Home News In the News
September 14, 2016

Alicia Keys and the ‘Tyranny of Makeup’

The New York Times

For the record, cosmetics executives aren’t worried that #nomakeup will have women hurling their lipsticks into the Dumpster. “It’s a makeup moment,” said Jane Hertzmark Hudis, group president of the Estée Lauder Companies, adding that her industry is experiencing “explosive growth,” with “prestige” makeup sales up 13 percent last year, according to The NPD Group (sales driven in large part by concealers, as it happens). Sales of all beauty products reached $16 billion in this country in 2015.

September 12, 2016

Diving Deeper Into the Basket

Home and Textiles Today

The average consumer spends more than $92 annually on home textiles — but when she purchases a sheet set, her average spend climbs to over $105. That data comes from The NPD Group’s new Checkout Tracking service, which deepens the retail industry analysis and advisory services firm’s look into how consumers shop for home.

August 31, 2016

Revuze Introduces Artificial Intelligence to Transform Brand Intelligence, Raises $4 Million Seed Round, Opens U.S. Operations

PR Newswire

Nielsen, The NPD Group and TIC Group Bring Strategic Investment and Business Development Support

Today, Revuze, the first company to bring Artificial Intelligence (AI) to both brand and product management, is announcing a $4 million seed-funding round led by strategic investors Nielsen, The NPD Group, and TIC Group. Revuze is also entering into business development partnerships to introduce its transformative AI-led technology to its investors' customers. On the back of this investment, the company is expanding its U.S. operations by opening offices in San Francisco  and New York City.

August 24, 2016

A Restaurant's Sales Pitch: Know Your Lobster

The New York Times

Consumer demand for fresher, healthier ingredients has led to a surge in the popularity of farmers’ markets and local food co-ops over the last five years, said Bonnie Riggs, a restaurant analyst at The NPD Group, a market information and advisory firm.

August 23, 2016

Karyn Schoenbart Receives SmartCEO's 2016 Brava Award


NPD's President and Chief Operating Officer Karyn Schoenbart was recently honored as one of SmartCEO's 2016 Long Island Brava Award winners. The Brava Awards program celebrates high-impact female business leaders who encourage local philanthropy, mentor up-and-coming leaders, and set their companies on the path to tremendous growth.

Karyn has been with NPD for more than 30 years, in a variety of roles. “I’m especially passionate about engaging with our clients, spending time with them, and building real and lasting partnerships,” she said in an interview

Be sure to check out this video featuring Karyn, along with her Brava executive colleagues, explaining how they approach their roles as female business leaders.

August 22, 2016

Ralph Lauren, Speedo Cut Ties With Ryan Lochte

Footwear News

Despite the heat Lochte is under for his mistakes, sports marketing experts don’t consider the situation to be career-ending. “I think brands are much more careful about the athletes endorsing their products and their behavior outside the sport,” said Matt Powell, a sports industry analyst for The NPD Group. “Brands are paying more than ever for endorsers, and I think rightly demanding appropriate behavior.”

August 18, 2016

Sports Bras Are Being Marketed to Young Girls. Should They Be?

The Washington Post

The NPD Group Consumer Tracking Service reported in 2015 that sports bras now make up 20 percent of the $6.3 billion dollars spent on bras in the United States. The group’s data indicates the athleisure trend has exploded since 2013, with more women, particularly millennials, choosing sports bras as their everyday undergarment. Now companies are expanding their inventory to appeal to younger girls, and while some parents balk at the thought of sending their daughter off to first grade wearing a sports bra, many are okay with the trend.

August 17, 2016

Generational Differences in Dinner Preferences

Convenience Store Decisions

A new generational study from The NPD Group has revealed that dinner is the one meal that exemplifies the differences between generations, as each generation seems to have unique motivations, needs and wants when it comes to dinner. Millennials, who are all about personalization and wanting to add their own touch, want more control and involvement in the foods and meals they eat. Conversely, boomers, many of whom are empty nesters or are facing health conditions, are shifting some of their dinner occasions from in-home to restaurants, according to NPD’s A Generational Study: The Evolution of Eating.

August 16, 2016

For 'Maxxinistas,' TJX's Off-Price Allure Continues


The appeal of off-price shopping is spreading across all demographics, according to a recent report from The NPD Group, second only to online shopping in growth. It says off-price shoppers now account for 75 percent of all apparel purchases, and represent two-thirds of all consumers. Using Checkout Tracking, its receipt mining service, the Port Washington, N.Y.-based market research company finds that these shoppers are particularly fickle, and not inclined to much retail loyalty.

August 16, 2016

5 Things You Need To Know About Back-To-School Shopping This Yea

Footwear News

Research shows today’s youthful consumer is far less interested in logos and labels than previous generations. One way footwear and apparel companies can circumvent big-brand phobia is by offering customizable goods. Matt Powell, a sports industry analyst with The NPD Group Inc., suggested that athletic companies offering customizable product will have sticking power by allowing teens to sport the “it” brand of the moment but with creative personal touches. “Products that give them the option to wear a color that nobody else has or a shoe they can make their own are important to this generation,” Powell said. “And so far,Nike and Adidas are at the forefront of this."

August 8, 2016

How Under Armour Hopes To Steal Nike's Thunder At The Rio Olympics

Investor's Business Daily

And most significantly, might it be less worth it for companies like Nike to pay for the privilege of Olympic partnership? "My sense is yes," said NPD's Powell, since there's now more competition for the consumer. "It won't solely rest on the official sponsors. The Olympics will find that they've kind of devalued those sponsorships going forward."

August 5, 2016

'From Trails to Cocktails,' Active Wear Hot at Outdoor Show

Associated Press

The sales of women-specific goods has grown from about $400 million some 15 years ago to $4.6 billion this year, said Julia Clark Day, executive director of business development for the sports division of the research firm The NPD Group. She says the gap has decreased considerable between that figure and the annual $7.9 billion in annual sales of men-specific gear.

August 5, 2016

Athletes Aren't the Only Ones Who've Waited Years to Compete in the 2016 Olympics


Airtime for brands and their logos is the biggest payoff of the games, since showcasing new innovations and limited editions doesn’t add much to the bottom line. “I think it’s the cumulative effect of seeing the logo on television over a couple of weeks that really matters,” said Matt Powell, the sports industry analyst for research firm The NPD Group.

August 1, 2016

Karyn Schoenbart Named Among Top 25 Most Influential Women of the Mid-Market for 2016

August 1, 2016

My Journey Inside the Incredible 'Wall Street Journal' Article About Cargo Shorts and the Women Who Hate Them


"Sales of cargo shorts have fallen over the past year for the first time in a decade, according to market-research firm The NPD Group. Still, it says retailers sell more than $700 million worth of cargo shorts every year in the US."

Every time I read a figure like this, I am just boggled. What does $700 million worth of cargo shorts look like? What does $700 million of anything look like? How big and terrifying and wonderful is the world?

August 1, 2016

Karyn Schoenbart Named Among Top 25 Most Influential Women of the Mid-Market for 2016

CEO Connection®

For the second consecutive year, the CEO Connection® has named Karyn Schoenbart, NPD's president and chief operating officer, one of the Top 25 Most Influential Women of the Mid-Market, a distinction that honors women who have the power to influence change, innovation, and standards of excellence in Mid-Market companies. The ranking is based on six metrics:  sphere  of influence, annual revenue, social influence, search influence, impact, and community involvement. Karyn oversees NPD’s global Commercial Practices, Product, IT and Operations. She has over 30 years of experience in the market research field, with expertise in identifying and developing new business opportunities and client partnerships. Join us in once again congratulating Karyn on this formidable achievement!

July 31, 2016

The Olympics Issue: The Phenom

The New York Times Magazine

I asked Matt Powell, a sports-industry analyst with The NPD Group, a market-research firm, about Ledecky’s commercial value. “She has a terrific personality — great kid, great smile, she’s excelling at a really high level,” he said. “The endorsement side could be worth millions to her, as much as $10 to $15 million per year.”

July 20, 2016

Can Stephen Curry's Signature Shoe Gain Traction With Sneakerheads?

Sports Illustrated

Though the jokes on Twitter would suggest otherwise, Curry’s partnership with Under Armour has been incredibly fruitful. NPD Sports Industry Analyst Matt Powell called Under Armour’s success with Curry a “phenomenon,” noting that Curry’s line will come close to what Kevin Durant will sell with Nike this year.

July 18, 2016

Report: Two-Thirds of Consumers Shop at Off-Price Stores

Retail Dive

Dive Brief:
  • Two-thirds of all shoppers spend at off-price retailers, according to a report from The NPD Group’s data service Checkout Tracking, which measures consumer buying behavior.
  • Off-price shoppers are responsible for 75 percent of apparel purchases across all channels, shopping at various off-price retailers and outlet stores, the study found.
  • Off-price shopping grew 4 percent this year through April, compared to the same period last year.

July 11, 2016

Elu Uses Tech to Make Custom Dresses for Plus-Sized Women

Chicago Tribune

U.S. sales of women's plus-size apparel increased 3 percent in the 12 months ending February 2016 to $20.4 billion, according to The NPD Group, Inc. That compares to a 2 percent increase for women's total apparel sales as a whole, to $120.3 billion.

July 11, 2016

Amazon Prime Day Deals - A Sneak Peek


Data from Checkout Tracking, a service from market researcher The NPD Group that tracks sales at the receipt level, shows that Amazon won a full 89 percent of spend from Amazon buyers on Prime Day in 2015. Compare that with the 69 percent of spend that Amazon buyers dedicated to the online behemoth on Black Friday 2015.

July 10, 2016

Youth Optimism Powers U.S. Economy

The Wall Street Journal

The limited spending power of young Americans will likely struggle to carry economic growth indefinitely. Many 20- and 30-somethings bear high student-debt burdens that could restrict their ability to buy a home or make other major purchases. It’s “a little bit more confident consumer, but also a less wealthy consumer,” said Marshal Cohen, chief retail analyst at research firm The NPD Group.

July 5, 2016

Cheaper Produce, 'Grocerant' Trend Powering Whole Foods' 365


Conventional grocers are also targeting Millennials’ fondness for in-store dining. The NPD Group says the sale of takeout prepared foods from grocery stores has jumped about 30 percent since 2008, amounting to $10 billion in spending in 2015, and about 2.4 billion foodservice visits. And consumers say they like eating in grocery stores better than fast-food restaurants, citing fresher food and more varied experiences.

July 4, 2016

Why Clearista Is The CIA's Favorite Skin Care Product

Fast Company

 "Today, brands offering the efficacy of scientific research and those offering the safety of natural (or a combination of the two) are at the forefront of the market in driving trends and growth," explained Karen Grant, global beauty industry analyst of The NPD Group. The U.S. beauty market, according to NPD's most recent estimate, generated sales of $48 billion in 2014.

June 30, 2016

Ayesha Curry Launches a Food Startup, So You Can Eat Like a Golden State Warrior


While such startups are built on the premise of making cooking at home more affordable, a recent study from The NPD Group finds that the average meal kit ($10) is more than double the price of shopping for oneself. That could push more customers away over time. Kim McLynn, a spokesperson for The NPD Group, sees challenges for companies trying to capture share of a very niche market. "Only 3 percent of the U.S. adult population have tried these services in the last year, so it's still a small behavior," she said.

June 29, 2016

How the ‘Bralette’ Has Upended Victoria’s Secret

The Wall Street Journal

A recent report by market research firm The NPD Group found that 41 percent of female millennials had worn a sports bra in the past seven days, compared with 21 percent of non-millennials. “Comfort is a dominant theme throughout the fashion world, and today’s bra consumer…is seeking both physical and personal comfort,” said Marshal Cohen, chief industry analyst at NPD.

June 28, 2016

Mayonnaise Debunks Refrigerator Myth and Wins a Seat at the Table


Between April 2015 and April 2016 shipments of mayo to commercial and noncommercial food outlets rose 3 percent. This is in addition to an 18 percent increase seen during the same period a year earlier, according to the The NPD Group's SupplyTrack, a monthly food tracking service.

June 28, 2016

Best Electric Tea Kettle

Consumer Reports

Electric tea kettles have been popular in tea-drinking Britain for decades, so much so that some Brits question online why Americans do not fancy them. Sales have slowly increased in the U.S., and are now outselling stovetop kettles, according to The NPD Group, a market research company. So the pros at Consumer Reports tested six electric tea kettles to find out if they boil water better.

June 27, 2016

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar


Regardless of the league, the fact is drone racing is catching up to esports—and consumers are buying in. The NPD Group sales data backs that up, with retail sales of drones up 224 percent to $200 million at the end of April over the prior year. "It's such a classic millennial thing. A new device comes along and then all of a sudden they figure out how to make a sport out of it," said Matt Powell, global sports industry analyst for The NPD Group. 

June 26, 2016

Dining Out Falls Victim to Economy

The Wall Street Journal

Visits to fast-food restaurants had been growing at a quarterly clip of 2 percent since September 2015, but haven't grown at all in March, April or May, according to as-yet-unpublished data from market research firm The NPD Group Inc. When fast-food growth comes to a halt, “that’s a red flag because it’s been an area of growth and it’s 80 percent of the industry,” NPD restaurant analyst Bonnie Riggs said.

Want more?

Complete this form to hear from NPD.