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October 17, 2017

Online Shoppers Plan to Spend 70 Percent More Than In-Store Shoppers This Holiday, Reports NPD

The rivalry between online and traditional retail will heat up during the 2017 holiday season... [read more]


January 25, 2017

From Board Games to Toothbrushes: Five Holiday Hits You'd Never Expect

What was hot during Holiday 2016? It’s a question brands and retailers all want to answer as they reflect on the holiday’s successes and misses in preparation for Holiday 2017. Our research team was particularly interested in understanding which products sold substantially faster during Holiday 2016 compared to Holiday 2015. So we took a look at our Store-Level Enabled data for the six-week period from Black Friday through the end of 2016 compared to the same period in 2015. We focused on velocity per item as our main metric, while also taking into consideration volume, dollar growth, and changes in distribution and assortment. Read on to find out which products sold fastest in Holiday 2016.... [read more]


January 12, 2017

Holiday 2016 Ended with a Ho-Ho-Hum – Retail Failed to Sustain Momentum and Maximize the Final Week of the Holiday Shopping Season

Following the banner retail sales week leading up to Christmas and Hanukkah, the final week of 2016 returned to the lethargic trend seen through most of the holiday season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the ninth and final week of the 2016 holiday shopping season were 5 percent lower than the same week in 2015. Cumulatively, dollar sales for the nine weeks of the 2016 holiday shopping season were 1 percent behind the nine weeks of the 2015 season.... [read more]


January 6, 2017

Toy Sales Spiked 26 Percent in the Week Before Christmas

So what were all those last-minute shoppers buying? It appears toys were high on their shopping lists. Toy sales spiked 26 percent in the week leading up to Dec. 24, according to data released by The NPD Group. Marshal Cohen, NPD's chief industry analyst, called the week's success a "perfect storm of holiday shopping behavior."... [read more]


January 5, 2017

The Week Before Christmas’16 Was the Merriest of All For Retail – Double-Digit Growth in Week 8 Regained Most of What Was Lost Earlier in the Holiday Season

Consumers gave retailers what they were wishing for in the week leading up to Christmas, a sales boost. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week in 2015.... [read more]


January 3, 2017

Beantown as Shoetown: Sneaker Makers Stake Claim in Boston

"These companies cluster because they're primarily looking for talent. You want to be where the people are," said Matthew Powell, a sports industry analyst for The NPD Group, a New York-based market research firm. "They're also trying to stay close to their consumer. Millennials are clustering in large cities, so it's a great way to be plugged into where your consumer is."... [read more]


December 29, 2016

Holiday’16 Shopping Trend Took a Detour in the Seventh Week of the Season – Retailers Continued to Chase Growth as Shoppers Enjoyed Deep Discounts

The final holiday shopping push appears to be on a delay compared to last year, and deep discounts further delayed the benefits for retailers. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the seventh week of the 2016 holiday shopping season were 11 percent lower than the same week in 2015. Cumulatively, dollar sales in the first seven weeks of the 2016 holiday shopping season were 4 percent behind the first seven weeks of the 2015 holiday season.... [read more]


December 29, 2016

Paper Calendars Endure Despite the Digital Age

The sales of appointment books and planners grew 10 percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8 percent to $65 million in that time, according to figures from The NPD Group, a consumer research firm. Personalization has helped make planners and appointment books popular, Leen Nsouli, an analyst of the office supplies industry at NPD, said in an email.... [read more]


December 28, 2016

Business From Food to Fashion to Toys, What's Expected to Sell Big in 2017

The business of getting gorgeous roughly breaks down into four areas: makeup, skincare, hair care and fragrance. And Karen Grant, beauty industry analyst at The NPD Group, a market research firm, said makeup is where she expects we’ll see “seismic momentum” in 2017. Eyebrow grooming products such as tinting gel and sculpting pencils should be especially popular, Grant said, continuing a recent hot streak.... [read more]


December 23, 2016

Why Michael Jordan Still Dominates The Basketball Shoe Market

On the current episode of Forbes SportsMoney, sneaker guru Matt Powell digs into the economics of the sneaker market, explaining why retro basketball shoes are hot and performance shoes are cold. Powell hangs his at The NPD Group, which predicted sales for Under Armour's Curry 2 shoe.... [read more]


December 21, 2016

During the Sixth Week Lull of Holiday’16, In-Store and Online Sales Shortfall Deepened – New Dynamics and The Final Shopping Push Will be Critical

The annual holiday sales lull was deeper than last year, increasing the challenge facing retail to beat or meet last year’s results. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the sixth week of the 2016 holiday shopping season were 5 percent lower than the same week in 2015. Cumulatively, dollar sales in the first six weeks of the 2016 holiday shopping season were 4 percent behind the first six weeks of the 2015 holiday season.... [read more]


December 21, 2016

Holiday Wardrobe Malfunction?

The first half of this holiday shopping season proved to be a challenging start for the apparel industry. Despite early consumer intentions pointing to apparel as an area of increased spending this holiday season – a 7 percent increase in planned spending over 2015* – that spending doesn’t appear to have happened yet. NPD’s Holiday Shopping Bag 2016 Weekly Report has shown declines in apparel sales from week- to- week when compared to the same time last year. The only exception was the week before Thanksgiving, when this year’s sales were in line with 2015’s performance.... [read more]


December 21, 2016

Why Board Games Are On Trend for the Holidays

Fueled by interest in games like Hasbro's Speak Out and Pie Face Showdown as well as more adult games, including X-rated versions of longstanding favorites — think Trivial Pursuit and Taboo — the game segment has seen sales soar 20 percent this year, according to The NPD Group.... [read more]


December 20, 2016

Holiday Shopping Sprees Are Just Getting Started

Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, our partner CivicScience has found. People who expect to spend more money this holiday season has increased. In October, only 16 percent of adults said they would spend more this holiday season over last. As of this month, that number has climbed to 21 percent. There are a few possible reasons for this.... [read more]


December 19, 2016

How Far Along Are Shoppers in Their Holiday Shopping?

With less than one week to go before Christmas, Americans are on the home stretch with their holiday shopping. Our partner, CivicScience, has been busy polling U.S. adult consumers on their holiday shopping progress since early October—because it’s never too early to get in the holiday spirit.... [read more]


December 19, 2016

A Natural Holiday

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum. As an example, when giving out Christmas gift ideas for her daughter, she asked for no plastic toys. Plastic is bad for the environment, she explained. Yeah, I get that. But trust me when I tell you, finding non-plastic toys is more challenging that it seems.... [read more]


December 19, 2016

Holiday Isn’t Just for Slippers and Snow Boots

Why should ugly sweaters and pajamas get all the attention? Holiday is a great opportunity to promote footwear as well. Almost one-quarter of annual, total footwear dollar sales are generated in November and December*, and for certain categories that percentage is steadily increasing. In addition, last month almost half of consumers reported that they planned to purchase footwear as a gift this holiday season**.... [read more]


December 19, 2016

Thanksgiving Accounts for 30 Percent of Black Friday Two-Day Spend

The debate continued this holiday season as to whether or not retailers should remain open on Thanksgiving Day as some brands have trended toward in the last few years. The NPD Group's Checkout Tracking compiled hour-by-hour in-store transaction data from midnight on Thanksgiving through Black Friday at 10:00 p.m. "These results tell you that Thanksgiving Day is still meaningful, with over 30 percent of the two-day holiday’s spend happening on Thursday. That said, it’s highly competitive in the early evening hours, and most people chose to shop at just one or two retailers," Andy Mantis, EVP, Checkout Tracking, The NPD Group, told FierceRetail in an interview.... [read more]


December 15, 2016

A Holiday Feast in Beauty Consumers Indulge in Select Categories Across the Industry

The U.S. prestige beauty industry is off to a slightly slower start this holiday season, with year-to-date sales up 6 percent through October, or 1 percentage point less than this time last year, according to global information company The NPD Group; however, this should not be interpreted as discouraging news. It is a case of ‘feast or famine’ for the industry this holiday season, and while consumers may not indulge in every makeup, fragrance, and skincare category, they will have more than their fill when it comes to others.... [read more]


December 14, 2016

Deep 2016 Cyber Week Promotions and Post-Black Friday Lull Led to Steep Drop in Sales – Retailers Will Need to Do More to Catch Up With Last Holiday

Despite the online promotion noise, the post-Black Friday lull was even quieter than last year. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, dollar sales in the fifth week of the 2016 holiday shopping season, which included Cyber Monday, was 5 percent lower than the same week in 2015. Cumulatively, dollar sales in the first five weeks of the 2016 holiday shopping season were 3 percent behind the first five weeks of the 2015 holiday season.... [read more]


December 14, 2016

Holiday Shopping Trends: 2016 Recap (Infographic)

Our partner CivicScience has been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive. Take a look at their Holiday Shopping 2016 Recap Infographic to help jump-start your 2017 planning.... [read more]


December 13, 2016

Sneakernomics: NYC Adidas Store Raises the Bar for Sneaker Retail

Adidas has opened its largest store in the world on Fifth Avenue in New Your City and it is amazing.... [read more]


December 13, 2016

Can Black Friday reshape the European toy market?

Black Friday is not a tradition in Europe. In fact, it makes no cultural sense. We do not celebrate Thanksgiving. It is a working day. We do not rise at dawn to shop the Friday after Thanksgiving. It is a working day. “What is Black Friday?” my mother asked me this year. “Explain it to me.”... [read more]


December 13, 2016

Consumers Continue to Color this Holiday Season

It was about two years ago that we at NPD detected the adult coloring book trend beginning to take flight and, alongside this trend, sales of colored pencils, markers, and even gel pens soared. During the first month of the 2015 holiday season, sales of coloring pages were up 70 percent and sales of complementary products like colored pencil sets grew over 100 percent. Demand for these items was so strong that some manufacturers were unable to turn around enough colored pencils to meet the consumer demand. Exactly one year later and the consumer demand for these products has continued.... [read more]


December 12, 2016

Small Money Accessories Cash in on Small Handbag Growth, Reports NPD

Sales of smaller size handbags are on the rise and smaller money accessories, like card cases and coin purses, are cashing in on the trend. According to The NPD Group, a leading global information company. Dollar sales of money accessories – other than wallets – increased 13 percent, to almost $23 million in the 12 months ending October 2016.... [read more]


December 8, 2016

Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Buying gifts for friends and family can be daunting, no matter how well you know them. Luckily, our partner CivicScience is here to give you some data-driven information that might help put you at ease, so you can focus on the important things (food and family, of course). In this short post uncover what your friends and family prefer to give as gifts, what your friends and family prefer to receive as gifts, and which gifts are most often returned or exchanged.... [read more]


December 8, 2016

Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday season, I don’t think any of us expected that 85 percent of the industry’s growth during this week would come from price-points over $20. Digging deeper into this price phenomenon, the story – believe it or not – only gets more interesting.... [read more]


December 7, 2016

Thanksgiving Week Sales More Than Doubled the Prior Week’s Sales, But, So Far, Holiday 2016 is Still Falling Short

Thanksgiving Week takes its rightful place as the true start of the holiday shopping season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, dollar sales in the fourth week of the 2016 holiday shopping season, which included Thanksgiving Day and Black Friday, more than doubled that of the prior week. While the peak week closely followed the trend seen in 2015, sales were 1 percent lower than Thanksgiving Week 2015. Cumulatively, dollar sales in the first four weeks of the 2016 holiday shopping season fell 3 percent behind the first four weeks of the 2015 holiday season.... [read more]


December 7, 2016

Shoppers Don’t Like Anything About Holiday Shopping

“It’s the most wonderful time of the year,” or so the Muzak piped into the mall speaker system declares as holiday shoppers scramble to complete gift lists on time and under budget. The holiday season fills some of us with stress, while others actually enjoy the season. What gets the holiday shopper excited about the gift-buying season, and how can stores improve the experience?... [read more]


December 7, 2016

Makeup Is Seen Taking Over Holiday Beauty Sales, as Consumers Spend More on Themselves

Blame it on the selfie. At a time of year when fragrance typically reigns supreme, cosmetics are giving the popular gifting item — which accounts for half of beauty sales in December — a run for its money. In the 10 months prior to the holiday shopping period, consumers were scooping up enough contouring kits, lip stains and other cosmetics to push prestige makeup sales 12 percent higher, to $5.9 billion, according to The NPD Group. That's on top of last year's 13 percent gain over the same period. "It's very much a focus on self ... and anything that can make you look good in a selfie," Karen Grant, NPD senior vice president and beauty analyst, told CNBC.... [read more]


December 6, 2016

Top 6 Home Entertaining Trends of Holiday 2016

An essential part of the holidays is gathering with your people to celebrate family, friends, and the milestones of the calendar year. For many Americans, this means decking the halls fantastic, making a mountain of food, and buying anything and everything to make the entertaining process easier—and more fun. We combed our POS and consumer databases to discover what people buy to entertain throughout the holiday season. Find out what’s hot during Holiday 2016 across the home and food sectors.... [read more]


December 3, 2016

Socks Are the Only Clothes You Should Give This Holiday Season

Socks—yes, socks—are an incredibly popular holiday gift. According to research firm The NPD Group, they are the item of clothing given the most to men or women in the US for Hanukah or Christmas. Admittedly, socks might not stir our passions the way expensive jewelry or electronics do. But maybe that’s because when we give them, we prioritize the wrong qualities. We think of them as a necessity rather than a luxury. But the real gift that socks can offer, if you buy the right ones, is amazing comfort.... [read more]


December 1, 2016

4 Changes Shoppers Will See as they Buy on Their Phones

Visiting Stores For Different Reasons: Even people who'd bought lots of items on their phones were spending time in stores on Saturday and Sunday, said Marshal Cohen, chief industry analyst at research firm The NPD Group Inc. "In the past, consumers did their research online and then purchased in-store, but brick and mortar stores are now critical to consumers' research needs," he wrote in a blog post. He said "consumers came and bought, impulsively and socially."... [read more]


November 30, 2016

Finally, It's Beginning to Look a Lot like Christmas – Holiday Spending Kicked Into Gear the Week Before Thanksgiving

The week before Thanksgiving proved to be an important one for retail this holiday season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, following a lackluster couple of weeks, sales in the third week of the holiday season lined up with dollar sales during same week in 201... [read more]


November 29, 2016

Sneakernomics: Holiday Predictions for the Sports Industry 2016

Last holiday season was a particularly strong one for many major aspects of the sports business. There are several factors making this year’s challenging for the industry, but while this year won’t top last, I still expect a fair holiday performance for the world of sports retail.... [read more]


November 28, 2016

Stores Saved Black Friday Weekend

That's right. Despite the surge of online and Thanksgiving Day in-store sales, combined with the less-than-stellar Friday in-store sales, retailers got the boost they needed from Saturday and even Sunday in-store business. Saturday and Sunday, which was almost non-existent last year, showed up to save the overall weekend business this year.... [read more]


November 27, 2016

You Know What Kids Need Today? Their Own Teslas

Sports cars, Jeeps, trucks and carriages for youngsters are expected to be among the top-selling holiday gifts this year. Sales of battery-powered ride-on cars overall in the U.S. reached $430 million last year and so far this year are up 7.1 percent, said Juli Lennett, U.S. toy industry analyst for market researcher The NPD Group.... [read more]


November 26, 2016

Thanksgiving, Black Friday Store Sales Fall, Online Rises

Consumers are expected to spend $636 on average on holiday purchases this year, up 3 percent from their 2015 spending plans, according to NPD. "Stores that opened on Thursday were not very busy on Black Friday...and while the Thanksgiving Day opt-outs were busier on Black Friday, they didn't see the crowds they saw in previous years," NPD group's Chief Industry analyst Marshal Cohen said.... [read more]


November 25, 2016

Black Thursday Turns Black Friday Grey

Pre-Black Friday online sales starting earlier than in past years, opening on Thanksgiving night; and ongoing doorbuster deals all proved to work well, but perhaps too well. As Thanksgiving Day sales start to steal the business directly from Black Friday, it appears that Thanksgiving Day has become the new Black Friday, and retailers have no one to blame but themselves.... [read more]


November 25, 2016

It’s Time to Change Again

Last year in our Black Friday blog we noted that it appeared most retailers had the holiday figured out. When to open on Thanksgiving, how focused to be on online shopping vs in-store, when to promote and how to do it. Sadly, I think we were a bit premature in declaring a victory (or least an armistice) in the holiday shopping wars. This year many electronics brick-and-mortar retailers succumbed to the reality that opening on Thanksgiving was only for the biggest traffic aggregators, like the malls, and pushed their promotions to Friday morning. Unfortunately, what they missed is that Black Friday, as an event and a shopping experience, has ceased to exist. There were few if any lines at 6:00 a.m. on Black Friday, as that traffic long ago migrated to Thanksgiving Eve or online, yet many retailers continue to chase it.... [read more]


November 25, 2016

New Consumer Electronics Products Help Bring Out the Black Friday Crowds

This year my family spent Thanksgiving in Manhattan, making for a memorable post-dinner technology shopping tour in the city. Among the handful of stores I visited Thursday night, a trip to Best Buy on the Upper East Side really stood out. This wasn’t the big store I’m used to in Virginia; this smaller, city-sized Best Buy boasted a club-like atmosphere. It was packed at 10:00 p.m., long after the opening rush at 5:00 p.m., and an in-store Sonos system played Rihanna and Future throughout the building. A Beats mini-store on the lower level featured several headphones to demo. It felt more like a technology shopping party than a post-Thanksgiving bargain hunt.... [read more]


November 25, 2016

On Black Friday, Teens Prioritize Bargains Over Brands

U.S. teens between the ages 13 and 17 spent $18.8 billion on apparel in the 12 months ending October, a 2 percent decline from the prior year, according to market researcher The NPD Group. Total U.S. apparel spending increased 3 percent in the same period, to $218.7 billion. "The younger consumer cares more about what they do than what they wear,” said Marshal Cohen, an analyst at NPD. “They are more interested in sharing the experiences they have.”... [read more]


November 25, 2016

Black Friday Merchants See Americans Exhaling After Election

Now that Election Tuesday is over, retailers are counting on Americans turning their attention to Black Friday. That would be a welcome development for merchants that have yet to see a sales bump materialize. Dollar sales in the second week of November were 8 percent lower than in the same period a year earlier, according to research firm The NPD Group. The decline was broad-based, too, with drops in apparel, toys, technology, athletic footwear and perfumes, the firm said.... [read more]


November 24, 2016

Holiday Bargain Hunt

Watch Marshal Cohen’s Thanksgiving Day appearance on MSNBC Live with Stephanie Ruhle, sharing insights on Thanksgiving Day shopping, Black Friday, holiday bargains, self-gifting, election-related retail therapy, and more!... [read more]


November 23, 2016

NPD Holiday Shopping Bag 2016 Weekly Report

Consumers may still be suffering from post-election distraction, and even the flurry of early retailer promotions hasn’t caught their attention. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, second week holiday sales were down 8 percent compared to same week results in 2015.... [read more]


November 22, 2016

Hello, Fun Socks Season

As I notice the beautiful fall foliage outside my window I’m quickly reminded that boot season is upon us – that means it is time to break out my fun socks. Besides providing me with warmth, socks are a fun accessory to complete my outfit. From no show liners to over-the-knee boot socks, from neon colors to wacky prints, from traditional to stripes…there are an infinite number of options.... [read more]


November 22, 2016

Ahead Of The Pack, Patagonia Goes All In For Planet

While activewear is currently in something of a slump, according to The NPD Group, “sales at Patagonia are strong,” Matt Powell, its sports industry analyst, tells Marketing Daily. “For the third quarter, sales of most outdoor activewear declined.”... [read more]


November 17, 2016

Stores Closing on Thanksgiving? They May Want to Think Twice, Reports NPD

The average amount spent by shoppers on Thanksgiving Day 2015 relative to other key shopping days may give pause to retailers, according to new The NPD Group, a leading global information company. A fifth of shoppers plan to do more of their holiday gift shopping online this year than they did last year*, but based on analysis from NPD’s receipt mining service, Checkout Tracking℠, there is also strong historical data indicating that there is value in stores keeping their doors open on Thanksgiving Day.... [read more]


November 16, 2016

NPD Holiday Shopping Bag 2016 Weekly Report

Leading global information provider The NPD Group will be reporting weekly point-of-sale results for key general merchandise categories tracked by the company throughout the holiday season. Categories included in the NPD “Holiday Shopping Bag” include Apparel, Toys, Technology, Athletic Footwear, and Prestige Fragrances.*... [read more]


November 14, 2016

How Early is too Early for Christmas in Retail?

Is it some circadian rhythm, or do Christmas lovers set their clocks to November 1 at Midnight to start playing “All I Want for Christmas is You” and installing twinkle lights? Holiday fans and retailers alike have begun putting up Christmas displays right after Halloween.... [read more]


November 14, 2016

It’s Beginning to Smell a lot like Christmas: Home Fragrance Most Important When Company is Expected, NPD Finds

In preparing their homes and minds for the holidays, and the festive family gatherings they bring, consumers turn to scent and décor to get into the holiday spirit. Home fragrance is most important to consumers when company is expected, as scents are a way of honoring their guests and ensuring they have a pleasant visit, according to Scentiments, a new suite of consumer insights and tools on the fragrance industry from global information company The NPD Group.... [read more]


November 11, 2016

Shopping for the Holidays? These Are 14 of the Hottest Toys of 2016

It's going to be a happy holiday for the toy industry this year. The industry, which had its best year in more than a decade last season, is slated to grow 6.5 percent in 2016, propelled by "Star Wars," collectibles and tech toys, according to the NPD Group.​... [read more]


November 8, 2016

Thanksgiving Day Shopping Is Here to Stay With Some Tweaks

Andy Mantis, executive vice president of The NPD Group's Checkout Tracking, says stores should open on both Thanksgiving and Black Friday to maximize their sales. The company, which analyzes receipt data to understand consumer behavior, found that the share of buyers who shopped on both days declined, while the number who shopped only on Thanksgiving Day or on Black Friday increased. Mantis believes specialty retailers, especially those near big stores like Macy's that are open, should think again about whether to stay closed.... [read more]


November 7, 2016

Hatchimals Are Among This Season’s Hottest Toys — But Good Luck Getting Your Hands on Them

And they could be the “the Tickle Me Elmo of 2016,” says Juli Lennett, the U.S. toys industry analyst for The NPD Group. “For the last four years (2013-2016), there has been nothing comparable to the instant sales success within weeks of launch as Hatchimals,” Lennett told the Daily News through a publicist. “The closest comparable new launch of a property would be Disney ‘Frozen’ in 2013 which had a movie tie-in. Hatchimals is off to an even stronger start than Disney ‘Frozen.’”... [read more]


November 3, 2016

NPDs Annual Home Holiday Gift Predictions 2016

“The 2016 Holiday shopping season will be a happy one for the home-products industry,” said Joe Derochowski, executive director and home industry analyst, The NPD, Group, Inc. “Large, growing portions of the population are hitting key life stages, so marketing to these moments will be critical during the holiday season and beyond. Manufacturers and retailers who are able to address these key moments, especially with innovative products and thinking, will create excitement among holiday shoppers.”... [read more]


November 3, 2016

Housewares Will Be High on Holiday Wish Lists

Consumer trends among certain demographic groups should make this year’s holiday season a strong one for housewares product categories, according to an analysis from The NPD Group. Among the “hot buttons” for holiday shoppers cited by the research firm is health, which should be a gift-giving driver for both Millennials and their parents, NPD said.... [read more]


November 2, 2016

This Election Is So Nuts, Some Consumers Can't Be Bothered With Shopping

Retailers have begun ushering in big deals ahead of Black Friday, but with the countdown to the presidential election intensifying, consumers aren't as interested in shopping as they normally would be this time of year. "The consumer doesn't want to rush, but the retailers can't wait to begin the holiday sales, which they have," said Marshal Cohen, retail industry analyst at The NPD Group. "It's a push/pull factor that creates a disparity between retail and consumption — which only gets retailers more frantic."... [read more]


November 2, 2016

Millennial Shoppers Say They're Ready to Spend This Holiday. But Skeptics Aren't So Sure

As the holiday shopping kicks off, the retail world is paying close attention to Millennial consumers, who say they’ll increase spending this year. But the proof will be in the Christmas pudding. The data we shared with reporters shows a trend that doesn’t bode well.... [read more]


November 2, 2016

This Year's Hot Holiday Toy May Have Just Hatched

Attention, parents. Consider yourself warned: It looks like we have the makings of a holiday toy craze on our hands. "For the last four years, there has been nothing comparable to the instant sales success within weeks of launch as Hatchimals," Juli Lennett, U.S. toys industry analyst at The NPD Group, told CNBC.... [read more]


November 1, 2016

Online is Closing the In-Store Gap in Holiday Shopping Reports NPD

Americans are increasingly turning to online shopping as a channel for their holiday season purchases. According to global information company The NPD Group’s 2016 Holiday Purchase Intentions Survey, 71 percent of consumers, and 79 percent of Millennials, plan to do some of their holiday shopping online this year.... [read more]


November 1, 2016

Toys Tied to Experiences, Family Time, and Healthy Living Propel Industry Growth through the Holiday Season

Toys Tied to Experiences Family Time and Healthy Living Propel Industry Growth through the Holiday Season... [read more]


November 1, 2016

Baker’s Dozen + 1: Stephen Baker’s Top Holiday 2016 Expectations

NPD Highlights: Consumer Tech for the Holidays... [read more]


October 26, 2016

Vast Group of New Video Games and Hardware Jostle for Holiday Attention

Figuring out what to get for your video gamer friends and relatives this holiday season is about to become a lot more complicated. The choices might be made even more complicated by the question of whether to buy a game title or just rent it. The NPD Group, a research firm that tracks retail sales in the United States, is projecting an increase in spending on rental games from services like GameFly and Redbox, as more people opt to try titles before they purchase.... [read more]


October 18, 2016

Consumers Will Spend Almost $800 Billion on Holiday Shopping

"Once the election distraction is over, we kind of get back to normal, and nothing cures the uneasiness of a crazy election better than a great sale," said Marshall Cohen, chief industry analyst with The NPD Group. According to The NPD Group's 2016 Holiday Purchase Intentions Survey, stronger holiday spending intentions - up three percent from last year - are a sign that even this year's intense election cycle has done little to dampen consumer confidence going into the holiday season.... [read more]


October 17, 2016

A Political Holiday Split Screen

We’ve heard a lot – and are about to hear more – about how the Democratic and Republican presidential nominees feel on a wealth of issues. But what do their supporters feel about the weighty issues surrounding the 2016 holiday shopping season? And do their attitudes about holiday shopping tie back to the messages their candidate will likely be voicing during the final debate on October 19, 2016?... [read more]


October 10, 2016

Glad Tidings for Retailers This Holiday Season

Retailers should have plenty to be thankful for in the coming holiday season. According to global information company The NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on holiday-related expenses, up 3 percent from what they anticipated last year.... [read more]


September 26, 2016

How the Presidential Election is Distracting Holiday Shoppers

The anxiety weighing on the consumer psyche is expected to hurt retailers in the short run, with Marshal Cohen, chief industry analyst at The NPD Group, predicting that the election will become a bigger distraction for shoppers after the first debate held on Monday night. “I would suspect because of circus nature, the absurdity, the amount of coverage between social media, online print, the distraction will be bigger [this year],” he told Retail Dive.... [read more]


September 21, 2016

Election Distraction

With less than two months to go until the 2016 presidential election it is as if the circus has come to town. Regardless of your political affiliation, there is no denying that this presidential election year is unlike any in recent history. Presidential elections typically distract consumers and less of their attention is paid to spending, but this year the distraction is likely going to be bigger than ever.... [read more]


January 25, 2017

From Board Games to Toothbrushes: Five Holiday Hits You'd Never Expect

What was hot during Holiday 2016? It’s a question brands and retailers all want to answer as they reflect on the holiday’s successes and misses in preparation for Holiday 2017. Our research team was particularly interested in understanding which products sold substantially faster during Holiday 2016 compared to Holiday 2015. So we took a look at our Store-Level Enabled data for the six-week period from Black Friday through the end of 2016 compared to the same period in 2015. We focused on velocity per item as our main metric, while also taking into consideration volume, dollar growth, and changes in distribution and assortment. Read on to find out which products sold fastest in Holiday 2016.... [read more]


December 21, 2016

Holiday Wardrobe Malfunction?

The first half of this holiday shopping season proved to be a challenging start for the apparel industry. Despite early consumer intentions pointing to apparel as an area of increased spending this holiday season – a 7 percent increase in planned spending over 2015* – that spending doesn’t appear to have happened yet. NPD’s Holiday Shopping Bag 2016 Weekly Report has shown declines in apparel sales from week- to- week when compared to the same time last year. The only exception was the week before Thanksgiving, when this year’s sales were in line with 2015’s performance.... [read more]


December 20, 2016

Holiday Shopping Sprees Are Just Getting Started

Hold your horses. Early forecasts surrounding holiday spending this year may have come too soon, our partner CivicScience has found. People who expect to spend more money this holiday season has increased. In October, only 16 percent of adults said they would spend more this holiday season over last. As of this month, that number has climbed to 21 percent. There are a few possible reasons for this.... [read more]


December 19, 2016

How Far Along Are Shoppers in Their Holiday Shopping?

With less than one week to go before Christmas, Americans are on the home stretch with their holiday shopping. Our partner, CivicScience, has been busy polling U.S. adult consumers on their holiday shopping progress since early October—because it’s never too early to get in the holiday spirit.... [read more]


December 19, 2016

A Natural Holiday

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum. As an example, when giving out Christmas gift ideas for her daughter, she asked for no plastic toys. Plastic is bad for the environment, she explained. Yeah, I get that. But trust me when I tell you, finding non-plastic toys is more challenging that it seems.... [read more]


December 19, 2016

Holiday Isn’t Just for Slippers and Snow Boots

Why should ugly sweaters and pajamas get all the attention? Holiday is a great opportunity to promote footwear as well. Almost one-quarter of annual, total footwear dollar sales are generated in November and December*, and for certain categories that percentage is steadily increasing. In addition, last month almost half of consumers reported that they planned to purchase footwear as a gift this holiday season**.... [read more]


December 15, 2016

A Holiday Feast in Beauty Consumers Indulge in Select Categories Across the Industry

The U.S. prestige beauty industry is off to a slightly slower start this holiday season, with year-to-date sales up 6 percent through October, or 1 percentage point less than this time last year, according to global information company The NPD Group; however, this should not be interpreted as discouraging news. It is a case of ‘feast or famine’ for the industry this holiday season, and while consumers may not indulge in every makeup, fragrance, and skincare category, they will have more than their fill when it comes to others.... [read more]


December 14, 2016

Holiday Shopping Trends: 2016 Recap (Infographic)

Our partner CivicScience has been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive. Take a look at their Holiday Shopping 2016 Recap Infographic to help jump-start your 2017 planning.... [read more]


December 13, 2016

Sneakernomics: NYC Adidas Store Raises the Bar for Sneaker Retail

Adidas has opened its largest store in the world on Fifth Avenue in New Your City and it is amazing.... [read more]


December 13, 2016

Can Black Friday reshape the European toy market?

Black Friday is not a tradition in Europe. In fact, it makes no cultural sense. We do not celebrate Thanksgiving. It is a working day. We do not rise at dawn to shop the Friday after Thanksgiving. It is a working day. “What is Black Friday?” my mother asked me this year. “Explain it to me.”... [read more]


December 13, 2016

Consumers Continue to Color this Holiday Season

It was about two years ago that we at NPD detected the adult coloring book trend beginning to take flight and, alongside this trend, sales of colored pencils, markers, and even gel pens soared. During the first month of the 2015 holiday season, sales of coloring pages were up 70 percent and sales of complementary products like colored pencil sets grew over 100 percent. Demand for these items was so strong that some manufacturers were unable to turn around enough colored pencils to meet the consumer demand. Exactly one year later and the consumer demand for these products has continued.... [read more]


December 12, 2016

Small Money Accessories Cash in on Small Handbag Growth, Reports NPD

Sales of smaller size handbags are on the rise and smaller money accessories, like card cases and coin purses, are cashing in on the trend. According to The NPD Group, a leading global information company. Dollar sales of money accessories – other than wallets – increased 13 percent, to almost $23 million in the 12 months ending October 2016.... [read more]


December 8, 2016

Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Buying gifts for friends and family can be daunting, no matter how well you know them. Luckily, our partner CivicScience is here to give you some data-driven information that might help put you at ease, so you can focus on the important things (food and family, of course). In this short post uncover what your friends and family prefer to give as gifts, what your friends and family prefer to receive as gifts, and which gifts are most often returned or exchanged.... [read more]


December 8, 2016

Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday season, I don’t think any of us expected that 85 percent of the industry’s growth during this week would come from price-points over $20. Digging deeper into this price phenomenon, the story – believe it or not – only gets more interesting.... [read more]


December 7, 2016

Shoppers Don’t Like Anything About Holiday Shopping

“It’s the most wonderful time of the year,” or so the Muzak piped into the mall speaker system declares as holiday shoppers scramble to complete gift lists on time and under budget. The holiday season fills some of us with stress, while others actually enjoy the season. What gets the holiday shopper excited about the gift-buying season, and how can stores improve the experience?... [read more]


December 6, 2016

Top 6 Home Entertaining Trends of Holiday 2016

An essential part of the holidays is gathering with your people to celebrate family, friends, and the milestones of the calendar year. For many Americans, this means decking the halls fantastic, making a mountain of food, and buying anything and everything to make the entertaining process easier—and more fun. We combed our POS and consumer databases to discover what people buy to entertain throughout the holiday season. Find out what’s hot during Holiday 2016 across the home and food sectors.... [read more]


November 29, 2016

Sneakernomics: Holiday Predictions for the Sports Industry 2016

Last holiday season was a particularly strong one for many major aspects of the sports business. There are several factors making this year’s challenging for the industry, but while this year won’t top last, I still expect a fair holiday performance for the world of sports retail.... [read more]


November 28, 2016

Stores Saved Black Friday Weekend

That's right. Despite the surge of online and Thanksgiving Day in-store sales, combined with the less-than-stellar Friday in-store sales, retailers got the boost they needed from Saturday and even Sunday in-store business. Saturday and Sunday, which was almost non-existent last year, showed up to save the overall weekend business this year.... [read more]


November 25, 2016

Black Thursday Turns Black Friday Grey

Pre-Black Friday online sales starting earlier than in past years, opening on Thanksgiving night; and ongoing doorbuster deals all proved to work well, but perhaps too well. As Thanksgiving Day sales start to steal the business directly from Black Friday, it appears that Thanksgiving Day has become the new Black Friday, and retailers have no one to blame but themselves.... [read more]


November 25, 2016

It’s Time to Change Again

Last year in our Black Friday blog we noted that it appeared most retailers had the holiday figured out. When to open on Thanksgiving, how focused to be on online shopping vs in-store, when to promote and how to do it. Sadly, I think we were a bit premature in declaring a victory (or least an armistice) in the holiday shopping wars. This year many electronics brick-and-mortar retailers succumbed to the reality that opening on Thanksgiving was only for the biggest traffic aggregators, like the malls, and pushed their promotions to Friday morning. Unfortunately, what they missed is that Black Friday, as an event and a shopping experience, has ceased to exist. There were few if any lines at 6:00 a.m. on Black Friday, as that traffic long ago migrated to Thanksgiving Eve or online, yet many retailers continue to chase it.... [read more]


November 25, 2016

New Consumer Electronics Products Help Bring Out the Black Friday Crowds

This year my family spent Thanksgiving in Manhattan, making for a memorable post-dinner technology shopping tour in the city. Among the handful of stores I visited Thursday night, a trip to Best Buy on the Upper East Side really stood out. This wasn’t the big store I’m used to in Virginia; this smaller, city-sized Best Buy boasted a club-like atmosphere. It was packed at 10:00 p.m., long after the opening rush at 5:00 p.m., and an in-store Sonos system played Rihanna and Future throughout the building. A Beats mini-store on the lower level featured several headphones to demo. It felt more like a technology shopping party than a post-Thanksgiving bargain hunt.... [read more]


November 22, 2016

Hello, Fun Socks Season

As I notice the beautiful fall foliage outside my window I’m quickly reminded that boot season is upon us – that means it is time to break out my fun socks. Besides providing me with warmth, socks are a fun accessory to complete my outfit. From no show liners to over-the-knee boot socks, from neon colors to wacky prints, from traditional to stripes…there are an infinite number of options.... [read more]


November 17, 2016

Stores Closing on Thanksgiving? They May Want to Think Twice, Reports NPD

The average amount spent by shoppers on Thanksgiving Day 2015 relative to other key shopping days may give pause to retailers, according to new The NPD Group, a leading global information company. A fifth of shoppers plan to do more of their holiday gift shopping online this year than they did last year*, but based on analysis from NPD’s receipt mining service, Checkout Tracking℠, there is also strong historical data indicating that there is value in stores keeping their doors open on Thanksgiving Day.... [read more]


November 14, 2016

How Early is too Early for Christmas in Retail?

Is it some circadian rhythm, or do Christmas lovers set their clocks to November 1 at Midnight to start playing “All I Want for Christmas is You” and installing twinkle lights? Holiday fans and retailers alike have begun putting up Christmas displays right after Halloween.... [read more]


November 14, 2016

It’s Beginning to Smell a lot like Christmas: Home Fragrance Most Important When Company is Expected, NPD Finds

In preparing their homes and minds for the holidays, and the festive family gatherings they bring, consumers turn to scent and décor to get into the holiday spirit. Home fragrance is most important to consumers when company is expected, as scents are a way of honoring their guests and ensuring they have a pleasant visit, according to Scentiments, a new suite of consumer insights and tools on the fragrance industry from global information company The NPD Group.... [read more]


November 3, 2016

NPDs Annual Home Holiday Gift Predictions 2016

“The 2016 Holiday shopping season will be a happy one for the home-products industry,” said Joe Derochowski, executive director and home industry analyst, The NPD, Group, Inc. “Large, growing portions of the population are hitting key life stages, so marketing to these moments will be critical during the holiday season and beyond. Manufacturers and retailers who are able to address these key moments, especially with innovative products and thinking, will create excitement among holiday shoppers.”... [read more]


November 1, 2016

Online is Closing the In-Store Gap in Holiday Shopping Reports NPD

Americans are increasingly turning to online shopping as a channel for their holiday season purchases. According to global information company The NPD Group’s 2016 Holiday Purchase Intentions Survey, 71 percent of consumers, and 79 percent of Millennials, plan to do some of their holiday shopping online this year.... [read more]


November 1, 2016

Toys Tied to Experiences, Family Time, and Healthy Living Propel Industry Growth through the Holiday Season

Toys Tied to Experiences Family Time and Healthy Living Propel Industry Growth through the Holiday Season... [read more]


November 1, 2016

Baker’s Dozen + 1: Stephen Baker’s Top Holiday 2016 Expectations

NPD Highlights: Consumer Tech for the Holidays... [read more]


October 17, 2016

A Political Holiday Split Screen

We’ve heard a lot – and are about to hear more – about how the Democratic and Republican presidential nominees feel on a wealth of issues. But what do their supporters feel about the weighty issues surrounding the 2016 holiday shopping season? And do their attitudes about holiday shopping tie back to the messages their candidate will likely be voicing during the final debate on October 19, 2016?... [read more]


October 10, 2016

Glad Tidings for Retailers This Holiday Season

Retailers should have plenty to be thankful for in the coming holiday season. According to global information company The NPD Group’s 2016 Holiday Purchase Intentions Survey, consumers plan to spend an average of $636 on holiday-related expenses, up 3 percent from what they anticipated last year.... [read more]


September 21, 2016

Election Distraction

With less than two months to go until the 2016 presidential election it is as if the circus has come to town. Regardless of your political affiliation, there is no denying that this presidential election year is unlike any in recent history. Presidential elections typically distract consumers and less of their attention is paid to spending, but this year the distraction is likely going to be bigger than ever.... [read more]


January 12, 2017

Holiday 2016 Ended with a Ho-Ho-Hum – Retail Failed to Sustain Momentum and Maximize the Final Week of the Holiday Shopping Season

Following the banner retail sales week leading up to Christmas and Hanukkah, the final week of 2016 returned to the lethargic trend seen through most of the holiday season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the ninth and final week of the 2016 holiday shopping season were 5 percent lower than the same week in 2015. Cumulatively, dollar sales for the nine weeks of the 2016 holiday shopping season were 1 percent behind the nine weeks of the 2015 season.... [read more]


January 5, 2017

The Week Before Christmas’16 Was the Merriest of All For Retail – Double-Digit Growth in Week 8 Regained Most of What Was Lost Earlier in the Holiday Season

Consumers gave retailers what they were wishing for in the week leading up to Christmas, a sales boost. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week in 2015.... [read more]


December 29, 2016

Holiday’16 Shopping Trend Took a Detour in the Seventh Week of the Season – Retailers Continued to Chase Growth as Shoppers Enjoyed Deep Discounts

The final holiday shopping push appears to be on a delay compared to last year, and deep discounts further delayed the benefits for retailers. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the seventh week of the 2016 holiday shopping season were 11 percent lower than the same week in 2015. Cumulatively, dollar sales in the first seven weeks of the 2016 holiday shopping season were 4 percent behind the first seven weeks of the 2015 holiday season.... [read more]


December 21, 2016

During the Sixth Week Lull of Holiday’16, In-Store and Online Sales Shortfall Deepened – New Dynamics and The Final Shopping Push Will be Critical

The annual holiday sales lull was deeper than last year, increasing the challenge facing retail to beat or meet last year’s results. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels, dollar sales in the sixth week of the 2016 holiday shopping season were 5 percent lower than the same week in 2015. Cumulatively, dollar sales in the first six weeks of the 2016 holiday shopping season were 4 percent behind the first six weeks of the 2015 holiday season.... [read more]


December 14, 2016

Deep 2016 Cyber Week Promotions and Post-Black Friday Lull Led to Steep Drop in Sales – Retailers Will Need to Do More to Catch Up With Last Holiday

Despite the online promotion noise, the post-Black Friday lull was even quieter than last year. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, dollar sales in the fifth week of the 2016 holiday shopping season, which included Cyber Monday, was 5 percent lower than the same week in 2015. Cumulatively, dollar sales in the first five weeks of the 2016 holiday shopping season were 3 percent behind the first five weeks of the 2015 holiday season.... [read more]


December 7, 2016

Thanksgiving Week Sales More Than Doubled the Prior Week’s Sales, But, So Far, Holiday 2016 is Still Falling Short

Thanksgiving Week takes its rightful place as the true start of the holiday shopping season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, dollar sales in the fourth week of the 2016 holiday shopping season, which included Thanksgiving Day and Black Friday, more than doubled that of the prior week. While the peak week closely followed the trend seen in 2015, sales were 1 percent lower than Thanksgiving Week 2015. Cumulatively, dollar sales in the first four weeks of the 2016 holiday shopping season fell 3 percent behind the first four weeks of the 2015 holiday season.... [read more]


November 30, 2016

Finally, It's Beginning to Look a Lot like Christmas – Holiday Spending Kicked Into Gear the Week Before Thanksgiving

The week before Thanksgiving proved to be an important one for retail this holiday season. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, following a lackluster couple of weeks, sales in the third week of the holiday season lined up with dollar sales during same week in 201... [read more]


November 23, 2016

NPD Holiday Shopping Bag 2016 Weekly Report

Consumers may still be suffering from post-election distraction, and even the flurry of early retailer promotions hasn’t caught their attention. According to The NPD Group’s weekly point-of-sale results for key general merchandise categories, second week holiday sales were down 8 percent compared to same week results in 2015.... [read more]


November 16, 2016

NPD Holiday Shopping Bag 2016 Weekly Report

Leading global information provider The NPD Group will be reporting weekly point-of-sale results for key general merchandise categories tracked by the company throughout the holiday season. Categories included in the NPD “Holiday Shopping Bag” include Apparel, Toys, Technology, Athletic Footwear, and Prestige Fragrances.*... [read more]


June 26, 2013

shopping-bag

shopping-bag... [read more]


January 6, 2017

Toy Sales Spiked 26 Percent in the Week Before Christmas

So what were all those last-minute shoppers buying? It appears toys were high on their shopping lists. Toy sales spiked 26 percent in the week leading up to Dec. 24, according to data released by The NPD Group. Marshal Cohen, NPD's chief industry analyst, called the week's success a "perfect storm of holiday shopping behavior."... [read more]


January 3, 2017

Beantown as Shoetown: Sneaker Makers Stake Claim in Boston

"These companies cluster because they're primarily looking for talent. You want to be where the people are," said Matthew Powell, a sports industry analyst for The NPD Group, a New York-based market research firm. "They're also trying to stay close to their consumer. Millennials are clustering in large cities, so it's a great way to be plugged into where your consumer is."... [read more]


December 29, 2016

Paper Calendars Endure Despite the Digital Age

The sales of appointment books and planners grew 10 percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8 percent to $65 million in that time, according to figures from The NPD Group, a consumer research firm. Personalization has helped make planners and appointment books popular, Leen Nsouli, an analyst of the office supplies industry at NPD, said in an email.... [read more]


December 28, 2016

Business From Food to Fashion to Toys, What's Expected to Sell Big in 2017

The business of getting gorgeous roughly breaks down into four areas: makeup, skincare, hair care and fragrance. And Karen Grant, beauty industry analyst at The NPD Group, a market research firm, said makeup is where she expects we’ll see “seismic momentum” in 2017. Eyebrow grooming products such as tinting gel and sculpting pencils should be especially popular, Grant said, continuing a recent hot streak.... [read more]


December 23, 2016

Why Michael Jordan Still Dominates The Basketball Shoe Market

On the current episode of Forbes SportsMoney, sneaker guru Matt Powell digs into the economics of the sneaker market, explaining why retro basketball shoes are hot and performance shoes are cold. Powell hangs his at The NPD Group, which predicted sales for Under Armour's Curry 2 shoe.... [read more]


December 21, 2016

Why Board Games Are On Trend for the Holidays

Fueled by interest in games like Hasbro's Speak Out and Pie Face Showdown as well as more adult games, including X-rated versions of longstanding favorites — think Trivial Pursuit and Taboo — the game segment has seen sales soar 20 percent this year, according to The NPD Group.... [read more]


December 19, 2016

Thanksgiving Accounts for 30 Percent of Black Friday Two-Day Spend

The debate continued this holiday season as to whether or not retailers should remain open on Thanksgiving Day as some brands have trended toward in the last few years. The NPD Group's Checkout Tracking compiled hour-by-hour in-store transaction data from midnight on Thanksgiving through Black Friday at 10:00 p.m. "These results tell you that Thanksgiving Day is still meaningful, with over 30 percent of the two-day holiday’s spend happening on Thursday. That said, it’s highly competitive in the early evening hours, and most people chose to shop at just one or two retailers," Andy Mantis, EVP, Checkout Tracking, The NPD Group, told FierceRetail in an interview.... [read more]


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