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How COVID-19 is Impacting Consumer Spending
As COVID-19 continues to unfold, NPD is uniquely positioned to help you understand and react to changes as they happen. As the leading provider of sales tracking data covering stores and e-commerce, we report on what is actually occurring in the marketplace.
We will be updating this page frequently with data, expert analysis, and other resources to help you navigate this challenging time.
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U.S. Consumption Trends by Week
General Merchandise: Dollar Change Versus Year Ago
Compared to last year, U.S. general merchandise dollar sales increased by 6% in the week ending February 13.
Source: The NPD Group/Point-of-Sale Early Indicator Report, NPD Universe, WE Feb 13, 2021
Industries Included: Apparel, Footwear, Auto Aftermarket, Watches, Housewares, Small Domestic Appliances, Toys, Video, Sports Accessories, Consumer Technology, Office Supplies, Prestige Beauty, Juvenile Products
“Consumers will continue to be active and seek another set of outdoor activities as temperatures drop and we move through the winter months. We can expect backcountry’s popularity to carry through this season and for product demand to grow, especially as the COVID-19 crisis and social distancing measures continue, ski resorts make operational changes to accommodate the circumstances, and skiers and snowboarders pursue alternatives to get their alpine fix.”Read More
“In 2020, consumers saw the value in bigger screens and newer, more modern technology to support their entertainment needs. This commitment to new technology and the value it can provide to the consumer will be key for the continued growth in larger screen TVs in 2021 and beyond.”Read More
“A big question on many of our minds is, when will experience spending return and what will it mean for beauty? Making it through an elongated period of time when consumer demand for your products has waned certainly requires tenacity. The good news for beauty is that spending on experiences will come back. Demand has not waned for experiences; we are just forced to forgo them for a period of time. While this is a threat to retail overall with a shift in spend, it could bring a much needed boost to beauty as consumers look to our products again when they prep for a well-deserved night out.”Read More