In the News

As the generations continue to battle for domination on social media and beyond, NPD's survey points out how critical each age group is to a successful holiday season for retailers. 

Retailers shouldn’t take anything for granted this holiday season.

Generation Z may be the first generation to have grown up with cellphones and laptops, but that doesn’t mean they’ll do their holiday shopping online.

NPD’s Don Unser recently spoke with Zia Wigder, Shoptalk’s chief content officer, and Steve Sadove, former CEO of Saks Inc. In this podcast episode from The Robin Report, Don, Zia, and Steve discuss fragmenting consumer tribes, why digitally native brands are opening stores, and the four major barriers to business model transformation.

We asked experts which timepieces have shaped modern design. Here are their choices.

Did Netflix’s content underperform, or are other factors to blame, like cord cutting and the increasing popularity of streaming? Find out what actually happened in Q2.

Designer Aimee Kestenberg was presented the 2019 NPD Growth Driver Award by the esteemed Accessories Council at the Design Excellence Awards in New York City. 

Discoverability. It's a word that people who market and sell books use when talking about one of their biggest challenges: With hundreds of thousands of titles released each year, how do readers find the books that publishers want them to buy?

Original content has been the star on SVOD services such as Netflix, Amazon and Hulu, with upcoming services Apple TV+ and Disney+ teasing originals in celebrity-filled press conferences. But catalog content is an important supporting player.

Denim trends for fall 2019 feature Seventies-style looks with a strong focus on sustainability.

The over-the-top market is exploding, and the Entertainment Merchants Association this year at its annual Los Angeles conference gave it a starring role.

According to new research from The NPD Group, lavender-based beauty products in the UK have seen an astounding increase in sales – 552% between January and April this year. 

At the OTT_X conference in Los Angeles, there was data aplenty showing the business of online video is healthy and growing. Here are four points shared during the day, illustrating why the future is bright for FAST services, small SVOD providers, Netflix survival without licensing tentpole TV, and AVOD’s success without originals.

Amazon Prime Day has begun and over 1 million deals are being offered by the retail giant on its website. 

Certain home categories have yet to be maximized, according to NPD analysts

More than two-thirds of Amazon Prime members plan to shop Amazon during the Prime Day shopping event on July 15 and 16, 2019, according to new insights from The NPD Group's Checkout receipt mining service.

It’s nearly here, Prime Day 2019. On July 15, millions of people will furiously search and click on a barrage of items at reduced prices. This annual sale has breathed new life into the notion of Christmas in July and given rise to a great summer sale event.

As Amazon gears up for Prime Day next week, NPD Group looked at consumers most likely to participate.

The NPD Group examines why IP owners need to get with the new streaming timelines, or risk missing big licensing opportunities.

Smartwatches overtook traditional watch sales in the holiday quarter of 2018, but the industry’s hope that Apple Watch customers today will be Swiss watch wearers in the future may be coming true, according to research by retail analyst The NPD Group.

One of the best attended events at the Outdoor Retailer Summer Market is historically NPD’s “trend breakfast,” and it’s not because of the grub. Matt Powell, senior industry advisor and Julia Day, executive director, will serve up a heaping plate of data-based recommendations on how outdoor brands and retailers can survive and thrive in the coming year and beyond. NPD released a sneak peak of the key themes for this year’s breakfast.

If you take timekeeping wristwear as a whole, the American market grew by a healthy 13% in 2018. But the picture is complicated by the rise of smartwatches, which are grabbing market share from traditional watch brands at similar sub-$500 price points. 

Millennials are known for dumping traditional household products such as paper napkins and canned tuna. But for now, irons are still staples in most homes, even if they are gathering dust on a shelf.

The handbag market has continued to lag in the first quarter of 2019, according to a study published by the NPD Group today.

Levi Strauss goes public as big changes are underway with its next closest U.S. competitors: VF Corp plans to spin off its jeanswear business and Gap is planning to separate into two publicly traded companies.