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2017 Back-to-School Shopping Trends
See What Consumers Are Buying for the 2017 School Year

K12 - “This is U.S. history, I see the globe right there.”

It’s that time of year again; school instruction is coming to a close, while IT equipment is being ordered, shipped and implemented by channel partners in preparation for the beginning of a new school year.

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Back-to-School Shopping: Looking Back to See Ahead

The back-to-school season is the second largest retail shopping season. To gauge what’s to come this year, we looked back on last year’s back-to-school shopping behavior. See what we see.

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Looking Differently at Back-to-School Shopping

There is danger in viewing back-to-school as a single season. See how events like tax-free shopping and Prime Day impact spending on kids of all ages.

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