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June 29, 2016

Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kit

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June 14, 2016

The New Handbag Customer Revealed

Or as a pop up lightbox:

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June 14, 2016

Tech Talks

This time, our Market Intelligence team focuses on Bluetooth headsets. Where is consumers’ affinity strong? Where are your most promising opportun

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May 17, 2016

Video Games As Spectator Sport: Exploring eSports and Streaming Gaming

Our new eSports and Streaming Gaming report reveals exactly what’s happening and surfaces specific detail on the threats and opportunities that warran

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May 17, 2016

Understand the Growing Handmade Movement

See what’s happening in this growing market through new information straight from consumers and analysis from industry expert Leen Nsouli. Identify t

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April 15, 2016

Beauty Insider Report

This quarterly report was created by a team of NPD analysts known for their experience, knowledge, and passion for the beauty industry. It puts data

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February 25, 2016

A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through li

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January 15, 2016

Aftermarket Perspectives

November 2015 Despite the decline in gas prices compared to the previous November, the continuation of fall’s warmer-than-average temperatures in much

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January 7, 2016

Polish up your nail care consumer knowledge

This report's information and analysis will help to ensure your marketing tactics are aligned with consumers' needs. Use it to understand the roles co

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January 4, 2016

Snacking in America with CultureWaves

The boundary between foods eaten between and during meals continues to blur, but now you can get clear answers to your most pressing questions about s

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November 16, 2015

Aftermarket Perspectives

September 2015 It was the perfect storm for the automotive aftermarket in September – mild weather prevailed, and average gas prices were a dollar les

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November 16, 2015

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas Region

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November 6, 2015

Explore the Bra Purchase Journey

This report is designed to help you target new customer segments, inform product design, refine strategic messaging, and activate brand communication

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October 30, 2015

Eating Patterns in America – Annual Report

In the food and beverage industry, foresight about the future of how people will eat and drink and deep insight about what they’re doing right now can

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October 13, 2015

Aftermarket Perspectives

In August, the overriding fundamentals remained – people were driving more, and the weather was favorable for maintenance and appearance. Growth in th

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September 16, 2015

Aftermarket Perspectives

July saw car care heat up –categories related to hot weather and appearance had their moment in the sun. Batteries and battery accessories, along with

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August 27, 2015

Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving e

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August 27, 2015

Who are your most valuable auto parts customers?

Is it the heavy DIY’ers – the “Grease Monkey Mikes” – or the medium DIY’ers – the "Tune-Up Toms"?

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July 31, 2015

How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the

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July 9, 2015

2015 Women's Special Sizes Report

You can use the 2015 Women's Special Sizes Report to understand how the special-sized shopper thinks, how she shops, the brands and retailers she choo

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June 30, 2015

Aftermarket Perspectives

June 2015 U.S. drivers logged more than 3 trillion driving miles in the year ending March 2015 – the most ever recorded. And gasoline consumption was

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June 29, 2015

Prepare For the Future of Eating

Get a comprehensive forecast of the future of U.S. in-home consumption behavior

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June 29, 2015

Food For Thought

Fresh – It’s Among the Factors of Growing Importance To Consumers

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June 15, 2015

Checkout Tracking Online – Footwear Industry Insights

Comprehensive information on consumer buying behavior at the market basket level, straight from consumers’ purchase receipts

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Underwear?

If a man is loyal to an underwear brand, how much more is he willing to spend for that brand compared to a brand he is not loyal to?

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Casual Footwear?

If a man is loyal to a casual footwear brand, how much more is he willing to spend compared to a brand he is not loyal to?

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June 15, 2015

Do You Know How Much More Loyal Customers Are Worth in Activewear?

If a woman is loyal to an activewear brand, how much more is she willing to spend for that brand compared to a brand she is not loyal to?

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May 19, 2015

Health Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding o

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April 10, 2015

Food For Thought

Let Data Lead the Way and Give You Confidence

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April 10, 2015

Aftermarket Perspectives

April 2015 Spring may be in full bloom in some parts of the U.S., but for areas that suffered a plague of winter storms, the memories are still fresh

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April 6, 2015

BrandLink℠ - Find the New Face of Your Brand

BrandLink℠ can help you choose the right celebrity to endorse your brand by providing a fact-based rationale for creating highly targeted marketing pr

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April 1, 2015

Today’s Teachers: School Supply Purchasing Dynamics & Behaviors

Get a clear sense of what teachers purchase for their classrooms, what’s on their lists for students, and what drives decision making when it comes to

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Spending expectations. Attitudes toward spending on beauty. Shopping dynamics. Emotional motivators. And more. Now you can explore the consumer mindse

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March 10, 2015

Aftermarket Perspectives

March 2015 When it comes to the high gas prices they faced for years, U.S. consumers are getting some relief. January’s gas prices dipped lower than

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February 20, 2015

Get To Know Outdoorsmen

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy outdoor apparel and footwear

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February 20, 2015

Get To Know Core Athletes

New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy fitness/athletic and outdoor apparel and footw

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February 13, 2015

Find Comfort in the Independent Shoe Channel

Your single source for new insights on size, trends, average price, and more — see the independent shoe channel up close.

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February 12, 2015

Store-Level Enabled Retail Tracking Services

Store-Level Enabled retail tracking delivers unmatched POS information to help manufacturers partner with retailers, identify growth opportunities.

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February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu

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February 11, 2015

Food For Thought

The Threat of Warmer Weather Motivates More Dieters

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January 19, 2015

Taking Stock: Tablet Accessories in U.S. Households

The tablet market is beginning to mature after explosive growth following the device’s introduction. The tablet is now an integral part of the typical

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January 19, 2015

It’s a Battle of the Screens

Our new report, The Battle of the Screens in Canada, pinpoints how your company can defend its position and advance on competitors. This just-released

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December 1, 2014

Aftermarket Perspectives

February 2014 2014 was a good year for the automotive aftermarket, driven by four trends: aging vehicle maintenance and repairs, consumer preferences

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December 1, 2014

Aftermarket Perspectives

December 2014 As the leaves turned shades of red and gold, there were also golden opportunities for growth in the automotive aftermarket. A combinati

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November 11, 2014

Food For Thought

Naturally, We Like To Eat

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern

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November 1, 2014

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas Region

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern

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September 5, 2014

Kids and Consumer Electronics

Kids and Consumer Electronics, 2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and

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September 5, 2014

How does your brand measure up?

New Footwear Brand Focus Report — compare your brand to key competitors

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September 5, 2014

See Inside Their Closets

Get immediate insight into what's selling now — and what’s likely to be popular in the next six to eight weeks. The Flash Trends Report, created in pa

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September 1, 2014

Aftermarket Perspectives

October 2014 As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and ac

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August 29, 2014

It’s New To Me – Finding Opportunities Among Used Car Buyers

The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge

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August 4, 2014

Leisure Trends and The NPD Group — Together

Building the best-ever view of the global sports and recreation marketplace

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August 4, 2014

The Future of Home Meal Replacement

In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.

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June 30, 2014

Gamer Segmentation 2014

Gamer Segmentation 2014 presents vital insights for games industry decision-makers

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June 12, 2014

Avoid Relationship Trouble

See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your products, and more

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June 12, 2014

Core Gamers: What’s Changing in Their World?

A fresh look at core gamers, how they’re adapting to your changing industry, and what they think of the newly-released consoles

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May 28, 2014

Entertainment Trends in America 2014

Entertainment consumption and distribution patterns are evolving, as are the traditional profiles of consumer demographics and usage habits. Entertain

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May 22, 2014

NPD’s Exclusive UltraViolet Research Report

The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions,

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April 22, 2014

Weekly Data - Now Available

Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.

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April 2, 2014

Will They Watch For 13 Hours?

Understand binge-viewing and the appeal of original programming

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March 12, 2014

Skiing and Skiwear

Sales performance, pricing, and brand insights for skiwear in France and Germany

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February 26, 2014

It’s Not as Simple as You Think

The answer to “why is new physical spending down?” may not be as simple as, “because digital spending is up.”

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February 25, 2014

Find Out What They Said About GMOs

New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns

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February 25, 2014

Consumer Technology Reports

What's Driving Consumer Behavior?

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February 24, 2014

Explore Consumers' TV Viewing Hours

New Video Consumption Study delivers exclusive insight into consumer behavior, attitudes, and more.

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January 30, 2014

Small Appliances Are Big Business

POS retail tracking, consumer information, and custom research can help you get your fair share.

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January 30, 2014

Gamer Segmentation 2013: Who’s Playing Today?

Discover the only comprehensive, in-depth view of the US gaming population age two and older, across various consumer segments. See how gamers' attitu

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January 13, 2014

Toys Retail Tracking Service

Evolution of Play — get a new view of what's happening and what's ahead

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January 10, 2014

Explore Kids' New Way to Play

How are mobile devices and apps affecting the way kids play?

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September 19, 2013

Get to Know the Kids in Your Pipeline

Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too

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September 19, 2013

See What's Different With Digital

Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.

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September 19, 2013

Millennials and Handbags: What Makes a Match?

Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to id

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September 19, 2013

How Content-Hungry Are Smart Device Owners?

Learn how connected devices and digital content work together to create greater demand for connected devices

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September 19, 2013

Digital Entertainment by the Numbers

How many consumers are watching TV on a DVR? How widespread is kids' use of app-based devices like smartphones and tablets? In Canada, is the rate of

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April 29, 2013

Zoom In On Toy Trends

See the most detailed information on toy consumers. Discover your most promising opportunities.

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February 20, 2013

Know What Works In the Workplace

Understand footwear safety and style for men in the workplace

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January 18, 2013

VAR Tracking Service

The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv

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January 17, 2013

Hispanic Aftermarket Consumers: Get a True Read

The Hispanic Aftermarket Consumer provides the deepest insight into Hispanic consumers’ aftermarket purchase behavior. And it explains how their behav

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October 12, 2012

Understanding The Walmart Shopper

<p>New report reveals who buys automotive products at Walmart and why DIY and DIFM consumers choose to shop there</p>

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October 12, 2012

Mobile Phone Accessories Purchasing Decisions

The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs

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October 12, 2012

Fuel Perspectives

More and more, consumers are primed to look for extra value in their purchasing behavior. When it comes to restaurants, drugstores, department stores,

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October 12, 2012

Entertainment Trends in America

<p>Entertainment consumption and distribution patterns are changing. So are the traditional profiles of consumer demographics and usage habits. Entert

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