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U.S. Consumption Trends by Week
Compared to last year, U.S. general merchandise dollar sales increased 7% in the week ending July 4.
Source: The NPD Group/Point-of-Sale Early Indicator Report, NPD Universe, WE Jul 4, 2020
Industries Included: Apparel, Footwear, Auto Aftermarket, Watches, Housewares, Small Domestic Appliances, Toys, Video, Sports Accessories, Consumer Technology, Office Supplies, Prestige Beauty, Juvenile Products
Continued Growth at Retail
Retail sales remained strong in the week ending July 4 with 7% growth in dollar sales versus the prior year. Our industry experts note that while dollar sales were up, unit sales declined slightly compared to the prior year. This means less promotional selling and/or higher-priced items with a steady increase in the average sales price.