Good news for both retailers and e-tailers alike: shoppers spent more during the 2015 holiday season than in 2014, both online and offline. Average brick-and-mortar spend per buyer reached $1,221—an increase of $88 from the 2014 holiday. And average online holiday spend per buyer reached $418 from November 1 through December 26—an increase of $74 from 2014 spending levels. Average online spend per person increased at a much higher rate from 2014 levels than did average offline spend per person (21.3 percent vs. 7.8 percent). So in other words, the online marketplace continues to grow as people are drawn toward the convenience of shopping from home, while waiting for a train, or anywhere that doesn’t include a trip to the retailer.
For more shopping takeaways that could help you have an even better and brighter holiday season in 2016, read our full analysis here.
Complete this form to hear from NPD.