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Web Content Viewer (JSR 286)

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April 10, 2015

Aftermarket Perspectives

April 2015 Spring may be in full bloom in some parts of the U.S., but for areas that suffered a plague of winter storms, the memories are still fres

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April 6, 2015

Find the New Face of Your Brand — Celebrity Endorsements

They have similar awareness levels. Their fans have a similar demo profile.

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April 6, 2015

Create a Winning Partnership

NBA fans frequently eat at fast food restaurants.

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Understand the state of the economy’s impact on beauty shopping behavior

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March 10, 2015

Aftermarket Perspectives

March 2014 When it comes to the high gas prices they faced for years, U.S. consumers are getting some relief. January’s gas prices dipped lower than

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February 26, 2015

Choose the Right Musician To Represent Your Brand

Fans of electronic dance music tend to like soft drinks.

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February 26, 2015

Be Surprised

Sometimes there’s an obvious alignment between an entertainment category and a product category.

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February 20, 2015

Get To Know Outdoorsmen

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy outdoor apparel and footwear

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February 20, 2015

Get To Know Core Athletes

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy fitness/athletic and outdoor apparel and footw

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February 13, 2015

Every Day. It Makes All the Difference.

Talking to consumers every day — it’s how to get the deepest foodservice industry insights

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February 13, 2015

The Tension is Rising . . .

Understand the evolving QSR landscape — spending, key visit situations, food and beverage choices

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February 13, 2015

Find Comfort in the Independent Shoe Channel

Your single source for new insights on size, trends, average price, and more — see the independent shoe channel up close.

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February 12, 2015

Store-Level Enabled Retail Tracking Services

Better understand performance, identify opportunities, and grow your business

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February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu

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February 12, 2015

Enticing Millennials To the Table

Learn what this important group expects from restaurants, and discover new ways to encourage both younger and older Millennials to dine out

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February 12, 2015

Behind the Scenes — Beauty Insider Report

Magazine-style report takes you inside beauty industry trends

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January 19, 2015

Taking Stock: Tablet Accessories in U.S. Households

New Tablet Accessory Inventory Report explores purchase motivators, attitudes and behaviors, ownership and usage

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January 19, 2015

It’s a Battle of the Screens

Explore the implications and opportunities resulting from screen fragmentatiom

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December 1, 2014

Aftermarket Perspectives

February 2014 2014 was a good year for the automotive aftermarket, driven by four trends: aging vehicle maintenance and repairs, consumer preference

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December 1, 2014

Aftermarket Perspectives

December 2014 As the leaves turned shades of red and gold, there were also golden opportunities for growth in the automotive aftermarket. A combinat

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some conce

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September 5, 2014

Holiday Outlook: Consumer Electronics

In our new guide, Holiday Outlook: Consumer Electronics, you’ll see which categories are likely to be Black Friday newsmakers.

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September 5, 2014

What Does “Loyalty” Mean To Your Business?

What are the differences between repeat visitors and loyal customers?

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September 5, 2014

Kids and Consumer Electronics

2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and how it’s changing

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September 5, 2014

How does your brand measure up?

New Footwear Brand Focus Report — compare your brand to key competitors

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September 5, 2014

See Inside Their Closets

Get immediate insight into what's selling now — and what’s likely to be popular in the next six to eight weeks. The Flash Trends Report, created in pa

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September 1, 2014

Aftermarket Perspectives

October 2014 As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and a

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August 29, 2014

It’s New To Me – Finding Opportunities Among Used Car Buyers

The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge

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August 11, 2014

Manufacturer and Distributor Collaboration

Strengthen your partner relationships and grow sales.

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August 4, 2014

Know The Total Market’s Size

Now you can benchmark your performance against the total market.

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August 4, 2014

Leisure Trends and The NPD Group — Together

Building the best-ever view of the global sports and recreation marketplace

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August 4, 2014

The Future of Home Meal Replacement

In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.

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June 30, 2014

101 Cool Consumer Insights

101 Cool Consumer Insights for Market Research and Cocktail Party Banter

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June 30, 2014

Share Gains Can Equal Millions in Profits

Track market performance, identify gaps, and grow your business

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June 30, 2014

Gamer Segmentation 2014

Gamer Segmentation 2014 presents vital insights for games industry decision-makers

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June 12, 2014

See How Kids Play Today

New report shows how the toy market is evolving and what’s driving change

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June 12, 2014

The Demise of Two-Year Wireless Contracts?

T-Mobile’s Jump, AT&T’s Next, Verizon’s Edge, and other plans provide a compelling proposition for new revenue . . . but how are consumers responding?

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June 12, 2014

Avoid Relationship Trouble

See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your products, and more

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June 12, 2014

Headphones: Who’s Buying What . . . and Why?

Meet the five types of headphone consumers — and learn how to get them to tune in to your brand

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June 12, 2014

Core Gamers: What’s Changing in Their World?

A fresh look at core gamers, how they’re adapting to your changing industry, and what they think of the newly-released consoles

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May 28, 2014

Entertainment Trends in America 2014

What types of entertainment content are consumers acquiring?

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May 22, 2014

NPD’s Exclusive UltraViolet Research Report

The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions,

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May 20, 2014

Prepare For the Future of Eating

Just-updated report presents a comprehensive forecast of the future of U.S. in-home consumption behavior

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May 14, 2014

Bring Families Out To Restaurants Again

Discover why fewer and fewer families are dining out. See what you can do to reverse the trend.

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April 22, 2014

Weekly Data - Now Available

Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.

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April 17, 2014

Gluten-Free Eating: Behind the Buzz

Get fresh perspectives on gluten and gluten-free eating

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April 16, 2014

Wireless Speakers: Crystal-Clear Consumer Insight

Hear what consumers told us about awareness, usage, future purchase intent

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April 16, 2014

Make Your Product the One They Reach For

Wearable technology — get ahead in this booming market with new information straight from consumers

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April 16, 2014

Digital Games: What’s Happening and What’s Worth Watching?

New Exploring Digital Gaming report delivers an exclusive look at how consumers purchase and play digital games

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April 2, 2014

Will They Watch For 13 Hours?

Understand binge-viewing and the appeal of original programming

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April 2, 2014

How you drive restaurant traffic

How you drive traffic (and repeat traffic) through your doors.

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April 2, 2014

Comprehensive, in-depth information about the emerging home automation category

78 percent of US adults are aware of network-connected home automation products. Yet only 12 percent report owning one.

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March 12, 2014

Skiing and Skiwear

Sales performance, pricing, and brand insights for skiwear in France and Germany

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February 26, 2014

It’s Not as Simple as You Think

The answer to “why is new physical spending down?” may not be as simple as, “because digital spending is up.”

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February 25, 2014

Pinpoint Your Best Global Expansion Possibilities

Comprehensive insight on food and beverage consumption in the high-potential BRIMC countries

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February 25, 2014

Find Out What They Said About GMOs

New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns

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February 25, 2014

Consumer Technology Reports

What's Driving Consumer Behavior?

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February 24, 2014

Explore Consumers' TV Viewing Hours

New Video Consumption Study delivers exclusive insight into consumer behavior, attitudes, and more.

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February 24, 2014

Beauty Multi-Country Report

The new Beauty Multi-Country Topline Report provides cross-country views of prestige makeup, fragrance, and skincare sales in France, Italy, Spain mai

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February 24, 2014

New BeautyTrends Direct POS

Inform business strategies that tap into the high-potential, high-growth direct-to-consumer prestige beauty market

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January 31, 2014

Your Personal Best — Within Reach

Get ahead of competition in the digital fitness space – new report, new insights!

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January 30, 2014

Small Appliances Are Big Business

POS retail tracking, consumer information, and custom research can help you get your fair share.

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January 30, 2014

Appeal to the healthy-minded.

See what’s ‘healthy’ today.

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January 30, 2014

Gamer Segmentation 2013: Who’s Playing Today?

Discover the only comprehensive, in-depth view of the US gaming population age two and older, across various consumer segments. See how gamers' attitu

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January 30, 2014

Price. Quality. Value. Where’s the Sweet Spot?

Evolving customer value perceptions and expectations . . . and what it all means for your business

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January 13, 2014

Toys Retail Tracking Service

Evolution of Play — get a new view of what's happening and what's ahead

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January 10, 2014

Explore Kids' New Way to Play

How are mobile devices and apps affecting the way kids play?

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December 18, 2013

Predict short-term restaurant industry performance

See what’s ahead in foodservice over the next two years.

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December 18, 2013

Prepared foods at retail – your growing competition

New report shows you how to protect your position.

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September 30, 2013

Weekly Retail Tracking Service information — see what’s happening week by week

Give your business the gift of weekly point-of-sale (POS) information. You’ll make better business decisions, faster, and your company will be more ag


September 19, 2013

Get to Know the Kids in Your Pipeline

Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too

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September 19, 2013

Get the Edge – Outsmart the Competition

Custom solutions help you answer your toughest questions.

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September 19, 2013

Winning the Fight For the Millennial Shopper

There are 80 million Millennials — and 53% of them are shopping in a typical week.

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September 19, 2013

See What's Different With Digital

Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.

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September 19, 2013

Millennials and Handbags: What Makes a Match?

Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to id

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September 19, 2013

Fast Casual Restaurants Foodservice Report

Fast casual restaurants now account for 5 percent of the QSR marketplace. What are they doing right?

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September 19, 2013

How Content-Hungry Are Smart Device Owners?

Learn how connected devices and digital content work together to create greater demand for connected devices

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September 19, 2013

Digital Entertainment by the Numbers

How many consumers are watching TV on a DVR? How widespread is kids' use of app-based devices like smartphones and tablets? In Canada, is the rate of

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September 19, 2013

Want to be a technology spy?

Two just-updated reports let you peek inside consumers' computer and tablet market baskets.

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September 19, 2013

See Inside Smartphone Case Considerations

New report: consumer spending, brand awareness, brand perceptions, retail channels shopped, purchase drivers, and more!

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May 20, 2013

Share of Stomach

See who's gaining share of stomach with your products – in-home consumption and foodservice

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May 20, 2013

C-Store Bundle

After several quarters of declining or flat sales, convenience stores are seeing positive signs of growth.

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May 20, 2013

Get the Edge – Outsmart the Competition

Custom solutions help you answer your toughest questions.

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April 29, 2013

New Look at the Second-Screen Experience

See how a combined effort among content owners, advertisers, broadcasters, and others can create an aligned second-screen experience that appeals to v

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April 29, 2013

Zoom In On Toy Trends

See the most detailed information on toy consumers. Discover your most promising opportunities.

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February 20, 2013

Know What Works In the Workplace

Understand footwear safety and style for men in the workplace

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February 20, 2013

Find Your Future. Start Now.

An aging population means shifts in consumer behavior. See what's in store for the decade ahead.

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January 18, 2013

VAR Tracking Service

The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv

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January 17, 2013

Hispanic Aftermarket Consumers: Get a True Read

The Hispanic Aftermarket Consumer provides the deepest insight into Hispanic consumers’ aftermarket purchase behavior. And it explains how their behav

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October 12, 2012

20 Special Reports on the Industry's Hot Topics

Invest in Knowledge for the New Year

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October 12, 2012

Understanding The Walmart Shopper

New report reveals who buys automotive products at Walmart and why DIY and DIFM consumers choose to shop there

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October 12, 2012

Understanding Combo Meal Consumer Purchase Behavior

However, over the past 10 years, there has been a decline in orders of combo meals. The industry wants to understand this change in combo meal purchas

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October 12, 2012

Toys Retail Tracking Service

Our new Retail Tracking Service is the only way to see inside your competition: average price, volume, share, and trend by item, category, property, a

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October 12, 2012

Toys Market Dynamics Report

Whichever path to growth you choose to follow — increasing the number of households buying your product or increasing the number of units each buying

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October 12, 2012

Restaurants Customer Choices Marketing Report

Which consumers made choices based on these messages? How can you increase the impact of (and return on) your online marketing efforts? Answer your qu

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October 12, 2012

Restaurant Consumer Behavior Report

We don’t have to tell you consumers are making different choices about going out to eat.You can see it in your financials. But it may not be clear whe

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October 12, 2012

QSR Market Monitor

Now with more than a year’s worth of trended information, the QSR Market Monitor helps you track your buyers and competitors in local markets. It also

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October 12, 2012

Mobile Phone Accessories Purchasing Decisions

The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs

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October 12, 2012

Mobile Gaming Report

The new Mobile Gaming 2012 report provides in-depth consumer data and expert analysis for a clear view of adults’ and children’s mobile gaming behavio

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October 12, 2012

Men's Grooming Consumer Capabilities Report

The new Men’s Grooming Consumer Report explores which grooming products men use, from facial and body skincare to hair products and shaving tools. Get

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October 12, 2012

Make-Up Consumer Behavior Report

Increased competition in the marketplace means it’s crucial to understand as much as you can about your core consumers. This year’s Makeup In-Depth Co

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October 12, 2012

Juvenile Product Purchasing Trends

The birth of a child leads parents and gift givers into a whole new world of shopping experiences. That means there’s plenty of opportunity for manufa

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October 12, 2012

Fuel Perspectives

More and more, consumers are primed to look for extra value in their purchasing behavior. When it comes to restaurants, drugstores, department stores,

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October 12, 2012

Foodservice Snack Track Holiday Report

With our new SnackTrack®Holiday Profiles, you can get an improved handle on holiday snacking attitudes and behaviors. The reports include before-and-a

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October 12, 2012

Foodservice Forcasting Report

A Look Into the Future of Foodservice a new report from The NPD Group, provides a unique perspective on how foodservice will evolve over the next five

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October 12, 2012

Foodservice Custom Campaign

Your customers talk to us every day.  We know which restaurants they visit, what they order, why, and so much more.  And what we don't know,

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October 12, 2012

Entertainment Trends in America

Entertainment consumption and distribution patterns are changing. So are the traditional profiles of consumer demographics and usage habits. Entertain

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October 12, 2012

Eating Patterns in America - Consumer Consumption Behavior

Only The NPD Group’s annual report, Eating Patterns in America, provides in-depth information about consumption behavior. Even more importantly, it sh

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October 12, 2012

Commercial Beverage Sales Report

You’ve probably seen it in your own receipts – consumers are less likely to include a beverage with their commercial foodservice meals/snacks today th

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October 12, 2012

Coffee Market Trends Report

Our new report, What's Brewing in the Coffee Industry: The Impact of Single-Serve delivers the latest detail on this trend, with insights straight fro

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October 12, 2012

Bridal Consumer Perspective Report

Today’s brides face more options than ever when it comes to planning their weddings and gift registries. To understand what brides want and anticipate

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October 12, 2012

Beverage Alcohol Report (BAR) - Consumer Consumption Preference

The new Beverage Alcohol Report (BAR) focuses on how specific beverage brands and the establishments that serve them affect beverage alcohol consumpti

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October 12, 2012

Beauty Store Competitive Market Report

There’s more to growing your brand’s sales than expanding its real estate. Now for the first time, our Beauty Comp Store Report provides insight into

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October 12, 2012

Back-to-School Monitor reveals 2012 best-sellers, trends to watch

The Back-to-School Monitor delivers sales results, detail on trends, and insight on shopping dynamics to help you answer crucial marketing questions b

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October 12, 2012

Anti-Aging Skincare

Our Anti-Aging Facial Skincare Consumer Report gauges women's interest in, attitudes toward, and use of anti-aging facial skincare products. Now you c

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October 12, 2012

Black Friday, Cyber Monday — The Inside Story

New report reveals new details about 2012's holiday-shopping kick-off

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October 12, 2012

Snacking in America Report

One out of five eating occasions is considered a snack. How can food and beverage marketers see the big picture when it comes to consumers’ snacking h

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October 12, 2012

BB Creams Purchase Report

Our new report, An Early Read on the BB Cream Market provides timely consumer perspectives to help you understand the awareness and purchase of BB Cre

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