Holiday Insights


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January 28, 2016

2015 Holiday Wrap-Up: What Happened When We Pored Over Tech, Apparel, and Coffee Receipts

The holiday season is a pretty big deal here at The NPD Group, as it is for your business. And even now that the decorations are down, we’re still talking about the retail holiday. We took a look back at full 2015 holiday shopping data and did a play-by-play of the season’s highlights and lowlights, fueled by our Checkout Tracking solution. We’ve come up with holiday shopping takeaways that could help you have an even better and brighter holiday season in 2016....

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January 28, 2016

Small Personal Accessories Brought Big Business Opportunity in 2015, Reports NPD

Wallets, wristlets, and key fobs are driving significant dollar volume growth, when priced right Port Washington, NY, January 28, 2016 – Approximately 20 million small personal accessories were sold in U.S. department store, national chain, and direct-to-consumer retailers in 2015, a 4 percent increase over 2014, according to Retail Tracking Service data from global information company, The NPD Group. This unit growth, combined with an increase in average selling price, drove 6 percent dollar gr...

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January 27, 2016

More Than 1-in-5 Shoppers Used a Mobile Device During the Holiday Season, Reports NPD

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among Millennial consumers, between the ages of 18 and 34....

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January 21, 2016

Holiday Shopping Remorse

Despite the abundance of promotions designed to lure consumers to shop early and often throughout the 2015 holiday shopping season, the final sales results have been mixed. In reality, there may have been too many promotions for consumers to digest. ...

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December 23, 2015

Christmas Retail Winners and Losers

Looking at product variety, stock, and promotion across online and offline channels, NPD's Chief Retail Analyst Marshal Cohen names this season's winners and losers....

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December 21, 2015

A Holiday Makeover

Many years ago—during the days of oversized shoulder pads, Member’s Only jackets, and big crimped hair pulled up high in neon scrunchies—the holiday season for department store beauty was singlehandedly about fragrance. ...

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December 19, 2015

‘Super Saturday’: Holiday Shoppers Wait Until the Last Minute for Deals

Even with the holiday season starting well before Black Friday, shoppers are waiting until the last minute hoping that retailers drop prices further, reports The Wall Street Journal. Almost 60 percent of consumers polled by market-research firm The NPD Group said they hadn’t completed half or more of their shopping as of Dec. 13, up from 50 percent who said so during the same period last year....

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December 18, 2015

It’s Beginning to Look a Lot Like…Spring?

Given the unseasonably warm weather, it’s not surprising that this fall retail season (Aug-Nov ’15) has been a challenging one for women’s fashion footwear. Fashion boot sales are down 12 percent, the result of declines in high-shaft styles in favor of ankle boots and sneakers....

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December 17, 2015

Black Friday Gives Boost to Toy Industry

Black Friday has continued to play a larger role in Canada over the past few years, but does it have an impact on the Toy Industry? ...

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December 16, 2015

The Holiday Marathon, To Be Continued

Holiday 2015 is turning out to be more of a marathon than a race. Retailers started early and strong with the promotions, not slowing since, and consumers are keeping pace – or are they one step ahead?...

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December 15, 2015

NPD Highlights: Home for the Holidays

NPD’s Top Home Holiday “Gift” Predictions “Products for the home are leaving their mark on Holiday 2015, driven by new introductions, innovation, and design – the same things that spurred industry growth in recent years,” said Lora Morsovillo, President, Home, The NPD, Group, Inc. “Consumers told us early in their holiday shopping plans that they were planning on spending more on home-products this year, and now, according to NPD’s Checkout Tracking service, we also know that appliances were amo...

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December 15, 2015

NPD: Home Products As Gifts Gain In Popularity

HomeWorld Business reports that as consumers hit stores and e-commerce outlets to meet their holiday shopping needs, home products are “leaving their mark” on Holiday 2015, according to The NPD Group....

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December 11, 2015

NPD Highlights: Shoppers Made a Choice: Black Friday

Video games, toys, and appliances capture larger share of holiday spend, according to NPD’s Checkout Tracking More consumers opted to take advantage of big holiday deals on just one of the big retail days this year, rather than venturing out to stores on both Thanksgiving and Black Friday (those who shopped both declined from 46 percent in 2014, to 39 percent this year). Black Friday was clearly the dominant choice with 43 percent of shoppers hitting stores, with a slight boost from last y...

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December 11, 2015

Macy's, Best Buy, Walmart Early Winners This Holiday Season

While the holiday hoopla may have gotten off to a lopsided start this year, there are already some clear winners, with The NPD Group reporting that Macy’s won the Black Friday shopper, Best Buy did best with early shoppers and Walmart led on Thanksgiving Day....

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December 11, 2015

Call of Duty: Black Ops 3 Tops Fallout 4 as Best-Selling Game in November

Call Of Duty: Black Ops 3 was the top-selling video game in the US in November, beating out the likes of Fallout 4 and Star Wars: Battlefront. That's according to market research firm NPD, which also revealed that Sony's PlayStation 4 console outsold both Microsoft's Xbox One and Nintendo's Wii U during the month....

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December 7, 2015

The 4 Biggest Predictions About Holiday Shopping

As has been the case in years past, a whole lot of greenbacks will change hands this holiday season. Who is getting the largest chunk of those billions of dollars floating around the marketplace this holiday season? And what channel will consumers utilize to shell out their disposable income this year? Footwear News outlines four business predictions to know now....

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December 7, 2015

Holiday Shopping Infographic: Top 3 Likes and Dislikes

To win at retail during the all-important holiday season, it’s critical to understand the consumer perspective. What do shoppers love about holiday shopping in stores? And, perhaps more important, what do they want to avoid altogether?...

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December 7, 2015

Amazon, Target the Big Holiday Shopping Winners?

The NPD Group's Chief Retail Analyst Marshal Cohen shares his thoughts on which retailers are having the most success this shopping season in this FOX Business television interview. He has studied retailer performance across online and offline channels, during Black Friday weekend and throughout the holiday season at large....

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December 7, 2015

Infographic: The Who & Where of Holiday 2015

The all-important holiday season is upon us! Do you know what’s on U.S. consumers’ wish lists this year and when they plan to shop? What about how consumers in different U.S. regions are planning to spend this holiday season? Here’s a look at our Holiday 2015 insights....

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December 3, 2015

Cyber Monday Sparks Surge in Holiday Spend

Retailers no longer wait for the Thanksgiving holiday weekend to start their holiday sales, pushing deals up ever-earlier in the month. Marshal Cohen, Chief Industry Analyst at The NPD Group, a partner of CivicScience, recently identified that this year’s big holiday shopping question is: ‘when’ will consumers be inspired to make their purchases...

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November 30, 2015

The Top Google Fashion Searches this Holiday

Retro sneakers have seen a major resurgence lately. According to research firm The NPD Group, sales of classic sneakers are up 27 percent heading into the holiday, making it the fastest-growing category of athletic footwear. In a press release, Matt Powell, NPD’s sports industry analyst, called it “the most important fashion trend for this holiday season.”...

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November 27, 2015

Why Retail Foot Traffic Remains Critical

NDP Group Chief Industry Analyst Marshal Cohen discusses brick-and-mortar and online retailing on "Bloomberg Markets," addressing impulse purchasing, bargain shopping, in-store pickup, inventory management, and more....

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November 27, 2015

It's Primetime for Amazon

“This year Amazon will be the number one retailer for holiday,” Marshal Cohen, Chief Industry Analyst at The NPD Group, predicted in comments on FOX Business Network’s Varney & Co....

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November 27, 2015

The NPD Group: Toy Sales Could Reach $20 Billion

CNBC's Jane Wells reports that total toy sales are estimated to reach $20 billion this year, up 6 percent according to The NPD Group. The force is strong with Star Wars products this holiday season, expected to dethrone the previous toy champ, Frozen....

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November 27, 2015

The New Holiday Shopping Reality

For a few years, we worried about the future of brick-and-mortar holiday shopping and the health of Black Friday. We saw the frenzy and excitement eroded by the lure of pajama encrusted shopping and an endless supply of deals and prices online....

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November 27, 2015

Black Friday 2015 in the Sports Business

After a morning of retail reconnaissance, this is what Black Friday looks like in the Sports industry. Sports retailers began to send out Black Friday offers as early as the first week of November, with most offering deals the Sunday before the Thanksgiving holiday....

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November 27, 2015

Black Friday Brings More 4K TVs Under $1,000

Over the months of August to October, 4K TVs priced below $1,000 made up nearly half (47 percent) of all TVs purchased, according to market research firm The NPD Group. "A surprisingly large amount" of big screen 4K sets (over 50 inches) sold for under $1,000 over that three-month time frame, said Stephen Baker, NPD's vice president of industry analysis....

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November 25, 2015

NPD Highlights: What’s in Store for the Sports Industry Heading into Holiday 2015

“This year has been an especially robust one for many major facets of the sports industry, from footwear and apparel to equipment and cycling. The holiday season can only give these markets added thrust to close out 2015 on the highest note we’ve seen in a while,” said Matt Powell, sports industry analyst, The NPD Group. “Outdoor is all the rage, cycling is showing some gains, and 2015 will likely go down as one of the strongest growth years in the last decade for the athletic footwear industry....

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November 25, 2015

Marshal Cohen Talks Black November on FOX Business Network

NPD's Chief Industry Analyst Marshal Cohen discusses Black November, the ubiquity of Amazon Prime, and other holiday retail strategy in this television interview....

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November 24, 2015

How Data Helped a Little-Known Brand Get a Black Friday Promo at Target

How did Micron manage to get its memory cards packaged with the super-hot GoPro camera at both Target and Amazon? By using The NPD Group’s Checkout Tracking data to convince the retailers it was a win-win-win....

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November 24, 2015

This Year’s Question is ‘When’, By Marshal Cohen

Beyond the 71 percent of consumers who are excited for the holiday season, the dynamics driving this year’s shopping season are very different from those in the past. At the end of October, two-thirds of consumers told NPD that they planned to take advantage of holiday sales this year*, and those sales have been plentiful since the first day of November....

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November 20, 2015

Infographic: Holiday Shopping . . . Unwrapped!

How much will U.S. consumers spend on holiday shopping this year? Which categories are positioned for success? Will online shopping take a bigger bite out of brick-and-mortar retail? ...

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November 19, 2015

4 Reasons to Feel Good About the Holiday Shopping Season

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November 19, 2015

Insight Report: Thanksgiving and Black Friday Shopping Intent is Down

What products will consumers be filling their carts with on Black Friday? Electronics and media purchases are expected to once again capture the largest spend volume as a whole in 2015, with nearly half (45%) of Black Friday shoppers planning to make buys in that category. Although, compared to last year’s projections, growth seems to be flat. According to Stephen Baker, Vice President of Industry Analysis for our partner, The NPD Group, “Tech remains a key driver for all sorts of retailers duri...

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November 18, 2015

Global Toy Sales Rise 7 Percent Heading into the Holiday Season, NPD Group Reports

Russia, Mexico, and Poland Surpass the Established Markets, with Double-Digit Growth Through Q3 2015 Port Washington, NY, November 18, 2015 – Around the world, toys are an essential part of the holiday season, for consumers, retailers, and manufacturers alike. While the season presents a time of eagerness and excitement for gift givers and receivers, it is also a crucial time for the toy industry, accounting for, on average, about half of the industry’s annual sales. With that, it is an encourag...

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November 16, 2015

Beauty Products Promise to Be a Bright Spot for Retailers This Holiday Season

As consumers begin plotting their shopping strategies for the holiday season ahead, beauty is looking to be a bright spot. According to research from The NPD Group published Monday, more people say they intend to buy beauty products this season than did last year....

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November 16, 2015

NPD Highlights: Beauty Holiday 2015 Outlook

The U.S. prestige beauty industry has entered a phase of renewed growth, which has put the industry in a healthy position heading into the 2015 holiday season. Overall dollar sales are up 8 percent (January through September) compared to this time in 2014*, and more consumers plan on purchasing beauty products this holiday season compared to last year**. “What’s driving the industry today has changed; fragrance sales are dynamic in core components like juices, while gift sets are becoming ...

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November 10, 2015

Baker’s Dozen + 1: Stephen Baker’s Top Holiday 2015 Expectations

NPD Highlights: Consumer Tech for the Holidays 1. Thanksgiving week sales will exceed last year’s results 2. Brick & mortar retailers will lead the market in Thanksgiving week promotions 3. Promotional frenzy will focus on TVs as consumers lose interest in other big-ticket categories 4. Audio, 4k TVs, and digital fitness bands will be the hot products this holiday season 5. Big screen TVs will dominate holiday sales and promotions like never before 6. TV sales will be the best in years, with mi...

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November 9, 2015

15 Toys That Will Be a Hit With Your Kids This Holiday

With the toy industry on track to post its best year in more than a decade, the 2015 holiday season will not be all about one hot item. As a result, sales in the category were up 7 percent through the third week of October, setting it up for 6.2 percent growth this calendar year, according to The NPD Group. "What's really interesting to me this year is that there isn't one or two really nice-selling properties," said Juli Lennett, senior vice president of the U.S. toys division at NPD. ...

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November 7, 2015

Black Friday is Nov. 27. Here's Why It Doesn't Matter

"It isn't Black Friday. It isn't even Black Friday weekend or Black Friday week anymore," said Marshal Cohen, chief industry analyst at NPD Group, which analyzes retail sales. "This year it's the whole month. It's going to be Black November."...

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November 5, 2015

Video Game Sales Seen Up In Fourth Quarter

With the holiday shopping season right around the corner, research firm The NPD Group is expecting higher sales of video games. "Typically, the fourth quarter of the calendar year represents just over 40% of the year's sales, due to a combination of gifting and great software releases. My expectations are positive for the holiday," NPD video game analyst Liam Callahan wrote in a blog last month....

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November 5, 2015

Tech Holiday Outlook Webinar featuring Stephen Baker and Marshal Cohen

 

 

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November 4, 2015

Sneakernomics: Holiday 2015 Predictions For The Sports Industry

NPD's Matt Powell provides holiday predictions for the sports industry in his Forbes Sneakernomics blog, reviewing developments in outdoor equipment, outdoor apparel, athletic footwear, and athletic apparel. ...

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November 2, 2015

The Top 5 Things People Hate Most About Holiday Shopping

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November 2, 2015

Here's Why the Spectacle of Holiday Windows Is Still Crucial for Brands

The holiday season rings up some 25 percent of annual sales for retailers, and window displays influence purchase on average 24 percent of the time, according to The NPD Group's research. "Impulse buying happens in the store 45 percent of the time; impulse buying happens online 18 percent of the time," says Marshal Cohen, NPD's chief industry analyst....

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November 2, 2015

Black Friday Is Already Starting at Amazon

Amazon’s decision to target early holiday shoppers on the surface may seem like a radical low-margin, high volume strategy, but there are some arguments that it can be a successful model. Just last week, research firm NPD Group said half of all holidays shoppers planned to start their shopping before the Thanksgiving weekend, a 6-percent increase over 2014....

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October 29, 2015

More Consumers Are Starting Their Holiday Shopping Before Thanksgiving, NPD Study Reveals

Planned online purchasing, and top category trends strengthen in 2015 Port Washington, NY, October 29, 2015 – According to global information company, The NPD Group more consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year. Half of all holiday shoppers plan to start their shopping before Thanksgiving weekend, a 6 percent increase over 2014, according to NPD’s 2015...

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October 15, 2015

Video Game Holiday Expectations: The Gift of Growth

We are now halfway through October and in the beginnings of the gaming holiday season...

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October 5, 2015

Consumers Have a More Positive Outlook Leading into 2015 Holiday Season

Consumers have a more positive outlook going into this holiday season, according to the 2015 Holiday Purchase Intentions Survey from global information company The NPD Group....

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Get Their Latest Insights on the Holiday Period and Beyond

Our industry experts are always on the front lines of retail shopping. They’re observing first-hand what’s happening and what motivates consumer behavior. Then they’re combining those observations with NPD’s unique data assets to provide you with thoughtful and actionable business insights. Learn what they’re learning on npdgroupblog.com.


 

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