Holiday Insights

See Our Analysts’ Expectations for Holiday 2018 Shopping Trends

December 12, 2018

Holiday Shoppers Get the Best of Both Worlds – In-Store Spirit with Online Ease, Reports NPD

Retailers are doing more to bring the benefits of online and in-store shopping together, engaging holiday shoppers.... [read more]


December 11, 2018

Growth in Fragrance Sales Bodes Well for the Market During Holiday 2018, Reports NPD

After several years of soft holiday performance, fragrance made a comeback in December 2017, proving to be a giftable category for the holidays. Year-to-date, the category has experienced strong growth, with dollar sales up 8 percent.... [read more]


December 7, 2018

After Hours of Research, These Are the 8 Hottest Holiday Gifts of 2018

All holiday season long, Shop TODAY's been compiling gift guides with ideas for anyone on your shopping list.... [read more]


December 6, 2018

Fashion Accessory Rebound Driven By Changing Consumer Priorities, Reports NPD

Double-digit sales gains in backpacks, fanny/waist packs, and luggage signal a shift in industry trends.... [read more]


November 29, 2018

A Creativity-Inspired Holiday Season

The holiday season presents consumers with a perfect opportunity to get in touch with their creative side – a behavior that bodes well for the office supplies market. Several arts, crafts, and traditional supplies categories tied to ornament decorating, homemade décor, and other trends will be top industry performers this holiday.... [read more]


November 26, 2018

Watches Gear Up for Happy Holidays

The watch category registered its highest first-half sales in three years, with sales up eight percent versus last year. The back half of the year is generally larger than the first, so we are bullish on this peak holiday season once again bringing a strong finish to 2018.... [read more]


November 26, 2018

Black Friday Through the Eyes of NPD’s Industry Advisors

NPD’s industry advisors hit the stores over Black Friday weekend. See their observations on store traffic, what was hot, consumer sentiment, and more.... [read more]


November 23, 2018

Black Friday Chaos Appears on the Decline as Online Shopping Gains

Black Friday promotions still drive customers, but the days of doorbuster disorder may be gone, say NPD's retail analysts.... [read more]


November 23, 2018

Best Buy Looks To Prove Skeptics Wrong This Holiday Season

Best Buy kicked off its Black Friday weekend sales with great fanfare on Thursday night with discounted big-screen televisions and other gadgets. From an impressive toy selection to digital price tags, see why NPD's analysts were impressed.... [read more]


November 19, 2018

How Home Will Heat Up Holiday Again in 2018

Last year's momentum continues, and like Instant Pot, the hottest home products this holiday will center around convenience, entertaining, and innovation.... [read more]


November 19, 2018

Consumers Spending More Online Around Black Friday, Reports NPD’s Checkout

Black Friday average online buyer spend exceeded brick-and-mortar activity in recent years, but Super Saturday will lead the late season return to stores.... [read more]


November 19, 2018

Men Will Be the Big Spenders This Holiday Season

Men, not women, are expected to be the big spenders this holiday season.... [read more]


November 16, 2018

NPD: 1 in 3 Shoppers to Purchase Home Goods This Holiday

Study expects Black Friday, Cyber Monday promos to bolster category... [read more]


November 15, 2018

Tis the Season to Accessorize

Innovative products addressing versatility and personalization will be among those behind the biggest fashion accessory sellers this holiday season.... [read more]


November 15, 2018

Cozy Christmas Predictions

Casual and furry, sweaters, pajamas and more - all hot products in the fashion industry that evoke the feeling of cozy warmth that will be hot this holiday.... [read more]


November 15, 2018

Rolex Authorized Dealers Hoard Watches in Desperate Effort to save Stock for Holiday Season

Demand for Rolex is so strong in the United States that authorized dealers (ADs) are holding back what little stock they get of the most popular models so that their best customers have a chance of buying one this side of Christmas.... [read more]


November 14, 2018

A Fashionable and Functional Holiday for Footwear

Fashion sneakers and boots are positioned to sell well this holiday season, as are the brands and retailers that speak to the consumer priorities of comfort, coziness, convenience and versatility. Beth Goldstein outlines the trends and her expectations for the footwear industry this holiday.... [read more]


November 14, 2018

Timing is Everything This Holiday

Early promotions and Super Saturday's return mean the ‘when’ will play as much of a role in driving this holiday's retail trends as the 'what'.... [read more]


November 13, 2018

8 Expectations for Holiday 2018

We asked our top industry advisors to weigh in on how they see Holiday 2018 shaping up for their respective industries. Drawing upon Holiday 2017 trends, the retail environment during the first three quarters of 2018, and our 2018 Holiday Purchase Intentions survey, the advisors shared what to expect this holiday season, both in stores and online.... [read more]


November 13, 2018

E-commerce Trends You Can’t Ignore

The emergence of the endless aisle has created stiff competition for brands and retailers trying to win online. Uncover the latest e-commerce trends across fashion, home, and technology. Read on to see how successful brands and retailers are winning by leveraging digital content to engage with consumers.... [read more]


November 13, 2018

Merry and Bright for Beauty

With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?... [read more]


November 7, 2018

Sneakernomics: Holiday 2018 Predictions for Sports Retail

Matt Powell outlines his holiday season expectations for the U.S. athletic footwear and activewear markets, including where there will be challenges as well as bright spots.... [read more]


November 6, 2018

Tech Gifts In '18: Bigger Is Better

The trend-perfect electronic gifts this holiday season are not stripped-down bargain models, but those laden with advanced features.... [read more]


November 5, 2018

HomeWorld Presents On Point With NPD: Keep Housewares Hot During The Holidays

NPD’s Joe Derochowski discusses ways retailers can keep housewares sales hot during the upcoming holiday season.... [read more]


November 1, 2018

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.... [read more]


November 1, 2018

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.... [read more]


November 1, 2018

NPD Survey Reveals the Politics Lurking Behind Holiday Shopping Intentions

Gen Z is coming of age, and their social consciousness will have an impact beyond midterm elections - it will also play a role in holiday retail sales.... [read more]


October 18, 2018

Blended Retail Will Be the Hallmark of Holiday 2018

It looks like shoppers and retailers have taken down the old boundary between bricks-and-mortar retail and e-commerce.... [read more]


October 18, 2018

More Holiday Consumers Plan to Shop Both Online and in Stores

As they've boosted their own e-commerce operations, brick-and-mortar retailers are getting a bigger piece of the holiday pie, both online and off.... [read more]


October 17, 2018

Blended Retail Shopping is Heating Up the Holidays, NPD Says

Three-quarters of consumers plan to do at least some of their holiday shopping online this year, making the blending of online and in-store a retail focus.... [read more]


October 1, 2018

The Holiday Landscape without Toys‟R”Us

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.... [read more]


2017 Holiday Season

December 12, 2018

Holiday Shoppers Get the Best of Both Worlds – In-Store Spirit with Online Ease, Reports NPD

Retailers are doing more to bring the benefits of online and in-store shopping together, engaging holiday shoppers.... [read more]


December 11, 2018

Growth in Fragrance Sales Bodes Well for the Market During Holiday 2018, Reports NPD

After several years of soft holiday performance, fragrance made a comeback in December 2017, proving to be a giftable category for the holidays. Year-to-date, the category has experienced strong growth, with dollar sales up 8 percent.... [read more]


December 6, 2018

Fashion Accessory Rebound Driven By Changing Consumer Priorities, Reports NPD

Double-digit sales gains in backpacks, fanny/waist packs, and luggage signal a shift in industry trends.... [read more]


November 29, 2018

A Creativity-Inspired Holiday Season

The holiday season presents consumers with a perfect opportunity to get in touch with their creative side – a behavior that bodes well for the office supplies market. Several arts, crafts, and traditional supplies categories tied to ornament decorating, homemade décor, and other trends will be top industry performers this holiday.... [read more]


November 26, 2018

Watches Gear Up for Happy Holidays

The watch category registered its highest first-half sales in three years, with sales up eight percent versus last year. The back half of the year is generally larger than the first, so we are bullish on this peak holiday season once again bringing a strong finish to 2018.... [read more]


November 26, 2018

Black Friday Through the Eyes of NPD’s Industry Advisors

NPD’s industry advisors hit the stores over Black Friday weekend. See their observations on store traffic, what was hot, consumer sentiment, and more.... [read more]


November 19, 2018

How Home Will Heat Up Holiday Again in 2018

Last year's momentum continues, and like Instant Pot, the hottest home products this holiday will center around convenience, entertaining, and innovation.... [read more]


November 19, 2018

Consumers Spending More Online Around Black Friday, Reports NPD’s Checkout

Black Friday average online buyer spend exceeded brick-and-mortar activity in recent years, but Super Saturday will lead the late season return to stores.... [read more]


November 15, 2018

Tis the Season to Accessorize

Innovative products addressing versatility and personalization will be among those behind the biggest fashion accessory sellers this holiday season.... [read more]


November 15, 2018

Cozy Christmas Predictions

Casual and furry, sweaters, pajamas and more - all hot products in the fashion industry that evoke the feeling of cozy warmth that will be hot this holiday.... [read more]


November 14, 2018

A Fashionable and Functional Holiday for Footwear

Fashion sneakers and boots are positioned to sell well this holiday season, as are the brands and retailers that speak to the consumer priorities of comfort, coziness, convenience and versatility. Beth Goldstein outlines the trends and her expectations for the footwear industry this holiday.... [read more]


November 14, 2018

Timing is Everything This Holiday

Early promotions and Super Saturday's return mean the ‘when’ will play as much of a role in driving this holiday's retail trends as the 'what'.... [read more]


November 13, 2018

8 Expectations for Holiday 2018

We asked our top industry advisors to weigh in on how they see Holiday 2018 shaping up for their respective industries. Drawing upon Holiday 2017 trends, the retail environment during the first three quarters of 2018, and our 2018 Holiday Purchase Intentions survey, the advisors shared what to expect this holiday season, both in stores and online.... [read more]


November 13, 2018

E-commerce Trends You Can’t Ignore

The emergence of the endless aisle has created stiff competition for brands and retailers trying to win online. Uncover the latest e-commerce trends across fashion, home, and technology. Read on to see how successful brands and retailers are winning by leveraging digital content to engage with consumers.... [read more]


November 13, 2018

Merry and Bright for Beauty

With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?... [read more]


November 7, 2018

Sneakernomics: Holiday 2018 Predictions for Sports Retail

Matt Powell outlines his holiday season expectations for the U.S. athletic footwear and activewear markets, including where there will be challenges as well as bright spots.... [read more]


November 1, 2018

2018 Baker’s Dozen +1: Stephen Baker’s Annual Holiday Expectations

Superior screens, advances in audio, and all things ‘smart’ will be hot this holiday. See more holiday consumer electronics predictions from NPD’s technology industry advisor, Stephen Baker.... [read more]


November 1, 2018

Year to Date, Toy Sales Across Key Global Markets Grew by Almost 2 Percent, Reports NPD

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.... [read more]


November 1, 2018

NPD Survey Reveals the Politics Lurking Behind Holiday Shopping Intentions

Gen Z is coming of age, and their social consciousness will have an impact beyond midterm elections - it will also play a role in holiday retail sales.... [read more]


October 17, 2018

Blended Retail Shopping is Heating Up the Holidays, NPD Says

Three-quarters of consumers plan to do at least some of their holiday shopping online this year, making the blending of online and in-store a retail focus.... [read more]


October 1, 2018

The Holiday Landscape without Toys‟R”Us

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.... [read more]


2017 Holiday Seasson

December 7, 2018

After Hours of Research, These Are the 8 Hottest Holiday Gifts of 2018

All holiday season long, Shop TODAY's been compiling gift guides with ideas for anyone on your shopping list.... [read more]


November 23, 2018

Black Friday Chaos Appears on the Decline as Online Shopping Gains

Black Friday promotions still drive customers, but the days of doorbuster disorder may be gone, say NPD's retail analysts.... [read more]


November 23, 2018

Best Buy Looks To Prove Skeptics Wrong This Holiday Season

Best Buy kicked off its Black Friday weekend sales with great fanfare on Thursday night with discounted big-screen televisions and other gadgets. From an impressive toy selection to digital price tags, see why NPD's analysts were impressed.... [read more]


November 19, 2018

Men Will Be the Big Spenders This Holiday Season

Men, not women, are expected to be the big spenders this holiday season.... [read more]


November 16, 2018

NPD: 1 in 3 Shoppers to Purchase Home Goods This Holiday

Study expects Black Friday, Cyber Monday promos to bolster category... [read more]


November 15, 2018

Rolex Authorized Dealers Hoard Watches in Desperate Effort to save Stock for Holiday Season

Demand for Rolex is so strong in the United States that authorized dealers (ADs) are holding back what little stock they get of the most popular models so that their best customers have a chance of buying one this side of Christmas.... [read more]


November 6, 2018

Tech Gifts In '18: Bigger Is Better

The trend-perfect electronic gifts this holiday season are not stripped-down bargain models, but those laden with advanced features.... [read more]


November 5, 2018

HomeWorld Presents On Point With NPD: Keep Housewares Hot During The Holidays

NPD’s Joe Derochowski discusses ways retailers can keep housewares sales hot during the upcoming holiday season.... [read more]


October 18, 2018

Blended Retail Will Be the Hallmark of Holiday 2018

It looks like shoppers and retailers have taken down the old boundary between bricks-and-mortar retail and e-commerce.... [read more]


October 18, 2018

More Holiday Consumers Plan to Shop Both Online and in Stores

As they've boosted their own e-commerce operations, brick-and-mortar retailers are getting a bigger piece of the holiday pie, both online and off.... [read more]


2017 Holiday Season

2018 Holiday Purchase Intentions Report

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