Home News Back to School

2017 Back-to-School Shopping Trends
See What Consumers Are Buying for the 2017 School Year

The Power of a Back-to-College Connection

Excitement and happiness are present for many of today’s back-to-college shoppers, but they also report feeling stressed, anxious, and overwhelmed, especially as moving day gets closer.

Read More

How a Specialty Retailer Won the Back-To-School Season with Marketing and Assortment

A retailer, let’s call it Client X, had seen revenue drop for several consecutive back-to-school seasons but was unclear what was causing the downturn. Was the retailer losing customers to rivals?

Read More

4 Calculations for Retail to Study This Back-to-School Season

The back-to-school shopping season has gotten trickier to focus in on as a retailer.

Read More

Pre-Packaged School Supply Kits Prove to be a Popular Option for U.S. Consumers Fulfilling Back-to-School Lists

Some U.S. consumers opt for eliminating the shopping when it comes to buying school supplies

Read More

Go Back to School with NPD

Key industry trends and U.S. shopper insights for seasonal planning

Read More

Practicality Will Determine if Brick or Click is the 2017 Back-to-School Leader, Reports NPD

The back-to-school season is the second most important time in the retail calendar for many industries, behind the holiday season. Practical decisions related to factors like price, convenience, and product quality are paramount when it comes to where and how consumers do their back-to-school shopping, whether in-store or online, according to the new Back-to-School Report from leading global information company The NPD Group.

Read More

2017 Back-To-School Purchase Intentions Infographic

Back-To-School Purchase Intentions

This year’s back-to-school shopping season will be longer, and could be larger, than last year’s season. The majority of U.S. consumers plan to spend about the same as last year — or more — on most categories on their shopping for the 2017-18 school year.

Read More

Back-to-School: Friend or Foe to the Toy Industry?

It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.

Read More

Sneakernomics: Athletic Footwear and Activewear Back-to-School 2017 Predictions

Late last year, my expectation was that 2017 would be an average year, with a weak first half offsetting a strong second half. The anticipated soft sales in February occurred, but the rebound has not materialized.

Read More

Back-to-School Shopping Is Not the Predictable Retail Event It Once Was, Reports NPD

U.S. students traditionally go back to school during the same general time period each year, but the timing of back-to-school shopping and what consumers are focusing their spending on has become less consistent and predictable in recent years, according to the new Back-to-School Report from leading global information company The NPD Group.

Read More

K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close, while IT equipment is being ordered, shipped and implemented by channel partners in preparation for the beginning of a new school year.

Read More

Back-to-School Shopping: Looking Back to See Ahead

The back-to-school season is the second largest retail shopping season. To gauge what’s to come this year, we looked back on last year’s back-to-school shopping behavior. See what we see.

Read More

Looking Differently at Back-to-School Shopping

There is danger in viewing back-to-school as a single season. See how events like tax-free shopping and Prime Day impact spending on kids of all ages.

Read More

Want more?

Complete this form to hear from NPD.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.