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October 3, 2016

Martha Stewart Wants You to Cook Her Thanksgiving Dinner

Bloomberg Pursuits

Despite all the options, the buzz, and an estimated market value of $1.5 billion, only 3 percent of U.S. adults have tried a meal kit, according to a recent survey from The NPD Group. Martha Stewart is determined to change that. Stewart does give Marley Spoon an edge. "It will get attention because Martha Stewart’s attached to it," Kim McLynn of The NPD said. But she isn't the only celebrity in the meal kit game, McLynn noted.

September 29, 2016

The Internet’s Top 10 Word-of-Mouth Beauty Products

The Wall Street Journal

 “The world has definitely democratized,” said Karen Grant, senior vice-president and global analyst for beauty at market research firm The NPD Group. “So while it’s a bold move [for major beauty brands] to allow online reviews, it’s not optional today. People buy from people.”

September 28, 2016

Nike Squeezed by Rivals, Old and New, as Athleisure Spreads

The Wall Street Journal

September 26, 2016

How the Presidential Election is Distracting Holiday Shoppers

Retail Dive

The anxiety weighing on the consumer psyche is expected to hurt retailers in the short run, with Marshal Cohen, chief industry analyst at The NPD Group, predicting that the election will become a bigger distraction for shoppers after the first debate held on Monday night. “I would suspect because of circus nature, the absurdity, the amount of coverage between social media, online print, the distraction will be bigger [this year],” he told Retail Dive.

September 26, 2016

CVS is Hoping to Change the Way You Shop for Beauty Products at the Drugstore


Add in the treasure-hunt feel of discovering something cheap and fun in (often intentionally) un-pristine organizers, and you've got a moneymaker, says Karen Grant, Global Beauty Industry Analyst for The NPD Group. And with beauty being the fastest-growing industry NPD's tracked over the past five years, CVS's product swap makes sense. 

September 26, 2016

Bra War Heats up, but Victorias Secret Shoppers Are Still the Most Valuable


Shoppers at the $7.67 billion lingerie chain, which controls roughly two-thirds of the country's intimate apparel market, make more frequent purchases than the average intimates consumer, according to Checkout Tracking, a service of The NPD Group.They also spend more. Victoria's Secret customers shell out an average $40 to $60 more than the average intimate apparel by higher prices, the data found.

September 24, 2016

Lane Bryant Taps Trolls For Body Positive Ads


The NPD Group, which recently reported that the number of teens buying plus-size clothing has doubled since 2012, says that part of that trend is young women’s demand for a wider variety of clothes and style. Young women believe, the report says, “that plus-size clothing should be offered in the same styles available for all my friends.”

September 23, 2016

Heart Rate Monitoring Fuels Wearables Growth

HomeWorld Business

According to The NPD Group Connected Intelligence wearables industry overview and forecast, while overall activity tracker ownership continues to see growth, up more than 11 million devices in the second quarter compared to the year prior, the most substantial growth in the category includes devices with heart rate monitors. According to the study, in the second quarter, the number of owned activity trackers that included heart rate monitors grew over 44 percent, versus 12 percent a year prior.

September 23, 2016

Americans Aren’t Going Out to Lunch As Much


As of spring 2016, there were 624,301 restaurants in the U.S.—a decline of 1 percent compared to the same period the year before, The NPD Group reported. The number of chain restaurants was flat, while independent restaurants dropped 3 percent. The explanation for stunted restaurant growth is that fewer people have been going out to eat, and that all signs indicate slow growth going forward. “Our forecast finds that U.S. foodservice visit growth will be less than one percent in the coming years, which means there will not be significant unit expansion for a while,” said NPD Foodservice’s Greg Starzynski.

September 22, 2016

Macy's Teams up with Grooming Services Provider in Beauty Push


Sales of premium makeup, fragrances and skin-care products that are generally not sold at drugstores rose 7 percent to $16 billion in 2015, according to research firm NPD. Macy's, which reported its sixth straight drop in quarterly sales last month, has called beauty one of its "significant growth opportunities".

September 16, 2016

The REAL Reason iPhone 7 Doesn't Have A Headphone Jack


Apple believes wireless is the future. In fact, there have been reports supporting this, showing that sales of bluetooth headphones outnumber the sales of wire headphones.

September 14, 2016

Alicia Keys and the ‘Tyranny of Makeup’

The New York Times

For the record, cosmetics executives aren’t worried that #nomakeup will have women hurling their lipsticks into the Dumpster. “It’s a makeup moment,” said Jane Hertzmark Hudis, group president of the Estée Lauder Companies, adding that her industry is experiencing “explosive growth,” with “prestige” makeup sales up 13 percent last year, according to The NPD Group (sales driven in large part by concealers, as it happens). Sales of all beauty products reached $16 billion in this country in 2015.

September 12, 2016

Diving Deeper Into the Basket

Home and Textiles Today

The average consumer spends more than $92 annually on home textiles — but when she purchases a sheet set, her average spend climbs to over $105. That data comes from The NPD Group’s new Checkout Tracking service, which deepens the retail industry analysis and advisory services firm’s look into how consumers shop for home.

August 31, 2016

Revuze Introduces Artificial Intelligence to Transform Brand Intelligence, Raises $4 Million Seed Round, Opens U.S. Operations

PR Newswire

Nielsen, The NPD Group and TIC Group Bring Strategic Investment and Business Development Support

Today, Revuze, the first company to bring Artificial Intelligence (AI) to both brand and product management, is announcing a $4 million seed-funding round led by strategic investors Nielsen, The NPD Group, and TIC Group. Revuze is also entering into business development partnerships to introduce its transformative AI-led technology to its investors' customers. On the back of this investment, the company is expanding its U.S. operations by opening offices in San Francisco  and New York City.

August 24, 2016

A Restaurant's Sales Pitch: Know Your Lobster

The New York Times

Consumer demand for fresher, healthier ingredients has led to a surge in the popularity of farmers’ markets and local food co-ops over the last five years, said Bonnie Riggs, a restaurant analyst at The NPD Group, a market information and advisory firm.

August 23, 2016

Karyn Schoenbart Receives SmartCEO's 2016 Brava Award


NPD's President and Chief Operating Officer Karyn Schoenbart was recently honored as one of SmartCEO's 2016 Long Island Brava Award winners. The Brava Awards program celebrates high-impact female business leaders who encourage local philanthropy, mentor up-and-coming leaders, and set their companies on the path to tremendous growth.

Karyn has been with NPD for more than 30 years, in a variety of roles. “I’m especially passionate about engaging with our clients, spending time with them, and building real and lasting partnerships,” she said in an interview

Be sure to check out this video featuring Karyn, along with her Brava executive colleagues, explaining how they approach their roles as female business leaders.

August 22, 2016

Ralph Lauren, Speedo Cut Ties With Ryan Lochte

Footwear News

Despite the heat Lochte is under for his mistakes, sports marketing experts don’t consider the situation to be career-ending. “I think brands are much more careful about the athletes endorsing their products and their behavior outside the sport,” said Matt Powell, a sports industry analyst for The NPD Group. “Brands are paying more than ever for endorsers, and I think rightly demanding appropriate behavior.”

August 18, 2016

Sports Bras Are Being Marketed to Young Girls. Should They Be?

The Washington Post

The NPD Group Consumer Tracking Service reported in 2015 that sports bras now make up 20 percent of the $6.3 billion dollars spent on bras in the United States. The group’s data indicates the athleisure trend has exploded since 2013, with more women, particularly millennials, choosing sports bras as their everyday undergarment. Now companies are expanding their inventory to appeal to younger girls, and while some parents balk at the thought of sending their daughter off to first grade wearing a sports bra, many are okay with the trend.

August 17, 2016

Generational Differences in Dinner Preferences

Convenience Store Decisions

A new generational study from The NPD Group has revealed that dinner is the one meal that exemplifies the differences between generations, as each generation seems to have unique motivations, needs and wants when it comes to dinner. Millennials, who are all about personalization and wanting to add their own touch, want more control and involvement in the foods and meals they eat. Conversely, boomers, many of whom are empty nesters or are facing health conditions, are shifting some of their dinner occasions from in-home to restaurants, according to NPD’s A Generational Study: The Evolution of Eating.

August 16, 2016

For 'Maxxinistas,' TJX's Off-Price Allure Continues


The appeal of off-price shopping is spreading across all demographics, according to a recent report from The NPD Group, second only to online shopping in growth. It says off-price shoppers now account for 75 percent of all apparel purchases, and represent two-thirds of all consumers. Using Checkout Tracking, its receipt mining service, the Port Washington, N.Y.-based market research company finds that these shoppers are particularly fickle, and not inclined to much retail loyalty.

August 16, 2016

5 Things You Need To Know About Back-To-School Shopping This Yea

Footwear News

Research shows today’s youthful consumer is far less interested in logos and labels than previous generations. One way footwear and apparel companies can circumvent big-brand phobia is by offering customizable goods. Matt Powell, a sports industry analyst with The NPD Group Inc., suggested that athletic companies offering customizable product will have sticking power by allowing teens to sport the “it” brand of the moment but with creative personal touches. “Products that give them the option to wear a color that nobody else has or a shoe they can make their own are important to this generation,” Powell said. “And so far,Nike and Adidas are at the forefront of this."

August 8, 2016

How Under Armour Hopes To Steal Nike's Thunder At The Rio Olympics

Investor's Business Daily

And most significantly, might it be less worth it for companies like Nike to pay for the privilege of Olympic partnership? "My sense is yes," said NPD's Powell, since there's now more competition for the consumer. "It won't solely rest on the official sponsors. The Olympics will find that they've kind of devalued those sponsorships going forward."

August 5, 2016

'From Trails to Cocktails,' Active Wear Hot at Outdoor Show

Associated Press

The sales of women-specific goods has grown from about $400 million some 15 years ago to $4.6 billion this year, said Julia Clark Day, executive director of business development for the sports division of the research firm The NPD Group. She says the gap has decreased considerable between that figure and the annual $7.9 billion in annual sales of men-specific gear.

August 5, 2016

Athletes Aren't the Only Ones Who've Waited Years to Compete in the 2016 Olympics


Airtime for brands and their logos is the biggest payoff of the games, since showcasing new innovations and limited editions doesn’t add much to the bottom line. “I think it’s the cumulative effect of seeing the logo on television over a couple of weeks that really matters,” said Matt Powell, the sports industry analyst for research firm The NPD Group.

August 1, 2016

Karyn Schoenbart Named Among Top 25 Most Influential Women of the Mid-Market for 2016

August 1, 2016

My Journey Inside the Incredible 'Wall Street Journal' Article About Cargo Shorts and the Women Who Hate Them


"Sales of cargo shorts have fallen over the past year for the first time in a decade, according to market-research firm The NPD Group. Still, it says retailers sell more than $700 million worth of cargo shorts every year in the US."

Every time I read a figure like this, I am just boggled. What does $700 million worth of cargo shorts look like? What does $700 million of anything look like? How big and terrifying and wonderful is the world?

August 1, 2016

Karyn Schoenbart Named Among Top 25 Most Influential Women of the Mid-Market for 2016

CEO Connection®

For the second consecutive year, the CEO Connection® has named Karyn Schoenbart, NPD's president and chief operating officer, one of the Top 25 Most Influential Women of the Mid-Market, a distinction that honors women who have the power to influence change, innovation, and standards of excellence in Mid-Market companies. The ranking is based on six metrics:  sphere  of influence, annual revenue, social influence, search influence, impact, and community involvement. Karyn oversees NPD’s global Commercial Practices, Product, IT and Operations. She has over 30 years of experience in the market research field, with expertise in identifying and developing new business opportunities and client partnerships. Join us in once again congratulating Karyn on this formidable achievement!

July 31, 2016

The Olympics Issue: The Phenom

The New York Times Magazine

I asked Matt Powell, a sports-industry analyst with The NPD Group, a market-research firm, about Ledecky’s commercial value. “She has a terrific personality — great kid, great smile, she’s excelling at a really high level,” he said. “The endorsement side could be worth millions to her, as much as $10 to $15 million per year.”

July 20, 2016

Can Stephen Curry's Signature Shoe Gain Traction With Sneakerheads?

Sports Illustrated

Though the jokes on Twitter would suggest otherwise, Curry’s partnership with Under Armour has been incredibly fruitful. NPD Sports Industry Analyst Matt Powell called Under Armour’s success with Curry a “phenomenon,” noting that Curry’s line will come close to what Kevin Durant will sell with Nike this year.

July 18, 2016

Report: Two-Thirds of Consumers Shop at Off-Price Stores

Retail Dive

Dive Brief:
  • Two-thirds of all shoppers spend at off-price retailers, according to a report from The NPD Group’s data service Checkout Tracking, which measures consumer buying behavior.
  • Off-price shoppers are responsible for 75 percent of apparel purchases across all channels, shopping at various off-price retailers and outlet stores, the study found.
  • Off-price shopping grew 4 percent this year through April, compared to the same period last year.

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