Amazon’s Prime Day has become a truly unique retail event since its launch in 2015. In anticipation of Prime Day 2018, NPD's industry advisors Marshal Cohen and Stephen Baker got together to discuss the event’s performance, characteristics, evolution, and future potential. Here are the key takeaways from that conversation.
June 10, 2018
NPD’s Joe Derochowski discusses the challenges in finding the balance between offering consumers products that are either multi-functional or offer some type of specialization.
June 9, 2018
It’s a big year for soccer heads — the World Cup begins this month, and EA’s giving them the scoop on FIFA 19 at its fan event ahead of the Electronic Entertainment Expo (E3) trade show in Los Angeles. FIFA is one of the best-selling games of 2017 (and nowadays every year, given the global popularity of the sport and the growth of consoles in the former Eastern Bloc and Latin America). It’s crucial to EA’s bottom line as well, as analyst Mat Piscatella of The NPD Group notes.
June 8, 2018
Guest Commentary: Spoiler Alert – The Market for Online Automotive Products Isn’t Where You Think It IsAftermarket News
NPD’s automotive aftermarket analyst Nathan Shipley takes a deep dive into the online market for automotive products, and uncovers some interesting trends utilizing NPD’s Checkout E-commerce Tracking, which tracks sales at the receipt level. In his article, Nathan sizes up the different types of automotive product retailers; profiles who buys automotive products online, and how much; and outlines what many automotive products retailers should know.
June 7, 2018
New data from market research firm The NPD Group shows that the upcoming FIFA World Cup has sparked a spending frenzy throughout Europe. US$14.7 million has been spent on football (or soccer, for Westerners) and FIFA World Cup-themed toys in the UK alone in the lead up to the tournament.
June 4, 2018
NPD’s Joe Derochowski discusses what steps retailers can take to keep their stores relevant in the era of e-commerce.
May 30, 2018
Major home appliances is the latest category we’ve seen experience a huge upsurge in online sales. Between free shipping and online-only specials, consumers are only too happy to do the majority of their research and much of their shopping from the convenience of their laptop or mobile device.
May 28, 2018
It’s no secret that digital commerce continues to gain a competitive edge, making it more important than ever to identify new customer bases and new ways to reach consumers.
May 7, 2018
The smart kitchen remains a hot topic in the world of housewares as suppliers continued to look for opportunities to bring new products to market. In the seventh episode of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for the NPD Group, discusses the opportunities for future growth with smart kitchen products.
May 2, 2018
Across all retail categories, private label is playing an increasingly critical role in product assortments. Private label now accounts for 30 percent of sales in some U.S. categories.
April 30, 2018
Private label has always been around, but the quality and breadth of items available today are a far cry from the Brand-X macaroni and cheese in plain white boxes in the value sections of 1970s supermarkets.
April 9, 2018
Entertaining at home remains a key part of American’s lifestyle and also offers a host of selling opportunities for the world of housewares. In the sixth episode of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for the NPD Group, discusses the opportunities home entertaining offers across a host of product categories.
March 18, 2018
Online sales of housewares products increased 18% in the U.S. during 2017, reported The NPD Group’s Checkout service. The home industry has enjoyed significant growth recently, and online shopping will be a vital component to harnessing the momentum in the years to come, said Lora Morsovillo, NPD group president, home.
March 16, 2018
In this Special Edition of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for The NPD Group, shares his thoughts on how new products seen at the International Home + Housewares Show in Chicago are designed with specific consumer trends in mind. Derochowski also provides insight on the relationship between retailers, vendors and consumers, and future selling opportunities for suppliers and retailers.
March 7, 2018
If you’re a retailer who sells tech products, or apparel, or footwear, you may have noticed a shift in online versus in-store sales of certain items. Maybe you’ve seen your best customers suddenly start to fall off. Have they lost interest in that product or a particular brand that you carry? Find out in this Robin Report byline by Liz Cutting, Executive Director, Checkout, at The NPD Group.
March 5, 2018
American consumers remain focused on finding ways to make healthier meals at home as part of an effort to improve their overall health and wellness. In the fifth episode of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for The NPD Group, discusses the selling opportunities health & wellness presents for housewares suppliers and retailers.
February 22, 2018
Hold on to your retail stocks, investors. Apparel sales may have dipped 2 percent in 2017, according to the latest report from The NPD Group, but retailers across the board have an age-old trick up their sleeve: the private label.
February 21, 2018
“Given all of the choices that consumers have today, all brands and retailers need to be focused on the experience that their consumers have with their brand or store,” Beth Goldstein, an industry analyst for fashion, footwear and accessories at The NPD Group Inc., told FN. “If their experience isn’t good, they’ll go elsewhere and they’ll write bad reviews and share on social media, which can be hard to control."
February 21, 2018
While Millennials, ath-leisure and e-commerce continued to bring some spark to fashion last year, the overall apparel industry lost momentum, according to a report from The NPD Group.
February 21, 2018
Matt Powell, vice president and sports industry analyst for market-research firm The NPD Group, is a well-known sneaker expert, and notoriously skeptical of the value of hyped but limited-scale endeavors. But he believes Speedfactory, in combination with the other innovations Adidas is working on, particularly its partnership with innovative 3D-printing firm Carbon, could provide huge benefits.
February 13, 2018
They’re fussy, hard to eat, and now rank alongside flowers, chocolate and champagne. One explanation: There’s a shared intimacy in messy eating. Restaurant orders of chicken wings—1.1 billion in the U.S. last year—are 14 percent higher on February 14 compared with other days of the month, excluding Super Bowl Sunday, of course, according to Bonnie Riggs, restaurant analyst for The NPD Group, a market-research firm.
February 9, 2018
Two Ten Footwear Foundation’s new Associate Board comprises young leaders in the shoe industry who are determined to make a difference. Among them is NPD's very own Sarah Bloch, executive director of fashion footwear and accessories, who shares how she got involved with Two Ten, the mentors who helped her, and the importance of pushing the next generation to the forefront.
February 8, 2018
Amazon is bringing its speedy delivery to Whole Foods. The online retail giant plans to roll out two-hour delivery at Whole Foods this year to those who pay for Amazon's $99-a-year Prime membership. It is the company's biggest move since it bought the organic grocer last year. While convenient, not everyone wants other people picking out their eggs or fruit. A major hurdle for companies that offer grocery delivery is getting those people to sign up, said Darren Seifer, a food and beverage industry analyst at The NPD Group.
February 6, 2018
U.S. online sales of home improvement products increased 34 percent in 2017, reaching nearly $20 billion, according to ecommerce insights from The NPD Group’s Checkout E-commerce Tracking consumer receipt mining service. Double-digit growth was prevalent across all major home improvement category segments last year – everything from plumbing and hardware to outdoor living and decor.
February 5, 2018
The continued growth of e-commerce has brick-and-mortar retailers looking for new ways to level the competitive playing field. For some, private label product lines may be the answer. In the fourth episode of “HomeWorld Presents On Point with NPD,” Joe Derochowski, home industry analyst for The NPD Group, discusses ways retailers can successfully develop private label programs.
February 5, 2018
Philadelphia Eagles fans weren’t the only ones celebrating the team’s victory in Super Bowl LII. "Whenever you have a team that has not been in the postseason and won a championship, it’s very meaningful to sales,” Matt Powell, The NPD Group's senior sports industry adviser, told The Post. “People who might not think about buying a T-shirt or jersey are stepping up,” Powell added.
February 1, 2018
Starting Thursday, Target is launching a new same-day delivery service in an attempt to compete with fellow retail giants Amazon and Walmart. Food Industry Analyst Darren Seifer weighs in on how to stay competitive in this space.
January 30, 2018
Subscription’s success is best measured by the year-over-year retention rate of its customers. As our NPD Checkout E-commerce Tracking found, an average of only 49 percent of subscribers stayed on as active users from one year to the next. Whether big or small, if a company is not retaining their customers, they’re not going to be able to survive for long. So how can subscription services move the needle on their retention rates? Chief Industry Advisor Marshal Cohen weighs in on how these services can retain customers in this Robin Report byline.
January 26, 2018
The NPD Group announced retail sale this week as manufacturers and buyers gathered in Denver for the Outdoor Retailer and Snow Show, the industry's biggest winter marketplace. Millennials — sometimes defined as people born between 1982 and 2004 — are less likely than the previous generation to demand outdoor gear that stands up to extreme conditions, said Matt Powell, NPD's senior adviser for the sports industry. He used boots as an example. "The hardest, the most extreme condition some of these boots are going to have is walking from the Prius to the craft brewery," he said.
January 23, 2018
Climb aboard if you’re not already on this train. Apparel had the greatest increase in online buyer penetration of any retail industry: the percentage of all e-commerce consumers buying apparel online has grown 4 points to 51 percent in the 12 months ending October 2017. Marshal Cohen, chief industry advisor, retail at The NPD Group Inc., shares insights behind the data.