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Holiday Market Research

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What Will Consumers Do This Holiday Season?

At The NPD Group, that’s a question we’ve answered for more than a decade. As a leading provider of market information and advisory services, we've become the go-to source for marketers and the media. They rely on our holiday consumer purchase intent and retail sales information across a wide range of industries.
 

As of December 24th, 2013 US consumers completed 84 percent of their Christmas shopping.

For more on The NPD Group Shop-o-Meter powered by CivicScience please visit Marshal Cohen's latest blog post: 
Christmas Crunch Leaves Retailers Seeking a Bunch

 


 

Web Content Viewer (JSR 286)
Web Content Viewer (JSR 286)

Recent News and Appearances

December 23, 2013

One-in-four Smartphone Owners Don’t Use a Case to Protect Their Phone, According to NPD
Nearly 70 percent of non-case smartphone users are Android owners   PORT WASHINGTON, NEW YORK, DECEMBER 23, 2013 – While a large portion of smartphone owners do use a case to protect their smartphone, one-in-four go case-less, according to The NPD Group’s recent Smartphone Case Segmentation Study. Among this group, almost 70 percent own an Android phone while just 20 percent are using an iPhone.  One-in-three Android owners said they don’t use a case because they weren’t worried about droppi....

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December 19, 2013

Over Half of U.S. Consumers Are Concerned About Genetically-Modified Foods, But the Definition of GMOs Is Unclear Among Consumers, Reports NPD
Chicago, December 19, 2013 — Over half of U.S. consumers express some level of concern about genetically-modified organisms (GMOs), but when asked to describe GMOs, many primary grocery shoppers are unclear and reiterate that it’s genetically altered sometimes in a favorable way while at other times in an unfavorable way, according to recently released food market research by The NPD Group, a leading global information company. Genetic modification is defined by the US Department of Agricultur....

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December 19, 2013

Abbreviated Holiday Shipping Season Leads to Early Growth
The week after Thanksgiving kicks off the annual peak period for mailing and shipping product sales, which runs through the third week of December. In the week following Thanksgiving 2013 (Dec. 1 - 7, 2013), sales of mailing and shipping products were up 13 percent to $13.3 million, compared the previous year (Nov. 25 – Dec. 1, 2012). “The abbreviated period between Thanksgiving and Christmas kicked the holiday mailing and shipping season into gear quickly,” said Lora Morsovillo, president of ....

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Download an excerpt of our Holiday Spending Survey now!


Web Content Viewer (JSR 286)