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Holiday Market Research

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Get Their Latest Insights on the Holiday Period and Beyond

Our industry experts are always on the front lines of retail shopping. They’re observing first-hand what’s happening and what motivates consumer behavior. Then they’re combining those observations with NPD’s unique data assets to provide you with thoughtful and actionable business insights. Learn what they’re learning on npdgroupblog.com.


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Holiday Market Research News

November 13, 2014

It’s a Rocky Run-Up to Holiday for the U.S. Consumer Tablet Market, Reports NPD
Port Washington, NY, November 13, 2014 – Despite overall positive industry momentum during the 2014 back-to-school season (BTS), and a 3.5 percent increase in unit sales, the U.S. tablet market underperformed the entire consumer electronics market, posting an 8 percent revenue decline while the industry delivered flat revenue. In the 8 weeks since BTS ended sales have materially worsened, with units down 16 percent and dollars down 18 percent, according to The NPD Group’s Weekly Retail Tracking ....

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November 11, 2014

NPD HIGHLIGHTS: Beauty Holiday 2014 Outlook
A Beauty-Full Holiday It’s the Little Things – This holiday will see opening price point items making an unexpected, but potentially significant impact on the shopping season. As potential stocking stuffers, the little things - eyeliners, facial skincare masks, fragrance minis, etc. – will offer the great variety consumers crave, but at an affordable price, and will ultimately help drive holiday sales. Tis the Season for Makeup - Makeup leads overall prestige beauty, with dollar sales up almo....

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November 10, 2014

NPD Highlights: Home for the Holidays
NPD’s Annual Top 10 Home Holiday “Gift” Predictions “A variety of home products are expected in shopping carts and mailboxes this holiday season, but, as in the past, the majority of purchases are ‘self-gifted’ as consumers take advantage of promotions,” said Debra Mednick, executive director and home industry analyst, The NPD, Group, Inc. “Consumers are seeking products that bring simplicity, convenience, efficiency, and even inspiration into their homes. In some cases, as they spend more time....

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2014 Holiday Purchase Intentions Survey

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