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April 2015 Spring may be in full bloom in some parts of the U.S., but for areas that suffered a plague of winter storms, the memories are still fres
Find the New Face of Your Brand — Celebrity Endorsements
They have similar awareness levels. Their fans have a similar demo profile.
Create a Winning Partnership
NBA fans frequently eat at fast food restaurants.
2015 Annual Beauty Consumer Economic Indicator Report
Understand the state of the economy’s impact on beauty shopping behavior
March 2014 When it comes to the high gas prices they faced for years, U.S. consumers are getting some relief. January’s gas prices dipped lower than
Choose the Right Musician To Represent Your Brand
Fans of electronic dance music tend to like soft drinks.
Sometimes there’s an obvious alignment between an entertainment category and a product category.
Get To Know Outdoorsmen
New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy outdoor apparel and footwear
Get To Know Core Athletes
New consumer segmentation — the only source for insight about attitudes, behaviors of consumers who buy fitness/athletic and outdoor apparel and footw
Every Day. It Makes All the Difference.
Talking to consumers every day — it’s how to get the deepest foodservice industry insights
The Tension is Rising . . .
Understand the evolving QSR landscape — spending, key visit situations, food and beverage choices
Find Comfort in the Independent Shoe Channel
Your single source for new insights on size, trends, average price, and more — see the independent shoe channel up close.
Store-Level Enabled Retail Tracking Services
Better understand performance, identify opportunities, and grow your business
Mobile Gaming: Pinpoint Opportunities, Mitigate Threats
It’s a new year, and naturally that means you face a new set of challenges in an industry in which change just doesn’t quit. Finding your best opportu
Enticing Millennials To the Table
Learn what this important group expects from restaurants, and discover new ways to encourage both younger and older Millennials to dine out
Behind the Scenes — Beauty Insider Report
Magazine-style report takes you inside beauty industry trends
Taking Stock: Tablet Accessories in U.S. Households
New Tablet Accessory Inventory Report explores purchase motivators, attitudes and behaviors, ownership and usage
It’s a Battle of the Screens
Explore the implications and opportunities resulting from screen fragmentatiom
February 2014 2014 was a good year for the automotive aftermarket, driven by four trends: aging vehicle maintenance and repairs, consumer preference
December 2014 As the leaves turned shades of red and gold, there were also golden opportunities for growth in the automotive aftermarket. A combinat
November 2014 The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some conce
Holiday Outlook: Consumer Electronics
In our new guide, Holiday Outlook: Consumer Electronics, you’ll see which categories are likely to be Black Friday newsmakers.
What Does “Loyalty” Mean To Your Business?
What are the differences between repeat visitors and loyal customers?
Kids and Consumer Electronics
2014 Edition delivers new insight on the significant role consumer electronics products play in children’s lives — and how it’s changing
How does your brand measure up?
New Footwear Brand Focus Report — compare your brand to key competitors
See Inside Their Closets
Get immediate insight into what's selling now — and what’s likely to be popular in the next six to eight weeks. The Flash Trends Report, created in pa
October 2014 As summer came to an end, the weather proved beneficial for some seasonal categories like wipers, washer fluids, and refrigerants and a
It’s New To Me – Finding Opportunities Among Used Car Buyers
The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge
Manufacturer and Distributor Collaboration
Strengthen your partner relationships and grow sales.
Know The Total Market’s Size
Now you can benchmark your performance against the total market.
Leisure Trends and The NPD Group — Together
Building the best-ever view of the global sports and recreation marketplace
The Future of Home Meal Replacement
In the next 10 years, Americans are expected to replace more of their home-cooked meals with convenient meals prepared away from home.
101 Cool Consumer Insights
101 Cool Consumer Insights for Market Research and Cocktail Party Banter
Share Gains Can Equal Millions in Profits
Track market performance, identify gaps, and grow your business
Gamer Segmentation 2014
Gamer Segmentation 2014 presents vital insights for games industry decision-makers
See How Kids Play Today
New report shows how the toy market is evolving and what’s driving change
The Demise of Two-Year Wireless Contracts?
T-Mobile’s Jump, AT&T’s Next, Verizon’s Edge, and other plans provide a compelling proposition for new revenue . . . but how are consumers responding?
Avoid Relationship Trouble
See inside the relationship between women and their makeup — discover what consumers want, why they buy, how they use your products, and more
Headphones: Who’s Buying What . . . and Why?
Meet the five types of headphone consumers — and learn how to get them to tune in to your brand
Core Gamers: What’s Changing in Their World?
A fresh look at core gamers, how they’re adapting to your changing industry, and what they think of the newly-released consoles
Entertainment Trends in America 2014
What types of entertainment content are consumers acquiring?
NPD’s Exclusive UltraViolet Research Report
The NPD Group, in exclusive partnership with the DECE and clients, leads the way in understanding digital consumers and their perceptions, reactions,
Prepare For the Future of Eating
Just-updated report presents a comprehensive forecast of the future of U.S. in-home consumption behavior
Bring Families Out To Restaurants Again
Discover why fewer and fewer families are dining out. See what you can do to reverse the trend.
Weekly Data - Now Available
Now our market-leading information is available weekly, enabling you to more closely monitor performance and improve business results.
Gluten-Free Eating: Behind the Buzz
Get fresh perspectives on gluten and gluten-free eating
Wireless Speakers: Crystal-Clear Consumer Insight
Hear what consumers told us about awareness, usage, future purchase intent
Make Your Product the One They Reach For
Wearable technology — get ahead in this booming market with new information straight from consumers
Digital Games: What’s Happening and What’s Worth Watching?
New Exploring Digital Gaming report delivers an exclusive look at how consumers purchase and play digital games
Will They Watch For 13 Hours?
Understand binge-viewing and the appeal of original programming
How you drive restaurant traffic
How you drive traffic (and repeat traffic) through your doors.
Comprehensive, in-depth information about the emerging home automation category
78 percent of US adults are aware of network-connected home automation products. Yet only 12 percent report owning one.
Skiing and Skiwear
Sales performance, pricing, and brand insights for skiwear in France and Germany
It’s Not as Simple as You Think
The answer to “why is new physical spending down?” may not be as simple as, “because digital spending is up.”
Pinpoint Your Best Global Expansion Possibilities
Comprehensive insight on food and beverage consumption in the high-potential BRIMC countries
Find Out What They Said About GMOs
New report reveals what consumers think about GMOs in foods and beverages to help you manage their concerns
Consumer Technology Reports
What's Driving Consumer Behavior?
Explore Consumers' TV Viewing Hours
New Video Consumption Study delivers exclusive insight into consumer behavior, attitudes, and more.
Beauty Multi-Country Report
The new Beauty Multi-Country Topline Report provides cross-country views of prestige makeup, fragrance, and skincare sales in France, Italy, Spain mai
New BeautyTrends Direct POS
Inform business strategies that tap into the high-potential, high-growth direct-to-consumer prestige beauty market
Your Personal Best — Within Reach
Get ahead of competition in the digital fitness space – new report, new insights!
Small Appliances Are Big Business
POS retail tracking, consumer information, and custom research can help you get your fair share.
Appeal to the healthy-minded.
See what’s ‘healthy’ today.
Gamer Segmentation 2013: Who’s Playing Today?
Discover the only comprehensive, in-depth view of the US gaming population age two and older, across various consumer segments. See how gamers' attitu
Price. Quality. Value. Where’s the Sweet Spot?
Evolving customer value perceptions and expectations . . . and what it all means for your business
Toys Retail Tracking Service
Evolution of Play — get a new view of what's happening and what's ahead
Explore Kids' New Way to Play
How are mobile devices and apps affecting the way kids play?
Predict short-term restaurant industry performance
See what’s ahead in foodservice over the next two years.
Prepared foods at retail – your growing competition
New report shows you how to protect your position.
Weekly Retail Tracking Service information — see what’s happening week by week
Give your business the gift of weekly point-of-sale (POS) information. You’ll make better business decisions, faster, and your company will be more ag
Get to Know the Kids in Your Pipeline
Kids & Gaming surfaces new detail on gaming behavior of today's kids — they'll be your customers tomorrow, too
Get the Edge – Outsmart the Competition
Custom solutions help you answer your toughest questions.
Winning the Fight For the Millennial Shopper
There are 80 million Millennials — and 53% of them are shopping in a typical week.
See What's Different With Digital
Make sense of the market: physical games, digital downloads, mobile devices, and your business decisions.
Millennials and Handbags: What Makes a Match?
Explore the attitudes and behaviors of the Millennial handbag consumer. You can use our new report, Portrait of the Millennial Handbag Consumer, to id
Fast Casual Restaurants Foodservice Report
Fast casual restaurants now account for 5 percent of the QSR marketplace. What are they doing right?
How Content-Hungry Are Smart Device Owners?
Learn how connected devices and digital content work together to create greater demand for connected devices
Digital Entertainment by the Numbers
How many consumers are watching TV on a DVR? How widespread is kids' use of app-based devices like smartphones and tablets? In Canada, is the rate of
Want to be a technology spy?
Two just-updated reports let you peek inside consumers' computer and tablet market baskets.
See Inside Smartphone Case Considerations
New report: consumer spending, brand awareness, brand perceptions, retail channels shopped, purchase drivers, and more!
Share of Stomach
See who's gaining share of stomach with your products – in-home consumption and foodservice
After several quarters of declining or flat sales, convenience stores are seeing positive signs of growth.
Get the Edge – Outsmart the Competition
Custom solutions help you answer your toughest questions.
New Look at the Second-Screen Experience
See how a combined effort among content owners, advertisers, broadcasters, and others can create an aligned second-screen experience that appeals to v
Zoom In On Toy Trends
See the most detailed information on toy consumers. Discover your most promising opportunities.
Know What Works In the Workplace
Understand footwear safety and style for men in the workplace
Find Your Future. Start Now.
An aging population means shifts in consumer behavior. See what's in store for the decade ahead.
VAR Tracking Service
The VAR channel represents significant business potential. Now you can get a picture of this elusive technology market! Our VAR Tracking Service deliv
Hispanic Aftermarket Consumers: Get a True Read
The Hispanic Aftermarket Consumer provides the deepest insight into Hispanic consumers’ aftermarket purchase behavior. And it explains how their behav
20 Special Reports on the Industry's Hot Topics
Invest in Knowledge for the New Year
Understanding The Walmart Shopper
New report reveals who buys automotive products at Walmart and why DIY and DIFM consumers choose to shop there
Understanding Combo Meal Consumer Purchase Behavior
However, over the past 10 years, there has been a decline in orders of combo meals. The industry wants to understand this change in combo meal purchas
Toys Retail Tracking Service
Our new Retail Tracking Service is the only way to see inside your competition: average price, volume, share, and trend by item, category, property, a
Toys Market Dynamics Report
Whichever path to growth you choose to follow — increasing the number of households buying your product or increasing the number of units each buying
Restaurants Customer Choices Marketing Report
Which consumers made choices based on these messages? How can you increase the impact of (and return on) your online marketing efforts? Answer your qu
Restaurant Consumer Behavior Report
We don’t have to tell you consumers are making different choices about going out to eat.You can see it in your financials. But it may not be clear whe
QSR Market Monitor
Now with more than a year’s worth of trended information, the QSR Market Monitor helps you track your buyers and competitors in local markets. It also
Mobile Phone Accessories Purchasing Decisions
The new Mobile Phone Accessories Attach Rate Report delivers the answers you need. Use this information and analysis to refine your marketing programs
Mobile Gaming Report
The new Mobile Gaming 2012 report provides in-depth consumer data and expert analysis for a clear view of adults’ and children’s mobile gaming behavio
Men's Grooming Consumer Capabilities Report
The new Men’s Grooming Consumer Report explores which grooming products men use, from facial and body skincare to hair products and shaving tools. Get
Make-Up Consumer Behavior Report
Increased competition in the marketplace means it’s crucial to understand as much as you can about your core consumers. This year’s Makeup In-Depth Co
Juvenile Product Purchasing Trends
The birth of a child leads parents and gift givers into a whole new world of shopping experiences. That means there’s plenty of opportunity for manufa
More and more, consumers are primed to look for extra value in their purchasing behavior. When it comes to restaurants, drugstores, department stores,
Foodservice Snack Track Holiday Report
With our new SnackTrack®Holiday Profiles, you can get an improved handle on holiday snacking attitudes and behaviors. The reports include before-and-a
Foodservice Forcasting Report
A Look Into the Future of Foodservice a new report from The NPD Group, provides a unique perspective on how foodservice will evolve over the next five
Foodservice Custom Campaign
Your customers talk to us every day. We know which restaurants they visit, what they order, why, and so much more. And what we don't know,
Entertainment Trends in America
Entertainment consumption and distribution patterns are changing. So are the traditional profiles of consumer demographics and usage habits. Entertain
Eating Patterns in America - Consumer Consumption Behavior
Only The NPD Group’s annual report, Eating Patterns in America, provides in-depth information about consumption behavior. Even more importantly, it sh
Commercial Beverage Sales Report
You’ve probably seen it in your own receipts – consumers are less likely to include a beverage with their commercial foodservice meals/snacks today th
Coffee Market Trends Report
Our new report, What's Brewing in the Coffee Industry: The Impact of Single-Serve delivers the latest detail on this trend, with insights straight fro
Bridal Consumer Perspective Report
Today’s brides face more options than ever when it comes to planning their weddings and gift registries. To understand what brides want and anticipate
Beverage Alcohol Report (BAR) - Consumer Consumption Preference
The new Beverage Alcohol Report (BAR) focuses on how specific beverage brands and the establishments that serve them affect beverage alcohol consumpti
Beauty Store Competitive Market Report
There’s more to growing your brand’s sales than expanding its real estate. Now for the first time, our Beauty Comp Store Report provides insight into
Back-to-School Monitor reveals 2012 best-sellers, trends to watch
The Back-to-School Monitor delivers sales results, detail on trends, and insight on shopping dynamics to help you answer crucial marketing questions b
Our Anti-Aging Facial Skincare Consumer Report gauges women's interest in, attitudes toward, and use of anti-aging facial skincare products. Now you c
Black Friday, Cyber Monday — The Inside Story
New report reveals new details about 2012's holiday-shopping kick-off
Snacking in America Report
One out of five eating occasions is considered a snack. How can food and beverage marketers see the big picture when it comes to consumers’ snacking h
BB Creams Purchase Report
Our new report, An Early Read on the BB Cream Market provides timely consumer perspectives to help you understand the awareness and purchase of BB Cre