Home News Latest Reports

Return to Workplace Report

The Return to Workplace Report follows the latest trends, tracking consumers who worked outside of the home prior to the pandemic and who have now begun to return to the workplace. It’s a new resource for guiding your decisions related to product, marketing, merchandising, and sales strategies so you can align with the consumer behavior changes in the new normal environment.

Learn More

Learn More

Driving Value Beyond Price

Explore consumers’ perceptions of value in foodservice and the price points at which their perceptions may be realized. This report provides new insight on the core motivations of consumers’ restaurant visits. It reveals not only the key areas of the restaurant experience to emphasize right now, but also the challenges that certain segments of the industry may face in driving value.

Learn More

Learn More

Eating Patterns in America, Annual Report

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.

Learn More

Learn More

Home Automation

The Home Automation Market Report combines best-in-class NPD data assets to present the most comprehensive view of home automation sales in the United States. The Home Automation Market Report provides expanded channel, brand, and market size information for business planning.

Learn More

Internet of Things

Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

Learn More

Learn More

Smart Display

The Smart Display Total Market Report combines best-in-class NPD Data assets for the streaming audio speaker subcategory. The report provides visibility into brands, product families, and other key attributes.

Learn More

Smartwatch Report

Our Smartwatch Total Market Report provides an historical, rolling view of key brand sales measures for the U.S. smartwatch market, including both unit sales and revenue. It’s a new way to view the entire vista of this rapidly growing category.

Learn More

A New Look at Luxury Consumers

Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.

Learn More

Evolution Reports

Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets  and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.

Learn More

Connected Home

This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.

Learn More

Learn More

Direct-to-Consumer Video Landscape

Get in-depth insight on what’s driving huge growth in the U.S. direct-to-consumer (DTC) video market so you can create new business strategies and make winning decisions.

Learn More

The Evolving Ecosystem

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.

Learn More

Mobile Connectivity Report

Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.

Learn More

Rural America and Technology Report

As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.

Learn More

Learn More

TV Ownership Report

Find out what motivates consumers to purchase new TVs. This report goes well beyond the sales trends, to explore the underlying reasons consumers replace their TVs with today’s new tech, so you can make fact-based decisions.

Learn More

Plant-Based Report

Our Future of Plant-Based Report provides a current and future forward view of how consumers source and consume meat and dairy alternatives in home and away from home. Findings will help manufacturers, retailers and operators better understand today’s plant-based consumer, drivers of alternative meat and dairy categories, and prepare for expected changes.

Learn More

Plant-Based Proteins in Foodservice Report

See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors. 

Learn More

Internet of Things

Our two-part IoT Connected Report focuses on specific rooms in the smart home. Get detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

Learn More

Learn More

Home Trends Electric Floor Care Report

The Home Trends Electric Floor Care Report is now available and explores the relationship between upright and stick vacuums, how robotic vacuums are affecting consumer’s cleaning behavior, the impact of direct-to-consumer sales, and more.

Learn More

Learn More

Small Domestic Appliance Trends

Understand emerging small appliance industry trends and opportunities. Identify which products should be part of your retail assortment. Discover exactly what triggers consumers' purchases. Find new ways to engage with consumers.

Learn More

Home Trends Report Series

This series of reports provide a comprehensive overview of what is happening in the home industry and what to expect in the future. Each report will focus on a different category to help you explore the latest trends and formulate effective product development, marketing, and sales strategies.

Learn More

Subscription Video Track

Our Subscription Video Track provides title-level insights about the movies and TV content U.S. consumers — including kids — are watching on SVOD. Now you can analyze how much of a particular TV series viewers watched, explore the related content being consumed, and track other longitudinal trends.

Learn More

Learn More

Watch Total Market Report

Now there's a resource to support your business decisions in the fast-growing watches category. The Watch Total Market Report shows you exactly what's happening, with a deep and holistic market view of watch sales performance, including brand sales, category market sizing, and growth over time.

Learn more

Learn More

How Watch Consumers Tick– From Smart to Luxury

This report reveals new data and consumer insights about trends in the watch industry covering smartwatches and fashion, fine, and luxury brands. It’s a new source to help you understand U.S. consumer demographics, purchase behavior, and how brand awareness and ownership differ by consumer profile.

Learn more

Learn More

Delivering Digital Convenience Report

Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.

Learn More

What’s Happening with Meal Kits

Our new U.S. Meal Kits Report integrates in-depth consumer survey information with expert insights from our team of experienced food and beverage consumption analysts. So whether you already offer meal kits, you’re looking to enter the category, or competing with meal kits, you can get the information you need for data-driven growth.

Learn More

Consumption Drivers: How Needs Shapes Choices

This report delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions. 


Learn More

International Food & Beverage Habits Study

Expansion into international markets offers large rewards but can come with substantial risks. Maximizing return by minimizing risk happens when the understanding of local behaviors and markets are used to create well-planned strategies. NPD’s study provides a view of consumption habits by capturing all foods and beverages consumed during a typical day both in and away from home.

Learn More

Beauty Multi-Country Topline

Transform marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans. This report tracks prestige makeup, fragrance, and skincare sales across the U.S., France, Italy, Spain, and the U.K. with consistent and comparative data.

Learn More

Unlocked Phone Demand

The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.

Learn More

Learn More

The Changing Face of Makeup

Get a jump on what’s next with the latest makeup data and insights. The Changing Face of Makeup Report will help you understand who is driving makeup/cosmetic usage trends in the U.S. and find out who is using more makeup. The report focuses on the facts and myths about makeup trends and how wearing behavior differs by demographics. It also profiles consumers by makeup usage.

Learn More

The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

Learn More

Learn More

Back-to-School Spend Report

Explore the latest industry trends and shopper insights with the Back-to-School Spend Report. Uncover emerging trends and capitalize on them for your back-to-school planning.

Learn More

2021 Mobile Gaming Report

Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.

Learn More

Learn More

Inside America’s Kitchens

For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, Inside America's Kitchens, and learn how convenience and ready-to-eat food items are transforming the American kitchen.

Learn More

Learn More

2020 Gamer Segmentation Report

This report provides a comprehensive view of the U.S. gaming market by dividing the universe of gamers into segments based on their gaming motivations, behavior, preferences, and platform choices.

Report Preview

Learn More

Exclusive Offer for Outdoor Industry Association Members

Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods.  With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.

Learn More

Global Sport Estimate

For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2019 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.

Learn More

Make It Happen for Gen Z

We find that personal value, more than brand loyalty, drives purchase behavior among Gen Zers. See what you need to do to meet this young generation’s needs when it comes to food. 

Read More

Learn More

What Matters Most To Key Generational Groups

The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational groups is one way to address the complex issues that have created the current slow-to-no-growth environment. The NPD Group’s new report, What Matters Most To Key Generational Groups, explores key buyer groups’ wants and needs to reveal the factors that most influence their restaurant purchase behavior.

Learn More

The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase

This study will explore the oil change consumer’s journey and the various purchase decisions made along the way. It will identify how both do-it-yourself and do-it-for-me consumers proceed down the path to purchase, the most prevalent paths, and differences between key demographic segments.

Learn More

Learn More

Online and In-Store Behavior and Trends

With more aftermarket shopping taking place online, it’s never been more important to understand how digital channels will transform consumer preferences and impact your bottom line. This report provides a comprehensive overview of the habits and preferences of online automotive parts shoppers so you can size the market opportunity, create messaging that resonates with online shoppers, and get a clear sense of whom to target as you strive for data-driven growth.

Learn More

Learn More

Exploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay

This report explores the impact of loyalty programs and mobile apps on consumers’ fuel choices and brand loyalty. Its deep data and expert insights support the development of effective manufacturer loyalty programs, mobile pay options, and other apps, helping you identify and reach new customers while bringing existing ones back to the pump.

Learn More

Learn More

Losing Our Appetite for Restaurants Report

It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot: quick service restaurants. But rather than simply accepting the status quo, smart companies are looking more deeply into what's actually behind the slow-to-no-growth problem. They want to identify their best opportunities to not just survive, but thrive. That's where The NPD Group's Losing Our Appetite for Restaurants report comes in.

Learn More

Global Toy Market Report

Get market sizing of global market by region (2012-2017, 30 regions included). This report is segmented by demographics, license, and super category.

Learn More

Evolution of Entertainment Report

Get a holistic view of leisure time and explore how often U.S. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.

Learn More

Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kits a passing fad, or is this a trend worth watching? Our new report, Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services, combines findings of our own custom study with ongoing NET® consumer tracking research, insights from our Checkout Tracking solution, and industry expertise. It uncovers answers to your pressing questions about this new player in your market.

Learn More

A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through life stages. Our new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.

Learn More

Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving economy would bump up beverage orders. In fact, it seems consumers’ thirst for beverages at foodservice is not bouncing back. How can you give beverages a boost? Our new Satisfying Our Thirst for Beverages Report evaluates consumers’ beverage choices to determine why they order one beverage over another, what’s behind outlet choices when it comes to beverages, how beverage variety factors into their decisions, and more.

Learn More

How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.

Learn More

Health: Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding ourselves. As we’ve seen throughout food and beverage consumptions trends, however, this perception slowly changed over the last two decades and is expected to continue evolving.

Learn More

Evolution of Entertainment

Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.

Report Preview

Learn More

Pro A/V Report

Get a deeper, more holistic view of the U.S. professional audio-video quarterly market, with aggregated sell-through data on 10 categories in the segment, including large-format commercial displays, monitors, and projectors.

Learn more

Learn More

Data Center Ecosystem Report

To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.

Learn More

TV Switching Study

As consumers continue to cut the cord and streaming video proliferates through new subscription and ad-based services, it’s critical to stay on top of rapidly changing consumer behavior. The TV Switching Study, tracks changes in the ways U.S. consumers view and buy video content.

Learn more

Learn More

Evolution of Entertainment Report

Explore segmented activity profiles that reveal how consumers prioritize their spending of time and money on entertainment. Explore the areas by level of COVID-19 impact, how often consumers engage in entertainment activities by demographic audience, and where they see themselves shifting behaviors as they adjust to their new normal.

Report Preview

Learn More

Streaming Audio Speakers

Now you can Identify opportunities and threats in the competitive streaming speaker market. Get a holistic market view of streaming audio speaker family sales, category market sizing, and organic category brand growth over time with our Streaming Audio Speakers report.

Learn More
Want more?

Complete this form to hear from NPD.


Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings