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December 6, 2016

Why Amazon Is Betting Big on Brick and Mortar

Retail Dive

“There’s a big impetus to get an Echo in the hands of people, considering that, if you look at the Amazon Echo buyer metrics, we know that the Amazon Echo buyer makes purchases more frequently, and their spend per buyer is twice as much as the average Amazon buyer once they have one,” Andy Mantis, EVP of The NPD Group’s Checkout Tracking, told Retail Dive.

December 3, 2016

Why the Sneaker Wars Are Being Waged on the Streets of New York City

Business Insider

New York specifically makes sense as the go-to battleground, as it is by far the most important regional market in North America. 25 percent of the Nike basketball sneakers sold in the US are bought in the New York area, according to retail analyst Matt Powell of The NPD Group. Trends often start in New York before they go elsewhere. As the old saying goes, "If you can make it here, you can make it anywhere."

December 3, 2016

Socks Are the Only Clothes You Should Give This Holiday Season


Socks—yes, socks—are an incredibly popular holiday gift. According to research firm The NPD Group, they are the item of clothing given the most to men or women in the US for Hanukah or Christmas. Admittedly, socks might not stir our passions the way expensive jewelry or electronics do. But maybe that’s because when we give them, we prioritize the wrong qualities. We think of them as a necessity rather than a luxury. But the real gift that socks can offer, if you buy the right ones, is amazing comfort.

December 1, 2016

4 Changes Shoppers Will See as they Buy on Their Phones

Associated Press

Visiting Stores For Different Reasons: Even people who'd bought lots of items on their phones were spending time in stores on Saturday and Sunday, said Marshal Cohen, chief industry analyst at research firm The NPD Group Inc. "In the past, consumers did their research online and then purchased in-store, but brick and mortar stores are now critical to consumers' research needs," he wrote in a blog post. He said "consumers came and bought, impulsively and socially."

November 27, 2016

You Know What Kids Need Today? Their Own Teslas

The Wall Street Journal

Sports cars, Jeeps, trucks and carriages for youngsters are expected to be among the top-selling holiday gifts this year. Sales of battery-powered ride-on cars overall in the U.S. reached $430 million last year and so far this year are up 7.1 percent, said Juli Lennett, U.S. toy industry analyst for market researcher The NPD Group.

November 27, 2016

Virtual Reality’s Long Walk Before Running

The Wall Street Journal

While VR has much in the way of long-term promise, early sales are providing a hard dose of reality. And the category overall is having a tough year. U.S. sales of game hardware have totaled $1.9 billion for the year to date, which is down 23 percent from the same period last year, according to NPD.

November 26, 2016

Thanksgiving, Black Friday Store Sales Fall, Online Rises

The New York Times

Consumers are expected to spend $636 on average on holiday purchases this year, up 3 percent from their 2015 spending plans, according to NPD. "Stores that opened on Thursday were not very busy on Black Friday...and while the Thanksgiving Day opt-outs were busier on Black Friday, they didn't see the crowds they saw in previous years," NPD group's Chief Industry analyst Marshal Cohen said.

November 25, 2016

On Black Friday, Teens Prioritize Bargains Over Brands

The Wall Street Journal

U.S. teens between the ages 13 and 17 spent $18.8 billion on apparel in the 12 months ending October, a 2 percent decline from the prior year, according to market researcher The NPD Group. Total U.S. apparel spending increased 3 percent in the same period, to $218.7 billion. "The younger consumer cares more about what they do than what they wear,” said Marshal Cohen, an analyst at NPD. “They are more interested in sharing the experiences they have.”

November 25, 2016

Black Friday Merchants See Americans Exhaling After Election

The Boston Globe

Now that Election Tuesday is over, retailers are counting on Americans turning their attention to Black Friday. That would be a welcome development for merchants that have yet to see a sales bump materialize. Dollar sales in the second week of November were 8 percent lower than in the same period a year earlier, according to research firm The NPD Group. The decline was broad-based, too, with drops in apparel, toys, technology, athletic footwear and perfumes, the firm said.

November 24, 2016

The Beauty of Digital Influence: Drugstores Are Ramping up Their Cosmetic and Personal Care Offerings to Gain Share from Their Successful Competitors


Regardless of where they are occurring, beauty sales continue to increase, on the higher end in particular. According to The NPD Group, sales of prestige beauty—which is often defined as products sold mainly at department stores—grew 7 percent between 2014 and 2015, reaching $16 billion.

November 24, 2016

Holiday Bargain Hunt


Watch Marshal Cohen’s Thanksgiving Day appearance on MSNBC Live with Stephanie Ruhle, sharing insights on Thanksgiving Day shopping, Black Friday, holiday bargains, self-gifting, election-related retail therapy, and more!

November 23, 2016

The Top 10 Best-Selling Chromebooks In 2016 Q3


Which manufacturers are driving the growth in the Chromebook market? Five vendors were dominant during the third quarter of 2016, as measured by sales through technology distributors. Those manufacturers are Lenovo, HP, Acer, Samsung and Asus, according to The NPD Group, a Port Washington, N.Y.-based market research firm.

November 22, 2016

Millennials Are Loading Up On Their Vegetables

The Huffington Post

According to a new analysis released this month by The NPD Group, consumers under the age of 40 are eating 52 percent more fresh vegetables and 59 percent more frozen vegetables than they were a decade ago. Conversely, the boomer generation — aged 60 and up — is eating 30 percent less fresh vegetables, as well as 4 percent less frozen vegetables, over the same time frame. David Portalatin, vice president and food consumption industry analyst at NPD, said the data is a sign that younger generations of eaters are “turning back the clock” when it comes to the food they eat.

November 22, 2016

Ahead Of The Pack, Patagonia Goes All In For Planet


While activewear is currently in something of a slump, according to The NPD Group, “sales at Patagonia are strong,” Matt Powell, its sports industry analyst, tells Marketing Daily. “For the third quarter, sales of most outdoor activewear declined.”

November 15, 2016

Top Tips For Building A Sustainable Subscription Service

Retail Touchpoints

While 67 percent of consumers who have tried kits such as Blue Apron, Hello Fresh and Plated have been very satisfied with their purchase, more than 55 percent cancelled their subscriptions within a year of starting the membership, according to The NPD Group’s Checkout Tracking. “The biggest reason people say they have left these services was the cost,” said Darren Seifert, Food and Beverage Industry Analyst at The NPD Group.

November 11, 2016

Shopping for the Holidays? These Are 14 of the Hottest Toys of 2016


It's going to be a happy holiday for the toy industry this year. The industry, which had its best year in more than a decade last season, is slated to grow 6.5 percent in 2016, propelled by "Star Wars," collectibles and tech toys, according to the NPD Group.

November 9, 2016

Nike, in Race to $50B, Unveils Futuristic New York Mega-Store

The Oregonian

Matt Powell, sports industry analyst with The NPD Group, said this new store is "very much in line with Nike's stated goals," he said. Powell said this was the first time he's seen a retailer target so many types of customers under one roof. "I don't know of anybody who's made a store of this scale with this many ambitious experiences going on at one time," he said.

November 8, 2016

Thanksgiving Day Shopping Is Here to Stay With Some Tweaks

Associated Press

Andy Mantis, executive vice president of The NPD Group's Checkout Tracking, says stores should open on both Thanksgiving and Black Friday to maximize their sales. The company, which analyzes receipt data to understand consumer behavior, found that the share of buyers who shopped on both days declined, while the number who shopped only on Thanksgiving Day or on Black Friday increased. Mantis believes specialty retailers, especially those near big stores like Macy's that are open, should think again about whether to stay closed.

November 7, 2016

Hatchimals Are Among This Season’s Hottest Toys — But Good Luck Getting Your Hands on Them

New York Daily News

And they could be the “the Tickle Me Elmo of 2016,” says Juli Lennett, the U.S. toys industry analyst for The NPD Group. “For the last four years (2013-2016), there has been nothing comparable to the instant sales success within weeks of launch as Hatchimals,” Lennett told the Daily News through a publicist. “The closest comparable new launch of a property would be Disney ‘Frozen’ in 2013 which had a movie tie-in. Hatchimals is off to an even stronger start than Disney ‘Frozen.’”

November 4, 2016

To Sell Customers on Virtual Reality, Companies Know They Need to Really Experience It

Chicago Tribune

Earlier attempts at virtual reality flopped, but the technology has improved and a wide range of price points makes it more accessible, said Ben Arnold, consumer electronics analyst with The NPD Group.

November 3, 2016

Housewares Will Be High on Holiday Wish Lists


Consumer trends among certain demographic groups should make this year’s holiday season a strong one for housewares product categories, according to an analysis from The NPD Group. Among the “hot buttons” for holiday shoppers cited by the research firm is health, which should be a gift-giving driver for both Millennials and their parents, NPD said.

November 2, 2016

This Election Is So Nuts, Some Consumers Can't Be Bothered With Shopping

NBC News

Retailers have begun ushering in big deals ahead of Black Friday, but with the countdown to the presidential election intensifying, consumers aren't as interested in shopping as they normally would be this time of year. "The consumer doesn't want to rush, but the retailers can't wait to begin the holiday sales, which they have," said Marshal Cohen, retail industry analyst at The NPD Group. "It's a push/pull factor that creates a disparity between retail and consumption — which only gets retailers more frantic."

November 2, 2016

This Year's Hot Holiday Toy May Have Just Hatched


Attention, parents. Consider yourself warned: It looks like we have the makings of a holiday toy craze on our hands. "For the last four years, there has been nothing comparable to the instant sales success within weeks of launch as Hatchimals," Juli Lennett, U.S. toys industry analyst at The NPD Group, told CNBC.

November 2, 2016

Millennial Shoppers Say They're Ready to Spend This Holiday. But Skeptics Aren't So Sure


As the holiday shopping kicks off, the retail world is paying close attention to Millennial consumers, who say they’ll increase spending this year. But the proof will be in the Christmas pudding. The data we shared with reporters shows a trend that doesn’t bode well.

November 1, 2016

AAPEX: NPD Forecasts Dip in 17 Aftermarket Sales

Tire Business

Dollar sales in the automotive aftermarket are expected to dip 1.9 percent in 2017, according to an analyst with The NPD Group Inc. The projected decline, the first after several years of modest growth, is due to several factors that have been trending this year, Nathan Shipley, director of industry analysis for NPD, told attendees at AAPEX in Las Vegas.

November 1, 2016

Has the Hand-Written Signature Had its Day?


We certainly don't seem to be losing our love of pens. In the US, traditional pen retail sales were up 4 percent in 2016 compared with 2015, according to The NPD Group. "People still want that status or 'lifestyle piece' for important and meaningful signatures, like buying a house," says NPD analyst Leen Nsouli.

October 31, 2016

Episode #22: The Ins and Outs on All Things Sneakers and Sneaker Culture

Shoe-In Podcast

Global sneaker expert Matt Powell of The NPD Group is back to discuss all things sneakers and the continued rise of sneaker culture, shoe trading, and athletic brand development. If you’re into sneakers, you won’t want to miss this discussion — especially Matt’s word association fun!

October 28, 2016

Why Are Department Stores So Scared of Halloween?

Business of Fashion

“This is the kind of thing that the stores have recognized … You can make money out of it, it’s short term and it creates spirit and drives traffic into the store, which is the number one key thing that brands and retailers are trying to do and that is generate consumer interest,” says NPD’s Marshal Cohen.

October 26, 2016

Vast Group of New Video Games and Hardware Jostle for Holiday Attention

The New York Times

Figuring out what to get for your video gamer friends and relatives this holiday season is about to become a lot more complicated. The choices might be made even more complicated by the question of whether to buy a game title or just rent it. The NPD Group, a research firm that tracks retail sales in the United States, is projecting an increase in spending on rental games from services like GameFly and Redbox, as more people opt to try titles before they purchase.

October 25, 2016

Is New York Too Expensive for Restaurateurs? We Do the Math

The New York Times

Is it true? Is New York any less hospitable to independently owned restaurants than other big cities? Recent figures suggest that it may be: The number of independent restaurants in the city fell 3 percent from March 2015 to March 2016, slightly more than the 2.7 percent drop nationwide, according to The NPD Group, a market research firm that tracks consumer spending.

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