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January 18, 2017

The Best-Selling Mascara Is Sold Once Every 10 Seconds


Finding just the right mascara, lipstick or even perfume is never an easy task. There are just way too many options! to find the best-of-the-best, Redbook magazine partnered with market research firm The NPD Group to discover the top-selling department store cosmetics in the country. 

January 15, 2017

An Unlikely Group of Stores is Becoming a Major Threat to McDonald's

Business Insider

Convenience stores now make up 10 percent of the quick-service market, NRN reports, citing data from industry research group NPD. "Quick Service Restaurants really have to pay attention to [convenience] stores," NPD analyst Bonnie Riggs told Nation's Restaurant News in November. "They are making inroads and stealing visits from QSR."

January 13, 2017

Why Carmakers Want to Keep Apple and Google at Arm's Length

The Verge

Nathan Shipley, an auto industry analyst at The NPD Group, says maintaining control over vehicle data will be key to staying ahead as a manufacturer. Vehicles are becoming "computers on wheels," he says, where the car part is as important to a connect car as the phone part is to a smartphone. "So why do [automakers] want control over the data? It is and will become their competitive edge," he says.

January 11, 2017

Power: The 10 People Who Run This Industry

Outdoor Retailer Daily

No.7, The Prophet: Matt Powell, Sports Industry Analyst, The NPD Group, Inc.
When talking about the "most powerful" folks in the outdoor industry, connections count for a lot—and Matt Powell might be the most connected guy here. His LinkedIn profile, with more than 9,500 connections, is the top one percent most viewed on the social networking site. Why does everyone want to know Powell? Simple. He's the keeper of the most important resource for outdoor brands and retailers: data. 

January 11, 2017

Fat Finds Favor on U.S. Tables Again

San Francisco Chronicle

“Avoidance of traditional health-related attributes like fat or cholesterol are waning,” says David Portalatin, vice president and industry analyst of the market research company The NPD Group. The percentage of adults who checked food labels for total fat decreased from 46 percent to 31 percent between 2006 and 2015, Portalatin found. The percentage who checked for calories and sodium also dropped, while the percentage who checked labels for sugar held steady at 41 percent.

January 11, 2017

Big Business of Footwear on Display at Outdoor Retail Expo

Associated Press

Retail stores are looking for footwear that strikes the right balance between performance and fashion, said Julia Clark Day, executive director of business development for the sports division of the market research firm The NPD Group. Hikers want a shoe that won't give them blisters while on the trail but still look good while getting drinks afterward, she said. Footwear has long been a key segment in the industry, and sales in recent years have held steady. It accounted for $4.7 billion in sales 2016, second only to outerwear within an industry that did $18.8 billion in sales last year, according to data from The NPD Group.

January 6, 2017

Toy Sales Spiked 26 Percent in the Week Before Christmas


So what were all those last-minute shoppers buying? It appears toys were high on their shopping lists. Toy sales spiked 26 percent in the week leading up to Dec. 24, according to data released by The NPD Group. Marshal Cohen, NPD's chief industry analyst, called the week's success a "perfect storm of holiday shopping behavior."

January 4, 2017

The Big Thing in TV Sets This Year Is ... Big TV Sets

Associated Press

What's new in television sets this year? Incrementally better pictures, larger screens and cheaper prices — and that's about it. "We've seen strength across all categories, small screen, large screen, older technology and newer tech," NPD analyst Stephen Baker said. He said the combination of lower prices, picture quality and screen size has "brought a lot of customers back into the market."

January 4, 2017

7 Big Trends To Expect in Fashion and Retail in 2017

Footwear News

The year of retail’s redefinition is upon us, so says The NPD Group’s retail-industry analyst Marshal Cohen. While 2016 had its bright spots — and was certainly a better year for retail overall than many predicted — fashions firms will bid farewell to the past 12 months as they wait with bated breath for better days to come.

January 4, 2017

2017 Retail Predictions: From Marshal Cohen, The NPD Group

Accessories Magazine

What will 2017 bring to the retail industry? Accessories caught up with Marshal Cohen, Chief Industry Analyst, The NPD Group, Inc., who puts the past data, current thoughts and future projections into his crystal ball for us. Here, some notes from our chat.

January 3, 2017

Beantown as Shoetown: Sneaker Makers Stake Claim in Boston

Associated Press

"These companies cluster because they're primarily looking for talent. You want to be where the people are," said Matthew Powell, a sports industry analyst for The NPD Group, a New York-based market research firm. "They're also trying to stay close to their consumer. Millennials are clustering in large cities, so it's a great way to be plugged into where your consumer is."

December 29, 2016

Paper Calendars Endure Despite the Digital Age

The New York Times

The sales of appointment books and planners grew 10 percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8 percent to $65 million in that time, according to figures from The NPD Group, a consumer research firm. Personalization has helped make planners and appointment books popular, Leen Nsouli, an analyst of the office supplies industry at NPD, said in an email.

December 28, 2016

Business From Food to Fashion to Toys, What's Expected to Sell Big in 2017

The Washington Post

The business of getting gorgeous roughly breaks down into four areas: makeup, skincare, hair care and fragrance. And Karen Grant, beauty industry analyst at The NPD Group, a market research firm, said makeup is where she expects we’ll see “seismic momentum” in 2017.  Eyebrow grooming products such as tinting gel and sculpting pencils should be especially popular, Grant said, continuing a recent hot streak.

December 23, 2016

Why Michael Jordan Still Dominates The Basketball Shoe Market


On the current episode of Forbes SportsMoney, sneaker guru Matt Powell digs into the economics of the sneaker market, explaining why retro basketball shoes are hot and performance shoes are cold. Powell hangs his at The NPD Group, which predicted sales for Under Armour's Curry 2 shoe.

December 21, 2016

Why Board Games Are On Trend for the Holidays

NBC News

Fueled by interest in games like Hasbro's Speak Out and Pie Face Showdown as well as more adult games, including X-rated versions of longstanding favorites — think Trivial Pursuit and Taboo — the game segment has seen sales soar 20 percent this year, according to The NPD Group.

December 19, 2016

Thanksgiving Accounts for 30 Percent of Black Friday Two-Day Spend


The debate continued this holiday season as to whether or not retailers should remain open on Thanksgiving Day as some brands have trended toward in the last few years. The NPD Group's Checkout Tracking compiled hour-by-hour in-store transaction data from midnight on Thanksgiving through Black Friday at 10:00 p.m. "These results tell you that Thanksgiving Day is still meaningful, with over 30 percent of the two-day holiday’s spend happening on Thursday. That said, it’s highly competitive in the early evening hours, and most people chose to shop at just one or two retailers," Andy Mantis, EVP, Checkout Tracking, The NPD Group, told FierceRetail in an interview.

December 15, 2016

The NPD Group Taps Tru Optik to Better Understand Digital Demand for Movies and Video Games


Tru Optik, the only audience measurement and data management platform built for OTT, today announced it has partnered with The NPD Group, a leading global information company, to bolster its Entertainment Market Information and Analytic Solutions offering which equips studios, content distributors, retailers, financial analysts, entertainment marketers, talent management companies, and others in the entertainment industry to stay on top of shifting tastes and trends.

December 14, 2016

Women in CT Names 2017 Legacy Award Honorees


Women in Consumer Technology, an organization that promotes the advancement of women in the consumer technology industry, announced the recipients of its 2017 Legacy Awards. The awards honor top-level executives from the retail, publishing, research, manufacturing and entertainment segments. The Women in Consumer Technology 2017 Legacy Award honorees include our very own president and COO, Karyn Schoenbart.

December 7, 2016

Millennial Shoe Shoppers Are Clamoring for These Fashion Staples of the '60s and '70s


What’s old is new again. The classic footwear category has grown more than 29 percent in 2016 through October, according to a blog post from The NPD Group footwear analyst Matt Powell. That’s five percentage points greater than at the same time last year. “The overall classics category is currently the strongest player in the athletic footwear market,” Powell wrote in his post. “To further illustrate the power of this trend, classic footwear was among the top-five performing categories, in terms of dollar sales, the week before Thanksgiving.”

December 7, 2016

Makeup Is Seen Taking Over Holiday Beauty Sales, as Consumers Spend More on Themselves


Blame it on the selfie. At a time of year when fragrance typically reigns supreme, cosmetics are giving the popular gifting item — which accounts for half of beauty sales in December — a run for its money. In the 10 months prior to the holiday shopping period, consumers were scooping up enough contouring kits, lip stains and other cosmetics to push prestige makeup sales 12 percent higher, to $5.9 billion, according to The NPD Group. That's on top of last year's 13 percent gain over the same period. "It's very much a focus on self ... and anything that can make you look good in a selfie," Karen Grant, NPD senior vice president and beauty analyst, told CNBC.

December 6, 2016

Why Amazon Is Betting Big on Brick and Mortar

Retail Dive

“There’s a big impetus to get an Echo in the hands of people, considering that, if you look at the Amazon Echo buyer metrics, we know that the Amazon Echo buyer makes purchases more frequently, and their spend per buyer is twice as much as the average Amazon buyer once they have one,” Andy Mantis, EVP of The NPD Group’s Checkout Tracking, told Retail Dive.

December 3, 2016

Why the Sneaker Wars Are Being Waged on the Streets of New York City

Business Insider

New York specifically makes sense as the go-to battleground, as it is by far the most important regional market in North America. 25 percent of the Nike basketball sneakers sold in the US are bought in the New York area, according to retail analyst Matt Powell of The NPD Group. Trends often start in New York before they go elsewhere. As the old saying goes, "If you can make it here, you can make it anywhere."

December 3, 2016

Socks Are the Only Clothes You Should Give This Holiday Season


Socks—yes, socks—are an incredibly popular holiday gift. According to research firm The NPD Group, they are the item of clothing given the most to men or women in the US for Hanukah or Christmas. Admittedly, socks might not stir our passions the way expensive jewelry or electronics do. But maybe that’s because when we give them, we prioritize the wrong qualities. We think of them as a necessity rather than a luxury. But the real gift that socks can offer, if you buy the right ones, is amazing comfort.

December 1, 2016

4 Changes Shoppers Will See as they Buy on Their Phones

Associated Press

Visiting Stores For Different Reasons: Even people who'd bought lots of items on their phones were spending time in stores on Saturday and Sunday, said Marshal Cohen, chief industry analyst at research firm The NPD Group Inc. "In the past, consumers did their research online and then purchased in-store, but brick and mortar stores are now critical to consumers' research needs," he wrote in a blog post. He said "consumers came and bought, impulsively and socially."

November 27, 2016

You Know What Kids Need Today? Their Own Teslas

The Wall Street Journal

Sports cars, Jeeps, trucks and carriages for youngsters are expected to be among the top-selling holiday gifts this year. Sales of battery-powered ride-on cars overall in the U.S. reached $430 million last year and so far this year are up 7.1 percent, said Juli Lennett, U.S. toy industry analyst for market researcher The NPD Group.

November 27, 2016

Virtual Reality’s Long Walk Before Running

The Wall Street Journal

While VR has much in the way of long-term promise, early sales are providing a hard dose of reality. And the category overall is having a tough year. U.S. sales of game hardware have totaled $1.9 billion for the year to date, which is down 23 percent from the same period last year, according to NPD.

November 26, 2016

Thanksgiving, Black Friday Store Sales Fall, Online Rises

The New York Times

Consumers are expected to spend $636 on average on holiday purchases this year, up 3 percent from their 2015 spending plans, according to NPD. "Stores that opened on Thursday were not very busy on Black Friday...and while the Thanksgiving Day opt-outs were busier on Black Friday, they didn't see the crowds they saw in previous years," NPD group's Chief Industry analyst Marshal Cohen said.

November 25, 2016

On Black Friday, Teens Prioritize Bargains Over Brands

The Wall Street Journal

U.S. teens between the ages 13 and 17 spent $18.8 billion on apparel in the 12 months ending October, a 2 percent decline from the prior year, according to market researcher The NPD Group. Total U.S. apparel spending increased 3 percent in the same period, to $218.7 billion. "The younger consumer cares more about what they do than what they wear,” said Marshal Cohen, an analyst at NPD. “They are more interested in sharing the experiences they have.”

November 25, 2016

Black Friday Merchants See Americans Exhaling After Election

The Boston Globe

Now that Election Tuesday is over, retailers are counting on Americans turning their attention to Black Friday. That would be a welcome development for merchants that have yet to see a sales bump materialize. Dollar sales in the second week of November were 8 percent lower than in the same period a year earlier, according to research firm The NPD Group. The decline was broad-based, too, with drops in apparel, toys, technology, athletic footwear and perfumes, the firm said.

November 24, 2016

The Beauty of Digital Influence: Drugstores Are Ramping up Their Cosmetic and Personal Care Offerings to Gain Share from Their Successful Competitors


Regardless of where they are occurring, beauty sales continue to increase, on the higher end in particular. According to The NPD Group, sales of prestige beauty—which is often defined as products sold mainly at department stores—grew 7 percent between 2014 and 2015, reaching $16 billion.

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