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October 9, 2017

Eating Patterns in America – Annual Report

In the food and beverage industry, foresight about the future of how people will eat and drink and deep insight about what they’re doing right now can

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August 21, 2017

Global Sport Estimate

For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use

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July 6, 2017

What Matters Most To Key Generational Groups

The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational

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January 19, 2017

Grocery E-Commerce: Current Trends and Future Outlook

Grocery e-commerce is a game changer for both manufacturers and retailers. Now there's a resource that explains how it works for shoppers and sets the

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January 19, 2017

Navigating GMOs for Success

With new labeling laws on the horizon, it’s critical to understand and address consumers’ concerns. Most consumers now say they are aware of genetical

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November 30, 2016

The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase

This study will explore the journey of the oil change consumer and the various purchase decisions made along the way. This study will include both the

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November 11, 2016

PC and Video Games — DLC and Microtransactions Purchasing

Downloadable content (DLC) and microtransactions deliver the enhanced experiences gamers not only want, but expect. Our PC and Video Games — DLC and M

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November 10, 2016

Losing Our Appetite for Restaurants Report

It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot:

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August 15, 2016

Delivery – A Growth Opportunity On The Horizon

Is Delivery the Right Choice for Your Business? Delivery is one of the most convenient options a restaurant operator can offer to address consumers’ n

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August 15, 2016

Multi-Country Reporting Capability Now Available in DecisionKey®

Toys is excited to be the first practice to combine multiple countries in a single DecisionKey database to allow for multi-country reporting. The add

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June 29, 2016

Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kit

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May 17, 2016

Video Games as Spectator Sport: Exploring eSports and Streaming Gaming

Our new eSports and Streaming Gaming report reveals exactly what’s happening and surfaces specific detail on the threats and opportunities that warran

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May 17, 2016

Understand the Growing Handmade Movement

See what’s happening in this growing market through new information straight from consumers and analysis from industry expert Leen Nsouli. Identify t

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April 15, 2016

Beauty Insider Report

This quarterly report was created by a team of NPD analysts known for their experience, knowledge, and passion for the beauty industry. It puts data

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March 23, 2016

The Do-It-For-Me Consumer

In NPD’s consumer outlook study, A Look into 2016, only 11 percent of vehicle owners plan to do all vehicle repair and maintenance in 2016. And while

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March 23, 2016

The Do-It-For-Me Consumer

In NPD’s consumer outlook study, A Look into 2016, only eleven percent of vehicle owners plan to do all vehicle repair and maintenance in 2016.   And

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February 25, 2016

A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through li

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January 7, 2016

Nail Care and Polish Consumer Report

Polish up your nail care consumer knowledge. This report's information and analysis will help to ensure your marketing tactics are aligned with consum

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January 4, 2016

Snacking in America with CultureWaves

The boundary between foods eaten between and during meals continues to blur, but now you can get clear answers to your most pressing questions about s

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November 6, 2015

Explore the Bra Purchase Journey

This report is designed to help you target new customer segments, inform product design, refine strategic messaging, and activate brand communication

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August 27, 2015

Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving e

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July 31, 2015

How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the

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July 23, 2015

Understanding the Relationship Between the Price of Gasoline and Fuel Additive Purchases

Changes in fuel prices have led some to ask how this will impact consumer behavior. How will this shift impact the sale of bottled fuel additives as w

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July 9, 2015

2015 Women's Special Sizes Report

You can use the 2015 Women's Special Sizes Report to understand how the special-sized shopper thinks, how she shops, the brands and retailers she choo

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June 29, 2015

Future of Eating Report

Get a comprehensive forecast of the future of U.S. in-home consumption behavior. Our Future of Eating Report uses our proprietary, long-term cohort fo

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June 29, 2015

Food For Thought

Fresh – It’s Among the Factors of Growing Importance To Consumers

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May 21, 2015

Understanding the Walmart Automotive Shopper - Fifth Edition

With more than 3,000 Supercenters and a variety of other formats, Walmart is a driving force in the US economy. For the automotive aftermarket, Walmar

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May 21, 2015

New to Me

New car owners often “baby” their vehicles, making sure that scratches and dings are immediately repaired, cleaning and waxing more frequently, and of

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May 19, 2015

Health Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding o

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April 10, 2015

Food For Thought

Let Data Lead the Way and Give You Confidence

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April 1, 2015

Today’s Teachers: School Supply Purchasing Dynamics & Behaviors

Get a clear sense of what teachers purchase for their classrooms, what’s on their lists for students, and what drives decision making when it comes to

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March 25, 2015

2015 Annual Beauty Consumer Economic Indicator Report

Spending expectations. Attitudes toward spending on beauty. Shopping dynamics. Emotional motivators. And more. Now you can explore the consumer mindse

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February 13, 2015

Find Comfort in the Independent Shoe Channel

Your single source for new insights on size, trends, average price, and more — see the independent shoe channel up close.

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February 12, 2015

Mobile Gaming: Pinpoint Opportunities, Mitigate Threats

Our Mobile Gaming 2014 provides the latest insights, straight from consumers. Explore mobile gaming market size, device ownership, gaming behavior, ap

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February 11, 2015

Food For Thought

The Threat of Warmer Weather Motivates More Dieters

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January 19, 2015

Taking Stock: Tablet Accessories in U.S. Households

The tablet market is beginning to mature after explosive growth following the device’s introduction. The tablet is now an integral part of the typical

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December 1, 2014

Aftermarket Perspectives

December 2014 As the leaves turned shades of red and gold, there were also golden opportunities for growth in the automotive aftermarket. A combinat

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November 11, 2014

Food For Thought

Naturally, We Like To Eat

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November 1, 2014

Aftermarket Perspectives

November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some co

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November 1, 2014

Aftermarket Perspectives

December 2015 The overall U.S. Consumer Confidence Index may have grown by +3.7 percent in October versus year-ago, but confidence in the Texas R

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September 5, 2014

Kids and Consumer Electronics

Kids and Consumer Electronics, 2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and

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September 5, 2014

Flash Trends Report: See Inside Their Closets

Get immediate insight into what's selling now — and what’s likely to be popular in the next six to eight weeks. The Flash Trends Report, created in pa

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September 1, 2014

Aftermarket Perspectives

October 2014 As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and a

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August 29, 2014

It’s New To Me – Finding Opportunities Among Used Car Buyers

The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge

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August 4, 2014

The Future of Home Meal Replacement

In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.

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June 12, 2014

Makeup In-Depth Consumer Report

Avoid relationship trouble. See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your

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June 12, 2014

Core Gamers: What’s Changing in Their World?

Core gamers are committed to their video games. They just keep on spending – new content, new consoles — despite the industry’s changes. It’s essentia

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May 28, 2014

Entertainment Trends in America 2014

Entertainment consumption and distribution patterns are evolving, as are the traditional profiles of consumer demographics and usage habits. Entertain

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May 22, 2014

UltraViolet Research Report

The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions,

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April 22, 2014

Weekly Data - Now Available

Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.

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February 26, 2014

Exploring Digital Gaming

Digital gaming might not be new anymore – but it’s still growing fast and offering plenty of opportunities to profit. To win in this competitive arena

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February 25, 2014

Find Out What They Said About GMOs

New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns

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February 25, 2014

Consumer Technology Reports

What's Driving Consumer Behavior? Our new consumer technology reports explore the products and market trends that matter to your business right now. T

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February 24, 2014

Video Consumption Study

Explore Consumers' TV Viewing Hours. Now you can examine the latest video consumption habits of video-capable device owners. Our new Video Consumption

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January 30, 2014

Small Appliances Are Big Business

POS retail tracking, consumer information, and custom research can help you get your fair share.

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January 30, 2014

Kids' Share of Time and Wallet

What captures kids’ time and parents’ spending? Understanding why kids do what they do can be a challenge for toy marketers (and parents!). Now there’

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September 19, 2013

Get to Know the Kids in Your Pipeline

Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too

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September 19, 2013

See What's Different With Digital

Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.

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September 19, 2013

Millennials and Handbags: What Makes a Match?

Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to id

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September 19, 2013

Digital Content and the Role of Smart Devices

How content-hungry are smart device owners? Learn how connected devices and digital content work together to create greater demand for connected devic

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February 20, 2013

Know What Works In the Workplace

Understand footwear safety and style for men in the workplace

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January 18, 2013

VAR Tracking Service

The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv

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October 12, 2012

Mobile Phone Accessories Purchasing Decisions

The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs

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