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Holiday News Center

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Our Overall Predictions

Brace for a Polarized Season

“There is more of a divide in consumer sentiment heading into this holiday season than we have seen in years. Fewer consumers are planning on doing what they did last year, which means retail needs to be prepared to think differently. With planned spending more polarized than it was a year ago, I’m expecting a roller-coaster holiday season.”

Marshal Cohen, Chief Industry Advisor, Retail

Predictions by Industry

Click around to explore what eight of our industry experts predict for Holiday 2019


A 'Soft' Season is Expected


A Return to Normalcy


Small is the New Big


Consumers Will Seek Value


Strong Momentum Will Continue

Consumer Technology

Modest Growth Expected

Accessories & Footwear

Function and Creature Comforts to Lead

Video Games

It's the Final Stretch

Holiday Purchase Intentions Snapshot

Here’s a look at some of the insights from our Holiday Purchase Intentions Study. Read our methodology here

Off-Price Channel

16% of consumers plan to shop in the off-price channel this holiday season, up three percentage points versus last season. By comparison, planned shopping in most channels is expected to remain relatively stable compared to last year.

Intangible Gifts

46% of consumers plan to purchase intangible gifts this holiday season, with food/beverage experiences and charitable donations topping the list.


11% of consumers plan to purchase a subscription box/service as a holiday gift, up 2 percentage points versus last year. Beauty/grooming and fashion/apparel boxes were the top types identified.

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