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April 15, 2016

Beauty Insider Report

It’s a new source for detail on category drivers and industry insights across makeup, skincare, and fragrance. Use it to uncover opportunities and ref

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February 25, 2016

The Evolution of Eating

Deepen your insight into the food and beverage consumption habits of Gen Z, Millennials, and Boomers

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January 15, 2016

Aftermarket Perspectives

November 2015 Despite the decline in gas prices compared to the previous November, the continuation of fall’s warmer-than-average temperatures in much

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January 7, 2016

Get the Edge – Outsmart the Competition

Custom solutions help you answer your toughest questions.

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January 7, 2016

More Retailers, More Channels

In the rapidly evolving U.S. beauty market, data and insights can keep you ahead of competitors. Now there’s a source for unparalleled retailer covera

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January 7, 2016

Polish up your nail care consumer knowledge

How much do brand and color really matter?

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January 4, 2016

Snacking in America with CultureWaves

Your Definitive Guide to Snacking

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January 1, 2016

January Snack Fact

Only seniors consume more . . .

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January 1, 2016

January Food Fact

39% of Americans consume foods or beverages with an . . .

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December 28, 2015

Get to Know Millennials’ Faves

They’re coveted by many retailers. They’re also widely misunderstood. How well do you really know Millennials? Our insights show this generation is di

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December 28, 2015

Explore Online Purchases in the Games Market

Checkout Tracking – your exclusive, receipt-based view of in-app and full-game mobile purchases

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December 28, 2015

Checkout Tracking: See What Others Cannot

Detailed, receipt-based information on consumer buying behavior at the market basket level

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December 1, 2015

December Snack Fact

Candy is the top snack food eaten at snacking occasions.

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December 1, 2015

December Food Fact

Only about a third of Americans plan to use fast food restaurants less in the future.

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December 1, 2015

A Snapshot: McDonald’s All Day Breakfast

Breakfast lovers who want to order breakfast foods throughout the day at QSRs now have a new option available to them. McDonald’s recently introduced

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December 1, 2015

NPD’s 2016 Outlook – It’s All About the Food

Keeping up with the latest health trends in the foodservice industry is an ongoing challenge. Fortunately for restaurant operators, consumers’ definit

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November 25, 2015

Interactive Gaming Toys — Get To Know the Consumer Mindset

Interactive gaming toys hit the market in 2012 and took off quickly. Since then, accessory spending has increased by 77%. New launches and new entrant

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November 16, 2015

Food For Thought: Consumers Still Evolving Their Consumption Behaviors

U.S. consumers' tastes and behaviors evolve slowly – sugary snacks and drinks have taken a hit as people seek foods and beverages perceived as healthy

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November 16, 2015

Aftermarket Perspectives

September 2015 It was the perfect storm for the automotive aftermarket in September – mild weather prevailed, and average gas prices were a dollar les

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November 16, 2015

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas Region

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November 9, 2015

Channel Blurring: Challenging Quick Service Restaurants

    New competition — not just another “fast food” option As traditional convenience store (c-store) products slip in demand, c-store operato

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November 6, 2015

Explore the Bra Purchase Journey

To stay ahead of trends in the bra market and understand the levers that influence purchase decisions, you need a comprehensive view of women’s shoppi

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November 1, 2015

November Snack Fact

When looking at the snack food groups, we see . . .

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November 1, 2015

November Food Fact

Home has always been the source of most meals and snacks, but . . .

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October 30, 2015

Eating Patterns in America – Annual Report

Fresh Insights, New Look

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October 19, 2015

Making Summer Menus Interesting and Appealing

For many restaurant operators, the change of season also means a change in the items on their menus. More consumers are out and about when the weather

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October 13, 2015

Aftermarket Perspectives

In August, the overriding fundamentals remained – people were driving more, and the weather was favorable for maintenance and appearance. Growth in th

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October 6, 2015

How well do you know the fastest-growing styles

Test your knowledge of which UGG boot style had the greatest year-over-year sales growth.

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October 1, 2015

October Snack Fact

Over the past five years, fruit eaten as a snack has . . .

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October 1, 2015

October Food Fact

The majority of women claim to be responsible for . . .

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September 16, 2015

Competition Is No Longer Just the Restaurant Down the Street

Restaurant industry competition continues to intensify as the market becomes more fragmented.  Your competition is no longer just the restaurant down

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September 16, 2015

Beverages: What Will Change the Trends in Commercial Foodservice?

Beverages have shown waning popularity in restaurants over the past several years. An improving economy was expected be a key impetus for increased be

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September 16, 2015

Traditional QSRs Losing Visits To C-Stores and Fast Casual

Consumers obtain the vast majority of their fast food meals and snacks from traditional quick service restaurants, retail establishments, and fast cas

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September 16, 2015

More Than Just Price Drives Millennials’ Outlet Choices

To strengthen a chain’s share in the marketplace among Millennials, creative efforts must be applied to build appeal. We know that despite the financi

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September 16, 2015

Aftermarket Perspectives

July saw car care heat up –categories related to hot weather and appearance had their moment in the sun. Batteries and battery accessories, along with

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August 27, 2015

Start Seeing What Others Cannot

What matters in online apparel sales? Getting the right products in the right places for the right people.

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August 27, 2015

Checkout Tracking: See What Others Cannot

Detailed, receipt-based information on consumer buying behavior at the market basket level

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August 27, 2015

Playbook: How to Win More Sales From Beverage Offerings

Get our new infographic — Win More Sales From Beverage Offerings

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August 27, 2015

Who are your most valuable auto parts customers?

Is it the heavy DIY’ers – the “Grease Monkey Mikes” – or the medium DIY’ers – the "Tune-Up Toms"?

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August 6, 2015

Get the Facts on Snacks and Snackers

see growth of snack foods consumed as part of main meals, size the primary snacking segments, and more

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August 6, 2015

Deep Entertainment Industry Insights

Comprehensive information on consumer buying behavior at the market basket-level, straight from consumers’ purchase receipts

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August 6, 2015

Set the Right Price at the Right Time for the Right Product

Identify price gaps, explore price elasticity, and understand the optimal frequency for promotions.

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August 5, 2015

Food for Thought: Success Isn’t So Sweet Anymore

It’s been a few decades since the U.S. nutritional guidelines on fats were established, advising consumers to avoid or limit their intake. When market

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July 31, 2015

How Consumers Define Clean Eating

Growing consumer interest in “eating clean” presents a promising target

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July 17, 2015

BrandLink℠ - Choose the Right Celebrity To Endorse Your Brand

Fans of electronic dance music tend to like soft drinks.

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July 9, 2015

2015 Women's Special Sizes Report

New 2015 Women's Special Sizes Report uncovers how to reach and win loyalty from plus, petite, tall, junior, and combination apparel shoppers

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June 30, 2015

Aftermarket Perspectives

June 2015 U.S. drivers logged more than 3 trillion driving miles in the year ending March 2015 – the most ever recorded. And gasoline consumption was

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June 29, 2015

Prepare For the Future of Eating

Get a comprehensive forecast of the future of U.S. in-home consumption behavior

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June 29, 2015

Food For Thought

Fresh – It’s Among the Factors of Growing Importance To Consumers

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June 19, 2015

BrandLink℠ - Right Celebrity To Endorse Your Brand

If you want to choose a TV show to activate a partnership with Carmelo Anthony, here is what you should use.

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June 15, 2015

Checkout Tracking Online – Footwear Industry Insights

Comprehensive information on consumer buying behavior at the market basket level, straight from consumers’ purchase receipts

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Underwear?

If a man is loyal to an underwear brand, how much more is he willing to spend for that brand compared to a brand he is not loyal to?

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Casual Footwear?

If a man is loyal to a casual footwear brand, how much more is he willing to spend compared to a brand he is not loyal to?

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Activewear?

If a woman is loyal to an activewear brand, how much more is she willing to spend for that brand compared to a brand she is not loyal to?

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May 19, 2015

Health Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding o

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April 10, 2015

Food For Thought

Let Data Lead the Way and Give You Confidence

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April 10, 2015

Aftermarket Perspectives

April 2015 Spring may be in full bloom in some parts of the U.S., but for areas that suffered a plague of winter storms, the memories are still fresh

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April 6, 2015

BrandLink℠ - Find the New Face of Your Brand

Use data to choose the right celebrity to endorse your brand.

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April 1, 2015

Today’s Teachers: School Supply Purchasing Dynamics & Behaviors

Know the classroom products teachers prefer, so you can make better product development and marketing decisions

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Understand the impact of today’s economy on beauty spending.

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March 10, 2015

Aftermarket Perspectives

March 2015 When it comes to the high gas prices they faced for years, U.S. consumers are getting some relief. January’s gas prices dipped lower than

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February 26, 2015

Be Surprised

Sometimes there’s an obvious alignment between an entertainment category and a product category.

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February 20, 2015

Get To Know Outdoorsmen

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy outdoor apparel and footwear

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February 20, 2015

Get To Know Core Athletes

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy fitness/athletic and outdoor apparel and footw

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February 13, 2015

Find Comfort in the Independent Shoe Channel

Your single source for new insights on size, trends, average price, and more — see the independent shoe channel up close.

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February 12, 2015

Store-Level Enabled Retail Tracking Services

Store-Level Enabled retail tracking delivers unmatched POS information to help manufacturers partner with retailers, identify growth opportunities.

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February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu

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February 11, 2015

Food For Thought

The Threat of Warmer Weather Motivates More Dieters

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January 19, 2015

Taking Stock: Tablet Accessories in U.S. Households

New Tablet Accessory Inventory Report explores purchase motivators, attitudes and behaviors, ownership and usage

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January 19, 2015

It’s a Battle of the Screens

Explore the implications and opportunities resulting from screen fragmentatiom

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December 1, 2014

Aftermarket Perspectives

February 2014 2014 was a good year for the automotive aftermarket, driven by four trends: aging vehicle maintenance and repairs, consumer preferences

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December 1, 2014

Aftermarket Perspectives

December 2014 As the leaves turned shades of red and gold, there were also golden opportunities for growth in the automotive aftermarket. A combinati

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November 11, 2014

Food For Thought

Naturally, We Like To Eat

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern

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November 1, 2014

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas Region

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern

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September 5, 2014

Kids and Consumer Electronics

2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and how it’s changing

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September 5, 2014

How does your brand measure up?

New Footwear Brand Focus Report — compare your brand to key competitors

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September 5, 2014

See Inside Their Closets

Get immediate insight into what's selling now — and what’s likely to be popular in the next six to eight weeks. The Flash Trends Report, created in pa

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September 1, 2014

Aftermarket Perspectives

October 2014 As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and ac

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August 29, 2014

It’s New To Me – Finding Opportunities Among Used Car Buyers

The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge

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August 4, 2014

Leisure Trends and The NPD Group — Together

Building the best-ever view of the global sports and recreation marketplace

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August 4, 2014

The Future of Home Meal Replacement

In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.

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June 30, 2014

Gamer Segmentation 2014

Gamer Segmentation 2014 presents vital insights for games industry decision-makers

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June 12, 2014

Avoid Relationship Trouble

See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your products, and more

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June 12, 2014

Core Gamers: What’s Changing in Their World?

A fresh look at core gamers, how they’re adapting to your changing industry, and what they think of the newly-released consoles

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May 28, 2014

Entertainment Trends in America 2014

What types of entertainment content are consumers acquiring?

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May 22, 2014

NPD’s Exclusive UltraViolet Research Report

The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions,

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April 22, 2014

Weekly Data - Now Available

Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.

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April 2, 2014

Will They Watch For 13 Hours?

Understand binge-viewing and the appeal of original programming

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March 12, 2014

Skiing and Skiwear

Sales performance, pricing, and brand insights for skiwear in France and Germany

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February 26, 2014

It’s Not as Simple as You Think

The answer to “why is new physical spending down?” may not be as simple as, “because digital spending is up.”

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February 25, 2014

Find Out What They Said About GMOs

New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns

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February 25, 2014

Consumer Technology Reports

What's Driving Consumer Behavior?

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February 24, 2014

Explore Consumers' TV Viewing Hours

New Video Consumption Study delivers exclusive insight into consumer behavior, attitudes, and more.

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January 30, 2014

Small Appliances Are Big Business

POS retail tracking, consumer information, and custom research can help you get your fair share.

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January 30, 2014

Gamer Segmentation 2013: Who’s Playing Today?

Discover the only comprehensive, in-depth view of the US gaming population age two and older, across various consumer segments. See how gamers' attitu

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January 13, 2014

Toys Retail Tracking Service

Evolution of Play — get a new view of what's happening and what's ahead

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January 10, 2014

Explore Kids' New Way to Play

How are mobile devices and apps affecting the way kids play?

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September 30, 2013

Weekly Retail Tracking Service Information
see what’s happening week by week

Give your business the gift of weekly point-of-sale (POS) information. You’ll make better business decisions, faster, and your company will be more ag

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September 19, 2013

Get to Know the Kids in Your Pipeline

Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too

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September 19, 2013

See What's Different With Digital

Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.

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September 19, 2013

Millennials and Handbags: What Makes a Match?

Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to id

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September 19, 2013

How Content-Hungry Are Smart Device Owners?

Learn how connected devices and digital content work together to create greater demand for connected devices

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September 19, 2013

Digital Entertainment by the Numbers

How many consumers are watching TV on a DVR? How widespread is kids' use of app-based devices like smartphones and tablets? In Canada, is the rate of

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April 29, 2013

Zoom In On Toy Trends

See the most detailed information on toy consumers. Discover your most promising opportunities.

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February 20, 2013

Know What Works In the Workplace

Understand footwear safety and style for men in the workplace

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January 18, 2013

VAR Tracking Service

The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv

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January 17, 2013

Hispanic Aftermarket Consumers: Get a True Read

The Hispanic Aftermarket Consumer provides the deepest insight into Hispanic consumers’ aftermarket purchase behavior. And it explains how their behav

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October 12, 2012

Understanding The Walmart Shopper

<p>New report reveals who buys automotive products at Walmart and why DIY and DIFM consumers choose to shop there</p>

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October 12, 2012

Mobile Phone Accessories Purchasing Decisions

The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs

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October 12, 2012

Fuel Perspectives

More and more, consumers are primed to look for extra value in their purchasing behavior. When it comes to restaurants, drugstores, department stores,

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October 12, 2012

Entertainment Trends in America

<p>Entertainment consumption and distribution patterns are changing. So are the traditional profiles of consumer demographics and usage habits. Entert

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October 12, 2012

Back-to-School Monitor reveals 2012 best-sellers, trends to watch

The Back-to-School Monitor delivers sales results, detail on trends, and insight on shopping dynamics to help you answer crucial marketing questions b

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