go Back to School with NPD
Key industry trends and U.S. shopper insights for seasonal planning
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Practicality Will Determine if Brick or Click is the 2017 Back-to-School Leader, Reports NPD
The back-to-school season is the second most important time in the retail calendar for many industries, behind the holiday season. Practical decisions related to factors like price, convenience, and product quality are paramount when it comes to where and how consumers do their back-to-school shopping, whether in-store or online, according to the new Back-to-School Report from leading global information company The NPD Group.
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Back-To-School Purchase Intentions
This year’s back-to-school shopping season will be longer, and could be larger, than last year’s season. The majority of U.S. consumers plan to spend about the same as last year — or more — on most categories on their shopping for the 2017-18 school year.
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Back-to-School: Friend or Foe to the Toy Industry?
It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.
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Sneakernomics: Athletic Footwear and Activewear Back-to-School 2017 Predictions
Late last year, my expectation was that 2017 would be an average year, with a weak first half offsetting a strong second half. The anticipated soft sales in February occurred, but the rebound has not materialized.
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Back-to-School Shopping Is Not the Predictable Retail Event It Once Was, Reports NPD
U.S. students traditionally go back to school during the same general time period each year, but the timing of back-to-school shopping and what consumers are focusing their spending on has become less consistent and predictable in recent years, according to the new Back-to-School Report from leading global information company The NPD Group.
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K12 - “This is U.S. history, I see the globe right there.”
It’s that time of year again; school instruction is coming to a close, while IT equipment is being ordered, shipped and implemented by channel partners in preparation for the beginning of a new school year.
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Back-to-School Shopping: Looking Back to See Ahead
The back-to-school season is the second largest retail shopping season. To gauge what’s to come this year, we looked back on last year’s back-to-school shopping behavior. See what we see.
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Looking Differently at Back-to-School Shopping
There is danger in viewing back-to-school as a single season. See how events like tax-free shopping and Prime Day impact spending on kids of all ages.
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