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Eating Patterns in America, Annual Report

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.

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Eating Patterns in America – Annual Report

No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America is your playbook to understand the future outlook for total food and beverage consumption, how the COVID-19 disruption has reshaped the foodservice landscape as well as eating behaviors, what’s in American’s pantry, the outlook for plant-based eating and more.

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Future of Tech

The Future of Tech goes beyond simple demographic profiles to help you understand how U.S. consumers are adopting technology – and how that may change in the future. Get new data and expert insights about current and future buyers and forecasted opportunities and challenges ahead. This report includes high-level volumetric forecasts through 2022 for 200+ subcategories we track.

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Home Automation

The Home Automation Market Report combines best-in-class NPD data assets to present the most comprehensive view of home automation sales in the United States. The Home Automation Market Report provides expanded channel, brand, and market size information for business planning.

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Internet of Things

Our new, two-part IoT Connected Report focuses on specific rooms in the smart home. It provides detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

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Smart Display

The Smart Display Total Market Report combines best-in-class NPD Data assets for the streaming audio speaker subcategory. The report provides visibility into brands, product families, and other key attributes.

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Smartwatch Report

Our Smartwatch Total Market Report provides an historical, rolling view of key brand sales measures for the U.S. smartwatch market, including both unit sales and revenue. It’s a new way to view the entire vista of this rapidly growing category.

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The Future of Apparel

Take a look inside the minds of consumers with this comprehensive report of what to expect in the apparel market in the next two years. Get shopper insights and motivations, plus analyst commentary on which categories and retail channels offer the greatest opportunity.

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Trend Tracker

Track industry performance across all fashion categories, with this up-to-the-moment pulse on the latest fashion trends—easily viewable in our comprehensive portal.

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A New Look at Luxury Consumers

Our Luxury team is focused on providing your industry’s best resources for understanding the luxury market and its consumers. You can take advantage of their industry expertise and our retail tracking data with the new Luxury Reporting Series. It details today’s U.S. luxury consumer and explores market dynamics.

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Future of Footwear

As innovation continues to transform the footwear market, it’s more important than ever to know what the future holds. Our new report, The Future of Footwear, is your interactive look into the future. Its category-specific forecasts give you a trusted, third-party check on the decisions you’ve made and those you’re considering.

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Evolution Reports

Available for bras, women’s denim, and men’s denim. Dive deep into these evolving markets  and understand shifts in U.S. shopping behavior. Get a look at how consumers shop, the path to purchase, retailer/brand preferences, consumer loyalty, and how you can influence the decision-making process to grow your business.

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Connected Home

This quarterly report examines a consumer’s propensity to own and connect devices that deliver broadband content both in the home and on the go. Coverage includes TVs, video game consoles, Blu-ray Disc players, streaming media players, computers, tablets, and smartphones.

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Direct-to-Consumer Video Landscape

Get in-depth insight on what’s driving huge growth in the U.S. direct-to-consumer (DTC) video market so you can create new business strategies and make winning decisions.

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The Evolving Ecosystem

The consumer tech market is approaching a transitional moment when the current smartphone-driven ecosystem will be superseded by a voice-driven interface. This new report will help you understand what's happening and what's ahead.

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Future of Tech

The Future of Tech goes beyond simple demographic profiles to help you understand how U.S. consumers are adopting technology – and how that may change in the future. Get new data and expert insights about current and future buyers and forecasts revealing opportunities and challenges ahead. This report includes high-level volumetric forecasts through 2019 for all 235 subcategories we track.

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Mobile Connectivity Report

Fewer than one-fifth of U.S. smartphone owners report being ready to upgrade their phones and one-quarter waited more than three years to upgrade their phones. See how you can ensure your products are top of mind as consumers choose their next phones.

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Rural America and Technology Report

As government and industry focus on smart cities initiatives to address the needs of a growing urban population, rural areas may be overlooked. This deep dive into the priorities of rural consumers reveals opportunities for a broader device mix and shows you how to gain traction in rural markets.

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TV Ownership Report

Find out what motivates consumers to purchase new TVs. This report goes well beyond the sales trends, to explore the underlying reasons consumers replace their TVs with today’s new tech, so you can make fact-based decisions.

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Plant-Based Report

Our Future of Plant-Based Report provides a current and future forward view of how consumers source and consume meat and dairy alternatives in home and away from home.  Findings will help manufacturers, retailers and operators better understand today’s plant-based consumer, drivers of alternative meat and dairy categories, and prepare for expected changes.

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Plant-Based Proteins in Foodservice Report

See what’s spurring growth in plant-based alternatives to traditional meat and dairy categories and prepare for expected changes in the market, to ensure you stay steps ahead of your competitors. 

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Internet of Things

Our two-part IoT Connected Report focuses on specific rooms in the smart home. Get detail on connected device growth trends and product attributes over three years, plus analyst commentary. This report also reveals top-five brand performance for products typically used in those rooms.

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Home Trends Electric Floor Care Report

The Home Trends Electric Floor Care Report is now available and explores the relationship between upright and stick vacuums, how robotic vacuums are affecting consumer’s cleaning behavior, the impact of direct-to-consumer sales, and more.

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Small Domestic Appliance Trends

Understand emerging small appliance industry trends and opportunities. Identify which products should be part of your retail assortment. Discover exactly what triggers consumers' purchases. Find new ways to engage with consumers.

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Home Trends Report Series

This series of reports provide a comprehensive overview of what is happening in the home industry and what to expect in the future. Each report will focus on a different category to help you explore the latest trends and formulate effective product development, marketing, and sales strategies. The first of the series, Home Trends: Electric Floor Care report will be available Spring 2019.

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Subscription Video Track

Our Subscription Video Track provides title-level insights about the movies and TV content U.S. consumers — including kids — are watching on SVOD. Now you can analyze how much of a particular TV series viewers watched, explore the related content being consumed, and track other longitudinal trends.

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Watch Total Market Report

Now there's a resource to support your business decisions in the fast-growing watches category. The Watch Total Market Report shows you exactly what's happening, with a deep and holistic market view of watch sales performance, including brand sales, category market sizing, and growth over time.

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The "Future Of" Series

As a retailer in today’s volatile environment, it’s more important than ever to know what the future holds. Maybe your strategy is spot on. Maybe it’s not. That’s why we developed this interactive look ahead into the future of technology, apparel, and toys in the United States. It gives you a trusted, third-party check on the decisions you’ve made and those you’re considering for the future.

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How Watch Consumers Tick– From Smart to Luxury

This report reveals new data and consumer insights about trends in the watch industry covering smartwatches and fashion, fine, and luxury brands. It’s a new source to help you understand U.S. consumer demographics, purchase behavior, and how brand awareness and ownership differ by consumer profile.

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Future of Snacking

The Future of Snacking shows you what snack food consumption will look like in the future, revealing your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking, so you can understand threats and take advantage of positive trends.

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Delivering Digital Convenience Report

Feeding the Growing Appetite for Restaurant Apps

Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.

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What’s Happening with Meal Kits

Our new U.S. Meal Kits Report integrates in-depth consumer survey information with expert insights from our team of experienced food and beverage consumption analysts. So whether you already offer meal kits, you’re looking to enter the category, or competing with meal kits, you can get the information you need for data-driven growth.

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Future of Dinner

Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future. 

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Consumption Drivers: How Needs Shapes Choices

This report delves into the myriad choices and motivations at all day parts. See the motivations that drove each dining occasion and what’s truly behind our choices at all meal occasions. 


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International Food & Beverage Habits Study

Expansion into international markets offers large rewards but can come with substantial risks. Maximizing return by minimizing risk happens when the understanding of local behaviors and markets are used to create well-planned strategies. NPD’s study provides a view of consumption habits by capturing all foods and beverages consumed during a typical day both in and away from home.

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Beauty Multi-Country Topline

Transform marketing and product strategies, understand how product mix differs by country, and guide assortment and distribution plans. This report tracks prestige makeup, fragrance, and skincare sales across the U.S., France, Italy, Spain, and the U.K. with consistent and comparative data.

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Unlocked Phone Demand

The availability of unlocked devices from smaller OEMs is poised to disrupt the mobile status quo. Based on a survey of over 4,000 smartphone owners, this standalone report examines consumers who purchase unlocked phones, compared and contrasted with the larger base of consumers who purchase standard, locked, phones from their carriers.

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The Changing Face of Makeup

Get a jump on what’s next with the latest makeup data and insights. The Changing Face of Makeup Report will help you understand who is driving makeup/cosmetic usage trends in the U.S. and find out who is using more makeup. The report focuses on the facts and myths about makeup trends and how wearing behavior differs by demographics. It also profiles consumers by makeup usage.

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The Digital Evolution of Foodservice

Mobile apps, self-serve kiosks, and third-party aggregators are driving visits and loyalty. Track consumer awareness and usage of these digital disruptors, and identify motivations and usage barriers.

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Parties with Kids: Motivating More Visits Today

Explore the consumer dynamics of parties with kids. Find out what really drives family restaurant visits, to support effective marketing strategies and menu development.

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Back-to-School Spend Report

Explore the latest industry trends and shopper insights with the Back-to-School Spend Report. Uncover emerging trends and capitalize on them for your back-to-school planning.

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2020 Mobile Gaming Report

Get a holistic picture of U.S. gamers by approaching the market from multiple angles. Explore the 6 overarching gaming audiences, plus targeted profiles of gamers by platform and demographic group.

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Inside America’s Kitchens

For more than 20 years, we've asked American consumers to provide details about what they have in their kitchens and how they prepare and cook their meals. Get new insights from our report, Inside America's Kitchens, and learn how convenience and ready-to-eat food items are transforming the American kitchen.


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Future of Foodservice Snapshot: Restaurant Delivery

Focusing on delivery is one way to stay competitive in today’s slow-growth foodservice market. We know delivery trends were strong in 2017, but what is the outlook for the future? This report provides new insight about foodservice customers and the potential growth opportunity for delivery The Delivery Overview section looks across QSR pizza, QSR beyond pizza, and FSR, revealing unique business dynamics, consumer profiles, digital delivery engagement, and third-party apps. The Delivery Outlook section provides a five-year cohort forecast for restaurant delivery, as well as a two-year outlook for delivery compared across QSR pizza, QSR beyond pizza, and FSR.

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Digital Storefront Report

Focus in on the PlayStation 4 and Xbox One digital storefronts, highlighting the factors leading to success on those platforms. This report answers the industry’s need for reliable information on digital storefronts. It helps gaming publishers of every size leverage leading companies’ best practices to inform online marketing and selling strategies.

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Exclusive Offer for Outdoor Industry Association Members

Our partnership with the Outdoor Industry Association (OIA) gives OIA members the ability to access a top-level outdoor industry report covering sales of outdoor equipment, equipment accessories, apparel, and footwear, at a discounted price. The report provides insight into performance across the three core outdoor retail channels: outdoor specialty; sports specialty ecommerce; and athletic specialty & sporting goods.  With this insight on outdoor industry retail trends, industry members gain easier access to current market opportunities and trends to better evaluate the business of outdoor retail, drive sales, and improve results.

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Global Sport Estimate

For nearly a decade, our Global Sport Estimate has been the go-to source of industry insight for sports industry leaders around the world. You can use the 2019 release to explore new data and insights on the categories that matter to your business. No other source matches this report’s breadth and depth of sports industry insight. See what sports activities and product categories are capturing consumers’ attention and spending, across 19 countries and 17 sports. Use it to spot opportunities for growth and investment, understand the dynamics in a variety of sports, assess your market share, and gauge the impact of exchange rates.

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Make It Happen for Gen Z

We find that personal value, more than brand loyalty, drives purchase behavior among Gen Zers.  See what you need to do to meet this young generation’s needs when it comes to food. 

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What Matters Most To Key Generational Groups

The U.S. restaurant industry’s stalled traffic is expected to continue through 2018. Understanding the foodservice-related habits of key generational groups is one way to address the complex issues that have created the current slow-to-no-growth environment. The NPD Group’s new report, What Matters Most To Key Generational Groups, explores key buyer groups’ wants and needs to reveal the factors that most influence their restaurant purchase behavior.

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The Changing Motor Oil Landscape: PCMO Oil Change Path to Purchase

This study will explore the oil change consumer’s journey and the various purchase decisions made along the way. It will identify how both do-it-yourself and do-it-for-me consumers proceed down the path to purchase, the most prevalent paths, and differences between key demographic segments.

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Online and In-Store Behavior and Trends

With more aftermarket shopping taking place online, it’s never been more important to understand how digital channels will transform consumer preferences and impact your bottom line. This report provides a comprehensive overview of the habits and preferences of online automotive parts shoppers so you can size the market opportunity, create messaging that resonates with online shoppers, and get a clear sense of whom to target as you strive for data-driven growth.

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Exploring Fuel Buying Behavior Related to Mobile Applications, Rewards, and Mobile Pay

This report explores the impact of loyalty programs and mobile apps on consumers’ fuel choices and brand loyalty. Its deep data and expert insights support the development of effective manufacturer loyalty programs, mobile pay options, and other apps, helping you identify and reach new customers while bringing existing ones back to the pump.

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Losing Our Appetite for Restaurants Report

It's a "one-percent world," where growth is largely absent across foodservice segments. And now we're even seeing a slowdown in a former bright spot: quick service restaurants. But rather than simply accepting the status quo, smart companies are looking more deeply into what's actually behind the slow-to-no-growth problem. They want to identify their best opportunities to not just survive, but thrive. That's where The NPD Group's Losing Our Appetite for Restaurants report comes in.

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The Future of Toys

Get this 18-month forecast that covers total toys, including 11 super categories and 106 subclasses in Canada, the U.S., Australia, and European markets.

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Global Toy Market Report

Get market sizing of global market by region (2012-2017, 30 regions included). This report is segmented by demographics, license, and super category.

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Evolution of Entertainment Report

Get a holistic view of leisure time and explore how often U.S. consumers are engaging in entertainment activities, why behaviors are changing, and the factors that contribute to those changes. Use this report to monitor entertainment industry trends and identify how consumers prioritize spending through segmented activity profiles. See how various demographic audiences engage with entertainment, in terms of time and spending, and identify the brands that resonate most with your target markets.

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Meal Kit Delivery Services

Meal kit delivery services like Blue Apron and Plated have garnered a small, but seemingly dedicated, segment of enthusiasts in the U.S. Are these kits a passing fad, or is this a trend worth watching? Our new report, Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services, combines findings of our own custom study with ongoing NET® consumer tracking research, insights from our Checkout Tracking solution, and industry expertise. It uncovers answers to your pressing questions about this new player in your market.

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A Generational Study: The Evolution of Eating

Find out how the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers – is set to change as these groups move through life stages. Our new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.

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Satisfying Our Thirst for Beverages Report

Beverages have shown waning popularity over the past several years, with sales declining by 4 percent since 2010. The industry expected an improving economy would bump up beverage orders. In fact, it seems consumers’ thirst for beverages at foodservice is not bouncing back. How can you give beverages a boost? Our new Satisfying Our Thirst for Beverages Report evaluates consumers’ beverage choices to determine why they order one beverage over another, what’s behind outlet choices when it comes to beverages, how beverage variety factors into their decisions, and more.

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How Consumers Define Clean Eating

Now you can determine whether targeting clean eaters is the right move for your business. Our new report, How Consumers Define Clean Eating, sizes the clean eating market, profiles the consumers engaged in clean eating, and reveals how primary grocery shoppers shop for foods that fit into this emerging lifestyle. You can use the report’s deep data and expert insights to understand consumer awareness of this trend and consumers’ ideas of what clean eating means.

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Food For Thought

Fresh – It’s Among the Factors of Growing Importance To Consumers

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Health Increasingly Snacking’s Cost of Entry

There was a time when snacking occasions were considered times in the day when we consumed extraneous calories for the sake of treating or rewarding ourselves. As we’ve seen throughout food and beverage consumptions trends, however, this perception slowly changed over the last two decades and is expected to continue evolving

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Food For Thought

Let Data Lead the Way and Give You Confidence

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Food For Thought

The Threat of Warmer Weather Motivates More Dieters

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Food For Thought

Naturally, We Like To Eat

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Entertainment Trends in America

Entertainment consumption and distribution patterns are evolving, as are the traditional profiles of target audience demographics and usage habits. Delivered through a series of semi-annual reports, this consumer tracking study takes an in-depth look at shifting consumer behavior in entertainment consumption.

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Pro A/V Report

Get a deeper, more holistic view of the U.S. professional audio-video quarterly market, with aggregated sell-through data on 10 categories in the segment, including large-format commercial displays, monitors, and projectors.

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Data Center Ecosystem Report

To help you understand market trends related to data center infrastructure technologies, this report provides deep insight into five technology infrastructure segments within data centers: compute, storage and data protection, networking, power, and security.

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Kids' Share of Time and Wallet

Understand what kids aged 14 and younger are interested in and how they influence parents’ spending. Learn what activities catch kids’ attention, how this changes with aging, and where kids and parents shop.

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Streaming Audio Speakers

Now you can Identify opportunities and threats in the competitive streaming speaker market. Get a holistic market view of streaming audio speaker family sales, category market sizing, and organic category brand growth over time with our Streaming Audio Speakers report.

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