It’s New To Me – Finding Opportunities Among Used Car Buyers

Discover what used car buyers mean to automotive product and service providers

The automotive aftermarket has benefited for the past several years from an aging vehicle population. And although there is some concern that a surge in new car sales might signal troubled times for the aftermarket, used car sales will continue to ensure a steady supply of aftermarket-friendly vehicles.

Now you can use detailed consumer insights to get to know used car buyers. Our new report, It’s New To Me – Finding Opportunities Among Used Car Buyers, is the only comprehensive source for current information on used car buyers’ attitudes and behaviors.

Locate your most promising opportunities

Explore how people think about their vehicles, based on the vehicle’s age and length of ownership. See how people care for new versus used vehicles. Dig into new details about used vehicle owners’ maintenance behavior, vehicle buying situations and behavior, aftermarket purchase behaviors, brand loyalty, and more.

Get a free report preview – see new insight on Millennials, used vehicle owners’ car care, and more.

Questions? Contact your NPD account representative, call us at 866-444-1411, or email contactnpd@npd.com.

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New insights on Millennials, used vehicle owners’ car care, and more
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