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June 19, 2017

With Bonobos Purchase, Walmart Chases All-New Customers

Retail Dive

With its $310 million cash takeover of men’s apparel basics company Bonobos, Walmart, as with its other recent e-commerce acquisitions, is buying into a customer base that is mostly alien to it: Less than 1 percent of Walmart buyers shop at Bonobos and they give Bonobos 0.04 percent of their online spend, according to NPD Group’s Checkout Tracking.

June 1, 2017

Selling Sheets Without Mentioning Thread Counts


Joe Derochowski, who tracks the $13 billion bedding industry for market-research firm The NPD Group, says Parachute and online mattress peddlers such as Casper Sleep Inc. and Tuft & Needle have done a “phenomenal job of decommoditizing the sleeping industry.

June 1, 2017

Fast-Food Chains, Upscale Restaurants Want to Bring You Lunch

The Wall Street Journal

Restaurants are no longer treating lunchtime delivery as an afterthought. With online-ordering apps proliferating and many customers cutting down on eating out for lunch, the industry—from fast-food chains to upscale restaurateurs—is looking for ways to bring food to patrons without compromising their eating experience. Delivery only accounts for 3 percent of restaurant purchases nationwide, but it is growing fast. Non-pizza delivery purchases have risen by 30 percent in the past four years, according to market-research firm The NPD Group Inc.

May 31, 2017

Lunch Loss: Why the Mid-Day Meal Is Dying Out


A lot of people are not going to lunch anymore. According to the market research firm The NPD Group, Americans made 430 million fewer trips to restaurants during lunch time last year, which translates to billions of dollars less revenue for restaurants. 

May 31, 2017

Diners Are Finding $13 Burgers Hard to Swallow

The Wall Street Journal

Lunch traffic to quick-serve hamburger restaurants fell 5 percent last year—the biggest year-over-year decline that market-research firm NPD Group Inc. has recorded. The cost of eating out—especially when cooking at home has become cheaper—is a key reason hamburger chains are seeing less foot traffic, NPD restaurant analyst Bonnie Riggs said.

May 30, 2017

The Future of America's Shoe Obsession Is Male


If current trends continue, men’s U.S. shoe sales will soon surpass women’s. At $26.2 billion in 2016 versus $29.9 billion for women’s footwear, “men’s is closer in size to women’s than it’s ever been,” says Beth Goldstein, fashion footwear and accessories analyst at The NPD Group. Women’s sales are shrinking as men’s continue to rise, in both revenue and number of pairs sold.

May 30, 2017

The Business of Breakfast


Earlier this year, The NPD Group, a food and consulting research firm, announced in a press release that out of the three meal times, only breakfast has seen a growth in traffic. Bonnie Riggs, a restaurant industry analyst at The NPD Group, said that breakfast visits for the year ending in March 2017 had increased by 1 percent, although admittedly 80 percent of this has been attributed to quick-service restaurants like McDonald's and Taco Bell.

May 30, 2017

Priorities, Redefined: Meet The Post-Aspirational Shopper

CMO by Adobe

The days of the aspirational purchase—buying an item because it evokes a sense of financial achievement beyond what is realistic—are over. Not by coincidence, Mad Men-style advertising—that tippy-toe reach for the elegant, the seductive, the out-of-reach—isn’t exactly connecting with consumers anymore, either. If this style of marketing doesn’t work, what does? Has it been replaced? Its target definitely has: Meet the post-aspirational shopper.

May 30, 2017

Going Out for Lunch Is a Dying Tradition

The Wall Street Journal

The U.S. restaurant industry is in a funk. Blame it on lunch. Americans made 433 million fewer trips to restaurants at lunchtime last year, resulting in roughly $3.2 billion in lost business for restaurants, according to market-research firm The NPD Group Inc. It was the lowest level of lunch traffic in at least four decades.

May 29, 2017

Episode #53: Footwear Consumer Sentiment in Real Time with The NPD Group

Shoe-In Podcast

Lori Monaco, President of Fashion Footwear, Accessories, Luxury Watches and Jewelry at The NPD Group covers the ins and outs of all things footwear with Matt Priest and Andy Polk on this week's Shoe-In podcast episode. 

May 23, 2017

These Are the Top Selling Sneakers of April

Footwear News

According to data provided by The NPD Group, the top-grossing sneaker for April 2017 was the Air Jordan 11 Low. The Air Jordan 11, however, was not the only retro Air Jordan basketball style to make the top 10. Also on the list is the Air Jordan 4. Adidas followed Nike with three styles in the top 10: the Superstar, the NMD Runner and the Tubular Shadow. Matt Powell, VP and sports industry analyst with The NPD Group, said having multiple models doing well is “further evidence of the brand’s success.”

May 21, 2017

Gyms Are Capitalizing on the Death of Fashion

Business Insider

It's no secret that consumers, especially younger ones, are more likely to spend money on experiences than clothing these days. So what's a startup selling high-end sportswear to do? Follow the money. It makes sense for gyms and studios to cash in on the athleisure trend, as it's currently one of the only bright spots in retail. Casual sportswear pulls in $44 billion a year, according to The NPD Group, while many traditional retailers are struggling.

May 9, 2017

With Kate Spade Acquisition, Coach Sets Course for 'Modern Luxury' Domination

The Business of Fashion

While Kate Spade could be seen as a competitor to Coach, particularly in the handbag space, the former’s novelty lines and younger consumer base are important differentiators. Only 15 percent of Coach shoppers bought something from Kate Spade in the last year, according to The NPD Group’s Checkout Tracking.

April 12, 2017

Nearly Every American Spent Money at Wal-Mart Last Year

NBC News

When it comes to where Americans like to shop, one thing is immediately clear: They're after value. According to new data from The NPD Group's Checkout Tracking Service, the largest percentage of Americans spent money at Walmart, McDonald's, and Target last year.

April 11, 2017

How Retailers Are Thriving Despite the Supposed Death of Their Industry


Financial struggles, tech experiments and the rise of online shopping -- those are the dominant narrative elements of today's retail industry. The problem, many analysts argue, is that certain retailers are not interested enough in their customers. “Big stores try to be something for everyone,” says Marshal Cohen, chief industry retail analyst of The NPD Group, “and they end up being nothing for anyone.”

April 11, 2017

Ninety-Five Percent of US Consumers Made at Least One Trip to Walmart Last Year


There’s nothing quite as American as Walmart. The close-to-$500 billion in annual revenue it makes means that Walmart sells more than Apple, Amazon and Microsoft combined. And new research shows just how much it touches the lives of all Americans. The NPD Group, a market research organization, which tracks millions of online and in-store receipts, says that 95 percent of all US consumers shopped at a Walmart store in 2016. By comparison, Amazon reached less than half of all US consumers last year—at 42 percent.

April 10, 2017

More Trouble for Restaurants: Loyal Customers Are Cutting Back


The restaurant industry could be headed for an even greater funk this year, as more consumers opt to save their money rather than dine out. Analysts at The NPD Group expected quick-service chains to see traffic grow by about 1 percent, while visits to full-service chains are anticipated to fall 2 percent.

April 1, 2017

How to Win the 'Value War' in Quick Service

QSR Magazine

The NPD Group studied leading quick serves offering value bundles and found that although value bundles are not driving the average check amount, they are driving other key metrics, such as combo incidence. Quick-service burger customers, for example, are experiencing double-digit incidence success by offering value bundles. Additionally, The NPD Group found that value bundles drive monthly visit frequency and, therefore, lead to a higher monthly spend among buyers.

March 21, 2017

The Unexpected Benefit of US Political Protests: A Spike in Poster Board Sales


In the week before the Women’s March on January 21, which saw millions of women take to the street across the world to advocate for human rights, materials for protest signs were flying off the shelves across the United States. About 2.7 million poster and foam boards were sold that week, according to an analysis by market research firm The NPD Group.
Compared to the same week in 2016, that was an increase of 33 percent for poster boards, and 42 percent for foam boards.

March 20, 2017

Nike Earnings: What to Watch

The Wall Street Journal

Nike, the world’s largest sportswear maker, is facing increased competition at home, where it faces ongoing pressure on sporting-goods retailers, the demand for more casual “athleisure” styles and archrival Adidas AG, which more than doubled its share of U.S. footwear in January, according to The NPD Group.

March 16, 2017

Buying a New TV? Here’s How to Cut Through the Jargon

The New York Times

Should you buy now or wait? Consider upgrading now if you have not bought a television in the last two years, Stephen Baker, vice president of technology industry analysis at The NPD Group, a consumer research firm, wrote in an email. Improvements in electronics make for superior picture quality, standards have been settled and the technology has been vetted. “It is pretty clear that 2017 is going to be the most compelling year” since the introduction of flat-panel models to get a new television, he wrote.

March 13, 2017

Shoe Manufacturing May Come Back to America, but the Jobs May Not

Business Insider

But Brands like Nike and Adidas are looking for ways to bring their products to market faster than manufacturing in Asia allows. The solution, then, is to reshore American manufacturing, but find somewhere to cut costs. Since the largest cost is labor, cutting down the workforce significantly would be prudent. Enter automation. Essentially, shoe manufacturing is already on its way back to the US, but the manufacturing jobs may not come along with it. "It's a drop in the bucket," Matt Powell, an analyst at NPD, told Bloomberg. "I don't see a day where we'll be making shoes in the US at a commercial scale."

March 11, 2017

The Relentless Drone Invasion is Moving from Photography and Deliveries to Racing


In a field defined by camera drones like the DJI Phantom—and at a time when unmanned aerial vehicles (UAVs) are delivering packages, taking pictures and undertaking clandestine government operations—drone racing remains a niche. However, the FAA expects the commercial drone market to explode from 1.9 million in unit sales last year to 4.3 million by 2020. In a 2016 report, The NPD Group said commercial drone sales skyrocketed by more than 200 percent from 2015.

March 8, 2017

New Data Reveals Mobile Ordering Is Sending BILLIONS of People Into America's Restaurants

The Street

Having a slick mobile ordering app should no longer be an afterthought for restaurants. The use of mobile apps, text messages and the Internet to order food spiked 18 percent in 2016 and now accounts for 1.9 billion foodservice visits, The NPD Group said in a report on Tuesday.

March 1, 2017

Think Tank: Retail’s Wake-up Call, by Marshal Cohen, NPD's Chief Industry Analyst


We live in contradictory times. Early in the 2016 holiday season, most forecasters were calling for strong year-over-year growth. So why did we hear broad-based and acute retail pain as early in the post-holiday season as January 4? Macy’s laid off 10,000 people; the Limited announced the closing of all 240 of its stores; Wal-Mart eliminated 1,000 managerial positions. And that was just in the first week of the year. Before the end of January, we heard that Wet Seal was also closing all its stores. Usually this kind of news is held back until February.

March 1, 2017

Can Hudson's Bay Win Over Loyal Macy's Customers?


As Hudson's Bay continues to show interest in taking over Macy's, one question for the parent company will be how the two customer bases will overlap. Analysts at NPD Group used Checkout Tracking purchasing data to examine the similarities and difference among the items sold at Macy's and those sold at Lord & Taylor and Saks Fifth Avenue to identify the clear difference among their customers. Results suggest that a takeover might not only benefit Hudson's Bay in the way of real estate, but also be a way to win back apparel sales that it loses to Macy's.

January 18, 2017

The Best-Selling Mascara Is Sold Once Every 10 Seconds


Finding just the right mascara, lipstick or even perfume is never an easy task. There are just way too many options! to find the best-of-the-best, Redbook magazine partnered with market research firm The NPD Group to discover the top-selling department store cosmetics in the country. 

January 15, 2017

An Unlikely Group of Stores is Becoming a Major Threat to McDonald's

Business Insider

Convenience stores now make up 10 percent of the quick-service market, NRN reports, citing data from industry research group NPD. "Quick Service Restaurants really have to pay attention to [convenience] stores," NPD analyst Bonnie Riggs told Nation's Restaurant News in November. "They are making inroads and stealing visits from QSR."

January 13, 2017

Why Carmakers Want to Keep Apple and Google at Arm's Length

The Verge

Nathan Shipley, an auto industry analyst at The NPD Group, says maintaining control over vehicle data will be key to staying ahead as a manufacturer. Vehicles are becoming "computers on wheels," he says, where the car part is as important to a connect car as the phone part is to a smartphone. "So why do [automakers] want control over the data? It is and will become their competitive edge," he says.

January 11, 2017

Power: The 10 People Who Run This Industry

Outdoor Retailer Daily

No.7, The Prophet: Matt Powell, Sports Industry Analyst, The NPD Group, Inc.
When talking about the "most powerful" folks in the outdoor industry, connections count for a lot—and Matt Powell might be the most connected guy here. His LinkedIn profile, with more than 9,500 connections, is the top one percent most viewed on the social networking site. Why does everyone want to know Powell? Simple. He's the keeper of the most important resource for outdoor brands and retailers: data.

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